Econsultancy research reveals one third of organizations fear going out of business within next 36 months without reinvention of business model

In partnership with Sitecore, the global leader in digital experience management software, Econsultancy today released a report entitled Reinventing Commerce, providing a snapshot of the global commerce market. The research highlights that 60 percent of organizations report their business model is under critical or significant pressure to adapt to changing market conditions, with one-third concerned that the pressure could threaten the survival of their business within 36 months. A majority of companies surveyed identified a new model for growth by using commerce expertise combined with the right personalized experience for the customer. Two-thirds of respondents recognize that creating the right personalized content for their customers is how they can take on the big brands. While excited about the possible favorable business outcomes of creating the right personalized customer journey, respondents globally are conflicted about working with and competing among macro-players such as Amazon and Alibaba. Nearly the same percentage of respondents consider the top-tier e-commerce marketplaces to be a significant opportunity for growth 47 percent, even as they are concerned about working with them 46 percent.

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