Q&A with John Guido, Founder and CEO of P2P Global

Media 7 | October 12, 2021

John Guido, Founder, and CEO of P2P Global, which is an open ecosystem platform where technology solution providers solve for skill gaps through effective partner-to-partner engagements. John is an innovative leader with a rich understanding of channel management applying targeted marketing to grow sales. I am passionate about “moving the needle,” bringing customer insights into decision-making, and growing teams with collaboration, skills, and confidence. He held a range of executive positions at IBM that included responsibility for business partners' growth, channel management, and strategy.

There is no doubt that companies are taking advantage of digital discovery by comparing and contrasting brands, solutions, and marketplaces that are becoming the norm for transacting.



MEDIA7: Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about you. Can you tell us a story about what brought you to this specific career path?
JOHN GUIDO:
I am very fortunate for a career that provided me with the opportunity to work with many IT solution providers. I had various executive roles at IBM spanning global territories & brand sales, marketing, strategy, and general management – the IT channel was always part of my success. While my lens was predominantly from a supplier point of view, I recognized the power of the IT Channel and gained an appreciation of the value across the supply chain – from distribution, customer-facing solution providers, and of course in the end, the end-user, customer.


M7: What was the inspiration behind founding P2P Global?
JG:
Information Technology has entered the era of specialization. I’ve learned that vendors cannot be experts in every sector - solution providers fill this gap. Channel partners are well-positioned to develop deep expertise to meet customers’ needs, but as I looked across the marketplace, I didn’t see an approach that was holistically addressing the IT Solution Providers. At the same time, various skills are needed to design, implement, and support cross-brand and multiple IT vendor solutions. These solutions need to address challenges such as security threats and the proliferation of mobile devices, hybrid cloud hosting, and software-as-a-service platforms. Some vendors address this with programs specific to their ecosystem but it doesn't extend beyond their particular solutions/offerings, so it’s not open to the industry. We’ve started hearing a lot more about the need for trustworthy partner-to-partner (P2P) collaboration – the solution to filling skill gaps and presenting a more comprehensive front to customers. The concept of establishing P2P engagements is nothing new -- and has been a recognized need in our industry for many years.

We conducted many advisory councils with thought leaders from some of the top solution providers and we discussed their need for a structured P2P approach to address customers’ needs – at the same time, a set of challenges were always identified. The old way of forming partnerships is a bit ad hoc …. And has not always delivered the needed flexibility, scale, and repeatable growth for solution providers while also being inefficient and sometimes costly. Interesting point – feedback from solution providers is fairly consistent globally – across AP, EMEA, LA, and NA.
So, with much validation from friends in the industry, we set off to create a platform to address the inefficiencies in creating partner-to-partner relationships.

•       Customer Responsiveness

•       Speed of Execution

•       Expertise Discovery (we like to say, Finding and being Found)

•       Trust and Confidence

•       Third-party Coordination

•       Bench Utilization

•       Scaling for Growth

•       Combining multiple Vendor-Specific Solutions

•       In the end, Facilitate Partnerships

I am very pleased with our progress since we launched P2P Global, a new marketplace platform for an ecosystem of trusted partners. Our company has been recognized by Forrester’s channel software stack report for the last 2 years in the “Ecosystem Management” category. We believe we are uniquely positioned. P2P Global provides a simple and clear approach to posting project opportunities, reviewing and selecting proposals from a set of curated candidates, and facilitating partnerships. Members of P2P Global can expand their business opportunities and find providers to fill narrow skill gaps, especially in new and emerging technology segments. We believe it is time for renewed optimism about building partnerships for competitive advantage. Read more about why P2P ecosystems like ours are so beneficial here.


It seems like it just comes together when you want to enjoy life.



M7: How does P2P Global help the ecosystem of trusted partners to expand their business opportunities?
JG:
Joining an ecosystem like P2P Global can be critical in scaling your business. It makes it so easy to keep track of partners, find new ones that are pre-vetted and that you can trust, and uncover new business opportunities for your firm by connecting you to experts all over the IT industry. Doing so ad hoc takes up valuable resources like time and money and has the risk of failing if your partner turns out to be less than they advertised. In a word, be selective. Make sure the partnership meets a well-defined need and can be nurtured in a meaningful way for sustained success.
 

