What is AI-guided selling?

TONY SMITH | May 3, 2021 | 85 views

B2B selling has become increasingly complex for buyers and sellers. Buyers are inundated with content on a variety of channels, from an assortment of vendors. Sellers are often pulled in several directions, with many tasks and responsibilities to tackle. AI-guided selling is helping sellers navigate the complexity of digital-first sales cycles.

Artificial intelligence (AI) and machine learning (ML) are helping sellers realize this vision by transforming data from content analytics into intelligent insights that enable go-to-market teams to make the most of every revenue moment.

In this post, we’ll share the ins and outs of AI-guided selling, how it will affect go-to-market activities, and what it means for the future of sales and marketing.

Spotlight

ADLINK Technology

ADLINK Technology is a global leader of Edge Computing with a mission to reduce the complexity of building IIoT systems. ADLINK provides hardware, connectivity, and software to form IIoT solutions for manufacturing, networking & communications, medical, transportation, oil & gas, and government & defense industries. Our solutions can include embedded building blocks and intelligent computing platforms, fully featured edge platforms, data connectivity and extraction devices, secure software for data movement, and micro services to monitor, manage, and analyze data-streaming assets and devices.

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AI TECH

8 Epic App Innovations that Help Your Business Stand Out

Article | July 11, 2022

Increased use of the internet and smartphones demands better mobile applications be developed. Innovation is the key driving force that can make or break the market regarding mobile app development. A fantastic team of mobile app developers and smart innovation employing the latest technology produce a huge hit app. Let us learn more about how the mobile app development market grows. The Market for Mobile Application Development The mobile application development market is projected to grow at a 13.4% CAGR from 2023 to 2030, with a value of $187.58 billion recorded in 2021. This is due to the increased use of the internet and smartphone platforms, as well as artificial intelligence and machine learning. The app's algorithms learn and understand user interests to deliver refined results that generate better user engagement. As Ericsson and the Radicati Group forecasted, 6.64 billion people own a smartphone today, which is around 83.32% of the world population, and by 2025, 7.33 billion people will own a smartphone. As a result, there is a substantial rise in demand for better smartphone apps, for which creative and innovative mobile application development is the need of the hour. Innovation will give your business a competitive edge it's never had before. It will also open up new ways to grow your business. Discover the top innovations in mobile app development. Innovations in Mobile Application Development Some of the technological breakthroughs in mobile app development will greatly improve the user experience in the future. These focus mainly on the implementation of the latest technological innovations to realize functionality that has never been seen or done before. Let us now delve into their specifics. In-App Paid Features: Android and iOS Development While Android has a market share of 70%, iOS has grabbed a market share of around 28% in the mobile operating systems market as of 2022. In-app advertising and in-app purchases generate the major ROI from mobile applications on both mobile operating platforms. A great UI and UX go a long way toward boosting your app and business, and they also help you rank highly in the respective app markets, i.e., the Google Play Store and the App Store. Rolling out constant updates and adhering to the security standards of the marketplace keeps your business app ranking at the top. Augmented and virtual reality With the AR kit, you can design and make 3D mobile apps for your customers that use virtual reality. AR and VR are constantly changing the business of making mobile apps. You can use these trends to give mobile users really great experiences. A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. Predictive analytics Predictive analytics is essential to e-commerce. When it comes to making mobile apps, predictive analysis can help improve both the process and the user experience. By putting together information from many developers, it can help predict problems and suggest solutions. Your predictive analytics will be better if you use artificial intelligence (AI), data mining, machine learning, modeling, and statistics. The data that your small and medium-scale businesses have gathered over a period of time becomes one of the most valuable sources of information that helps predict and forecast future market trends. Unexplained market rises and falls will now have an explanation, as will mobile apps that can precisely tell what, when, and where needs to be changed, replaced, or repaired. Using constants and variables that are already known, predictive analytics and data modeling can help make accurate predictions about the future. Blockchain Technology The world of blockchain has innumerable possibilities. Applications backed by blockchain technology benefit from end-to-end encryption. This means no one but you can retain data ownership rights. Blockchain technology is used for a lot of important communication and financial transactions because it is safe and private. Blockchain holds promise for better efficiency, productivity, and performance, as well as for elevating the user experience. Blockchain is more secure and reliable, offers better transparency in financial transactions, makes you go password-free using an SSL certificate (Secure Sockets Layer), promotes simplicity, protects your identity, safeguards access to your digital data and information, and helps transmit and receive accurate data with the help of balanced data transfer using several nodes at once. On-Demand Applications As lockdowns and quarantines went on for a long time, many delivery apps started to appear. There were apps for taxis, grocery stores, and even medicine delivery. The on-demand model is likely to grow as more service-based companies shift their focus towards on-demand apps. Technology is always changing, and every year, new versions of technology hit the market. That's why we need to keep up with the latest updates and use them to make applications that are both new and full of features. That's a must for a successful launch of a mobile app. Making the development process easy for the developers reduces the time it takes to develop applications using the software. There are options like rapid application development software, no code, and low-code application development software. These can include mobile app development, SaaS (software as a service), cloud apps, on-premise standalone apps, desktop apps, and web-based apps for many devices, including IoT devices. Using AI to power the application development process speeds up development, testing, and deployment, which helps a lot with scaling from small to medium to large and beyond. Some quick and effective mobile app development platforms include Quixey, Zoho Creator, AppyPie, AppSheet, Bizness Apps, Appery.io, iBuldApp, Shoutem, Rollbar, JIRA, AppInstitute, GoodBarber, Caspio, and more. Long-Term Benefits of Mobile App Development Innovations for Your Small Business: Creating a winning product doesn’t have to be a long process. Improvements on the product offered by competitors and finding competitor product shortcomings, along with using innovative technologies, help add value to your mobile app as a product. Mobile app development innovations help in many ways, such as: Improve your brand's relationship with your customers. Offer 24/7 access to your business, Get excellent customer insights, Efficiently market your product online, Save on additional marketing costs, Boost employee efficiency by increasing engagement. Improve communication, shreds down the busy work and Streamline the data. Generate a new revenue stream from ads targeted at in-app purchases. As a result, you meet customer expectations efficiently, allowing you to expand your business and attract potential customers. Your customers and potential customers are always looking for something new and exciting to experience and adopt. Sooner or later, they make habits of seeing something, and then they start thinking of that mobile app as a standard benchmark to look up to. Talking about the scalability of a mobile application, there is a lot of scope to improve using innovative technologies, and all minor to major updates take you from where you are to where you want to be. Finding the right mix of technologies will help your business grow and expand. Tying everything together Business growth for small-scale businesses starts with new inputs and strategic technological investments in mobile app development. Although they sound promising, striking the right balance to implement innovative technologies relies heavily on rigorous predictive analysis. Tools and technologies help meet customer expectations at scale and grow the business beyond imagination with the power of innovation.

