Snow Software Launches Snow Atlas-The World's First Cloud-Native Platform Designed For Technology Intelligence

Snow Software | July 06, 2021

Snow Atlas, the first comprehensive platform created from the bottom up to help companies find, manage, and optimise their technology investments, both on-premises and in the cloud, was introduced today by Snow Software, the worldwide leader in technology intelligence. Software asset management (SAM), software-as-a-service (SaaS) management, and IT service management (ITSM) integrations offered as a service are the first solutions accessible on the new cloud-native platform, which is now in early access.

Snow Atlas is an important milestone for the firm since it introduces a new way to access Snow's award-winning technology and coincides with a large increase in product investment.

“The launch of Snow Atlas is the next step in our mission to help companies achieve the full potential of technological intelligence,” said Vishal Rao, President and CEO of Snow Software. “The platform enables the hybrid company to manage costs, limit risk, and optimise technology expenditures in a new way. But, more significantly, we see Snow Atlas as the platform for future innovation that will meet our clients' changing demands.
As a result, we are significantly expanding our investment in product development capabilities in order to expedite our innovation agenda.”

A single platform that allows for comprehensive visibility and management:

Snow Atlas is a cloud-native platform based on Microsoft Azure that is offered as a service, in response to the growing need for technology as a service. To allow quicker innovation and adaptability, the platform is built on a micro-service architecture with standardised APIs. Self-service capabilities built into Snow Atlas include self-healing for locked or disconnected services, real-time agent generation, end-user administration, single sign-on activation, and in-app instruction. Customers will also benefit from Snow's continuous delivery pipeline, which will provide them with the most up-to-date features and capabilities.

Snow Atlas is intended to give companies with a shorter time to value, a better overall experience, higher ROI, and more business agility. SAM on Snow Atlas, as the first solution offered on the new platform, enables companies to:

• Discover and inventory the ecosystem's technical assets.

• Manage and optimise the utilisation of business software and SaaS solutions.

• Reassigning licences or access when required might help you save money on technology.

• Reduce the risks posed by compliance and security concerns.

• Integrate corporate technology data across the enterprise ecosystem.

SAM on Snow Atlas is currently available in early access throughout the world, with broad release planned later in 2021. Snow will continue to provide on-premises and partner-hosted service alternatives.

Increasing the rate of innovation:

Snow is prepared to increase its product development capacity by boosting its total expenditure in R&D and engineering in order to drive future platform innovation and offer new capabilities faster.

“2020 was a year of tremendous upheaval for most companies, including ourselves, that demanded a focus on stability and resiliency,” said Rao. “As we examine the opportunities ahead and the market's continuous growth, we feel it is critical to actively invest in the future of our technology. Global businesses require tools to assist them sort through the decisions made in the previous year and optimise spending in order to drive growth. And we want to make sure that we can offer new approaches for businesses to achieve these business objectives by accelerating our roadmap to assist our clients in seizing the opportunity head on.”

This news comes on the heels of many noteworthy accomplishments for Snow over the last year, including exceeding $100 million in ARR, establishing a new partner programme, strengthening the strategic partnership with BMC, and presenting the first Technology Intelligence Awards.

About Snow Software
Snow Software is transforming how businesses understand and manage their technology use. Our technology intelligence platform delivers full visibility and context across software, SaaS, hardware, and cloud. IT executives may use Snow to efficiently manage resources, improve performance, and allow operational agility in a hybrid world.


In recent years, there have been many theories proposed regarding the best way to reconcile the seemingly conflicting theories of Earned Value Management, which is based on developing a reliable baseline, and Agile development, which relies on adaptability. There is now a consolidation of ideas and a growing consensus within the community from industry groups, government committees and contractors themselves about the best way to combine the strengths of each methodology and use the data from each to its fullest value without duplication.


In recent years, there have been many theories proposed regarding the best way to reconcile the seemingly conflicting theories of Earned Value Management, which is based on developing a reliable baseline, and Agile development, which relies on adaptability. There is now a consolidation of ideas and a growing consensus within the community from industry groups, government committees and contractors themselves about the best way to combine the strengths of each methodology and use the data from each to its fullest value without duplication.

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