M7: What do you think is essential to ensure the success of provider-to-provider partnerships?
JG:
First and foremost is the adoption of the ecosystem, and second, to that is making sure to accurately and specifically fill out the details for your company profile and/or the opportunity and project needs you are looking to fill. This is where our proprietary AI matching process and marketplace ecosystem can make a big impact by providing credible and vetted solution providers based on the information you provided.

P2P partnerships can be a lot like a dating relationship. How do you ensure you have a match- across skills, culture, engagement models and business ethics? Vetting well-defined skills are often the first step, but true success requires a much deeper analysis. Do the firms have similar approaches to working with clients? Can they truly deliver on the skills and solutions they advertise? Read more about our recommendations and best practices for filling out an ecosystem profile here.


When implementing these types of technology tools, organizations need to also consider their culture, leadership, ownership, and how their P2P approach will become the new norm for strategic growth.



M7: What’s top of the list for what P2P Global wants to achieve this year and as you start moving into the next year?
JG:
We recently announced a strategic partnership with Arrow ECS North America and have the opportunity to scale with their customers. Our top priority is to make this partnership a success -- while demonstrating the value of an open ecosystem to the IT channel. As the saying goes, practice what you preach. For P2P, we recognize we cannot be experts at everything, but there are many complimentary service offerings to our platform. Over the next year, I expect we will further the expansion of our alliance program and co-promotion of offerings with companies that offer these complimentary services. In the end, we want to bring more value to our customers by solving our own skill gaps.


M7: What do you see as the most noticeable change right now happening in the workforce, encouraged by the rise of digital technologies?
JG:
There is no doubt that companies are taking advantage of digital discovery by comparing and contrasting brands, solutions, and marketplaces that are becoming the norm for transacting. End user clients are becoming more intelligent and more informed around what they want and why. In a way, this now places even more demand on my customers -- channel partners need to become very skilled and specialized in order to provide a compelling value proposition to their customers. Clearly, ecosystem platforms are becoming more in-demand with recognition that a P2P approach can deliver value, scalability, and competitive advantage. While leveraging a platform like P2P Global is an efficient means to partner, in the end, it is just a tool. When implementing these types of technology tools, organizations need to also consider their culture, leadership, ownership, and how their P2P approach will become the new norm for strategic growth.


M7: What is your secret to maintaining a healthy balance between work and personal life?
JG:
I am fortunate to have the opportunity to create something like P2P and work with some of the best in the industry. While I’m very passionate about my “work”, I love spending time with family, friends, and enjoying my hobbies. It seems like it just comes together when you want to enjoy life.

ABOUT P2P GLOBAL

In today’s IT environment, delivering integrated solutions is complex. Various skills and in-depth knowledge of various IT disciplines are needed to design, implement, and support cross-brand and multi-vendor solutions. Mid-market IT customers that rely on a single solution provider are now demanding more specialized skills, but a single company cannot be an expert in all of today’s skill categories. Provider-to-provider—P2P⁠—partnerships are required more and more to fill these skill gaps and tackle increasingly complicated challenges. While providers recognize that there is a growing need to partner with other companies to effectively deliver IT solutions, it is difficult for firms to find the right match for specific projects and customers.

P2P Global is the solution to this major challenge in the IT industry. P2P’s members can easily and efficiently connect to each other to develop creative solutions and meet the demands of today’s IT customers. It’s the first marketplace developed for technology solution providers—where they can create and respond to complex IT projects—to find the perfect match to fill skill gaps. Solution providers can offer innovative solutions and meet their client’s IT needs by building their ecosystem of on-demand expertise.

