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The new commerce game: The challenge and the opportunity

Customer experience has changed the commerce game. It gives start-ups the ability to take on multinational corporations. It gives manufacturers the chance to bypass distributors and sell directly to their customers. And it gives retailers the opportunity to digitally connect with their customers on a human level. In a recent survey carried out in conjunction with Sitecore, Econsultancy asked over a thousand commerce professionals for their views on the industry, and over 80% said their “success as an ecommerce business depends on their ability to create compelling customer experiences.”

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