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AI TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | July 20, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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SOFTWARE

How Artificial Intelligence Is Transforming Businesses

Article | August 8, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Spotlight

ADLINK Technology

ADLINK Technology is a global leader of Edge Computing with a mission to reduce the complexity of building IIoT systems. ADLINK provides hardware, connectivity, and software to form IIoT solutions for manufacturing, networking & communications, medical, transportation, oil & gas, and government & defense industries. Our solutions can include embedded building blocks and intelligent computing platforms, fully featured edge platforms, data connectivity and extraction devices, secure software for data movement, and micro services to monitor, manage, and analyze data-streaming assets and devices.

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AI TECH,GENERAL AI

Originality.AI Launches the First AI Tool Available to Detect Content Created by Popular AI Writing Tools

Originality.AI | December 06, 2022

With the proliferation of artificial intelligence (AI) writing tools publishers are concerned that the content being created by their writers is AI-generated and not original work. The problem is that Google has made it clear, AI-generated content, without the addition of extra value, is against their policies. Google states “content that's been generated programmatically without producing anything original” is against their policies which means it may rank lower in results or not appear at all. The team at Originality.AI is excited to announce the creation and launch of the world's first AI that is built and trained to predict when a block of text has been created by any of the popular AI tools (covering the natural language processing (NLP) models GPT-2, GPT-NEO, GPT-J and OpenAI’s latest GPT-3). “It is important for publishers to know when the content they are publishing may be created by humans and not AI tools,” said Jonathan Gillham, Founder of Originality.AI. “Until now that has not been possible. We think of the AI built at Originality.AI to be the good version of the Terminator – AI working for our benefit to detect other AI-generated content.” A recent study showed that Originality.AI was successfully able to detect AI-generated content by several of the most popular tools including Jasper.AI, Rytr.me and WriteSonic.com. “Our model is able to detect content generated by the most popular NLP API’s with an accuracy of 94.06% for GPT-3, 94.14% for GPT-J and 95.64% for GPT-Neo.” Conor Watt, Lead Developer at Originality.AI Originality.AI was created based in part on the experience the team had running a content marketing agency that was sold in 2022. “We wanted to be able to provide publishers data showing that the content they were going to publish is truly original,” said Gillham. “For us “original” simply means both free from plagiarism and created by a human, not a bot.” In addition to Originality.AI’s AI detection, it has a robust plagiarism detection module with features that publishers who manage a team need but are not currently available. This includes a dashboard, team management, complete website scans and team history.

