. https://deck7.io/blog/how-to-leverage-intent-data-to-strengthen-your-martech-stack

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SHARESHARESHARE
HOW TO LEVERAGE INTENT DATA TO STRENGTHEN YOUR MARTECH STACK
Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy? Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re looking to shoot a bulls-eye, landing huge B2B buyers from profiling alone is an imprecise way. This is where Intent Data comes in. Intent is an efficient tool that helps B2B marketers in precise prospect targeting based on their behavior when in the purchase cycle. Are you receiving mixed signals from your buyers? Intent Data is the solution. And it’s burying traditional marketing ways deep into oblivion. These tactics are widely adopted (40% to be precise) by B2B marketers around the world. But the information on ‘intent data’ has is found to be random, scattered and disconnected. Getting the customers’ buying journey mapped and monitored is becoming a sophisticated task for marketers today. READ MORE