Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.

MEDIA 7: What’s your superpower?
ED BREAULT:
 I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand.

M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years?
EB:
There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game.

Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.


"Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle."

M7: Could you tell us about Aprimo’s creative ideation tool ‘Idea Lab’? How does it help marketers to move through the creative process from ideation to distribution of higher quality content?
EB:
 Aprimo Idea Lab is a place for early-stage ideation and there just haven’t been pure systems for ideas mixed with strategic planning so we filled in that whitespace for the market. This includes ideas from a strategic and tactical standpoint that is a bit of “safe” place to brainstorm in a highly collaborative workplace. Output is a new experience building block, a full campaign concept or brief, allowing the marketer and experience leader to think backwards from a great customer or content experience and purposefully architect it. This is all before you make financial commitments or commercial agreements with agencies or suppliers, and it feeds directly into financial scenario planning, so you can build the financial lens to your new breakthrough idea. It’s literally brainstorming brought to life and then connected to marketing production activities. So, if marketing is a ten-step process, this is step zero, and steps one and two. I’m in it every day. For me, the majority of my ideas hit me when I least expect it, so I immediately put them in Idea Lab and it functions as a “backlog” for thought-starters, then my team can collaboratively go run with it.

M7: What are some of the ways you optimize AI for your client base, when it comes to content development?
EB: 
We actually have artificial intelligence powering not just the production of content but the content creation process itself. We have machines creating content today, and one of the very specific use cases on that is what’s called a learnable AI. So basically, we have an artificial intelligence that can learn the context of a brand’s business. And, what it can then do is learn over time and it would know things like the proper focal points within an image.

Let’s say for example, there are three focal points in a piece of content or an image. Let’s say there is a model and she is sipping a coffee, she’s on her phone and she’s wearing a scarf. If you are in the business of selling and marketing scarfs, it would know that’s the focal point. If you’re in the business of marketing and selling coffee, it would know that’s the focal point. So, then it can make recommendations of what the right type of images, the form factor of the image, and knowing what creative resources would potentially do with that, the machine does for you. Since it’s able to learn your business, and let’s say you’re in the business of shoes, it would know the difference between a high-top and a high-heel learning over time with great accuracy.

Some of our early tests were showing 98% recognition and accuracy once it’s learned. Truly powerful. Also from a productivity standpoint, there are just some things AI handles better than humans like monitoring patterns, observing and making educated predictions about the future of projects. AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy. Oh yeah, and unlike humans, doesn’t lose focus, fatigue, go on vacation or lose productivity while entertaining themselves with funny cat memes at work.


"AI picks up on overlooked habits of team members and frees up a new era of project management to focus more on the complex processes behind a management strategy."

M7: Could you elaborate on Aprimo’s Digital Asset Management (DAM) solution that helps deliver personalized experiences at scale and as a service?
EB: 
Yes! Content is a massive investment for brands and Aprimo Digital Asset Management acts as a true hub of an organization's content management and experience lifecycle. As I discussed earlier with Idea Lab, you eventually need content to action those ideas to deliver great experiences. And then workflows, to move along to create the content whether that’s AR, VR or even text and other types of multimedia or images. Regardless of the content type, the digital asset management system can store that content and make it highly searchable, it can make sure that once the ingestion process happens, it conforms to the metadata and taxonomy standards across an enterprise.

They can capture things like licensing agreements on that content when that content needs to expire. It can trigger approvals or re-approvals if the content is bound by any certain dates of when you can use the content. And what we want to make sure is that content does not get wasted or is created and parked somewhere.

Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels whether that is your reseller network or the content needs to be taken from a web to a print stage of its lifecycle. Generally, it is about having full management of a piece of content whether that’s the full digital asset or the components that make up the digital asset. This also manages the individual units of content that make up the asset we like to call “experience building blocks”. It’s all about finding, reusing and remixing content, staying compliant and delivering the best personalized experience possible.


"Content truly powers experience channels like an ecommerce platform, a website, a great experience through a mobile device, and the delivery and distribution of content for downstream channels."

