Which Endpoint Security Tools Are Right for Your Needs?

February 19, 2019 | 92 views

While cybersecurity is not a device, it is dependent on having the right security tools in place to protect the network. Endpoint security tools are a critical part of any organization’s network security strategy. Having strong device protection helps to counteract intrusion attempts by impeding an attacker’s progress. However, with countless endpoint security tools being released each year with wildly different technologies, it can be difficult to find the right endpoint security measures for your own network.

Spotlight

American Technology Consulting - ATC

Born out of the challenges presented by the Great Recession of 2008, ATC has grown into a diversified Tech Company that has responded with speed and agility to many disruptions in more than a decade of existence. In today’s fast-paced world, every business needs to be innovative to compete. That’s where we come in, by creating transformational software to dramatically improve productivity and create opportunities to get in front of the competition.

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FUTURE TECH

8 Epic App Innovations that Help Your Business Stand Out

Article | July 14, 2022

Contents 1. The Market for Mobile Application Development 2. Innovations in Mobile Application Development 2.1 In-App Paid Features: Android and iOS Development 2.2 Augmented and Virtual Reality 2.3 Beacon Technology 2.4 Al and Ml 2.5 Wearables 2.6 Predictive Analytics 2.7 Blockchain Technology 2.8 On-Demand Applications 3. Long-Term Benefits of Mobile App Development Innovations for Your Small Business: 4. Tying Everything Together Increased use of the internet and smartphones demands better mobile applications be developed. Innovation is the key driving force that can make or break the market regarding mobile app development. A fantastic team of mobile app developers and smart innovation employing the latest technology produce a huge hit app. Let us learn more about how the mobile app development market grows. 1. The Market for Mobile Application Development The mobile application development market is projected to grow at a 13.4% CAGR from 2023 to 2030, with a value of $187.58 billion recorded in 2021. This is due to the increased use of the internet and smartphone platforms, as well as artificial intelligence and machine learning. The app's algorithms learn and understand user interests to deliver refined results that generate better user engagement. As Ericsson and the Radicati Group forecasted, 6.64 billion people own a smartphone today, which is around 83.32% of the world population, and by 2025, 7.33 billion people will own a smartphone. As a result, there is a substantial rise in demand for better smartphone apps, for which creative and innovative mobile application development is the need of the hour. Innovation will give your business a competitive edge it's never had before. It will also open up new ways to grow your business. Discover the top innovations in mobile app development. 2. Innovations in Mobile Application Development Some of the technological breakthroughs in mobile app development will greatly improve the user experience in the future. These focus mainly on the implementation of the latest technological innovations to realize functionality that has never been seen or done before. Let us now delve into their specifics. 2.1 In-App Paid Features: Android and iOS Development While Android has a market share of 70%, iOS has grabbed a market share of around 28% in the mobile operating systems market as of 2022. In-app advertising and in-app purchases generate the major ROI from mobile applications on both mobile operating platforms. A great UI and UX go a long way toward boosting your app and business, and they also help you rank highly in the respective app markets, i.e., the Google Play Store and the App Store. Rolling out constant updates and adhering to the security standards of the marketplace keeps your business app ranking at the top. 2.2 Augmented and Virtual Reality With the AR kit, you can design and make 3D mobile apps for your customers that use virtual reality. AR and VR are constantly changing the business of making mobile apps. You can use these trends to give mobile users really great experiences. A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. 2.3 Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. 2.4 Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. 2.5 Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. 2.6 Predictive Analytics Predictive analytics is essential to e-commerce. When it comes to making mobile apps, predictive analysis can help improve both the process and the user experience. By putting together information from many developers, it can help predict problems and suggest solutions. Your predictive analytics will be better if you use artificial intelligence (AI), data mining, machine learning, modeling, and statistics. The data that your small and medium-scale businesses have gathered over a period of time becomes one of the most valuable sources of information that helps predict and forecast future market trends. Unexplained market rises and falls will now have an explanation, as will mobile apps that can precisely tell what, when, and where needs to be changed, replaced, or repaired. Using constants and variables that are already known, predictive analytics and data modeling can help make accurate predictions about the future. 2.7 Blockchain Technology The world of blockchain has innumerable possibilities. Applications backed by blockchain technology benefit from end-to-end encryption. This means no one but you can retain data ownership rights. Blockchain technology is used for a lot of important communication and financial transactions because it is safe and private. Blockchain holds promise for better efficiency, productivity, and performance, as well as for elevating the user experience. Blockchain is more secure and reliable, offers better transparency in financial transactions, makes you go password-free using an SSL certificate (Secure Sockets Layer), promotes simplicity, protects your identity, safeguards access to your digital data and information, and helps transmit and receive accurate data with the help of balanced data transfer using several nodes at once. 2.8 On-Demand Applications As lockdowns and quarantines went on for a long time, many delivery apps started to appear. There were apps for taxis, grocery stores, and even medicine delivery. The on-demand model is likely to grow as more service-based companies shift their focus towards on-demand apps. Technology is always changing, and every year, new versions of technology hit the market. That's why we need to keep up with the latest updates and use them to make applications that are both new and full of features. That's a must for a successful launch of a mobile app. Making the software development process easy for the developers reduces the time it takes to develop applications using the software. There are options like rapid application development software, no code, and low-code application development software. These can include mobile app development, SaaS (software as a service), cloud apps, on-premise standalone apps, desktop apps, and web-based apps for many devices, including IoT devices. Using AI to power the application development process speeds up development, testing, and deployment, which helps a lot with scaling from small to medium to large and beyond. 3. Long-Term Benefits of Mobile App Innovations for Your Small Business: Creating a winning product doesn’t have to be a long process. Improvements on the product offered by competitors and finding competitor product shortcomings, along with using innovative technologies, help add value to your mobile app as a product. Mobile app development innovations help in many ways, such as: Improve your brand's relationship with your customers Offer 24/7 access to your business Get excellent customer insights Efficiently market your product online Save on additional marketing costs Boost employee efficiency by increasing engagement Improve communication shreds down the busy work and Streamline the data Generate a new revenue stream from ads targeted at in-app purchases. As a result, you meet customer expectations efficiently, allowing you to expand your business and attract potential customers. Your customers and potential customers are always looking for something new and exciting to experience and adopt. Sooner or later, they make habits of seeing something, and then they start thinking of that mobile app as a standard benchmark to look up to. Talking about the scalability of a mobile application, there is a lot of scope to improve using innovative technologies, and all minor to major updates take you from where you are to where you want to be. Finding the right mix of technologies will help your business grow and expand. 4. Tying Everything Together Business growth for small-scale businesses starts with new inputs and strategic technological investments in mobile app development. Although they sound promising, striking the right balance to implement innovative technologies relies heavily on rigorous predictive analysis. Tools and technologies help meet customer expectations at scale and grow the business beyond imagination with the power of innovation.