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AI TECH,GENERAL AI,AI APPLICATIONS

Nexus FrontierTech launches first-of-its-kind plug-and-play AI modules on Microsoft Azure

Nexus FrontierTech | December 05, 2022

Artificial Intelligence (AI) solution provider Nexus FrontierTech has announced its partnership with Microsoft Azure, allowing clients to utilise the Azure marketplace for quick deployment of AI solutions within their organisations. The first module by Nexus FrontierTech available on the platform is a driving licence processing solution for UK licences, extracting both the personal identity information as well as photo and signature verification. The module seamlessly integrates this data directly into clients' systems, automating the extraction of both the textual data and graphics on the licences needed for identification verification, delivering workflow automation without any disruption. The Nexus Driving License Extractor, along with soon-to-launch modules for Financial Statements, Bank Statements, Passports and more, is the first-of-its-kind on the Azure marketplace. Nexus FrontierTech powers these modules via the Nexus AI Engine, which taps multiple data types and turns unstructured data into accurate, actionable and valuable intelligence with Intelligent Document Processing & NLP. Specialised for banking and financial services, asset management, retail and wealth banking, the engine delivers 50+ proprietary AI modules that automate high value workflows including onboarding, compliance, research, and portfolio monitoring, and enables quick and easy customisation for other data sources. Danny Goh, Nexus FrontierTech CEO, said "We're excited to have successfully launched the Driving Licence Extractor AI module on the Azure platform, serving our clients on the Microsoft ecosystem. Preparations for the launch of our other existing modules are already underway, and we look forward to delivering a full suite of intelligent automation products via Azure, supporting Azure users with the speed and agility needed in their workflows to scale their operations."

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AI TECH,GENERAL AI,AI APPLICATIONS

Ezoic Launches Flickify, an AI Text-to-Video Tool That Turns Articles, Blogs, and Scripts into Videos Within Minutes

Ezoic | December 02, 2022

After a year of anticipation, Ezoic, the AI technology platform for digital publishers, launches its new AI text-to-video tool, Flickify, and makes it available to publishers worldwide. With Flickify, publishers can now access video content capabilities previously only afforded to those with the ability to either invest many hours of their own time on video production or outsource it. Flickify allows growing sites with existing content to immediately gain exposure to new streams of ad revenue and search engine traffic from places like Google Images, Google Video and Humix video sharing network. Flickify requires no video editing skills, video equipment or special training. The cloud-based platform uses AI technology to generate high-quality videos from written content. Publishers can simply sign into Ezoic.com, choose the Flickify tool on the dashboard and create up to five videos a month at no cost. Videos can be completely AI generated or customized by adding clips taken from the Flickify stock library of millions of images or by uploading your own images and video files. The tool even features AI narration and an eclectic offering of background music. “Publishers know they need videos to build audiences and increase site revenue, and our beta customers using Flickify have seen the exponential traffic and revenue growth with our tool. Flickify is the perfect complement to Humix, our massive video sharing network, which delivers an immediate audience via access to sites all over the world looking for video content.” -Ezoic CMO Tyler Bishop Publishers creating videos with Flickify can start getting views and earning revenue from their videos immediately by sharing them on Humix. This worldwide video sharing platform has no subscriber or view requirements and serves as an alternative to sites like YouTube, which requires at least 1,000 subscribers, 4,000 public watch hours/year, and an Adsense account. Stephen Hockman, founder of SEO Chatter says, “What I like most about Flickify is you can instantly start making money from videos you create by adding them to your website and running ads on them. Plus, you can boost revenue by sharing your Flickify videos on Humix where they play on other publishers’ websites, allowing you to tap into other publishers’ audiences and increase video reach and ad revenue without having to acquire that traffic yourself.”

Read More

AI TECH,GENERAL AI

Originality.AI Launches the First AI Tool Available to Detect Content Created by Popular AI Writing Tools

