The Rundown on Going Serverless with AWS Lambda

| June 20, 2018

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AWS Lambda allows users to run code without needing to provision or manage servers for running that code; in other words, it’s serverless computing. And, AWS Lambda’s serverless compute service is growing more popular for IoT and Alexa skills, both of which are becoming increasingly prominent parts of today’s omnichannel customer experience. Users don’t just make purchases from their phone or laptop, anymore; they use voice assistant devices like Amazon Alexa to carry out transactions, too.

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SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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How Artificial Intelligence Helps in Health Care

Article | April 14, 2020

Artificial intelligence has disrupted different spheres of our lives and a number of industries. It has already become commonplace to such an extent that we sometimes aren’t even aware that we’re using the benefits of this advanced technology. For example, every time Amazon recommends a product you might be interested in, or you ask Alexa to order some food online, it’s AI at work. But apart from these very practical use cases that make our lives easier, AI has also revolutionized health care, and together with its subsets machine learning (ML), natural language processing (NLP), and others, it will continue to evolve and establish itself as a critical component of this industry.

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AI and Marketing Automation: The Future of Content Creation

Article | July 23, 2021

The content market industry is growing rapidly. The US spent almost $10 billion on content in 2016. And with the merge of technology and content, this figure has multiplied several times. As a result, humans can concentrate on creativity while machines assist them in beautifying their work. The machines that we are going to talk about are AI-driven content marketing platforms for content creation, curation, and distribution. We will also let you know whether the world of writers is going to be extinguished or not! Content creation needs to be unique. There are numerous articles, blogs, listicles, etc., written on the same topic. So what do you need to do to make your content stand out? You might be thinking of SEO, personalization, target audience, and error-free content. But when all this is carried out manually, it turns out to be a daunting task. What if we tell you that the AI industry has revolutionized the content sector. Machines assist in content creation, curation, personalization, prediction, SEO analysis, keyword search, and everything you can think of. What is AI Content Creation? More than 2.5 quintillion bytes of data are created every day! Imagine the uniqueness your content needs to define to stay ahead in the race. The competition is unbelievable! This is where AI and automation meet content marketing. AI content creation helps to create, polish, personalize, distribute, and market user-centric content. AI uses predictive analysis, natural language process (NLP), natural language generation (NLG), and business intelligence to understand a buyer’s journey. AI helps in creating an efficient content strategy for the writers. It also assists them in using the right keywords and publishing on the right platforms. Moreover, content that is checked by the AI content creation algorithm has the least or no possibilities of errors. Below are the benefits of AI content creation and how it plays a significant role in shaping the future of content writing. Benefits of AI content creation Predictive Intelligence Predictive Intelligence is predicting the customer’s behavior and serving them precisely what they are looking for. It also helps the buyer to navigate to the things exclusive based on their browsing patterns. For example, if a customer is looking for casual shoes and has put the chosen ones in the cart, the AI-powered algorithm will suggest some socks to go with the shoes. The algorithm is designed so that based on the shoe size, color, and brand, it suggests the best pair of socks! And when this role is played in content creation, predictive intelligence suggests words, sentences, synonyms to create excellent content. When you have a process that foretells you the buyer’s journey, it becomes easy to create personalized content and yield the best results. Data-Driven Insights A study has proved that 90% of the customers get converted based on personalized AI content. AI-driven content marketing tools help gather all the customer's activity online and then give them the relevant suggestions. AI content creation tools compare your content with the competitor’s content and your previous works and performances. Based on that, it predicts the content to be framed. Finally, it recommends words and phrases to frame innovative, data-driven content. AI content creation helps in increasing your brand value and reach your target audience effortlessly. Chatbots for Customer Service Chatbots as customer service representatives are immensely successful. Chatbots are like a virtual friend that meets the customer. They not only provide information but also interact with the customers for fun. Chatbots are trained to have a conversation just like humans. They ask about feelings and then have a one-to-one conversation about ways to feel better. For example, when a chatbot is used to book a test drive for a car, it notes the personal details and saves the date for the concerned person and the customer on the calendar. That is pretty much robotic. But in the end, it tells you to have a pleasant drive and not to