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FUTURE TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | July 26, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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SOFTWARE

How Artificial Intelligence Is Transforming Businesses

Article | July 13, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Spotlight

American Technology Consulting - ATC

Born out of the challenges presented by the Great Recession of 2008, ATC has grown into a diversified Tech Company that has responded with speed and agility to many disruptions in more than a decade of existence. In today’s fast-paced world, every business needs to be innovative to compete. That’s where we come in, by creating transformational software to dramatically improve productivity and create opportunities to get in front of the competition.

Related News

BlackBerry Cylance Unveils Behavioral Analytics Solution

SecurityWeek | March 05, 2019

BlackBerry Cylance, the company that resulted from BlackBerry’s acquisition of Cylance, on Tuesday introduced CylancePERSONA, a proactive endpoint behavioral analytics solution. The new solution, which expands the capabilities of the Cylance native AI platform, is designed to protect organizations against attacks involving stolen credentials and user impersonation by combining continuous biometric behavior and user conduct monitoring. CylancePERSONA continuously looks for suspicious keyboard and mouse actions and other user activity that could suggest an account takeover. The solution also compares current activity to previously monitored login activity, including location and time, to ensure that a system is accessed by a legitimate user. The collected data is used to calculate a Cylance Trust Score. If this score drops below a specified threshold, various types of actions can be automatically initiated. CylancePERSONA can automatically interrupt user activity, including by suspending processes, logging off the user, or by challenging the user to produce additional forms of authentication (step-up authentication). BlackBerry Cylance claims the solution should reduce false positives by leveraging baseline user behavior. “Every day, rogue insiders and external threat actors exploit valid user credentials to launch cyber attacks, so there is a clear need for organizations to ensure every user logged into their network can be trusted anytime and at all times,” said Eric Cornelius, chief product officer at BlackBerry Cylance.

Read More

Microsoft Enhances Windows Defender ATP

SecurityWeek | November 19, 2018

Microsoft has unveiled several enhancements to its Windows Defender Advanced Threat Protection (ATP) product to improve its protection capabilities. The improvements target various aspects of the endpoint protection platform, such as attack surface reduction, post-breach detection and response, automation capabilities, security insights, and threat hunting, Moti Gindi, General Manager, Windows Cyber Defense, explains. Windows Defender ATP now has new attack surface reduction rules, designed to prevent Office communication applications (including Outlook) and Adobe Acrobat Reader from creating child processes. The new rules should help prevent a variety of attacks, such as those using macro and vulnerability exploits. However, the company also added improved customization for exclusions and allow lists, which can be applied to folders and even individual files, Gindi reveals. Now, Microsoft’s protection platform also takes advantage of emergency security intelligence updates. In the event of an outbreak, the Windows Defender ATP team can request cloud-connected enterprise devices to pull dedicated intelligence updates directly from the Windows Defender ATP cloud, thus eliminating the need for security admins to take action.

