Why do B2B Buyers Struggle? The Answer is in the Data

For years now, we’ve heard that B2B buyers prefer to fly solo and will only consider speaking to a sales person when they are most of the way through their buyer’s journey. However, recent findings from our 2nd annual B2B Buyer Survey conducted in collaboration with PJA Advertising & Marketing revealed that buyers will not only speak to vendors earlier than expected, but they tend to reach out to vendors at the beginning of the buying process.

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NIMBL

NIMBL is North America's leading SAP Technologists. Based in Denver - we are a nationally-recognized award-winning SAP professional services firm focused on high-value high-impact technical consulting. Powered by years of SAP expertise, countless hands-on initiatives, and industry thought-leadership - NIMBL provides bleeding-edge technical SAP consulting services (including SAP Mobility, Solution Manager, Integration, TDMS, HANA, etc.) and cost-effective SAP Application Management Services (Denver-based remote SAP consulting services) to both the mid-market and Fortune 500.

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Software, Low-Code App Development

Empowering Industry 4.0 with Artificial Intelligence

Article | June 7, 2024

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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Application Development Platform

How Artificial Intelligence Is Transforming Businesses

Article | February 29, 2024

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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DevOps

The advances of AI in healthcare

Article | April 18, 2024

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Three Keys to Successful AI Adoption

Article | February 10, 2020

Over the past several years, we have begun to see the emergence of artificial intelligence (AI) in businesses. According to a study for the AI Index 2019 Annual Report, more than half of respondents report their companies are using AI in at least one function or business unit. Thirty percent report they have AI embedded across multiple areas of their business. As businesses continue to develop their understanding of what is possible with AI, we can expect to see a continued increase in AI adoption.

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Spotlight

NIMBL

NIMBL is North America's leading SAP Technologists. Based in Denver - we are a nationally-recognized award-winning SAP professional services firm focused on high-value high-impact technical consulting. Powered by years of SAP expertise, countless hands-on initiatives, and industry thought-leadership - NIMBL provides bleeding-edge technical SAP consulting services (including SAP Mobility, Solution Manager, Integration, TDMS, HANA, etc.) and cost-effective SAP Application Management Services (Denver-based remote SAP consulting services) to both the mid-market and Fortune 500.

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Aberdeen Behavioral Technographics is Now Live

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to be up to 55% more accurate than legacy approaches in determining technology in use at a given company location. This higher level of accuracy and deeper insight into users’ pains and priorities enables significant improvements in account prioritization, pipeline creation and win-rates. “Aberdeen Behavioral Technographics provides powerful insights into technology usage,” said Frank Days, VP Marketing at EnterpriseDB “It is an important resource for account prioritization, ad targeting and content marketing.” “Technographic data has been overdue for innovation,” said Marc Osofsky, Aberdeen CEO. “The reaction to our data has been amazing, companies have signed up within days of seeing the data.”

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The Next Stage of Intent Data - Part 2

Aberdeen Group | April 04, 2019

In part one of our series we detailed a new and relative novel approach to intent data, behavioral segmentation (read part-1 for greater detail on user behavior segmentation). However, that user-level analysis is not actionable for most marketers because it is too granular; it does not include any company information. For actionable application, we need to tie these users back to their employer without losing any of the characteristics or insights that we derived from their behavior. We need to be able to map all activity back to a user’s respective company, regardless if they viewed articles from different IP addresses and/or different locations (in the office, at home, at a coffee shop, etc.). Aberdeen is the only company that can do this because of the way we gather our user intent data.

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Aberdeen Intent for Salesforce is Live

Aberdeen | April 08, 2019

Aberdeen announced Aberdeen Intent for Salesforce – the first Salesforce-native solution that identifies and pushes intent-qualified opportunities directly into your Salesforce instance so your sales team never misses another deal. Aberdeen Intent for Salesforce uses machine learning to track the online research of millions of companies across the internet to generate the most accurate intent score available with client measured accuracy as high as 91%. Aberdeen Intent for Salesforce is based on the most accurate, most actionable and highly targeted intent data in the market. On a daily basis, Aberdeen monitors over 55 million Device IDs from over 17 million companies, tracks their research across 12.8 billion webpages and 480,000 keywords and compares their behavior versus a 52-week baseline to determine a purchase intent score. Most sales teams focus their time on static target account lists and unqualified, inbound web traffic. This approach misses high volumes of deals happening in the market with similar account profiles. Aberdeen Intent for Salesforce identifies these in-market accounts and feeds them directly into Salesforce for sales teams to engage.

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Aberdeen Behavioral Technographics is Now Live

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to be up to 55% more accurate than legacy approaches in determining technology in use at a given company location. This higher level of accuracy and deeper insight into users’ pains and priorities enables significant improvements in account prioritization, pipeline creation and win-rates. “Aberdeen Behavioral Technographics provides powerful insights into technology usage,” said Frank Days, VP Marketing at EnterpriseDB “It is an important resource for account prioritization, ad targeting and content marketing.” “Technographic data has been overdue for innovation,” said Marc Osofsky, Aberdeen CEO. “The reaction to our data has been amazing, companies have signed up within days of seeing the data.”

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The Next Stage of Intent Data - Part 2

Aberdeen Group | April 04, 2019

In part one of our series we detailed a new and relative novel approach to intent data, behavioral segmentation (read part-1 for greater detail on user behavior segmentation). However, that user-level analysis is not actionable for most marketers because it is too granular; it does not include any company information. For actionable application, we need to tie these users back to their employer without losing any of the characteristics or insights that we derived from their behavior. We need to be able to map all activity back to a user’s respective company, regardless if they viewed articles from different IP addresses and/or different locations (in the office, at home, at a coffee shop, etc.). Aberdeen is the only company that can do this because of the way we gather our user intent data.

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Aberdeen Intent for Salesforce is Live

Aberdeen | April 08, 2019

Aberdeen announced Aberdeen Intent for Salesforce – the first Salesforce-native solution that identifies and pushes intent-qualified opportunities directly into your Salesforce instance so your sales team never misses another deal. Aberdeen Intent for Salesforce uses machine learning to track the online research of millions of companies across the internet to generate the most accurate intent score available with client measured accuracy as high as 91%. Aberdeen Intent for Salesforce is based on the most accurate, most actionable and highly targeted intent data in the market. On a daily basis, Aberdeen monitors over 55 million Device IDs from over 17 million companies, tracks their research across 12.8 billion webpages and 480,000 keywords and compares their behavior versus a 52-week baseline to determine a purchase intent score. Most sales teams focus their time on static target account lists and unqualified, inbound web traffic. This approach misses high volumes of deals happening in the market with similar account profiles. Aberdeen Intent for Salesforce identifies these in-market accounts and feeds them directly into Salesforce for sales teams to engage.

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