URL tracking using UTM parameters: a simple explanation

| August 13, 2020

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With Google Analytics, you can determine where the clicks to a certain website or webpage come from. However, this analysis isn’t the most precise method. For example, you can only find out whether traffic came from a specific source such as Twitter, but not whether the tweets from your own company were responsible for this linkage. In other words, you won’t be able to tell exactly which version of your call-to-action generated more clicks if both versions linked to the same URL. But there’s a solution: using UTM parameters.

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OpenText

OpenText is the leader in Enterprise Information Management, helping customers to create a Digital-First World by simplifying, transforming, and accelerating their information needs. Over 100,000 customers already use OpenText solutions, either on premises or in our cloud.

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