Botify, the leading corporate software company for performance-driven organic search, has expanded its engagement with Google cloud with the launch of SpeedWorkers on Google Cloud Marketplace. The expanded relationship allows Google Cloud users to purchase the solution in addition to their Google Cloud subscription.
SpeedWorkers is a part of the Botify Activation suite, which automates the implementation of inefficient SEO tasks. It addresses a significant challenge of the modern web: seemingly infinite content, which limits search engines' capacity to crawl tens and thousands of millions of pages on a given site, particularly those rich in JavaScript. This means that, on average, half of a company's website remains unnoticed.
Botify uses SpeedWorkers to provide search engines with the most bot-friendly version of a website, allowing them to crawl much more of it, much faster and more efficiently. As a result, more pages in organic search are indexed and discoverable by visitors, resulting in large increases in measurable traffic and income. This helps bridge the gap between search marketers and web developers by allowing engineering teams to spend less time on SEO activities and more time developing an ideal user experience, which is becoming increasingly difficult to do with limited resources.
"The combined power of Botify and Google Cloud helps brands accelerate their e-commerce strategies and create optimal digital experiences for both users and search engine bots. At a time when more robust privacy measures are limiting the effectiveness and ROI of traditional paid channels, the importance of first-party data and the role of organic search as a performance channel has never been more important. We strive to help brands transform their digital presence into powerful and efficient engines for traffic, sales, and sustainable revenue growth and this all starts with discoverability. Delivering our solution on Google Cloud is part of how we do this - ensuring an easy and seamless experience for customers."
Adrien Menard, Co-founder, and CEO of Botify
Botify has connected with Google Cloud since its inception in 2012, utilizing BigQuery to store and analyze its customer's important search data. This data is at the heart of the company's Analytics and Intelligence suites, which give businesses the information they need to select revenue-generating improvements.