More C-Suite on deck

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

Related News

SOFTWARE

Secure Code Warrior Recognized in Gartner’s Cool Vendors in Software Engineering: Enhancing Developer Productivity

Secure Code Warrior | June 30, 2022

Secure Code Warrior, the global developer-driven security leader, was recognized as one of four “Cool Vendors in Software Engineering: Enhancing Developer Productivity”, by GartnerⓇ. Secure Code Warrior is the only company on the list who focuses on developer-driven security enabled by an intuitive learning platform. According to Gartner, the definition of a Cool Vendor is “a small company offering a technology or service that is innovative, impactful or intriguing." Gartner’s report notes that “Software engineers struggle to navigate complex code environments and to improve security of the systems they build while remaining productive. These Cool Vendors offer innovative solutions that help software engineering leaders boost developer productivity and mitigate security risks.” Engineers’ time constraints are taking away focus from security and was recognized as a significant challenge by Gartner, which was also apparent from Secure Code Warrior’s recent survey, ‘The State of Developer-Driven Security’. The report revealed that 76% of respondents also agreed that good training in secure coding would actually improve productivity with fewer security tickets and rework to manage. “At Secure Code Warrior, our solutions are driven by the need to ensure software security, while improving developer productivity. “When armed with the right security skills and contextual tools, development teams can easily mitigate risk and consistently ship secure code at speed, without compromising innovation. We are honored to be included in the new Gartner Cool Vendors in Software Engineering report, and see this recognition as a testament to our strategy and future business direction to enable developer-driven security.” Pieter Danhieux, Co-founder and CEO of Secure Code Warrior Contact us to discover how Secure Code Warrior can enable developer-driven security through our flagship learning platform and embed security skills into the developer workflow with world-class integrations. Gartner Disclaimer Gartner, Cool Vendors in Software Engineering: Enhancing Developer Productivity, 16 May 2022, Arun Batchu, Marty Resnick, Manjunath Bhat Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and Cool Vendors are registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. About Secure Code Warrior Secure Code Warrior builds a culture of security-driven developers by giving them the skills to code securely. Our flagship Learning Platform delivers relevant skills-based pathways, hands-on missions, and contextual tools for developers to rapidly learn, build, and apply their skills to write secure code at speed. Established in 2015, Secure Code Warrior has become a critical component for over 450 enterprises including leading financial services, retail, and global technology companies across the world.

Read More

FUTURE TECH

Intel hosts oneAPI DevSummit for AI in 2022

Intel | July 01, 2022

The oneAPI DevSummit for AI 2022 will be a live virtual event that will be hosted by Intel on July 12, 2022. The event will focus on the construction of AI applications that scale fluidly from edge to cloud. Researchers, data scientists, and developers are invited to this one-day conference to: Make connections with business leaders who are focused on overcoming obstacles in AI development to boost output and spur innovation. Discover drop-in optimizations for well-known deep learning, machine learning, and data analytics frameworks and libraries such as TensorFlow, PyTorch, scikit-learn, and more. Demonstrations of Intel AI tools for end-to-end development, including data preparation, training, inference, deployment, and scaling, are available. Attend a hands-on class to learn how to develop an AI program for finding dinosaurs. Attend technical presentations and roundtable conversations with professionals from Accenture, RedHat, Google, and Intel.

