Aberdeen Group

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients existing marketing and sales tech stack via data feeds, embedded analytics and apps.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

Events

Related News

THE NEXT STAGE OF INTENT DATA - PART 2

Aberdeen Group | April 04, 2019

news image

In part one of our series we detailed a new and relative novel approach to intent data, behavioral segmentation (read part-1 for greater detail on user behavior segmentation). However, that user-level analysis is not actionable for most marketers because it is too granular; it does not include any company information. For actionable application, we need to tie these users back to their employer without losing any of the characteristics or insights that we derived from their behavior. We need to ...

Read More

GOOGLE GARNERS SUPPORT FROM TECH INDUSTRY IN SUPREME COURT API COPYRIGHT FIGHT

ZDnet | January 14, 2020

news image

A group of tech companies and organisations have come forth with support for Google in its legal stoush against Oracle, a case that could determine the outlook of software development's future. The Google-Oracle legal battle dates back over a decade, with the core issue being whether copyright laws bar the commonplace practice of software reimplementation -- the "process of writing new software to perform certain functions of a legacy product". It was also...

Read More

AMAZON WILL ASK A COURT TO BLOCK MICROSOFT FROM WORKING ON A $10 BILLION CLOUD COMPUTING CONTRACT

CNN International | January 14, 2020

news image

Amazon will ask a federal court to temporarily block Microsoft (MSFT) from working on a $10 billion cloud computing contract for the military, according to a court filing Monday. Microsoft is scheduled to begin its work on the contract on Feb. 11. But Amazon's cloud computing division will seek a preliminary injunction to "prevent the issuance of substantive task orders under the contract," the filing said. Amazon's request will be submitted by Jan. 24. The request is part of A...

Read More

GOOGLE’S AI PREDICTS LOCAL PRECIPITATION PATTERNS ‘INSTANTANEOUSLY’

VentureBeat | January 13, 2020

news image

Google hopes to tap AI and machine learning to make speedy local weather predictions. In a paper and accompanying blog post, the tech giant detailed an AI system that uses satellite images to produce “nearly instantaneous” and high-resolution forecasts — on average, with a roughly one kilometer resolution and a latency of only 5-10 minutes. The researchers behind it say it outperforms traditional models “even at these early stages of development.” The system takes a...

Read More
news image

THE NEXT STAGE OF INTENT DATA - PART 2

Aberdeen Group | April 04, 2019

In part one of our series we detailed a new and relative novel approach to intent data, behavioral segmentation (read part-1 for greater detail on user behavior segmentation). However, that user-level analysis is not actionable for most marketers because it is too granular; it does not include any company information. For actionable application, we need to tie these users back to their employer without losing any of the characteristics or insights that we derived from their behavior. We need to ...

Read More
news image

GOOGLE GARNERS SUPPORT FROM TECH INDUSTRY IN SUPREME COURT API COPYRIGHT FIGHT

ZDnet | January 14, 2020

A group of tech companies and organisations have come forth with support for Google in its legal stoush against Oracle, a case that could determine the outlook of software development's future. The Google-Oracle legal battle dates back over a decade, with the core issue being whether copyright laws bar the commonplace practice of software reimplementation -- the "process of writing new software to perform certain functions of a legacy product". It was also...

Read More
news image

AMAZON WILL ASK A COURT TO BLOCK MICROSOFT FROM WORKING ON A $10 BILLION CLOUD COMPUTING CONTRACT

CNN International | January 14, 2020

Amazon will ask a federal court to temporarily block Microsoft (MSFT) from working on a $10 billion cloud computing contract for the military, according to a court filing Monday. Microsoft is scheduled to begin its work on the contract on Feb. 11. But Amazon's cloud computing division will seek a preliminary injunction to "prevent the issuance of substantive task orders under the contract," the filing said. Amazon's request will be submitted by Jan. 24. The request is part of A...

Read More
news image

GOOGLE’S AI PREDICTS LOCAL PRECIPITATION PATTERNS ‘INSTANTANEOUSLY’

VentureBeat | January 13, 2020

Google hopes to tap AI and machine learning to make speedy local weather predictions. In a paper and accompanying blog post, the tech giant detailed an AI system that uses satellite images to produce “nearly instantaneous” and high-resolution forecasts — on average, with a roughly one kilometer resolution and a latency of only 5-10 minutes. The researchers behind it say it outperforms traditional models “even at these early stages of development.” The system takes a...

Read More