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The Growing Importance of IT Strategy for Small Businesses

Abhinav Anand | March 11, 2022 | 948 views

The Growing Importance of IT Strategy for Small Businesses

The Growing Importance of IT Strategy for Small Businesses

Strategizing for your business’s growth is always a core element for any organization. With constant evolution in IT, the components that can help you grow are exponential. Understanding how and what to do is necessary to plan an effective growth strategy. This is even more important for small businesses looking to make significant strides in the industry. Small businesses, on the other hand, need to be even more careful about how they use technology and think like big businesses in their field.

As per a report on SoutbaySBDC, small businesses that leverage new technologies display higher job growth and higher revenue growth than ‘Low-tech’ SMBs.

What Is an IT Strategy?

An IT strategy is a comprehensive plan outlining how the organization will successfully use technology to meet IT and business requirements. This is also considered as an element that can support and shape an organization's overall business growth.

For small businesses, it is even more crucial to emphasize building an effective IT strategy that would completely align with the organization’s core goals. With small businesses, executives have the option of experimenting with their IT strategy to effectively understand which would work best for them. Hence, not having too many layers of management works as a benefit in disguise for smaller organizations, giving them the opportunity to make a greater impact using their IT strategy.

How Can Small Businesses Benefit from an Effective IT Strategy?

The growing importance of IT business strategies highlights the drastic rise in technology as an essential element aiding in business success. IT would be the first step in setting up new business models, enhancing productivity, and supporting interactions inside and outside the organization. It is also essential that the strategy consider all the requirements of the organization and its key shareholders.

Some models that would help you build a robust IT strategy are:
  • Develop a timeline and spending forecast for your IT strategy
  • A thorough understanding of your current structure and your goals
  • In-depth analysis of your IT's core strengths and weaknesses
  • Keep a close check on your resources that will help shape your IT strategy

“The advancement of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.”

Bill Gates, Co-founder of Microsoft

What Are the Best Practices for Planning IT Strategy?

The best practices to follow for effectively planning your IT strategies are:

Evaluate the Company's Existing Business Strategy

The strategic plan for IT should align with the organization's business strategy effectively. It should also have a clear roadmap that would help improve compensation and assist in effective interaction with customers and stakeholders. Small businesses can fine tune their strategy using minor tweaks that wouldn’t largely impact the current functioning of the organization.

Prevent Any Delays in Developing the Strategic Plan

Despite being an essential component, strategic IT planning shouldn't be time-consuming. It is essential that there be no delay in developing the strategic plan so that you can eliminate any possible loss of focus, relevance, and diminished currency. Small businesses have an upper hand here as getting through approvals and development isn’t a lengthy task for them; however it all depends on their existing workload.

Ensure That Specific Metrics of Success Are Set

It is advised to keep different performance indicators to track the strategic planning process successfully. Therefore, measuring and reporting these KPIs is something that is recommended.

Some studies found that about 75, 76, and 80% of organizations engage in strategic IT planning, but these strategic IT plans are not implemented extensively. An Australian survey also found that the proportion claiming to undertake strategic IT planning ranged from 58% in large organizations to 29% in medium-sized organizations and 19% in small organizations.

Detailed Analysis of IT Strategy Planning

The process of aligning IT with the organization is ideally called strategic IT planning. A technology strategy plan describes the general technology-based business management procedures that an organization uses to run its business.

To build an effective IT strategy for a business, you must evaluate the company's overall strategic planning. This will help the organization understand where IT business strategies can improve company operations.

This strategic planning will help evaluate the company's technological resources and add a competitive edge to the company's functioning. This formulation would include determining the company's goals and objectives, vision, mission, and strategies.

Some might feel that curating a business strategy for small businesses is difficult and takes a tremendous amount of effort.  To help with this, there is an easy six-step process that smaller organizations can follow to ease the process of developing an IT strategy for their business.

The main steps to follow are:
  • Overview of the planning process
  • Align with the company's long-term vision
  • Identify any possible gaps for strategic IT process
  • Curate an ideal schedule and tech budget
  • Implement the strategic planning process
  • Evaluate the results of the process


Conclusion

Using business strategy technology effectively would directly affect the organization's performance in the long run. IT strategies either make or break an organization if not done accurately. As a result, small businesses are in greater need of an ideal IT strategy that would assist them in making an impact in the market where they function. Citing this aspect, the company also stands in a position of competitive advantage within its industry also in turn alarming the business leaders to focus more on how they handle the impact.

FAQ


Q1: Why Is Strategic IT Planning Important for Small Businesses?

Information technology is a crucial component for any business, and businesses also heavily rely on IT to survive and thrive in their respective industries. Therefore, an IT strategy for business effectively outlines business goals and also outlays guidelines for businesses to achieve them.

Q2: What Are the Major Concerns of IT Strategy?

Some of the significant challenges that organizations face with IT business strategies are:
• Weak and improper existing strategy
• Ineffective training
• Limited or lack of resources

Q3: What Are the Benefits of an IT Strategy?

