Why Email is a Cybersecurity Risk and How to Protect Yourself

| February 12, 2019

article image
Many successful cyberattacks start with someone clicking a link in an email. According to Verizon’s latest Data Breach Investigations Report, phishing and pretexting represented 93% of all social breaches they studied. And email was the most common attack vector (96%). But it’s impossible to imagine doing your job without email, so what can you do to mitigate some of the risk?

Spotlight

Codea Technologies

Codea Technologies Inc -a US-based Software and Web Development Company - provides individual technology solutions and professional software for clients worldwide. Codea Technologies has its corporate office in New York with active branches in UK and Cochin. In addition to our innovative web design and custom web development services, we also offer a full suite of services, such as software development, Software Testing , e-commerce solutions, search engine optimization, website marketing, and mobile and wireless application development. Our clients list showcases companies in New York, Georgia, Washington DC, Virginia, Maryland and throughout the United States.

OTHER ARTICLES

What Is an Intelligent Virtual Assistant and How Can It Help Your Business?

Article | July 17, 2020

This article was originally published in Smart Selling Tools and is reprinted with permission by the author. The piece has since been updated to match advances in our technology. The fourth industrial revolution is upon us. Connectivity, data, and processing power have come together to make disruptive technologies like Artificial Intelligence (AI) possible. While we are just scratching the surface on what we can do with AI, we’re seeing more and more companies – from fledgling startups to large corporations – begin to offer specialized AI applications.

Read More

ABI: Revolutionizing Data Analytics in less than 30 Days

Article | July 17, 2020

At Blueprint, we build AI that empowers the work force. We focus on eliminating blockers in current workflows and empowering analysts to tap into the potential of Big Data and Big Compute. We design systems that allow computers and people to do what they do best. To those ends, we created the Analytics Based Intelligence (A.B.I.) application. But it wasn’t enough for us to simply revolutionize the world of data analysis; we wanted to accomplish this in three weeks.