M7: How does the Digital Asset Management help in maximizing content ROI?
EB:
 Definitely, it has to do with number one, the findability of the content so that the content can be used and it’s not wasted and then the enrichment processes that are built-in add data to the digital asset. From there, you can see a piece of content and metrics like consumption of that content, where that content piece was used in terms of different campaigns, geographies, etc. If that content was localized, if that content was used to drive whatever the marketing outcome or experience outcome is, which could be conversions on digital properties or transactions on an ecommerce platform, and all that rich data then comes back to the asset, and you are able to see how well it performed. This data is then served up very beautifully in a dashboard connected to the business outcomes you were driving. There are so many questions now we can answer about our content if this strategic approach is taken.

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
EB:
 I think the magic is using all the channels in a very well-coordinated way. My primary channel strategies involve a mix of inbound and outbound in a very targeted fashion hence content marketing is core to my strategy. Content drives the pull-through in Aprimo’s digital properties, all of our owned digital properties, this includes the web channel as well as when we syndicate content to third-parties. That’s really important for us to create great content that is helpful, useful and then drives traffic back to aprimo.com. That’s where our inbound strategy balances the outbound efforts in a very targeted way. I use predictive demand capabilities showing me where and who is in market, so then I can go out and reach them and find them in what we like to call the “dark funnel”. I like to think of this strategy as there is someone lost out there looking for solutions to their challenges and it is my job to go find them, meet them and help them along their path. From there email for us has completely been reimagined. We are using video and conversational marketing from an outbound standpoint to connect. We are “humanizing” communications as much as possible, over the phone for voice, broadcast, media buying within different properties like LinkedIn, you name it. I think it’s a drive to strike a balance to create the complete experience for my audience.

M7: As a child, what did you want to be when you grew up?
EB:
 As a child, I wanted to be an athlete. I was very much involved in sports so I looked at my heroes, those I aspired to be like were athletes at that time.

ABOUT APRIMO

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

More C-Suite on deck

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

Related News

SOFTWARE,FUTURE TECH

Incredibuild Launches New Automotive Solution, Revving Up Industry Software Development at Unrivaled Speeds

Incredibuild | November 17, 2022

Incredibuild, maker of the leading development acceleration platform for Developers and DevOps teams, announced today the launch of Incredibuild for Automotive. Incredibuild for Automotive provides significant acceleration and support for the leading software development tools used in the ever-growing Software-Defined Vehicle (SDV) industry – including QNX, AOSP, Yocto, Automotive Grade Linux, Qt, Jenkins, Gitlab, Github Actions and more. The automotive industry, historically hardware-centric, is experiencing a rapid shift to software-focused technologies, especially with the move towards Electric Vehicles (EVs) and Autonomous Vehicles (AVs). As automakers look to scale these technologies to meet demand and speed time to market, Incredibuild offers the increased compute power availability necessary for automotive software teams to rev up their development at dazzling speeds, while adhering to the highest safety and security regulations. Incredibuild for Automotive rapidly accelerates automotive development on-prem and in the cloud, empowering dev teams to focus on quality, safety, and innovation while meeting key milestones. Incredibuild for Automotive includes notable features that enhance productivity and deliver the quality consumers expect: integrated with Incredibuild's industry-leading virtualized parallel distribution, newly launched patent-pending Build Cache technology lets development teams store previous build data, drastically reducing build times and improving performance; and flexible licensing allows for better resource management, resulting in cost and time savings with zero waste. Another key result: consumers will experience quicker updates to ADAS and other real-time operating systems with no compromise on quality or safety. "The automotive industry is being driven forward at an incredible pace, and we are right there with them, helping boost software innovation and efficiency to help deliver better and faster. "We appreciate the car industry's commitment to security, safety, and overall performance and quality, and that's exactly what our software acceleration platform provides. In today's economic environment, releasing software faster and more efficiently is key, especially when it comes to 'Software on Wheels.'" Regev Yativ, CRO of Incredibuild Auto manufacturers developing automotive software as well as independent software vendors can utilize Incredibuild for Automotive when helping build next-generation automotive technologies such as self-driving cars and smart cockpits. Additionally, by decreasing the amount of hardware required for faster development, Incredibuild for Automotive reduces the environmental impact of production itself, cutting down on carbon emissions. The launch comes on the heels of the company's debut of Incredibuild10, its most advanced Dev Acceleration Platform. Incredibuild works with all the world's leading cloud providers, including Microsoft Azure, AWS, and Google Cloud Platform. Its cloud optimization automatically spins the best mix of on-demand and spot resources up and down, enabling organizations to use smaller and more affordable machines while maintaining optimal performance. About Incredibuild Incredibuild has created the industry's leading hybrid acceleration platform for development processes – compilations, CI/CD builds, and more. Its Virtualized Distributed Processing™ technology recruits CPUs to turn every host into a supercomputer with hundreds of cores. Incredibuild's powerful distributed processing and unique build caching solutions quicken dev cycles and increase the efficiency of every development sprint while accelerating iteration frequency – enhancing product quality, boosting developer satisfaction, and lowering time-to-market while dramatically reducing compute costs on-prem and in the cloud.