Read More

MACHINE LEARNING

Tecton Partners with Databricks to Deploy Machine Learning Apps in Minutes

Tecton | June 27, 2022

In order to assist businesses in building and automating their machine learning (ML) feature pipelines from prototype to production, Tecton, the enterprise feature store firm, today announced a partnership with Databricks, the Data and AI Company and inventor of the data lakehouse paradigm. As a result, data teams may utilize Tecton to quickly develop production-ready ML features on the Databricks Lakehouse Platform, thanks to its integration with Tecton. "We are thrilled to have Tecton available on the Databricks Lakehouse Platform. As a result, Databricks customers now have the option to use Tecton to operationalize features for their ML projects and effectively drive business with production ML applications," said Adam Conway, SVP of Products at Databricks. Too many businesses are hesitant to integrate machine learning (ML) into their core business operations and services because productionizing ML models to support a wide range of predictive applications, such as fraud detection, real-time underwriting, dynamic pricing, recommendations, personalization, and search, presents unique data engineering challenges. In addition, it is challenging to curate, provide, and manage the ML features—predictive data signals—that power predictive applications. For this reason, Databricks and Tecton have teamed together to streamline and automate the numerous processes involved in converting raw data inputs into ML features and making those features available to power large-scale predictive applications. Databricks, which are based on an open lakehouse architecture, enable ML teams to gather and analyze data, facilitate cross-team communication, and standardize the whole ML lifecycle from experimentation to production. With Tecton, these same teams can quickly operationalize ML applications and automate the entire lifecycle of ML features without leaving the Databricks workspace. "Building on Databricks' powerful and massively scalable foundation for data and AI, Tecton extends the underlying data infrastructure to support ML-specific requirements. This partnership with Databricks enables organizations to embed ML into live, customer-facing applications and business processes, quickly, reliably and at scale." Mike Del Balso, co-founder and CEO of Tecton The central source of truth for ML features, Tecton, is accessible on the Databricks Lakehouse Platform. It orchestrates, manages, and maintains the data pipelines that produce features. The interface also enables ML teams to track and share characteristics with a version-control repository, allowing data teams to write features as code using Python and SQL. Then, using production-grade ML data pipelines, Tecton automates and organizes them such that feature values are materialized in a single repository. From there, customers don't have to worry about common obstacles like training-serving skew or point-in-time correctness as they can immediately explore, exchange, and serve features for model training, batch, and real-time predictions across use cases. Customers can analyze features utilizing real-time and streaming data from a variety of data sources using Tecton, which serves as the interface between the Databricks Lakehouse Platform and their ML models. Tecton reduces the need for intensive engineering support and enables customers to significantly enhance model performance, accuracy, and outcome by automatically creating the intricate feature engineering pipelines required to process streaming and real-time data.

Read More

SOFTWARE

Secure Code Warrior Recognized in Gartner’s Cool Vendors in Software Engineering: Enhancing Developer Productivity

Secure Code Warrior | June 30, 2022

Secure Code Warrior, the global developer-driven security leader, was recognized as one of four “Cool Vendors in Software Engineering: Enhancing Developer Productivity”, by GartnerⓇ. Secure Code Warrior is the only company on the list who focuses on developer-driven security enabled by an intuitive learning platform. According to Gartner, the definition of a Cool Vendor is “a small company offering a technology or service that is innovative, impactful or intriguing." Gartner’s report notes that “Software engineers struggle to navigate complex code environments and to improve security of the systems they build while remaining productive. These Cool Vendors offer innovative solutions that help software engineering leaders boost developer productivity and mitigate security risks.” Engineers’ time constraints are taking away focus from security and was recognized as a significant challenge by Gartner, which was also apparent from Secure Code Warrior’s recent survey, ‘The State of Developer-Driven Security’. The report revealed that 76% of respondents also agreed that good training in secure coding would actually improve productivity with fewer security tickets and rework to manage. “At Secure Code Warrior, our solutions are driven by the need to ensure software security, while improving developer productivity. “When armed with the right security skills and contextual tools, development teams can easily mitigate risk and consistently ship secure code at speed, without compromising innovation. We are honored to be included in the new Gartner Cool Vendors in Software Engineering report, and see this recognition as a testament to our strategy and future business direction to enable developer-driven security.” Pieter Danhieux, Co-founder and CEO of Secure Code Warrior Contact us to discover how Secure Code Warrior can enable developer-driven security through our flagship learning platform and embed security skills into the developer workflow with world-class integrations. Gartner Disclaimer Gartner, Cool Vendors in Software Engineering: Enhancing Developer Productivity, 16 May 2022, Arun Batchu, Marty Resnick, Manjunath Bhat Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and Cool Vendors are registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. About Secure Code Warrior Secure Code Warrior builds a culture of security-driven developers by giving them the skills to code securely. Our flagship Learning Platform delivers relevant skills-based pathways, hands-on missions, and contextual tools for developers to rapidly learn, build, and apply their skills to write secure code at speed. Established in 2015, Secure Code Warrior has become a critical component for over 450 enterprises including leading financial services, retail, and global technology companies across the world.