Read More

Chrome Now Marks HTTP Sites as "Not Secure"

SecurityWeek | July 25, 2018

The latest version of Google's Chrome web browser (Chrome 68) represents another step the search giant is making toward a more secure web: the browser now marks HTTP sites as “Not Secure.” The change comes three and a half years after the Chrome Security Team launched the proposal to mark all HTTP sites as affirmatively non-secure, so as to make it clearer for users that HTTP provides no data security. When websites are loaded over HTTP, the connection is not encrypted, meaning not only that attackers on the network can access the transmitted information, but also that they can modify the contents of sites before they are served to the user. HTTPS, on the other hand, encrypts the connection, meaning that eavesdroppers can’t access the transmitted data and that user’s information remains private. Google, which has been long advocating the adoption of HTTPS across the web, is only marking HTTP pages with a gray warning in Chrome. Later this year, however, the browser will display a red “Not Secure” alert for HTTP pages that require users to enter data. The goal, however, is to incentivize site owners to adopt HTTPS. For that, Google is also planning on removing the (green) “Secure” wording and HTTPS scheme from Chrome in September 2018. This means that the browser will no longer display positive security indicators, but will warn on insecure connections. Starting May 1, Chrome is also warning when encountering certificates that are not compliant with the Chromium Certificate Transparency (CT) Policy. “To ensure that the Not Secure warning is not displayed for your pages in Chrome 68, we recommend migrating your site to HTTPS,” Google tells website admins.

Read More

BlackBerry Cylance Unveils Behavioral Analytics Solution

SecurityWeek | March 05, 2019

BlackBerry Cylance, the company that resulted from BlackBerry’s acquisition of Cylance, on Tuesday introduced CylancePERSONA, a proactive endpoint behavioral analytics solution. The new solution, which expands the capabilities of the Cylance native AI platform, is designed to protect organizations against attacks involving stolen credentials and user impersonation by combining continuous biometric behavior and user conduct monitoring. CylancePERSONA continuously looks for suspicious keyboard and mouse actions and other user activity that could suggest an account takeover. The solution also compares current activity to previously monitored login activity, including location and time, to ensure that a system is accessed by a legitimate user. The collected data is used to calculate a Cylance Trust Score. If this score drops below a specified threshold, various types of actions can be automatically initiated. CylancePERSONA can automatically interrupt user activity, including by suspending processes, logging off the user, or by challenging the user to produce additional forms of authentication (step-up authentication). BlackBerry Cylance claims the solution should reduce false positives by leveraging baseline user behavior. “Every day, rogue insiders and external threat actors exploit valid user credentials to launch cyber attacks, so there is a clear need for organizations to ensure every user logged into their network can be trusted anytime and at all times,” said Eric Cornelius, chief product officer at BlackBerry Cylance.

Read More

Microsoft Enhances Windows Defender ATP

SecurityWeek | November 19, 2018

Microsoft has unveiled several enhancements to its Windows Defender Advanced Threat Protection (ATP) product to improve its protection capabilities. The improvements target various aspects of the endpoint protection platform, such as attack surface reduction, post-breach detection and response, automation capabilities, security insights, and threat hunting, Moti Gindi, General Manager, Windows Cyber Defense, explains. Windows Defender ATP now has new attack surface reduction rules, designed to prevent Office communication applications (including Outlook) and Adobe Acrobat Reader from creating child processes. The new rules should help prevent a variety of attacks, such as those using macro and vulnerability exploits. However, the company also added improved customization for exclusions and allow lists, which can be applied to folders and even individual files, Gindi reveals. Now, Microsoft’s protection platform also takes advantage of emergency security intelligence updates. In the event of an outbreak, the Windows Defender ATP team can request cloud-connected enterprise devices to pull dedicated intelligence updates directly from the Windows Defender ATP cloud, thus eliminating the need for security admins to take action.

Read More

Chrome Now Marks HTTP Sites as "Not Secure"

SecurityWeek | July 25, 2018

The latest version of Google's Chrome web browser (Chrome 68) represents another step the search giant is making toward a more secure web: the browser now marks HTTP sites as “Not Secure.” The change comes three and a half years after the Chrome Security Team launched the proposal to mark all HTTP sites as affirmatively non-secure, so as to make it clearer for users that HTTP provides no data security. When websites are loaded over HTTP, the connection is not encrypted, meaning not only that attackers on the network can access the transmitted information, but also that they can modify the contents of sites before they are served to the user. HTTPS, on the other hand, encrypts the connection, meaning that eavesdroppers can’t access the transmitted data and that user’s information remains private. Google, which has been long advocating the adoption of HTTPS across the web, is only marking HTTP pages with a gray warning in Chrome. Later this year, however, the browser will display a red “Not Secure” alert for HTTP pages that require users to enter data. The goal, however, is to incentivize site owners to adopt HTTPS. For that, Google is also planning on removing the (green) “Secure” wording and HTTPS scheme from Chrome in September 2018. This means that the browser will no longer display positive security indicators, but will warn on insecure connections. Starting May 1, Chrome is also warning when encountering certificates that are not compliant with the Chromium Certificate Transparency (CT) Policy. “To ensure that the Not Secure warning is not displayed for your pages in Chrome 68, we recommend migrating your site to HTTPS,” Google tells website admins.

Read More

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