Read More

AI TECH,GENERAL AI,SOFTWARE

Aramex Selects Sprinklr AI Chatbots for Transformative Global Customer Service

Sprinklr | November 28, 2022

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Aramex – the Dubai-based leading provider of comprehensive logistics and transportation solutions – is using Sprinklr Modern Care to improve the efficiency and scale of its digital customer service. Aramex will be using Sprinklr’s AI chatbots in four languages to automate responses to common inquiries while driving positive customer experiences at a lower cost than live human interactions. Since its foundation in 1982, Aramex has grown to become a global leader in the logistics and transportation industry, recognized for its customized and innovative services for businesses and consumers. In order to increase its operational efficiency, Aramex is working to implement AI to automate tedious global customer service processes. The company is consolidating its contact center on Sprinklr’s unified platform to serve customers with speed and efficiency on every major channel – including live chat, email, and WhatsApp. More than 400 Aramex customer service agents will use Sprinklr’s Conversational AI and Bots to manage customer inquiries across digital channels in multiple languages – all from a single Sprinklr dashboard. With Sprinklr, Aramex will be improving and transforming the overall customer experience with fast, effective, and efficient customer service at scale. Comments on the news: “Our focus on quickly responding to changing customer preferences has helped Aramex successfully introduce market leading express delivery and logistics solutions to the Middle East and beyond,” said Moe Abeidat, VP of Technology at Aramex. “As customers increasingly prefer to connect with us across digital channels, we’re thrilled to have Sprinklr’s support in helping us exceed customer expectations and create a unified, digital customer service strategy.” “Over the past 40 years, Aramex has rapidly evolved into a global brand recognized for its comprehensive logistics and transportation solutions that focus on putting the customer’s preferences first. We’re honored to have the opportunity to help Aramex maintain its customer-first focus by building a digital global customer service center on Sprinklr’s unified platform.” Haitham Elkhatib, Vice President of MEA, Sprinklr About Sprinklr Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Read More

