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Market Logic Software to Develop New Generative AI Solutions for Consumer Insights Products

Market Logic Software | January 20, 2023 | Read time : 02:00 min

Market Logic Software to Develop New Generative AI Solutions for Consumer Insights Products

On January 19, 2023, Market Logic Software, a global insights management solutions provider, announced the development of a new range of Artificial Intelligence for Consumer Insights (AICI) products aimed at enterprise market research and consumer insights teams.

The first product in the portfolio, scheduled for release in Q2 2023, will help break through the use of an AICI assistant that can be embedded within standard applications to support interactive decision-making for consumer businesses 24/7 and will benefit from the OpenAI Large Language Model (LLM).

This new product complements Market Logic's expertise in managing market and consumer information within enterprise organizations by introducing generative AI capabilities. Rather than a list of search results, this technology will provide corporate users with complete, natural language answers to market and consumer intelligence quiries.

Market Logic's announcement builds on its long history of innovation in the insights industry. Companies like Nike, L'Oréal, Mercedes-Benz, Phillips, and Unilever are among the users of the award-winning insights engagement platform. It helps to unify all internal and external knowledge assets, undertake new research, and connect with business stakeholders through a single hub.

Market Logic has already enrolled several Fortune 500 companies in its AICI assistant product limited beta program. The product will be released globally later this year, according to the company.

About Market Logic

Founded in 2006, Market Logic Software is a leading insights management solutions provider. It empowers insights and analytics teams to turn data and information into actionable consumer and market knowledge. Its award-winning insights engagement platform assists the world's leading brands in generating and capitalizing on insights. Market Logic works for clients all over the world across various sectors, including CPG, healthcare, retail, automotive, finance, and telecom. It allows firms to access 600+ research agencies and 1000+ industry sources to develop memorable, actionable insights in a fraction of the time and cost.

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