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AI-ASSISTED SALES IN THE B2B MARKETPLACE

November 13, 2019 | (2.00PM)
USA (United States of America)
Business-to-business (B2B) selling is difficult. Buyers are generally well-versed in product and market information before the seller is ever contacted. The result is that the role of a salesperson in a B2B environment has changed dramatically in the last several years. Thankfully, new technologies like artificial intelligence (AI) can help salespeople better adapt to their new reality by offloading low-priority tasks like data entry, scheduling, and even sales forecasting.