“In our business, we talk about emerging technologies and how they impact society. We’ve never seen a technology move as fast as AI has to impact society and technology. This is by far the fastest-moving technology that we’ve ever tracked in terms of its impact and we’re just getting started.”
-Paul Daugherty, Chief Technology and Innovation Officer, Accenture
Today, humans are greatly dependent on mobile phones. From recommending the best restaurant in your area to monitoring your pulses, smartphones help you make an average of 35,000 decisions throughout the day (data from geenbook.org).
Talking about the artificial intelligence
in smartphones, AI phones are an enormous part of our ease of living in the current digitally dominated world. And, with ever-evolving technology, AI phones are evolving too!
This exclusive article sheds light on how AI has transformed the mobile phone industry and what the future holds for AI phones.
AI Phones — From the Marketers' Point of View
For marketers, artificial intelligence is the pot of gold. Every marketing executive’s ultimate goal is to understand what the customer wants and deliver the right products to them. The current mobile technology, especially AI phones, is a great help for marketers to analyze customer behavior and personalize their marketing strategies. Mobile artificial intelligence in smartphones supports efficient data analysis and ultimately results in a clear understanding of customer needs and an increased target audience.
Notable Figures on AI Phones
Almost all the major mobile phone manufacturers around the globe are investing in AI-powered customer experience. As a result, the AI phones we commonly use today provide a great on-device experience and have peaked what current mobile artificial intelligence has seen.
Giants like Apple, Huawei, and Samsung have already implemented powerful AI chips in their smartphones. These AI chips are so impactful that they can perform around five trillion operations per second without using too much power.
According to the data from renowned market researcher Newzoo, the AI phone market is expected to reach 3.8 billion this year. Deloitte study says around 68% of customers unknowingly utilize the functions of artificial intelligence and machine learning through their phones. Due to the current impact of artificial intelligence on mobile technology, it’s hard to deny the prediction by markets and markets that say smartphones will hold the highest AI phone market in the future.
4 Ways AI is Shaping Mobile Technology
The mobile applications
and services we use today are enormously revolutionized because of AI and ML. Companies are buckling up to embrace even more advanced versions of AI-powered tools and software to transform mobile technology in the future.
Let’s look at how AI is shaping mobile technology
for the betterment of every life worldwide.
Augmented Reality in AI Phones
Have you ever used Apple’s Animoji feature? iPhone machine learning allows users to send custom animated messages that reflect their facial expressions using their voices. The CoolLens on Snapchat also offers such a feature.
AI is the primary contributor to AR experiences in smartphones. It is powered by targeted AI processors that are also known as Neural Processing Engines.
Increased Security Through Facial Recognition
Do you use facial recognition features to get into your smartphone or use specific apps that support the same feature? Well, AI is behind this technology. Modern-day AI phones use images from the device’s camera to enable facial recognition. For example, the True Depth technology in iPhones creates three-dimensional images of users’ faces and allows the usage of phones and several apps. In addition, the AI and ML algorithms in cameras can identify the user's face even if they have put on makeup, grown facial hair, or worn glasses.
Who doesn’t like taking selfies nowadays? Or who can resist capturing the jaw-dropping natural views using the panorama features on their phones? Today, most high-end mobile phones offer AI-powered cameras that can analyze if you are taking a picture of a person or an object. They can also make your photos look even better. AI enables such cameras to pick the right lens for your next click based on the light conditions.
Mobile AI adds more value to consumers worldwide and offers endless possibilities for mobile technology in the future. Moreover, AI will enable marketers to generate more profit and take customer satisfaction to the next level. To put it simply, AI is one of the most crucial factors for businesses to become more enriching, successful, and valuable.
“The gradual platformization of AI is very interesting to me. The efforts by Google, Amazon, Salesforce — they’re bringing AI down to a level of not needing to be an expert to use it. … I think the day that any good software engineer can program AI will be the day it really proliferates.”
-Kai-Fu Lee, Chairman and Chief Executive Officer, Sinovation Ventures
Frequently Asked Questions
What are the best uses of AI phones?
The AI phones we use today can combine multiple AI features and improve our experience. Here are the best uses of them:
AI vision and augmented reality (AR)
Natural language understanding
Authentication of the user
Which top AI phone use cases will shape the future of AI phones?
The following are the most popular AI phone use cases that will shape the future of mobile technology:
Accurate location tracking
Search voice assistants
What are the top AI apps to look for on Android and IOS?
These AI apps have gained a lot of popularity across the world for their advanced features. Here are the top AI apps you can use on Android and IOS:
Alexa by Amazon
Youper (A chatbot therapist)
Pandora for media and entertainment
AI Dungeon for gaming
Hopper for travel