AI TECH,GENERAL AI,FUTURE TECH

NVIDIA Teams With Microsoft to Build Massive Cloud AI Computer

NVIDIA | November 17, 2022

NVIDIA today announced a multi-year collaboration with Microsoft to build one of the most powerful AI supercomputers in the world, powered by Microsoft Azure’s advanced supercomputing infrastructure combined with NVIDIA GPUs, networking and full stack of AI software to help enterprises train, deploy and scale AI, including large, state-of-the-art models. Azure’s cloud-based AI supercomputer includes powerful and scalable ND- and NC-series virtual machines optimized for AI distributed training and inference. It is the first public cloud to incorporate NVIDIA’s advanced AI stack, adding tens of thousands of NVIDIA A100 and H100 GPUs, NVIDIA Quantum-2 400Gb/s InfiniBand networking and the NVIDIA AI Enterprise software suite to its platform. As part of the collaboration, NVIDIA will utilize Azure’s scalable virtual machine instances to research and further accelerate advances in generative AI, a rapidly emerging area of AI in which foundational models like Megatron Turing NLG 530B are the basis for unsupervised, self-learning algorithms to create new text, code, digital images, video or audio. The companies will also collaborate to optimize Microsoft’s DeepSpeed deep learning optimization software. NVIDIA’s full stack of AI workflows and software development kits, optimized for Azure, will be made available to Azure enterprise customers. “AI technology advances as well as industry adoption are accelerating. The breakthrough of foundation models has triggered a tidal wave of research, fostered new startups and enabled new enterprise applications. “Our collaboration with Microsoft will provide researchers and companies with state-of-the-art AI infrastructure and software to capitalize on the transformative power of AI.” Manuvir Das, vice president of enterprise computing at NVIDIA “AI is fueling the next wave of automation across enterprises and industrial computing, enabling organizations to do more with less as they navigate economic uncertainties,” said Scott Guthrie, executive vice president of the Cloud + AI Group at Microsoft. “Our collaboration with NVIDIA unlocks the world’s most scalable supercomputer platform, which delivers state-of-the-art AI capabilities for every enterprise on Microsoft Azure.” Scalable Peak Performance With NVIDIA Compute and Quantum-2 InfiniBand on Azure Microsoft Azure’s AI-optimized virtual machine instances are architected with NVIDIA’s most advanced data center GPUs and are the first public cloud instances to incorporate NVIDIA Quantum-2 400Gb/s InfiniBand networking. Customers can deploy thousands of GPUs in a single cluster to train even the most massive large language models, build the most complex recommender systems at scale, and enable generative AI at scale. The current Azure instances feature NVIDIA Quantum 200Gb/s InfiniBand networking with NVIDIA A100 GPUs. Future ones will be integrated with NVIDIA Quantum-2 400Gb/s InfiniBand networking and NVIDIA H100 GPUs. Combined with Azure’s advanced compute cloud infrastructure, networking and storage, these AI-optimized offerings will provide scalable peak performance for AI training and deep learning inference workloads of any size. Accelerating AI Development and Deployment Additionally, the platform will support a broad range of AI applications and services, including Microsoft DeepSpeed and the NVIDIA AI Enterprise software suite. Microsoft DeepSpeed will leverage the NVIDIA H100 Transformer Engine to accelerate transformer-based models used for large language models, generative AI and writing computer code, among other applications. This technology applies 8-bit floating point precision capabilities to DeepSpeed to dramatically accelerate AI calculations for transformers — at twice the throughput of 16-bit operations. NVIDIA AI Enterprise — the globally adopted software of the NVIDIA AI platform — is certified and supported on Microsoft Azure instances with NVIDIA A100 GPUs. Support for Azure instances with NVIDIA H100 GPUs will be added in a future software release. NVIDIA AI Enterprise, which includes the NVIDIA Riva for speech AI and NVIDIA Morpheus cybersecurity application frameworks, streamlines each step of the AI workflow, from data processing and AI model training to simulation and large-scale deployment. About NVIDIA Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and is fueling the creation of the metaverse. NVIDIA is now a full-stack computing company with data-center-scale offerings that are reshaping industry.

Read More

SOFTWARE,FUTURE TECH

Incredibuild Launches New Automotive Solution, Revving Up Industry Software Development at Unrivaled Speeds

