Q&A with Neel Pandya, CEO - APAC at Pyxis One

For Neel Pandya, CEO - APAC at Pyxis One, the biggest leap is to put India on the global map for AI and innovation in marketing and business growth. He aspires to equip brands and marketers with robust AI capabilities to help them effortlessly scale their growth. Having had extensive experience working in digital with global brands such as Loreal, Vodafone and Unilever, Neel is able to accurately identify pressing brand pain points that can be alleviated with AI.

This simple approach is what brands are rapidly beginning to gravitate towards. With Artificial Intelligence, this approach becomes easy, quick and accurate.



MEDIA 7: Firstly, congrats on your new role. What areas would you like to focus on initially, to begin with?
NEEL PANDYA:
Thank you! Thank you so much. I will initially be focussing quite a bit on expanding our marketing, sales and operations teams to cater to our growing APAC customer base. In addition to that, we’re building a community of AI experts within Pyxis One, and work on that will consume most of my time. Apart from these, a substantial amount of my time will go into equipping our customers with knowledge about AI infrastructure. When you really get to the bottom of it, the problem is not one of adoption but one of education and awareness.


M7: You have been associated with global brands like L'Oreal and Vodafone. How do you see your new role different from your earlier responsibilities?
NP:
You know, I’ve given this a lot of thought! For over 13 years, I have worked in the media and digital space and have been a part of the evolution in this ecosystem. So I now find myself equipped with a profound understanding of the gaps that can be closed with AI and technology. It’s exciting because I am now at the forefront of the AI revolution that is happening in the business growth landscape. While the nature of responsibilities may differ, the intensity has only gotten stronger with my responsibility of heading and strengthening APAC expansions at Pyxis.


The media space requires an onerous amount of data to take any form of decision. With AI, the margin of errors is lower.



M7: Many industries have started AI adoption and the technology is gaining momentum. How do you see AI penetration in the near future? 
NP:
This is something with the possibility of endless discussions so let me pick brevity here. At Pyxis One, we design AI products that enable our customers to eliminate saying, “I think," and start saying “data shows, therefore." This simple approach is what brands are rapidly beginning to gravitate towards. With Artificial Intelligence, this approach becomes easy, quick and accurate. Considering that it’s humanly impossible to ingest and analyze the gigantic amounts of data brands generate, AI adoption is only going to increase multifold.


M7: Would you like to share some of your strategic ideas for Pyxis One?
NP:
We believe in playing smart, and to our strengths. Pyxis has an unbelievably talented, strong and passionate team. One of our main concentrations is to continue to innovate never-seen-before features that solve extremely crucial and complex roadblocks. Seemingly small but a profoundly powerful strategy. The idea is to nurture our teams and continue giving them opportunities to excel, and the results, believe me, are astonishing!


M7: Is there any particular sector and geography that you are targeting?
NP:
While APAC expansions are in full swing, we have also started garnering a lot of attention in North America and Europe. So all efforts are divided between meeting demands and growing awareness about AI and its impact on business growth efficiency. As I said, what we realised is that brands already know AI can help greatly. It’s just about really understanding how deeply it can actually help to fully leverage its benefits.


Recognizing the power of data and what the same type of data can do for another team is essential. This is what differentiates products of Pyxis One from others.



M7: You have been associated with the media domain very closely throughout your career. How do you assess AI penetration in the media domain?
NP:
AI can collect, dissect and analyze data at speeds that are dizzying for humans. The media space requires an onerous amount of data to take any form of decision. With AI, the margin of errors is lower. There is enormous space for quick AB testing with results being seen almost overnight. All these are direct contributors to ROAS and overall business growth. Having said that, AI tools and penetration is still quite low in this domain, as of now. Most of the offerings are focused on tools and not infrastructure as a whole that can use data efficiently. So while the current use may be low, the potential for adoption and benefits thereof are immense.


M7: Pyxis One has a wide portfolio consisting of products and services. How do you see their current positioning considering the growing AI market?
NP:
Most tools are concentrated on specific functions like performance marketing, or creative analysis or bid optimizing. However, what gets lost in the whole process is the wealth of data that can be exploited by every team - be it sales, marketing, R&D, product, digital marketing, etc. - that contributes to business growth. At Pyxis, we recognized this and have built an AI environment that is so robust that it caters to every team contributing to business growth. That is the essence of Pyxis’ AI infrastructure for business growth. Recognizing the power of data and what the same type of data can do for another team is essential. This is what differentiates products of Pyxis One from others.


M7: Apart from the existing focus of retail, eCommerce and automotive, would you be interested in tapping any other new domain?
NP:
It’s true (by no intentional design) that our existing focus has been retail, eCommerce, and automotive - because of the natural demand from these categories. However, our product offering largely is for any and every advertiser. As mentioned earlier, the focus is to ensure we continue educating our offering for the needs of the industry. Fortunately, the nature of our AI infrastructure is such that it caters to every industry. We want to work with all domains and create an ecosystem for marketers to use across industries.

ABOUT PYXIS ONE

Pyxis One is a global AI start-up that builds sophisticated AI infrastructure for marketing and business growth. The growing Pyxis One suite of AI products currently cater to the research and innovation, creative and design, performance and social media spheres of marketing and growth. The Pyxis One products are designed to enable all marketing processes to be executed within a robust AI environment, making data accumulation and analysis easy and efficient.

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Pyxis One

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Pyxis One is a global AI start-up that builds sophisticated AI infrastructure for marketing and business growth. The growing Pyxis One suite of AI products currently cater to the research and innovation, creative and design, performance and social media spheres of marketing and growth. The Pyxis One...

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