Placer.ai | December 03, 2021
Placer.ai, the leader in location analytics and foot traffic data, announced today the launch of its new API. Placer API is a fully featured REST API that is easy to integrate and offers support in a variety of different coding languages. Placer API enables developers and analysts to send requests that return a range of Placer.ai data and insights into executive and customer dashboards, internal reporting, predictive and competitive analysis tools and more.
"Placer.ai data has become a critical piece of the decision-making process for hundreds of customers. By introducing our API, we are enabling even more teams to access the data and seamlessly integrate Placer insights into their internal tools and models. Bringing Placer.ai data into existing workflows only enhances our ability to fundamentally improve the way decisions are made."
Co-Founder and CEO, Noam Ben-Zvi
The API enables customers to seamlessly integrate a variety of data points, including:
Venue Information - Placer-managed entity information, including location, address, category, subcategory.
Visit Metrics - Estimated number of unique visitors and foot-traffic data.
Visit Trends - Estimated number of unique visitors and foot-traffic history by day, week, or month.
Trade Area Reports - List of polygons that represent the entity's True Trade Area.
Trade Area Demographics - Demographic profiles for the True Trade Area using the census data in Placer's existing dashboard.
Sub-Entities - Entities within a larger chain, tenants within a shopping center, or other deeper breakdowns.
Silicon Valley-based Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development and more to truly understand and maximize their offline activities.
Pega | December 02, 2021
Pegasystems Inc. , the software company that crushes business complexity, today announced Next-Best-Action Customer Journeys, a new AI-powered capability modernizing traditional customer journeys with intelligent decisioning and propensity modeling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behavior. Instead of forcing customers down pre-determined paths, marketers can intelligently sense customers' unique context and needs at any given moment, adjust and change their outreach approach in real time, and proactively deliver personalized messages on their preferred channels.
As organizations face continued pressure to capture customers' very limited attention in an increasingly noisy and competitive environment, traditional approaches to journey orchestration are no longer working. Typically, brands rely on prescriptive journeys to push products to predefined segments of customers at predetermined points in time. But because humans are complex and do not always follow a linear path, this approach often results in poorly timed, overly sales-focused communications. At best, the customer ignores an irrelevant offer, and at worst they jump to a competitor.
Part of Pega Customer Decision Hub™, Next-Best-Action Customer Journeys takes a transformational approach, providing a unified solution that helps organizations to:
Rapidly activate journey data: Instead of business rules and predefined experiences, each customer's current journey and stage can now automatically be integrated into next-best-action decisioning models. By incorporating all available sources of customer data, organizations can increase predictive accuracy and relevance of every experience in real time, ultimately helping improve performance.
Orchestrate journeys with real-time propensity scoring: While traditional solutions require users to construct siloed, product-centric experiences that consider a limited number of interactions on a small subset of channels, Next-Best-Action Customer Journeys offers a single, propensity-driven solution that optimizes end-to-end customer experiences across use cases, channels, and lines of business. Based on real-time, data-driven scoring, businesses can understand exactly when they need to pivot between selling, serving, and retaining customers in real time as their needs change.
Analyze and optimize journey performance: Integrated journey visualization capabilities generate graphical representations of end-to-end customer experiences and update in real time as individuals interact with brands throughout their journeys. This helps marketers to identify optimal journey paths across channels and stages, preemptively remove roadblocks, and drive continuous performance improvement.
Part of the Pega Infinity™ digital transformation software suite, Pega Customer Decision Hub serves as an always-on 'brain' providing centralized AI across all customer touchpoints – inbound, outbound, and paid – to optimize every interaction and maximize customer value. Its predictive analytics and customer decision management enables organizations to surface unique insights and recommend the next best action in real time during every step of the customer lifecycle – from marketing to sales to customer service and retention.
"While the opportunity to attract customers' attention is more elusive than ever, most traditional marketing tools still can't meet customers exactly where they are on their journeys. Instead of creating static experiences based on deterministic logic, organizations need to optimize and humanize the customer experience. Next-Best-Action Customer Journeys provides businesses a propensity-driven solution that adapts to customers' context in real time, bringing true value and relevance to customers and driving results in a way that's never been done before."
Dr. Rob Walker, vice president of decisioning and analytics, Pegasystems
Pega delivers innovative software that crushes business complexity so our clients can make better decisions and get work done. We help the world's leading brands solve their biggest business challenges: maximizing customer lifetime value, streamlining customer service, and boosting operational efficiency. Pega technology is powered by real-time AI and intelligent automation, while our scalable architecture and low-code platform help enterprises adapt to rapid change and transform for tomorrow.
Mindtree | December 01, 2021
Mindtree, a global technology services and digital transformation company, today announced it has earned the AI and Machine Learning on Microsoft Azure advanced specialization, a validation of a services partner's deep knowledge, extensive experience and proven success in enabling customer adoption of AI and implementing Azure solutions for machine learning life cycle and AI-powered apps.
Only partners that meet stringent criteria around customer success and staff skilling, as well as pass a third-party audit of their AI and machine learning technical practices, are able to earn the AI and Machine Learning on Microsoft Azure advanced specialization.
As the speed of business accelerates, organizations of every type and size are looking for ways to streamline processes and deliver simpler, faster, and smarter resources to help them keep up. Partners with the AI and Machine Learning on Microsoft Azure advanced specialization can give organizations the tools and knowledge to develop AI solutions on their terms, build AI into their mission-critical applications, and put responsible AI into action.
"We are excited to be among Microsoft's first service partners to have earned the AI and Machine Learning on Microsoft Azure advanced specialization. Organizations are looking for ways to maximize business impact and revenue through augmentation and automation. As a result, AI and Machine Learning are playing an increasingly vital role in helping them unlock the full power of data for improved agility, richer experiences, smarter decision-making and reduced time-to-market. This advanced specialization validates our ability to enable organizations to optimize their digital strategies and investments, strengthening our reputation as a preferred digital transformation partner."
Radhakrishnan Rajagopalan, Global Head, Customer Success, Data and Intelligence, Mindtree
Rodney Clark, Corporate Vice President, Global Partner Solutions, Channel Sales and Channel Chief at Microsoft, added, "AI and Machine Learning on Microsoft Azure advanced specialization highlights the partners who can be viewed as most capable when it comes to implementing Azure solutions for machine learning lifecycle and AI-powered apps. Mindtree clearly demonstrated that they have both the skills and the experience to enabling customer adoption of AI and Machine Learning in Microsoft Azure advanced specialization."
Mindtree is a global technology consulting and services company that enables enterprises across industries to drive superior competitive advantage, customer experiences and business outcomes by harnessing digital and cloud technologies. A digital transformation partner to more than 260 of the world's most pioneering enterprises, Mindtree brings extensive domain, technology and consulting expertise to help reimagine business models, accelerate innovation and maximize growth. As a socially and environmentally responsible business, Mindtree is focused on growth as well as sustainability in building long-term stakeholder value. Powered by more than 29,700 talented and entrepreneurial professionals across 24 countries, Mindtree — a Larsen & Toubro Group company — is consistently recognized among the best places to work.