Incredibuild | November 17, 2022

Incredibuild, maker of the leading development acceleration platform for Developers and DevOps teams, announced today the launch of Incredibuild for Automotive. Incredibuild for Automotive provides significant acceleration and support for the leading software development tools used in the ever-growing Software-Defined Vehicle (SDV) industry – including QNX, AOSP, Yocto, Automotive Grade Linux, Qt, Jenkins, Gitlab, Github Actions and more. The automotive industry, historically hardware-centric, is experiencing a rapid shift to software-focused technologies, especially with the move towards Electric Vehicles (EVs) and Autonomous Vehicles (AVs). As automakers look to scale these technologies to meet demand and speed time to market, Incredibuild offers the increased compute power availability necessary for automotive software teams to rev up their development at dazzling speeds, while adhering to the highest safety and security regulations. Incredibuild for Automotive rapidly accelerates automotive development on-prem and in the cloud, empowering dev teams to focus on quality, safety, and innovation while meeting key milestones. Incredibuild for Automotive includes notable features that enhance productivity and deliver the quality consumers expect: integrated with Incredibuild's industry-leading virtualized parallel distribution, newly launched patent-pending Build Cache technology lets development teams store previous build data, drastically reducing build times and improving performance; and flexible licensing allows for better resource management, resulting in cost and time savings with zero waste. Another key result: consumers will experience quicker updates to ADAS and other real-time operating systems with no compromise on quality or safety. "The automotive industry is being driven forward at an incredible pace, and we are right there with them, helping boost software innovation and efficiency to help deliver better and faster. "We appreciate the car industry's commitment to security, safety, and overall performance and quality, and that's exactly what our software acceleration platform provides. In today's economic environment, releasing software faster and more efficiently is key, especially when it comes to 'Software on Wheels.'" Regev Yativ, CRO of Incredibuild Auto manufacturers developing automotive software as well as independent software vendors can utilize Incredibuild for Automotive when helping build next-generation automotive technologies such as self-driving cars and smart cockpits. Additionally, by decreasing the amount of hardware required for faster development, Incredibuild for Automotive reduces the environmental impact of production itself, cutting down on carbon emissions. The launch comes on the heels of the company's debut of Incredibuild10, its most advanced Dev Acceleration Platform. Incredibuild works with all the world's leading cloud providers, including Microsoft Azure, AWS, and Google Cloud Platform. Its cloud optimization automatically spins the best mix of on-demand and spot resources up and down, enabling organizations to use smaller and more affordable machines while maintaining optimal performance. About Incredibuild Incredibuild has created the industry's leading hybrid acceleration platform for development processes – compilations, CI/CD builds, and more. Its Virtualized Distributed Processing™ technology recruits CPUs to turn every host into a supercomputer with hundreds of cores. Incredibuild's powerful distributed processing and unique build caching solutions quicken dev cycles and increase the efficiency of every development sprint while accelerating iteration frequency – enhancing product quality, boosting developer satisfaction, and lowering time-to-market while dramatically reducing compute costs on-prem and in the cloud.

Read More

AI TECH,GENERAL AI,SOFTWARE

Aramex Selects Sprinklr AI Chatbots for Transformative Global Customer Service

Sprinklr | November 28, 2022

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Aramex – the Dubai-based leading provider of comprehensive logistics and transportation solutions – is using Sprinklr Modern Care to improve the efficiency and scale of its digital customer service. Aramex will be using Sprinklr’s AI chatbots in four languages to automate responses to common inquiries while driving positive customer experiences at a lower cost than live human interactions. Since its foundation in 1982, Aramex has grown to become a global leader in the logistics and transportation industry, recognized for its customized and innovative services for businesses and consumers. In order to increase its operational efficiency, Aramex is working to implement AI to automate tedious global customer service processes. The company is consolidating its contact center on Sprinklr’s unified platform to serve customers with speed and efficiency on every major channel – including live chat, email, and WhatsApp. More than 400 Aramex customer service agents will use Sprinklr’s Conversational AI and Bots to manage customer inquiries across digital channels in multiple languages – all from a single Sprinklr dashboard. With Sprinklr, Aramex will be improving and transforming the overall customer experience with fast, effective, and efficient customer service at scale. Comments on the news: “Our focus on quickly responding to changing customer preferences has helped Aramex successfully introduce market leading express delivery and logistics solutions to the Middle East and beyond,” said Moe Abeidat, VP of Technology at Aramex. “As customers increasingly prefer to connect with us across digital channels, we’re thrilled to have Sprinklr’s support in helping us exceed customer expectations and create a unified, digital customer service strategy.” “Over the past 40 years, Aramex has rapidly evolved into a global brand recognized for its comprehensive logistics and transportation solutions that focus on putting the customer’s preferences first. We’re honored to have the opportunity to help Aramex maintain its customer-first focus by building a digital global customer service center on Sprinklr’s unified platform.” Haitham Elkhatib, Vice President of MEA, Sprinklr About Sprinklr Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Read More

