Intent Data in the Age of Data Regulation

Deck 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

Cloud migration isn’t easy. There’s a reason why, despite the numerous benefits, companies still face numerous road blocks when migrating to cloud. The following infographic showcase the best practices to keep in mind while migrating to cloud.

Spotlight

Cloud migration isn’t easy. There’s a reason why, despite the numerous benefits, companies still face numerous road blocks when migrating to cloud. The following infographic showcase the best practices to keep in mind while migrating to cloud.

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Expert.ai Enhances Qlik with More Powerful Natural Language Capabilities

Expert.ai | June 08, 2022

Expert.ai, a leader in artificial intelligence (AI) for language comprehension, announced today that it has joined the Qlik Technology Partner Program. Expert.ai enhances Qlik's existing AI and natural language processing (NLP) capabilities to enable business users make sense of unstructured language data and obtain insight into any type of document. "Language data can provide new insights that enhance analytics and decision making but it is usually ignored. The problem is that understanding language at scale and converting it into actionable intelligence is hard. By integrating our natural language capabilities into Qlik, we simplify access to language data, providing the data practice with simple and powerful ways to develop more comprehensive analytic and predictive models to help the enterprise to gain a competitive edge." Luca Scagliarini, Chief Product Officer at expert.ai By leveraging language intelligence supplied by expert.ai and executing Python code directly within Qlik Cloud, Qlik users can simply expand and improve the reach of data analysis and analytics. Advanced natural language processing features provided by the expert.ai API include disambiguation to resolve ambiguities in the text, quickly identify the main entities and relationships between concepts, and assign the correct meaning to each word; categorization to catalog any document out of the box without training thanks to embedded taxonomies, including IPTC media topics and geographic taxonomy; sentiment analysis to determine whether the overall sentiment is positive or negative; and sentiment analysis to determine whether the prevailing emotion is positive or negative. "Once we began exploring use cases of integrating our technology into Qlik Cloud, we were blown away by how easy it was to get major additional value using our NLP capabilities to structure and analyze unstructured data," said Brian Munz, Product Manager, NL API & Developer Experience at expert.ai. "With a very minimal effort, you can easily enrich data with expert.ai's NLP insights such as sentiment analysis, media topics categorization, PII detection and more. It's exciting to see the amazing things that can happen by combining two world-class products in analytics and natural language understanding." Organizations may simply integrate unstructured language information into data sets, data pipelines, and analytics for even the most complicated use cases across sectors. For example, email management and other customer-related information to process and analyze all data at once; smart search and conversational analytics based on natural language to streamline data interaction and user intent; and data classification to easily find the right data while knowing its origin and journey. Capabilities include vertical industry applications such as augmented analytics to improve decision making and sophisticated fraud indication analysis in insurance, credit and market risk analytics, compliance, and augmented customer experience in banking and finance. "As organizations scale their analytics efforts through the cloud, AI and NLP capabilities are incredibly powerful in helping new and existing users at all skill levels drive more insights for action," said Josh Good, VP, Analytics at Qlik. "We look forward to current Qlik customers benefiting from blending expert.ai with our existing augmented capabilities to enhance their overall analytics efforts."

