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Laura Patterson

After 25 years in sales, Laura moved on to work in customer relationship management, strategic and product marketing, data analytics, and marketing operations. VisionEdge Marketing, founded in 1999, is one of the MPM pioneers. Her Accelance® methodology connects activities and investment to business results is patented. Her latest book, “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” has received industry praise. A frequent speaker at conferences, Laura is also a workshop facilitator. Laura is one of Martechexec's top 50 women in marketing technology. The Sales Lead Management Association named Laura one of the Top 20 Women in Business. Marketo (now DemandBase) named Laura a Marketing Operations leader to watch.


VisionEdge Marketing

Our purpose is to help our customers use data, analytics, process and measurement to accelerate growth, increase customer value, and improve performance. VisionEdge Marketing, founded in 1999, is a trusted expert that brings processes, methodologies, and best practices designed to help you achieve your growth goals faster and with greater confidence. Our core capabilities in data-derived insights, strategy, customer-centricity, performance management and operational excellence, deliver results, close the gaps and upskill your team.

Other Authors

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Alejandra M. J .Litterio

Chief Research Officer

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Alexander Jivov

CEO and Co-founder

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Joanne Taaffe

Editor in Chief