AI TECH,GENERAL AI,FUTURE TECH

NVIDIA Teams With Microsoft to Build Massive Cloud AI Computer

NVIDIA | November 17, 2022

NVIDIA today announced a multi-year collaboration with Microsoft to build one of the most powerful AI supercomputers in the world, powered by Microsoft Azure’s advanced supercomputing infrastructure combined with NVIDIA GPUs, networking and full stack of AI software to help enterprises train, deploy and scale AI, including large, state-of-the-art models. Azure’s cloud-based AI supercomputer includes powerful and scalable ND- and NC-series virtual machines optimized for AI distributed training and inference. It is the first public cloud to incorporate NVIDIA’s advanced AI stack, adding tens of thousands of NVIDIA A100 and H100 GPUs, NVIDIA Quantum-2 400Gb/s InfiniBand networking and the NVIDIA AI Enterprise software suite to its platform. As part of the collaboration, NVIDIA will utilize Azure’s scalable virtual machine instances to research and further accelerate advances in generative AI, a rapidly emerging area of AI in which foundational models like Megatron Turing NLG 530B are the basis for unsupervised, self-learning algorithms to create new text, code, digital images, video or audio. The companies will also collaborate to optimize Microsoft’s DeepSpeed deep learning optimization software. NVIDIA’s full stack of AI workflows and software development kits, optimized for Azure, will be made available to Azure enterprise customers. “AI technology advances as well as industry adoption are accelerating. The breakthrough of foundation models has triggered a tidal wave of research, fostered new startups and enabled new enterprise applications. “Our collaboration with Microsoft will provide researchers and companies with state-of-the-art AI infrastructure and software to capitalize on the transformative power of AI.” Manuvir Das, vice president of enterprise computing at NVIDIA “AI is fueling the next wave of automation across enterprises and industrial computing, enabling organizations to do more with less as they navigate economic uncertainties,” said Scott Guthrie, executive vice president of the Cloud + AI Group at Microsoft. “Our collaboration with NVIDIA unlocks the world’s most scalable supercomputer platform, which delivers state-of-the-art AI capabilities for every enterprise on Microsoft Azure.” Scalable Peak Performance With NVIDIA Compute and Quantum-2 InfiniBand on Azure Microsoft Azure’s AI-optimized virtual machine instances are architected with NVIDIA’s most advanced data center GPUs and are the first public cloud instances to incorporate NVIDIA Quantum-2 400Gb/s InfiniBand networking. Customers can deploy thousands of GPUs in a single cluster to train even the most massive large language models, build the most complex recommender systems at scale, and enable generative AI at scale. The current Azure instances feature NVIDIA Quantum 200Gb/s InfiniBand networking with NVIDIA A100 GPUs. Future ones will be integrated with NVIDIA Quantum-2 400Gb/s InfiniBand networking and NVIDIA H100 GPUs. Combined with Azure’s advanced compute cloud infrastructure, networking and storage, these AI-optimized offerings will provide scalable peak performance for AI training and deep learning inference workloads of any size. Accelerating AI Development and Deployment Additionally, the platform will support a broad range of AI applications and services, including Microsoft DeepSpeed and the NVIDIA AI Enterprise software suite. Microsoft DeepSpeed will leverage the NVIDIA H100 Transformer Engine to accelerate transformer-based models used for large language models, generative AI and writing computer code, among other applications. This technology applies 8-bit floating point precision capabilities to DeepSpeed to dramatically accelerate AI calculations for transformers — at twice the throughput of 16-bit operations. NVIDIA AI Enterprise — the globally adopted software of the NVIDIA AI platform — is certified and supported on Microsoft Azure instances with NVIDIA A100 GPUs. Support for Azure instances with NVIDIA H100 GPUs will be added in a future software release. NVIDIA AI Enterprise, which includes the NVIDIA Riva for speech AI and NVIDIA Morpheus cybersecurity application frameworks, streamlines each step of the AI workflow, from data processing and AI model training to simulation and large-scale deployment. About NVIDIA Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and is fueling the creation of the metaverse. NVIDIA is now a full-stack computing company with data-center-scale offerings that are reshaping industry.

Read More

Spotlight

Aprimo

Aprimo

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from...

Events

Resources