Aberdeen Group

aberdeen.com

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients existing marketing and sales tech stack via data feeds, embedded analytics and apps.

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Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

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DevOps Pulse is an annual analysis of the DevOps industry, conducted by logz.io. Findings from the 2019 version have just been published, and we take the opportunity to share and comment on them with Tomer Levy, logz.io CEO. Levy co-founded logz.io in 2014 and has managed to raise about $100 million and build a team of 250 people to date, on the premise of offering an open-source based solution for log management. The 2019 survey focuses on observability, bringing DevOps engineers' insights ...

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DEVOPS AND OBSERVABILITY IN THE 2020S

ZDNet | January 14, 2020

DevOps Pulse is an annual analysis of the DevOps industry, conducted by logz.io. Findings from the 2019 version have just been published, and we take the opportunity to share and comment on them with Tomer Levy, logz.io CEO. Levy co-founded logz.io in 2014 and has managed to raise about $100 million and build a team of 250 people to date, on the premise of offering an open-source based solution for log management. The 2019 survey focuses on observability, bringing DevOps engineers' insights ...

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Resources

Events

C-Suite On Deck

Responsive image

Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Staff Writer | December 12, 2016

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and currently as CEO at the Aberdeen Group. Here are his thoughts on what he’s seen work when it comes to sales and marketing speed. DECK 7: What do you see as major impediments to marketing performance and ultimately more leads?GARY SKIDMORE: Simply put, marketers continue to get bogged down when they don’t have a clear understanding of who their best customers are, how they think and then what type of information might be most useful for them. When it comes to understanding customers, clarity helps to focus all marketing acceleration efforts (and related lead quantity and quality) on the things that matter to your customer.  That’s a good thing. D 7: How are leading companies addressing the issue of performance and velocity? GS: We see, from our Aberdeen Group research, that many companies continue to invest in data, predictive tools, 

Read More