forget to wear your seatbelt! This is where it connects with the customer. Thus, chatbots can help promote content, navigate customers to the correct pages, and are more likely to fulfill the conversion goal. Examples of AI Content Creation Applications Twinword Twinword is one of the examples of AI-powered keyword research tools. It speeds up the keyword research process and provides the most curated list of LSI, long-tail, short-tail keywords. It understands the customer’s intent and provides you with the target keywords. Articoloo It is one of the Automated AI Content tools used to write articles, blogs, and other relevant content. It has been said to deliver content with the most competitive keywords and a proper understanding of the industry dynamics. In addition, it creates high-quality content which is almost 90% unique. Grammarly The AI-powered tool does more than grammar checks. It checks your article's tone and gives you options to improve or change words, sentences, length, etc., according to the audience. It frames sentences, gives synonyms, and also creates your writing graph. It shows how your writing has evolved with time and keeps on assisting to improve your writing. This is one AI tool that has been widely used by writers and is a proven success. MarketMuse This tool analyses your content and makes it ready for the competitive market. It minutely analyses your content for SEO and content research and gives appropriate suggestions for keywords and content optimization. It also has a keen eye on keyword intensity. Thus, it is the best tool to automate content marketing and keep you ahead of the race! Onespot This tool provides excellent AI Content and User Experiences across multiple platforms. It tracks the buyer’s journey, analyses the user’s behavior on your website, and then automates a personalized experience for the customer. In addition, it generates e-mails and newsletters for the customers for an enriched experience. All the content generation is very personalized and connects readily with the target audience! These are some of the content creation services for optimization, creation, and keyword research. But there is a plethora of AI in content marketing and automated tools for content creation to choose from! Will AI replace human writers? No. AI content creation is still in the infancy phase. It can create newsletters, small articles, or emails but not valuable content like humans. However, there are AI content creation tools that are said to write almost 800 articles in a year. So if you are looking only at content generation, then yes, AI performs a better job than humans. But can machines feel and express the emotions that humans do? No matter how many trillions of words they have fed themselves, expressing emotions with the right words is still a human thing. Likewise, there are stats to prove that humans tend to take action when they feel emotionally connected. And we all know machines are practical beings! So as long as humans are social and emotional, there is no way that AI and automation can replace writers now or in the long run. It can assist humans in writing better quality, personalized and well-researched content, but never replace them. If you still have second doubts, think, did the invention of smartphones with excellent cameras, photo studios, or design studio apps like Adobe photoshop replace photographers? So relax, use AI and automation to minimize your efforts, gather data, and give you a piece of structured and well-researched content. Then use your creativity skills and enhance them by giving the human touch because that is what only a human brain can do! Frequently Asked Questions What is AI in content creation? AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly. How does AI help in content creation? AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords. How do you automate content creation? Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is AI in content creation?", "acceptedAnswer": { "@type": "Answer", "text": "AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly." } },{ "@type": "Question", "name": "How does AI help in content creation?", "acceptedAnswer": { "@type": "Answer", "text": "AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords." } },{ "@type": "Question", "name": "How do you automate content creation?", "acceptedAnswer": { "@type": "Answer", "text": "Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc." } }] }

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Must-Have AI Features for Your App

Article | August 15, 2020

In Augmented Apps, we examine how product teams are exploring AI and Machine Learning to make their products more intuitive and enhance the user experience. Artificial intelligence is transforming products in surprising and ingenious ways. Whether it’s core to the product, as with a stock market forecasting algorithm in Quants, or a peripheral component, such as a healthcare domain chatbot that diagnoses diseases via dialog with a patient, building reliable AI components into products is now part of the learning curve that product teams have to manage.

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Sitecore 10: Making it easier for marketing teams to be more efficient

Article | August 12, 2020

For organizations that are considering or already leveraging Sitecore to host their digital experience, they’ll be excited to learn that Sitecore announced the release of Sitecore ® Experience Platform ™ 10, (XP 10 for short), plus Sitecore Experience Commerce™ 10 (XC 10).

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Spotlight

SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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