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AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

October 02, 2019 / Aithority

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving cybersecurity threats, infrastructure upgrades, and data privacy regulations. With limited time and resources, it’s difficult for buyers to sort through an overwhelming amount of information to determine the best technology solutions for their organization’s needs and find trusted resources and experts to help make the right purchase decisions.