Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL:
As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP:
One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP:
In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP:
For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: 
I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP:
We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP:
I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

Related News

FUTURE TECH

Mindtickle Partners with Tech Mahindra to Enhance Sales Effectiveness for Enterprise Customers

Mindtickle | December 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced a strategic partnership with Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services & solutions. The collaboration will provide clients with a unified, tech-enabled platform to enhance sales effectiveness. Tapping the unique expertise of both companies, the strategic relationship will offer clients a solution for end-to-end sales enablement challenges such as sales onboarding, new product launches, competency benchmarking, upskilling and more. This partnership will aim to ensure increased revenue, customer satisfaction, employee productivity, and retention across every customer-facing function including contact center and support operations. “In partnership with Mindtickle, Tech Mahindra will deliver innovative sales readiness managed services to enhance sales effectiveness. We are helping customers solve problems with sales onboarding, product launches, competency gauging, upskilling, and more. All of these things will have a positive effect on call revenue, net promoter scores, and client service costs. Under Tech Mahindra’s NXT.NOW™ framework, this partnership will focus on leveraging next-generation technologies to deliver disruptive solutions today, further enable digital transformation, and meet the evolving and dynamic needs of our customers.” Birendra Sen, Head of Business Process Services at Tech Mahindra Mindtickle’s sales enablement, conversational intelligence, content management, and sales coaching solutions, coupled with Tech Mahindra’s track record of success in delivering best-in-class connected customer-centric information technology experience, will help clients achieve differentiated business outcomes. The joint solution will modernize sales enablement, leveraging conversational AI, gamification, and skills-based learning to improve efficiency and drive results for sales leaders, enablement, and revenue operations teams as well as other functions across the enterprise. The joint solution is expected to be of considerable value to companies in industries such as high tech, life sciences, financial services, communication, media, and entertainment. Gopkiran Rao, Chief Strategy Officer, Mindtickle, said, “We're pleased to partner with Tech Mahindra and are confident its formidable portfolio of integrated solutions, analytics, process consulting, and outsourced operations will be of significant value to our global customers across industry verticals. The Mindtickle team is excited to create a significant impact on front-office effectiveness in these organizations.” Together, Mindtickle and Tech Mahindra will provide organizations with industry blueprints for different functional areas and powerful capabilities that span change management, technology, and process management, business analytics, and reporting. Joint solutions will include rapid-start program templates for onboarding, training, and AI-driven field coaching. Collectively, these capabilities will accelerate the speed to competency for employees, reducing expenses and boosting the bottom line. About Tech Mahindra Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. We are a USD 6 billion organization with 163,000+ professionals across 90 countries helping 1279 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies including 5G, Blockchain, Metaverse, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. Tech Mahindra is the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. We are the fastest growing brand in ‘brand strength’ and amongst the top 7 IT brands globally. With the NXT.NOW™ framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. Tech Mahindra aims at delivering tomorrow’s experiences today and believes that the ‘Future is Now’. We are part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise. About Mindtickle Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as both the #2 enterprise software product and #5 sales software product.

Read More

AI TECH,GENERAL AI,AI APPLICATIONS

Nexus FrontierTech launches first-of-its-kind plug-and-play AI modules on Microsoft Azure

Nexus FrontierTech | December 05, 2022

Artificial Intelligence (AI) solution provider Nexus FrontierTech has announced its partnership with Microsoft Azure, allowing clients to utilise the Azure marketplace for quick deployment of AI solutions within their organisations. The first module by Nexus FrontierTech available on the platform is a driving licence processing solution for UK licences, extracting both the personal identity information as well as photo and signature verification. The module seamlessly integrates this data directly into clients' systems, automating the extraction of both the textual data and graphics on the licences needed for identification verification, delivering workflow automation without any disruption. The Nexus Driving License Extractor, along with soon-to-launch modules for Financial Statements, Bank Statements, Passports and more, is the first-of-its-kind on the Azure marketplace. Nexus FrontierTech powers these modules via the Nexus AI Engine, which taps multiple data types and turns unstructured data into accurate, actionable and valuable intelligence with Intelligent Document Processing & NLP. Specialised for banking and financial services, asset management, retail and wealth banking, the engine delivers 50+ proprietary AI modules that automate high value workflows including onboarding, compliance, research, and portfolio monitoring, and enables quick and easy customisation for other data sources. Danny Goh, Nexus FrontierTech CEO, said "We're excited to have successfully launched the Driving Licence Extractor AI module on the Azure platform, serving our clients on the Microsoft ecosystem. Preparations for the launch of our other existing modules are already underway, and we look forward to delivering a full suite of intelligent automation products via Azure, supporting Azure users with the speed and agility needed in their workflows to scale their operations."

