BROADWai’s Co-Founder and CEO Micah Hollingworth says their solutions ‘allow businesses to focus on higher-value work’

Media 7 | November 3, 2021

Micah Hollingworth, Co-Founder and CEO at BROADWai takes us through his journey from working at Broadway to recently launching BROADWai to help businesses across the spectrum with automation. Read on to know more about their innovative solutions.

Consumers have an expectation of quick, simple, and seamless checkouts.

MEDIA7: Thank you so much for doing this with us! Before we dig in, our readers would love to learn a bit more about your professional journey.
MICAH HOLLINGWORTH:
The majority of my professional experience is in commercial theatre, specifically Broadway. Throughout my 25 year career, I’ve worked in a large variety of roles. Most recently, prior to launching BROADWai, I was the Vice President of Company Operations for Jujamcyn Theaters, a Broadway landlord who owns and operates five Broadway theatres. At Jujamycn Theaters, part of my role was focused on business development and how we could improve the theater-going experience. During this time, I was introduced to Satisfi Labs and their conversational AI technology. Their platform intrigued me and we quickly envisioned a conversational ticket sales platform that would essentially take the experience of purchasing tickets at the Box Office window digital. After some internal consideration, my partner Jonathon Scott and I formed BROADWai and began a relationship with Satisfi Labs to expand their platform to include ticketing e-commerce. Three years later we have integrations with TicketMaster, Telecharge, Ingresso, Tickets.com, and several others that are still in the early stages of development.


M7: BROADWai helps sports, concert, or performing arts businesses so that their guests can connect with them to get automated event and venue information, or even purchase tickets. How exactly does BROADWai execute this?
MH:
First, we build an Answer Engine that contains all of the knowledge about that venue and its events. Next, we add our e-commerce plugin, which supports conversational ticket search and purchase connected via API to the primary ticketing provider for the venue. We are not a third-party reseller. Rather, we are a facilitator and partner for the venue to extend the reach and power of their primary ticketing provider.

Read More: BlackLine's Kevin Kimber says that offering superior customer experience is essential for long-term success


Businesses of all types are being forced to do more with fewer resources, especially staffing.



M7: Currently, you are working on bringing a concierge and ticket sales platform to live events powered by AI and NLP technology. Could you please tell us a little more about this?
MH:
Our conversational agents extend the reach and connection with our client’s fans. Following the pandemic, these fans now have an expectation of immediate, on-demand information, in their preferred communication channel. (Web, SMS, Messenger, Voice, etc.) Our solution provides our clients with a straightforward and immediate solution to this challenge.


M7: What do you see as the most noticeable change right now happening in the workforce, encouraged by the rise of digital technologies?
MH:
Businesses of all types are being forced to do more with fewer resources, especially staffing. We do not suggest that our technology replaces members of your team. Instead, by responding to and answering & resolving a significant number of inbound inquiries, it allows your team to focus on higher-value work.

Read More: Q&A with Ariel Munafo, Founder and Board Member of MarkeTech Group


Following the pandemic, fans now have an expectation of immediate, on-demand information, in their preferred communication channel.



M7: Which technologies according to you are garnering the maximum mileage in your industry?
MH:
Any form of payment solution that reduces or eliminates friction. Consumers have an expectation of quick, simple, and seamless checkouts. Failure to meet these expectations will impact your conversion rates.


M7: Lastly, could you please tell us about your love for ‘Broadway’ and how has it inspired you personally and professionally?
MH:
I’ve been a theatre fan since I saw my first show at 12-years-old. What surprised me most recently is learning how similar producing a show is to working in the tech/start-up world. Both are small companies with long odds, driven by a love and passion for what you do.

ABOUT BROADWAI

Founded in 2018 by Micah Hollingworth and Jonathon Scott, BROADWai provides conversational search and e-commerce solutions for Live Events and Attractions. Featuring ticketing integrations with Ticketmaster, Telecharge, Tickets.com, and Ingresso,  and Seat Geek, and AXS coming in early 2022, BROADWai provides an AI and NLP ticketing assistant that extends our partners customer service and sales reach. Their focus is on generating powerful insights and opportunities for their clients so they can deepen their relationships with their fans.

Spotlight

BroadwAI

BroadwAI

Founded in 2018 by Micah Hollingworth and Jonathon Scott, BROADWai provides conversational search and ecommerce solutions for Live Events and Attractions. Featuring ticketing integrations with Ticketmaster, Telecharge, Tickets.com, and Ingresso, and Seat Geek and AXS coming in early 2022, BROADWai ...

Events

Resources