The Impact of VR and AR on the Automotive Industry

Abhinav Anand | July 13, 2022 | 329 views | Read Time : 2 min

The Impact of VR and AR on the Automotive Industry
The fast-paced automobile sector is constantly implementing new technology to fuel its digital transformation. One of the technologies that are most suited to give the automobile industry new tools and methods to improve manufacturing processes, test various configurations, test driving ergonomics, and design better vehicles is virtual reality (VR).

Virtual reality, which is already being used in B2B product development across the retail and design arena of automobile makers, will be crucial in changing the passenger experience. The automotive industry must utilize advances in Extended Reality (XR; an umbrella term for Virtual, Augmented, and Mixed Reality) in order to enhance in-car services and entertainment in light of the sector's increasingly competitive environment. To differentiate themselves from their rivals, automakers will need to improve the total in-car passenger experience.

Being one of the most lucrative industries, it makes sense that the automotive sector is the biggest investor in both virtual reality (VR) and augmented reality (AR) technology. The automotive AR/VR sector alone is expected to achieve a net worth of $673 billion by the year 2025, making VR and AR an overall constantly evolving endeavor. The simple answer to why there is such a strong demand for these AI capabilities is that they provide a wealth of incredible advantages that are profoundly transforming not only the automobile industry but also the entire global landscape.

Driving safety can be significantly improved by augmented reality. Modern augmented reality (AR) technology is already assisting in reducing accidents until a human mistake is hopefully soon eliminated by self-driving cars. For instance, visibility, road lanes, and traffic lanes are highlighted and improved by 3D mapping and positioning technology thanks to the well-known "Head Up" displays. We will undoubtedly have a lot to look forward to in this area as well in the future.

In the end, VR and AR have substantially impacted society in one way or another, with the goal of improving quality of life. In fact, these technologies are present in almost every business, and as the digital age continues to revolutionize AI innovations, this trend is highly unlikely to slow down. With regard to the automotive sector, these technologies have significantly impacted both the manufacturer and consumer experiences up to this point. And with the need for breakthroughs stronger than ever, it will be intriguing to observe how the superior technologies already in use in society will serve as the foundation for future advancements in automotive technology.

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The Kapture team is pleased to announce that Pavit Ponnanna will be stepping into the position of Head of CX (Customer Experience). With cross-functional experience of 21+ years in customer services, operations management, Pavit's strength is customer experience and brings a deep understanding of the CX landscape. Pavit will play an instrumental role in accelerating CX for Kapture. Commenting on his appointment, Vikas Garg: CTO & Co-founder, Kapture, said," We are delighted to have Pavit Ponnanna join us as our Head of Customer Experience. The last few years have been incredible for us and we have witnessed exponential growth across geographies. Our focus is now to evolve into a more structured organisation that's prepared for the planned growth in the coming years. Having Pavit is going to be a big help in this journey." “I am very excited about joining such a competent and capable team. Kapture has been very successful in combining industrial technology with digital solutions and has become a frontrunner in providing a Customer Support Automation platform that provides businesses across industries with all-in-one customer service software. I am certainly looking forward to developing the company further with a clear industrial ambition to change the future of CX,“ said Pavit Ponnanna. About KaptureCRM Kapture, a Customer Relationship Management (CRM) software firm, was established in 2015, on the simple idea of providing a smarter way for businesses to manage customer relationships through a single automated platform. Simply put, their goal is to organise customer information and make it contextually and instantly accessible to all end users at any given time. Keeping customer experience at the forefront of it all.

Read More

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