Read More

AI TECH,GENERAL AI

Originality.AI Launches the First AI Tool Available to Detect Content Created by Popular AI Writing Tools

Originality.AI | December 06, 2022

With the proliferation of artificial intelligence (AI) writing tools publishers are concerned that the content being created by their writers is AI-generated and not original work. The problem is that Google has made it clear, AI-generated content, without the addition of extra value, is against their policies. Google states “content that's been generated programmatically without producing anything original” is against their policies which means it may rank lower in results or not appear at all. The team at Originality.AI is excited to announce the creation and launch of the world's first AI that is built and trained to predict when a block of text has been created by any of the popular AI tools (covering the natural language processing (NLP) models GPT-2, GPT-NEO, GPT-J and OpenAI’s latest GPT-3). “It is important for publishers to know when the content they are publishing may be created by humans and not AI tools,” said Jonathan Gillham, Founder of Originality.AI. “Until now that has not been possible. We think of the AI built at Originality.AI to be the good version of the Terminator – AI working for our benefit to detect other AI-generated content.” A recent study showed that Originality.AI was successfully able to detect AI-generated content by several of the most popular tools including Jasper.AI, Rytr.me and WriteSonic.com. “Our model is able to detect content generated by the most popular NLP API’s with an accuracy of 94.06% for GPT-3, 94.14% for GPT-J and 95.64% for GPT-Neo.” Conor Watt, Lead Developer at Originality.AI Originality.AI was created based in part on the experience the team had running a content marketing agency that was sold in 2022. “We wanted to be able to provide publishers data showing that the content they were going to publish is truly original,” said Gillham. “For us “original” simply means both free from plagiarism and created by a human, not a bot.” In addition to Originality.AI’s AI detection, it has a robust plagiarism detection module with features that publishers who manage a team need but are not currently available. This includes a dashboard, team management, complete website scans and team history.

Read More

FUTURE TECH

Mindtickle Partners with Tech Mahindra to Enhance Sales Effectiveness for Enterprise Customers

Mindtickle | December 07, 2022

Mindtickle, the global leader in sales enablement and training technology, today announced a strategic partnership with Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services & solutions. The collaboration will provide clients with a unified, tech-enabled platform to enhance sales effectiveness. Tapping the unique expertise of both companies, the strategic relationship will offer clients a solution for end-to-end sales enablement challenges such as sales onboarding, new product launches, competency benchmarking, upskilling and more. This partnership will aim to ensure increased revenue, customer satisfaction, employee productivity, and retention across every customer-facing function including contact center and support operations. “In partnership with Mindtickle, Tech Mahindra will deliver innovative sales readiness managed services to enhance sales effectiveness. We are helping customers solve problems with sales onboarding, product launches, competency gauging, upskilling, and more. All of these things will have a positive effect on call revenue, net promoter scores, and client service costs. Under Tech Mahindra’s NXT.NOW™ framework, this partnership will focus on leveraging next-generation technologies to deliver disruptive solutions today, further enable digital transformation, and meet the evolving and dynamic needs of our customers.” Birendra Sen, Head of Business Process Services at Tech Mahindra Mindtickle’s sales enablement, conversational intelligence, content management, and sales coaching solutions, coupled with Tech Mahindra’s track record of success in delivering best-in-class connected customer-centric information technology experience, will help clients achieve differentiated business outcomes. The joint solution will modernize sales enablement, leveraging conversational AI, gamification, and skills-based learning to improve efficiency and drive results for sales leaders, enablement, and revenue operations teams as well as other functions across the enterprise. The joint solution is expected to be of considerable value to companies in industries such as high tech, life sciences, financial services, communication, media, and entertainment. Gopkiran Rao, Chief Strategy Officer, Mindtickle, said, “We're pleased to partner with Tech Mahindra and are confident its formidable portfolio of integrated solutions, analytics, process consulting, and outsourced operations will be of significant value to our global customers across industry verticals. The Mindtickle team is excited to create a significant impact on front-office effectiveness in these organizations.” Together, Mindtickle and Tech Mahindra will provide organizations with industry blueprints for different functional areas and powerful capabilities that span change management, technology, and process management, business analytics, and reporting. Joint solutions will include rapid-start program templates for onboarding, training, and AI-driven field coaching. Collectively, these capabilities will accelerate the speed to competency for employees, reducing expenses and boosting the bottom line. About Tech Mahindra Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. We are a USD 6 billion organization with 163,000+ professionals across 90 countries helping 1279 global customers, including Fortune 500 companies. We are focused on leveraging next-generation technologies including 5G, Blockchain, Metaverse, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. Tech Mahindra is the only Indian company in the world to receive the HRH The Prince of Wales’ Terra Carta Seal for its commitment to creating a sustainable future. We are the fastest growing brand in ‘brand strength’ and amongst the top 7 IT brands globally. With the NXT.NOW™ framework, Tech Mahindra aims to enhance ‘Human Centric Experience’ for our ecosystem and drive collaborative disruption with synergies arising from a robust portfolio of companies. Tech Mahindra aims at delivering tomorrow’s experiences today and believes that the ‘Future is Now’. We are part of the Mahindra Group, founded in 1945, one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise. About Mindtickle Mindtickle is the market-leading sales readiness platform, helping revenue leaders at world-class companies like Johnson & Johnson, Splunk, and Wipro be ready to grow revenue by increasing knowledge, understanding ideal sales behaviors, and adapting to change. Dozens of Fortune 500 and Forbes Global 2000 companies use Mindtickle to define excellence, build knowledge, align content, analyze performance and optimize behavior throughout their sales organizations. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as both the #2 enterprise software product and #5 sales software product.