Read More

FUTURE TECH

Intel hosts oneAPI DevSummit for AI in 2022

Intel | July 01, 2022

The oneAPI DevSummit for AI 2022 will be a live virtual event that will be hosted by Intel on July 12, 2022. The event will focus on the construction of AI applications that scale fluidly from edge to cloud. Researchers, data scientists, and developers are invited to this one-day conference to: Make connections with business leaders who are focused on overcoming obstacles in AI development to boost output and spur innovation. Discover drop-in optimizations for well-known deep learning, machine learning, and data analytics frameworks and libraries such as TensorFlow, PyTorch, scikit-learn, and more. Demonstrations of Intel AI tools for end-to-end development, including data preparation, training, inference, deployment, and scaling, are available. Attend a hands-on class to learn how to develop an AI program for finding dinosaurs. Attend technical presentations and roundtable conversations with professionals from Accenture, RedHat, Google, and Intel.

Read More

MACHINE LEARNING

Tecton Partners with Databricks to Deploy Machine Learning Apps in Minutes

Tecton | June 27, 2022

In order to assist businesses in building and automating their machine learning (ML) feature pipelines from prototype to production, Tecton, the enterprise feature store firm, today announced a partnership with Databricks, the Data and AI Company and inventor of the data lakehouse paradigm. As a result, data teams may utilize Tecton to quickly develop production-ready ML features on the Databricks Lakehouse Platform, thanks to its integration with Tecton. "We are thrilled to have Tecton available on the Databricks Lakehouse Platform. As a result, Databricks customers now have the option to use Tecton to operationalize features for their ML projects and effectively drive business with production ML applications," said Adam Conway, SVP of Products at Databricks. Too many businesses are hesitant to integrate machine learning (ML) into their core business operations and services because productionizing ML models to support a wide range of predictive applications, such as fraud detection, real-time underwriting, dynamic pricing, recommendations, personalization, and search, presents unique data engineering challenges. In addition, it is challenging to curate, provide, and manage the ML features—predictive data signals—that power predictive applications. For this reason, Databricks and Tecton have teamed together to streamline and automate the numerous processes involved in converting raw data inputs into ML features and making those features available to power large-scale predictive applications. Databricks, which are based on an open lakehouse architecture, enable ML teams to gather and analyze data, facilitate cross-team communication, and standardize the whole ML lifecycle from experimentation to production. With Tecton, these same teams can quickly operationalize ML applications and automate the entire lifecycle of ML features without leaving the Databricks workspace. "Building on Databricks' powerful and massively scalable foundation for data and AI, Tecton extends the underlying data infrastructure to support ML-specific requirements. This partnership with Databricks enables organizations to embed ML into live, customer-facing applications and business processes, quickly, reliably and at scale." Mike Del Balso, co-founder and CEO of Tecton The central source of truth for ML features, Tecton, is accessible on the Databricks Lakehouse Platform. It orchestrates, manages, and maintains the data pipelines that produce features. The interface also enables ML teams to track and share characteristics with a version-control repository, allowing data teams to write features as code using Python and SQL. Then, using production-grade ML data pipelines, Tecton automates and organizes them such that feature values are materialized in a single repository. From there, customers don't have to worry about common obstacles like training-serving skew or point-in-time correctness as they can immediately explore, exchange, and serve features for model training, batch, and real-time predictions across use cases. Customers can analyze features utilizing real-time and streaming data from a variety of data sources using Tecton, which serves as the interface between the Databricks Lakehouse Platform and their ML models. Tecton reduces the need for intensive engineering support and enables customers to significantly enhance model performance, accuracy, and outcome by automatically creating the intricate feature engineering pipelines required to process streaming and real-time data.

Read More

Spotlight

P2P Global

P2P Global

In today’s IT environment, delivering integrated solutions is complex. Various skills and in-depth knowledge of various IT disciplines are needed to design, implement, and support cross-brand and multi-vendor solutions. Mid-market IT customers that rely on a single solution provider are now demandi...

Events

Resources