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GENERAL AI

AI Quality Leader TruEra Receives Investment from Hewlett Packard Enterprise

TruEra | June 23, 2022

Hewlett Packard Enterprise announced today that it has invested in TruEra through its venture capital program, Hewlett Packard Pathfinder. TruEra offers the first suite of AI Quality management solutions for managing model performance, explainability, and societal effect. The $25M Series B round TruEra announced in March 2022 is now extended. Hewlett Packard Pathfinder invests in market-leading start-ups, develops solutions fusing the technology of portfolio companies with Hewlett Packard Enterprise goods, and designs collaborative go-to-market strategies. Hewlett Packard Pathfinder also keeps a careful eye on longer-term disruptive innovation, supporting the development of cutting-edge technology. "We're excited to become an investor and to partner with TruEra in developing comprehensive solutions for our enterprise customers in conjunction with our High-Performance Computing offering," said Paul Glaser, Vice President and Head of Hewlett Packard Pathfinder. The quality challenge, the following significant AI challenge, is addressed by TruEra. In order to quickly correct problems and maintain peak performance, ML teams can use TruEra's solutions to explain, analyze, and test the performance, risk, and responsible AI characteristics of models early in the development process. As a result, numerous Fortune 1000 businesses have chosen TruEra as their preferred provider because of its distinctive, whole lifecycle approach to model quality. "AI model quality and ML Ops have emerged as considerable challenges for enterprises deploying and scaling machine learning models. Solving these challenges is imperative for AI success, and TruEra stands out for its deep expertise, differentiated technology and practical experience helping companies deliver and monitor AI applications." Ali Wasti, Managing Director, Hewlett Packard Pathfinder Top-tier investors such as Menlo Ventures, Greylock Partners, and Wing Venture Capital have contributed approximately $45 MM to TruEra. Anupam Datta and Shayak Sen, co-founders of TruEra, conducted academic research at Carnegie Mellon University that served as the basis for the company's technology. "Hewlett Packard Enterprise is a leading, trusted provider to the enterprise, and is known for its ability to ensure that cutting-edge innovation delivers proven results. We're looking forward to working closely with the HPE team as partners on customer engagements," said Will Uppington, CEO and co-founder, TruEra.

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SOFTWARE,FUTURE TECH

Zayo Launches API Developer Portal to Accelerate Enterprise Digital Transformation

Zayo Group Holdings, Inc. | August 18, 2022

Zayo Group Holdings, Inc., a leading global communications infrastructure platform, today announced the launch of its Application Programming Interface (API) Developer Portal, providing customers with a single online platform to explore, on-board and test live environments with existing API offerings, and stay informed about upcoming developments. One of the biggest challenges enterprises face when working with multiple vendors is siloed information and data. With Zayo’s API Developer Portal, customers now have a centralized, well-organized, easily navigable repository of information about automating business processes with Zayo. “We want to empower our customers through every step of their digital transformation journey, and APIs are where that journey comes to life in the form of automation at our customers' fingertips. “With our developer portal, customers now have a live environment where they can easily find the information they need to understand, design and build the best software integration strategy to make an impact and drive business results.” Leidy Perez, vice president of product, strategic software at Zayo Currently, Zayo receives hundreds of thousands API calls a month originating from 100+ customers. These requests come through key partners such as Connectbase, ACS Solutions, GeoTel, Upstack, NDA Corp, Masterstream and LMX as well as direct integrations. Benefits of Zayo’s existing API offerings include: Network Discovery: Zayo’s Building Validation, Location, and Cloud Service Provider APIs enable customers to analyze how Zayo’s network availability powers their business footprint. Quote and Order: Customers can grow their business capabilities by leveraging Zayo products in its Product Catalog API, generating quotes with the Quote API, and automating the ordering process through the Order API. Service Management: Customers are able to retrieve critical service information, get support for issues, and keep track of planned outages with the Service Inventory, Ticketing, Ticket Catalog and Maintenance Cases APIs. In addition to the API developer portal, Zayo has started the roll out of MEF API “Lifecycle Service Orchestration” (LSO) Sonata “Billie” release for quoting and ordering as well as performance monitoring. Further incorporation of MEF standards will enable Zayo to better serve its global carrier and enterprise customers to buy services in a standardized way and to automate MEF 3.0 Carrier Ethernet. “Too often, customers must work around their system of record to manage multiple vendors. The swivel-chair of that information back into each system of record causes massive inefficiencies that can impact service delivery time and revenue,” said Stan Hubbard, MEF Principal Analyst. “MEF LSO APIs offer an automated, standardized way for service providers to buy and sell services and maximize return on their investment in interface development. We are excited that MEF LSO Sonata APIs enable Zayo’s innovative API Developer Portal.” About Zayo Group Holdings, Inc. Zayo Group Holdings, Inc. is the leading global communications infrastructure platform, delivering a range of solutions, including fiber & transport, packet and managed edge services. Zayo owns and operates a Tier 1 IP backbone spanning 134,000 miles across North America and Europe. By providing this mission-critical bandwidth to its category-leading customers across the wireless, hyperscale, media, tech and finance industries, Zayo is fueling the innovations that are transforming society.

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