Read More
DIGITAL TRANSFORMATION

The Holy Trinity of Transformation - Culture, Leadership and Sustainability

Article | July 17, 2020

Digital Transformation is not a magic wand; it is a complex yet essential enterprise commitment to change. Companies that have succeeded have reaped significant benefits. The Deloitte Digital Transformation Survey 2020 found that greater digital maturity is associated with better financial performance. The higher-maturity companies in this year’s sample were about 3X more likely than lower-maturity companies to report annual net revenue growth and net profit margins — a pattern that was consistent across industries. Unfortunately, most enterprises do not fully appreciate what it entails. Some see it as a technology or a budget problem; others believe it is an optional strategy — they are both wrong. To truly succeed, transformation needs to be led from the top by setting the strategy and allocating resources. Antonio Neri of HPE hits the spot when he says, “Digital transformation is no longer an option for enterprises, but a strategic imperative.” For me, one of the most significant examples of top-driven organisational change is Jeff Bezos’ call to “Rearchitecting the Firm” in 2002. It is a seminal work. The principles of this mandate went on to form the backbone of Amazon in the modern cloud world. It was clear, direct, and backed up by management action. More than 75% of CEOs agreed that the pandemic sped up their companies’ transformation plans COVID is a catalyst for change The flurry of digital technology solutions spurred by COVID-19 presents a unique opportunity for enterprises to rethink how technology decisions are made and apply them in new and meaningful ways. Covid-19 dramatically accelerated technology adoption across all industries. According to a Fortune-Deloitte CEO survey and the KPMG 2020 CEO Outlook Survey, more than 75% of CEOs agreed that the pandemic sped up their companies’ transformation plans. As Microsoft CEO Satya Nadella noted, “We’ve seen two years’ worth of digital transformation in two months.” 80% of companies plan to accelerate their companies’ digital transformation plans, primarily incentivized by the global pandemic implications. The same study also concludes that only 30% of digital transformations have achieved their objectives which is troubling. 80% of companies plan to accelerate their companies’ digital transformation plans, however only 30% of digital transformations have achieved their objectives - BCG Research Most people forget that digital transformation is less about technology and much more about the organization’s culture and business shift. Key stakeholders need to rethink customer experience, business models, and operations fundamentally. It is all about finding new ways to deliver value, generate revenue, improve efficiency, and, most importantly driving sustainable innovation. Bear in mind, just moving to the cloud is not Digital Transformation. Crises Breed Innovation I am of the firm belief that uncertainty drives creativity. Crises are the breeding ground for innovation. You must make decisions quickly, and you never have enough time or information to weigh difficult choices thoroughly. McKinsey’s analysis shows that bold innovators emerge from crises substantially ahead of peers — and maintain this advantage for years to come. Innovators not only outperformed the market during the financial crisis but continued to widen the gap during and after the recovery. Analysis of the performance of approximately 2,000 companies between 2007 and 2017 against the S&P 500 reinforces those conclusions: staying focused on growth and innovation through a downturn helped the top-performing companies to generate higher returns to shareholders. Staying focused on growth and innovation through a downturn helped the top-performing companies to generate higher returns to shareholders Antonio Neri and other leaders confirm that as the pace of technology disruption continues to accelerate, digital-native and digitally transformed companies are outpacing their competitors. The McKinsey study shows that roughly one in ten companies in their sample achieved higher revenue growth, innovation, digital adoption, and profitability than the others over the entire 2007–17 economic cycle and during the downturn years. The outperformers also delivered excess returns of roughly 8%, while the rest hovered around zero throughout the period. So, what does it take to succeed? Do existing leadership teams have the skills to undertake true digital transformation? I thought it would be a good idea to look at how companies are hiring critical resources. A study by professors from Harvard and Darden and executives from Spencer Stuart published in the Harvard Business Review addressed this specific question. The team looked at more than 100 search criteria for C-suite positions in Fortune 1000 companies across a broad range of industries, and the results were very suggestive. There has been a rise in tech and digital expertise search even before the pandemic: 59% of executive searches included technological or digital knowledge. Company boards were asking for these skills across a wide variety of roles. This fact also suggests that people with the right skill sets are already in leadership positions. Not surprisingly, 100% of the specs for CIOs, CMOs, and CTOs sought technical or digital skills. However, the functions that got neglected in the search for technological and digital expertise were more revealing. Less than a third of the job specs for CHROs and chief accounting officers mentioned these required skills. Even more worrying — only 40–60% of searches for roles such as CEO, board director, and CFOs required digital know-how. At the very minimum, we need all leaders to understand how to build digital businesses. This shift alone could be the difference between success and failure. But is that enough for now? Almost every organization has stepped up its digital transformation efforts in 2020–21. Success is as much about the right technology platform choice as it is about leadership, agility, talent, and a clear vision. A new and emerging factor is consumers wanting the brands they use to focus on sustainability issues. So do employees and prospective employees. The driver for this shift largely springs from realizing that human activities’ ecological footprint is a probable cause for the crisis we face today. While we keep talking about the usual polluters like utilities, transportation, agriculture, and climate change causes, some lesser-discussed and more exciting facts would make the issue more relatable. Did you know that in processing 3.5 billion searches a day, Google accounts for about 40% of the internet’s carbon footprint? They have been carbon neutral since 2007, but their infrastructure still emits a considerable volume of CO2. Did you know that Bitcoin currently uses enough power (121 terawatt-hours) to run Cambridge University for almost 700 years? To address sustainability in a meaningful manner, we need to take a holistic view of the players, their impact and then push for a mutually beneficial solution . Else, it is bound to fail. As a first step, 26 CEOs of Europe-based companies have signed a Declaration to support Green and Digital Transformation of the EU. They formed a European Green Digital Coalition, committing on behalf of their companies to not only make the tech sector to become more sustainable, circular, and a zero polluter but also to support sustainability goals of other priority sectors such as energy, transport, agriculture, and construction while contributing to an innovative, inclusive and resilient society. Like these CEOs, Accenture also believes that there is great value at the intersection of digital technologies and sustainability — they call it Twin Transformers. Companies leveraging both are 2.5X more likely to be among tomorrow’s strongest-performing businesses than others. BigTech is conscious of its responsibilities to the climate. Almost all majors players have made pledges to reverse CO2 emission. Since they are all profit-driven, I am sure they have also figured out this also means good business by the numbers too (a counter-intuitive rationalisation but better than getting caught in the justification game) In the future, a company’s commitment to ESG-related programs will drive the ability to attract investors and retain talent. Companies also realize that ESG factors, when integrated into strategic digital transformation decisions, may offer potential long-term performance advantages. One of the critical levers for moving to sustainable systems will be technology, a lot of technology, and a lot of investment. But how do we make it accessible to all and profitable to the providers at the same time? HPE is one company that has made significant strides in this regard by embracing the twin doctrine of digital transformation and sustainability. Their customers can reduce their energy costs by more than 30% by eliminating overprovisioning through HPE GreenLake. In fact, their consumption-based offerings have reduced customer carbon footprint by 50% in one case. Minimizing e-waste is another area of focus for them too. So what have we learned from all this? As an ancient Chinese proverb states, “When the winds of change blow, some people build walls, others build windmills.” What will you build?

