Forrester Total Economic Report Shows a 405% ROI on 6sense

July 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

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Bayshore Networks

Bayshore Networks® offers visibility, control, and protection for industrial Operational Technology, and transforms OT data for IT applications. Incorporating threat intelligence, and filtering open, standard, and proprietary protocols at a deep level, Bayshore parses OT protocol content and context, validating every command and parameter against logic-rich policies.

Other Infographics
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AI in Corporate Lega lOperations and What It Means for You

Infographic | January 5, 2020

Corporate legal departments have long worked against the perception that they function within the enterprise as a cumbersome cost center — as a department of “no” rather than as a strategic, value-added business partner. As far back as its 2001 annual meeting, the American Corporate Counsel Association (ACCA) held round-table discussions on the subject, focusing on both negative perceptions of corporate legal departments (such as lawyers are “risk averse”, “don’t know the business” and “struggle to measure the benefit of preventing problems”), as well as possible solutions (like developing “value-added” campaigns, getting involved early, understanding business goals and aligning to support them). Nearly two decades have passed since the ACCA meeting, yet these issues persist.

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A New Era in B2B Marketing and Sales with Virtual Reality

Infographic | February 4, 2022

Virtual reality (VR) is an effective tool for narrating brand stories and connecting with customers. Some of the best ways VR can be used in B2B sales and marketing are: Engaging your customers at the initial stages of product development, Improve your brand value through real world trade shows, Let your customers try your product before they actually buy it and Offers hands-on training guides and personalised virtual user manuals.

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Chatbots in Healthcare

Infographic | December 17, 2019

Artificial intelligence (AI) isn’t just for the biggest, most innovative companies anymore. Companies from all industries are embracing the AI’s power to establish a competitive advantage and set the stage for future growth. For healthcare, one such AI implementation with the potential to affect widespread change is a chatbot. Take a look at the infographic below to see the potential impact of a chatbot.

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Major AI Trends for 2021

Infographic | May 19, 2021

There has been a fast change in consumer trends in the post-Covid-19 world. The ethical use of artificial intelligence, complex privacy and security concerns, and the rising effect of climate change will drive industries to integrate systemic risk into their long-term planning. It is the change that drives evolution, and it will not be much to say that AI is one of the big technology trends for 2021 and beyond.

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AI in recruitment

Infographic | February 20, 2020

Artificial Intelligence is challenging traditional recruitment practices. This infographic lists out use cases of technologies like Chatbots, AR, VR and shows how AI can assist you throughout your recruitment process.

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AI and Customer Service by the Numbers

Infographic | July 1, 2022

Artificial intelligence (AI) was already on a meteoric rise in the transformation of customer service as we know it. The current environment can be expected to accelerate that trend even further. Here is a look at what AI in customer service means to tomorrow’s competitive landscape.

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Spotlight

Bayshore Networks

Bayshore Networks® offers visibility, control, and protection for industrial Operational Technology, and transforms OT data for IT applications. Incorporating threat intelligence, and filtering open, standard, and proprietary protocols at a deep level, Bayshore parses OT protocol content and context, validating every command and parameter against logic-rich policies.

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