Google to bring more ads into Maps

| May 25, 2016

Google to bring more ads into Maps
"Google, the Internet-related tech giant, said on Tuesday it is trying new ways to promote local businesses with Google Maps, its mapping service. The move, announced at the Google Performance Summit here by the company's ad chief Sridhar Ramaswamy, will likely bring what it called ""promoted pins"" to screens of mobile devices when consumers use Google Maps. To be highlighted will be merchants, such as restaurant and gas station, along the way. According to Jerry Dischler, vice president of search ads of Google, which has grown out from initial Internet search engine service starting in 1998, it now has trillions of searches a year, and more than half of them from mobile devices, among which about a third are related to a specific location."

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