Read More

Digital Transformation in 2022: 10 Biggest Influencing Trends

Article | July 17, 2020

The recent COVID-19 pandemic came with thousands of changes in almost every field. Be it education, medicine, content marketing, digital marketing, and whatnot; its impact cannot be unseen. Fortunately, not all the effects of the pandemic are negative. While it has limited the resources for some industries, it made businesses analyze major flaws in the digital world. As a result, companies are experiencing the accelerated digital transformations. Today’s world depends heavily on digital and the role of IT in it is more critical than anything. The pandemic has led to several restrictions on the offline platforms resulting in consumers turning to online solutions. Therefore, businesses are under tremendous pressure to remain competitive and develop end-to-end customer experiences. They require a strong online presence to deliver the best customer experience. But how can they do it? Well, it’s simple — by adopting the biggest digital transformation trends and integrating them into their businesses. If you are wondering what these trends are, you will know them shortly. In this article, we shed light on the top 10 digital transformation trends that will fuel some incredible changes in the business landscapes worldwide. But before that, let’s understand why these ongoing and upcoming digital transformation trends are important. Why is Digital Transformation Important? The expectations of both businesses and consumers are rapidly evolving, thanks to modern-day technology. As a result, organizations are finding newer ways to accelerate digital transformation by strengthening their digital tools. This is essential for creating and improving their business models, services, products, and processes. Undoubtedly, the more the digital maturity of the company, the more financial success. According to a survey conducted by Deloitte Insights, the net revenue of a company with a great level of digital maturity is three times higher than the companies with poor digital maturity. This explains why digital transformation is necessary. Furthermore, efficient digital transformation supports quicker deliveries of advanced services and processes. It aids businesses to remodel the current circumstances and offer resilience that is extremely important for staying competitive. Take a look at the following benefits efficient digital transformation to analyze what it can bring to your organization: Improved employee culture and engagement Improved supply chain management Improved competitive advantage Improved customer benefits Better flexibility More savings Digitally driven startups generate around 54% of the total digital revenue. On the other hand, traditional organizations are leveraging their business models through the current digital transformation trends to bridge this gap. Top 10 Digital Transformation Trends of 2022 and Beyond Note that not all digital transformation roadmaps will take you ahead. Only specific digital transformation trends have the power to achieve the above-mentioned benefits. Following digital transformation trends blindly may cause problems for your organizations and eventually fall short of your targets. Here’s the list of the biggest digital transformation trends that have the power to reshape your business platforms and take them to newer heights. Data Platforms will Witness Revolution Nowadays, businesses are more customer-centric than ever and data is the king. Companies need more and more data to reach their audience. This is impossible without a state-of-the-art digital infrastructure, especially Customer Data Platforms (also known as CDPs). The primary objective of the customer data platform is to gather data from all the possible sources and effectively manage it. It also organizes and tags data accordingly to make it usable for various purposes. However, there’s a catch! Even though there’s plenty of data available, most businesses fail to utilize the available data resources properly, and ultimately reaping all the benefits. Effective data analytics can avoid this problem and lead companies to desired efficiency and growth. Considering all these factors, customer data platforms will play a significant role in transforming digital platforms in the coming years. Automation will Enhance Digital Transformation Pandemic has already changed the way companies conduct their business. Most of them rely on automation to flourish in the current market as it can speed up digital transformation and eventually the growth. Using automation in Enterprise Resource Planning (ERP) and business processes can be a game-changer in enhancing efficiency and net revenue. Being said, it’s becoming the heart of current and future digital transformation trends. Technologies like robotics, artificial intelligence, and machine learning are the key factors businesses should consider to integrate automation and achieve better agility and growth. 