WHAT A DIGITAL TEST STRATEGY NEEDS

Infographic | August 19, 2020

COVID-19 has turned banking digital practically overnight. In just a few days, the financial industry experienced more disruption than it’s seen in decades, from how employees do their work and redefining branch strategies to the delivery of products and much more. It’s clear that how consumers interact with their bank or credit union has fundamentally changed and will never be the same again. Prior to the pandemic, financial institutions were heading in the right direction with digital transformation and digital initiatives. But there wasn’t a big sense of urgency because things were still going well and profits were high. Now, with the tide changing so quickly and consumers having no other option than to rely even more heavily on technology and their mobile devices, financial institutions find themselves in a position where they have to act fast in order to sustain growth and succeed.

Infographic | January 2, 2020

According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD 14 trillion in additional revenue and increase profitability by 38 per cent. The total economic growth in the UAE and Saudi Arabia is estimated at USD 397 billion.

Infographic | February 5, 2020

Careers in Artificial Intelligence have shown steady growth over the past few years and will continue to grow at an accelerating rate. 57% of Indian companies are looking to hire the right talent to match the market requirements. Aspirants who have successfully transitioned into an AI role have seen an average hike in salary of 60-70%. Mumbai stands tall in competition and is followed by Bangalore and Chennai. According to WEF, 133 million jobs will be created in AI by the year 2020. Research states that the demand for jobs has increased but the workforce has not been able to keep pace with it.

Infographic | February 4, 2022

Virtual reality (VR) is an effective tool for narrating brand stories and connecting with customers. Some of the best ways VR can be used in B2B sales and marketing are: Engaging your customers at the initial stages of product development, Improve your brand value through real world trade shows, Let your customers try your product before they actually buy it and Offers hands-on training guides and personalised virtual user manuals.

Infographic | December 10, 2019

AI enables organization to optimize product availability by decreasing out of stocks and spoilage. AI can also help with getting a better understanding of sales patterns. AI enables organizations to expediate product development and R&D by reducing the test times and driving more concrete insights from customer data and demands AI can be used to get a better understanding of inventory levels enabling organizations to plan ahead and avoid stock-outs.

Infographic | May 19, 2021

There has been a fast change in consumer trends in the post-Covid-19 world. The ethical use of artificial intelligence, complex privacy and security concerns, and the rising effect of climate change will drive industries to integrate systemic risk into their long-term planning. It is the change that drives evolution, and it will not be much to say that AI is one of the big technology trends for 2021 and beyond.