Originality.AI | December 06, 2022

With the proliferation of artificial intelligence (AI) writing tools publishers are concerned that the content being created by their writers is AI-generated and not original work. The problem is that Google has made it clear, AI-generated content, without the addition of extra value, is against their policies. Google states “content that's been generated programmatically without producing anything original” is against their policies which means it may rank lower in results or not appear at all. The team at Originality.AI is excited to announce the creation and launch of the world's first AI that is built and trained to predict when a block of text has been created by any of the popular AI tools (covering the natural language processing (NLP) models GPT-2, GPT-NEO, GPT-J and OpenAI’s latest GPT-3). “It is important for publishers to know when the content they are publishing may be created by humans and not AI tools,” said Jonathan Gillham, Founder of Originality.AI. “Until now that has not been possible. We think of the AI built at Originality.AI to be the good version of the Terminator – AI working for our benefit to detect other AI-generated content.” A recent study showed that Originality.AI was successfully able to detect AI-generated content by several of the most popular tools including Jasper.AI, Rytr.me and WriteSonic.com. “Our model is able to detect content generated by the most popular NLP API’s with an accuracy of 94.06% for GPT-3, 94.14% for GPT-J and 95.64% for GPT-Neo.” Conor Watt, Lead Developer at Originality.AI Originality.AI was created based in part on the experience the team had running a content marketing agency that was sold in 2022. “We wanted to be able to provide publishers data showing that the content they were going to publish is truly original,” said Gillham. “For us “original” simply means both free from plagiarism and created by a human, not a bot.” In addition to Originality.AI’s AI detection, it has a robust plagiarism detection module with features that publishers who manage a team need but are not currently available. This includes a dashboard, team management, complete website scans and team history.

Read More

AI TECH,GENERAL AI,AI APPLICATIONS

Nexus FrontierTech launches first-of-its-kind plug-and-play AI modules on Microsoft Azure

Nexus FrontierTech | December 05, 2022

Artificial Intelligence (AI) solution provider Nexus FrontierTech has announced its partnership with Microsoft Azure, allowing clients to utilise the Azure marketplace for quick deployment of AI solutions within their organisations. The first module by Nexus FrontierTech available on the platform is a driving licence processing solution for UK licences, extracting both the personal identity information as well as photo and signature verification. The module seamlessly integrates this data directly into clients' systems, automating the extraction of both the textual data and graphics on the licences needed for identification verification, delivering workflow automation without any disruption. The Nexus Driving License Extractor, along with soon-to-launch modules for Financial Statements, Bank Statements, Passports and more, is the first-of-its-kind on the Azure marketplace. Nexus FrontierTech powers these modules via the Nexus AI Engine, which taps multiple data types and turns unstructured data into accurate, actionable and valuable intelligence with Intelligent Document Processing & NLP. Specialised for banking and financial services, asset management, retail and wealth banking, the engine delivers 50+ proprietary AI modules that automate high value workflows including onboarding, compliance, research, and portfolio monitoring, and enables quick and easy customisation for other data sources. Danny Goh, Nexus FrontierTech CEO, said "We're excited to have successfully launched the Driving Licence Extractor AI module on the Azure platform, serving our clients on the Microsoft ecosystem. Preparations for the launch of our other existing modules are already underway, and we look forward to delivering a full suite of intelligent automation products via Azure, supporting Azure users with the speed and agility needed in their workflows to scale their operations."

Read More

AI TECH,GENERAL AI,AI APPLICATIONS

Ezoic Launches Flickify, an AI Text-to-Video Tool That Turns Articles, Blogs, and Scripts into Videos Within Minutes

Ezoic | December 02, 2022

After a year of anticipation, Ezoic, the AI technology platform for digital publishers, launches its new AI text-to-video tool, Flickify, and makes it available to publishers worldwide. With Flickify, publishers can now access video content capabilities previously only afforded to those with the ability to either invest many hours of their own time on video production or outsource it. Flickify allows growing sites with existing content to immediately gain exposure to new streams of ad revenue and search engine traffic from places like Google Images, Google Video and Humix video sharing network. Flickify requires no video editing skills, video equipment or special training. The cloud-based platform uses AI technology to generate high-quality videos from written content. Publishers can simply sign into Ezoic.com, choose the Flickify tool on the dashboard and create up to five videos a month at no cost. Videos can be completely AI generated or customized by adding clips taken from the Flickify stock library of millions of images or by uploading your own images and video files. The tool even features AI narration and an eclectic offering of background music. “Publishers know they need videos to build audiences and increase site revenue, and our beta customers using Flickify have seen the exponential traffic and revenue growth with our tool. Flickify is the perfect complement to Humix, our massive video sharing network, which delivers an immediate audience via access to sites all over the world looking for video content.” -Ezoic CMO Tyler Bishop Publishers creating videos with Flickify can start getting views and earning revenue from their videos immediately by sharing them on Humix. This worldwide video sharing platform has no subscriber or view requirements and serves as an alternative to sites like YouTube, which requires at least 1,000 subscribers, 4,000 public watch hours/year, and an Adsense account. Stephen Hockman, founder of SEO Chatter says, “What I like most about Flickify is you can instantly start making money from videos you create by adding them to your website and running ads on them. Plus, you can boost revenue by sharing your Flickify videos on Humix where they play on other publishers’ websites, allowing you to tap into other publishers’ audiences and increase video reach and ad revenue without having to acquire that traffic yourself.”

Read More

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