Read More

AI TECH,GENERAL AI,AI APPLICATIONS

Nexus FrontierTech launches first-of-its-kind plug-and-play AI modules on Microsoft Azure

Nexus FrontierTech | December 05, 2022

Artificial Intelligence (AI) solution provider Nexus FrontierTech has announced its partnership with Microsoft Azure, allowing clients to utilise the Azure marketplace for quick deployment of AI solutions within their organisations. The first module by Nexus FrontierTech available on the platform is a driving licence processing solution for UK licences, extracting both the personal identity information as well as photo and signature verification. The module seamlessly integrates this data directly into clients' systems, automating the extraction of both the textual data and graphics on the licences needed for identification verification, delivering workflow automation without any disruption. The Nexus Driving License Extractor, along with soon-to-launch modules for Financial Statements, Bank Statements, Passports and more, is the first-of-its-kind on the Azure marketplace. Nexus FrontierTech powers these modules via the Nexus AI Engine, which taps multiple data types and turns unstructured data into accurate, actionable and valuable intelligence with Intelligent Document Processing & NLP. Specialised for banking and financial services, asset management, retail and wealth banking, the engine delivers 50+ proprietary AI modules that automate high value workflows including onboarding, compliance, research, and portfolio monitoring, and enables quick and easy customisation for other data sources. Danny Goh, Nexus FrontierTech CEO, said "We're excited to have successfully launched the Driving Licence Extractor AI module on the Azure platform, serving our clients on the Microsoft ecosystem. Preparations for the launch of our other existing modules are already underway, and we look forward to delivering a full suite of intelligent automation products via Azure, supporting Azure users with the speed and agility needed in their workflows to scale their operations."

Read More

AI TECH,GENERAL AI

Originality.AI Launches the First AI Tool Available to Detect Content Created by Popular AI Writing Tools

Originality.AI | December 06, 2022

With the proliferation of artificial intelligence (AI) writing tools publishers are concerned that the content being created by their writers is AI-generated and not original work. The problem is that Google has made it clear, AI-generated content, without the addition of extra value, is against their policies. Google states “content that's been generated programmatically without producing anything original” is against their policies which means it may rank lower in results or not appear at all. The team at Originality.AI is excited to announce the creation and launch of the world's first AI that is built and trained to predict when a block of text has been created by any of the popular AI tools (covering the natural language processing (NLP) models GPT-2, GPT-NEO, GPT-J and OpenAI’s latest GPT-3). “It is important for publishers to know when the content they are publishing may be created by humans and not AI tools,” said Jonathan Gillham, Founder of Originality.AI. “Until now that has not been possible. We think of the AI built at Originality.AI to be the good version of the Terminator – AI working for our benefit to detect other AI-generated content.” A recent study showed that Originality.AI was successfully able to detect AI-generated content by several of the most popular tools including Jasper.AI, Rytr.me and WriteSonic.com. “Our model is able to detect content generated by the most popular NLP API’s with an accuracy of 94.06% for GPT-3, 94.14% for GPT-J and 95.64% for GPT-Neo.” Conor Watt, Lead Developer at Originality.AI Originality.AI was created based in part on the experience the team had running a content marketing agency that was sold in 2022. “We wanted to be able to provide publishers data showing that the content they were going to publish is truly original,” said Gillham. “For us “original” simply means both free from plagiarism and created by a human, not a bot.” In addition to Originality.AI’s AI detection, it has a robust plagiarism detection module with features that publishers who manage a team need but are not currently available. This includes a dashboard, team management, complete website scans and team history.

Read More

Spotlight

Lionbridge

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

Events

Resources