AI APPLICATIONS,SOFTWARE,FUTURE TECH
Emplifi | January 23, 2023
Emplifi, a renowned unified customer experience (CX) platform, recently announced the launch of Emplifi™ AI Composer, a tool that generates ready-to-publish social media copy to help brands improve social media efficiency. The new capability is incorporated into the Emplifi Social Marketing Cloud and reinforces the OpenAI GPT-3 architecture.
Modern customers are digital and social-first, engaging with brands in manner they desire, not necessarily through the channels preferred by the firm. In a competitive and congested marketplace, brands must not only keep up but also stand out.
Maintaining an omnichannel approach can be resource intensive, especially in times of fluctuating economic stability. Emplifi™ AI Composer is a cost-effective solution for enterprises seeking operational efficiency across teams and budgets, saving on the resources associated with traditional content creation methods.
Emplifi’s Chief Technology Officer Todd McCaslin commented, “Emplifi is leveraging AI technology to make it easier for marketers to curate relevant and engaging social media content tailored for their audiences.” He added, “OpenAI GPT-3 APIs have improved software performance and accuracy with iterative query and learning capabilities that streamline tasks and deliver insights to help professionals work more intelligently.”
(Source – Business Wire)
The solution prompts social media teams to enter their message instructions and select different customizations such as tone, emoticons, questions or hashtags. It then modifies and improves this content before generating the desired ready-to-publish social media copy with the OpenAI GPT-3 framework. In addition, campaign analytics and insights can also be utilized to assist in better decision-making and guide and improve social media strategy.
Headquartered in New York, Emplifi is a leading unified CX platform, bringing together marketing, care, and commerce to assist organizations in closing the customer experience gap. With a global presence and over 20 years of industry expertise, it has helped over 7,000 brands, such as Samsung, Delta Air Lines, and Ford Motor Company, provide exceptional customer experiences at every touchpoint on their customer journey. Emplifi gives organizations the knowledge they need to empathize with customers and amp up the right experiences. Additionally, its unified CX platform enables organizations to keep up with rapidly changing customer expectations.
AI TECH,GENERAL AI,AI APPLICATIONS
causaLens | January 25, 2023
On January 24, 2023, causaLens, the London-based deep tech firm and a leader in Causal AI, announced the release of decisionOS, the first operating system to leverage cause-and-effect reasoning for all aspects of an enterprise's decision-making.
Causal AI is a technology that recognizes the underlying web of causes in order to provide essential decision-making insights that current machine learning fails to deliver. The technology is rapidly gaining traction, with 'big tech' businesses such as Amazon, Microsoft, Meta, Google, Spotify, Netflix, and Uber investing extensively in its research. It was recently highlighted in multiple Gartner hype cycles.
decisionOS optimizes business decisions by incorporating Causal AI models into decision workflows at any organizational level. Now, enterprise users across all industrial sectors will be able to comprehend cause and effect relationships to generate actionable insights that take consider company objectives and resource constraints instead of just relying on past patterns and correlations to make predictions. Retailers, for example, can utilize decisionOS' recommendations and insights to determine the optimum pricing for individual products across specific locations while keeping the current business environment in mind.
decisionOS can integrate all of an enterprise's decision workflows serving as a unique one-stop system, including product pricing and promotion, customer acquisition, retention, optimizing manufacturing processes, marketing spending optimization, demand forecasting, supply chain risk management, inventory and order management, and many more.
Founded in 2017, causaLens builds Causal AI powered products that empower organizations to make superior decisions. Leading enterprises across a wide spectrum of sectors rely on its Causal AI-powered technologies. Through an intuitive user interface, its no-code Causal AI platform enables all kinds of individuals to make better decisions. It is working towards the goal of building a world in which people can trust machines with the most challenging problems in the economy, society, and healthcare.
GENERAL AI, AI APPLICATIONS, SOFTWARE
Writer | February 15, 2023
Writer is the only full-stack generative AI platform built for business enterprises, released three new proprietary large language models (LLMs) designed for enterprise-ready generative AI. Palmyra Small (128M), Palmyra Base (5B), and Palmyra Large (20B) are the only in-production LLMs that were trained on a set of data that was curated to power AI use cases for the enterprise.
All of Writer's enterprise customers' generations are powered by Palmyra Large through the Writer platform. Writer's enterprise customers can also now add generative AI capabilities directly to their products and scale and improve their experience with Writer through Writer's new API to Palmyra Large.
When companies use Writer to add AI to their business processes, they get benefits like security and privacy, personalized results, and the ability to take in text, videos, and PDFs. Writer is the only AI platform with both an API and an ecosystem of extensions that bring AI directly into more than 100 third-party apps.
The Palmyra Large LLM and API are two of the more affordable options for enterprise organizations and work well for both zero-shot and few-shot use cases. The API gives access to the Palmyra LLMs and can be improved with company data, taking into account things like brand voice, word length, character length, and more, all the way up to fact verification. Proprietary data is not used to train the foundation model. Writer is at the spearhead of generative AI because they train their own LLMs to help businesses make money.
Writer is one of the best platforms for generative AI, and it was made for companies and teams. Unlike other AI products, Writer's AI product is securely trained on the basis of the company's proprietary data and their style and brand guidelines. This results in consistent content that's on-brand, whether the initial text came from humans or from AI. Writer is enterprise-grade, with all of the security and data privacy features needed for organization-wide rollouts. Writer is used by many top companies, including Accenture, Deloitte, Hilton, HubSpot, Intuit, Spotify, Uber, UnitedHealthcare, and UiPath.