5G will Go Mainstream This is the era of work from home and remote places. As a result, companies are coming up with effective ways to manage business operations from remote settings. However, this can be a tedious task without the availability of incredible internet connectivity and bandwidth. So, what can satisfy this need? The answer is 5G. Thankfully, it’s already been a hot buzz in the market for the last couple of years and gaining more prestige every day. In the years ahead, it will be a normal thing in the business world because of its ability to satisfy connectivity and internet speed demands. Companies will Turn to Multiple Cloud Systems Significant growth of multi-cloud platforms is inevitable in the coming years. Multi-cloud systems will be one of the most significant digital transformation trends in the future because of their ability to distribute cloud applications, assets, and software across various cloud platforms. Moreover, they can eliminate the hurdles businesses face in data management and remove vendor lock-ins. Therefore, the use of private and public cloud infrastructures will thrive in 2022 and beyond. Cybersecurity Practices will Improve Remote working has its own set of pros and cons. While it allows business operations from your comfort zone, it also demands improved cybersecurity. Companies that want to adopt digital transformation trends will focus more on developing robust cybersecurity strategies. Note that your company’s security infrastructure and practices must go hand in hand with digital transformation. Event-Driven Architectures & Live Data Processing will Shift to the Next Level Previously, real-time data processing used to be a strenuous technical objective. As a result, organizations depended on untrustworthy data updates and manual solutions to implement complex data queries, fix latency issues, and poor data quality. Fortunately, modern-day architecture options have now made live data processing easy. Such options include systems that aid event-driver architectures, real-time data streaming, open-source data platforms, robotic process automation, etc. Work from Home will Continue Pandemic has restricted organizations to conduct operations from remote places. As a result, employees are working from home to comply with the government norms and offices are becoming increasingly redundant. Many surveys and studies conducted by various companies report that this kind of working style will be normal and the ‘work from home’ concept is here to stay for long. While organizations have understood its benefits, remote working is, on the other hand, propelling digital transformation. With more people engaging in work from home, newer innovations and technologies will make their way into the business. Analytics will Enhance for the Betterment of Resilient Supply Chains Supply chains were severely damaged due to the pandemic. However, the technology has helped organizations to recover their broken supply chain sections. Now, most of the companies are back to normal with resilient supply chains and improved local sources. The focus of the enterprises will be on the right use of analytics, artificial intelligence, and automation to continue forecasting demands and managing supply chains. This will be their best way to make sure the logistics are resilient. Quantum Computing will Make Big Difference Google has recently announced that it is working on developing a quantum computer in the next ten years. This machine will be completely error-free and commercial-grade. Even though it hasn't been significantly advertised yet, many businesses have already started researching it. In the coming years, quantum computing will have the lion’s share in improving the efficiency and revenue of various industries. Blockchain Technology will Flourish Blockchain has caught everyone’s eyes with the recent rise in technology adoption. Although it has been linked with cryptocurrency lately, many other industries (especially the finance sector) are now exploring and integrating this technology. Considering its capabilities, the expansion and exploration of blockchain across different industries will continue to flourish in the coming years. Furthermore, this technology will be a significant part of cybersecurity practices and, ultimately, the future digital transformation trends. Frequently Asked Questions What are the four main areas of digital transformation? Organizations should consider the following four major areas of digital transformation in they want to embark on it: Organizational and cultural transformation Transformation in business processes Transformation in business domains Transformation in business models What are the challenges in digital transformation? All the discussed digital transformation trends will lead to a remarkable shift in everyday company operations. However, they will come with the following common challenges: Lack of proper business models Poor leadership and strategies Incorrect data collection Poor security levels Lack of expertise Low budget { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the four main areas of digital transformation?", "acceptedAnswer": { "@type": "Answer", "text": "Organizations should consider the following four major areas of digital transformation in they want to embark on it: Organizational and cultural transformation Transformation in business processes Transformation in business domains Transformation in business models" } },{ "@type": "Question", "name": "What are the challenges in digital transformation?", "acceptedAnswer": { "@type": "Answer", "text": "All the discussed digital transformation trends will lead to a remarkable shift in everyday company operations. However, they will come with the following common challenges: Lack of proper business models Poor leadership and strategies Incorrect data collection Poor security levels Lack of expertise Low budget" } }] }

Read More

Spotlight

Codea Technologies

Codea Technologies Inc -a US-based Software and Web Development Company - provides individual technology solutions and professional software for clients worldwide. Codea Technologies has its corporate office in New York with active branches in UK and Cochin. In addition to our innovative web design and custom web development services, we also offer a full suite of services, such as software development, Software Testing , e-commerce solutions, search engine optimization, website marketing, and mobile and wireless application development. Our clients list showcases companies in New York, Georgia, Washington DC, Virginia, Maryland and throughout the United States.

Events