A well-curated and executed IT strategy would have the following:
• Would enable delegation of decision making
• Provides proactive response to change
• Establishes parameters for creative thinking

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Interfacing allows building simple to complex consumer-focused applications and business processes in hours, not days. 3.6 Kissflow Kissflow's enterprise-grade low code application development platform lets businesses take control with no IT background. It helps digitize operations, automate processes, and modernize apps using its components. The software offers a comprehensive suite of features such as application builder, process designer, boards, reports, and analytics, and custom UI. It also provides collaboration, developer sandbox, extensive integrations, external portals, and roles-based access control for application deployment with new builds. Using a visual builder for forms with easy drag-and-drop options, work management, intuitive dashboards, communication, and collaboration, Kissflow has emerged as an industry standard in no-code development. 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Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. 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Spotlight

Lumina Networks

We believe the future is open software networks that give service providers control over how they implement their ideas and priorities for change. We believe our job is to be the catalyst to bring open software networking out of the lab and into their live network. We started Lumina Networks to ensure that providers can use open source in critical use cases, not just experimental ones. Yet, delivering technology by itself is not enough. Our customers are learning and doing with us, so they acquire the skills, practices and tools needed to develop and manage the platforms we jointly deploy.

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

Dataiku 12 Accelerates Into the AI Era With Power and Control

Globenewswire | June 01, 2023

Dataiku, the platform for Everyday AI, today unveiled Dataiku 12, their latest breakthrough release packed with transformative new features designed to help organizations confidently harness AI in their advanced analytics initiatives with enhanced transparency and strengthened governance features. As businesses strive to stay ahead of the innovation in advanced analytics and AI, ChatGPT, and Large Language Models have become central to boardroom discussions. Companies must balance the pressure to deploy AI for a competitive edge with the need to manage potential risks to their reputation and operations. For many, the risks are overwhelming due to poor visibility and inconsistent processes across data, analytics, and AI tools used by various teams. Dataiku 12 addresses these challenges while providing total confidence, control, and trust in AI outputs. The new features include: OpenAI GPT Integration: Dataiku allows business users to incorporate OpenAI's GPT models into data projects by extending datasets and performing tasks using a visual interface and natural language prompts, all while maintaining transparency and trust in project outputs. Causal Machine Learning (ML): Causal predictions ensure that correlation is not confused with causation, when doing so would be harmful to the business or other stakeholders. Dataiku democratizes these capabilities ensuring that anyone building ML models can understand the “why” behind their results. Universal Feature Importance: Some ML models offer limited explanations for decisions, undermining trust with stakeholders. Dataiku centralizes model explainability, so teams have a consistent way to explain models that builds confidence and trust with business users. Model Overrides: A core principle of AI safety is maintaining human oversight. In some cases, predictive models don’t have the best or safest answer, so Dataiku allows experts to create strict rules to enforce model outcomes for known cases, based on real-world experience. Model Risk Project Views: With AI projects across teams at different stages of development, it is difficult to manage risks and allocate resources. Dataiku allows business and analytics leaders to easily spot and mitigate risks in AI projects, increasing trust in project outputs. Transparent Automated Feature Generation: Feature engineering can be a "black box" in the AI modeling process, increasing perceived risk. Dataiku gives people transparency and control over this ML technique, helping to understand where new features originate. "As we advance further into the era of AI, delivering trust via transparency and governance is now essential for any business aiming to stay at the forefront of innovation. Dataiku 12 directly addresses this need,” said Florian Douetteau, co-founder and CEO at Dataiku. “We’re empowering companies to confidently explore the vast potential of AI, while providing robust mechanisms for oversight and risk management. This fusion of power and control is the key to unlocking the full potential of AI in the most responsible way possible." "I was excited to get an early preview of the new features in Dataiku 12,” said Marlan Crosier, Senior Data Scientist at Premera Blue Cross. “We can immediately apply both Universal Feature Importance and Model Overrides to improve model explainability and ensure that our work produces the highest quality outputs for our business." About Dataiku Dataiku is the platform for Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries. Organizations that use Dataiku enable their people to be extraordinary, creating the AI that will power their company into the future. Founded in 2013, Dataiku has proven its ability to develop its founding vision for Everyday AI, and to execute on its growth. With more than 500 customers and more than 1,000 employees, Dataiku is proud of its rapid growth and 95% retention of Forbes Global 2000 customers. Connect with Dataiku on their blog, Twitter (@dataiku) and on LinkedIn.

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

unitQ Unveils AI Analysis of User Feedback for OpenAI's New ChatGPT iOS App

Prnewswire | June 02, 2023

unitQ, the leading AI platform empowering organizations to take a user-centric, real-time data-driven approach to craft high quality products, services, and experiences, announced today that its AI-powered user feedback software has analyzed what users like, dislike, and want from OpenAI's new ChatGPT iOS application. unitQ's advanced AI translated, categorized, and summarized ChatGPT App Store reviews, providing a comprehensive and unbiased perspective on areas of success and opportunities for improvement for OpenAI's revolutionary generative AI mobile application. unitQ's analysis revealed that the ChatGPT iOS app, which has been routinely updated following the app's May 18 debut, has been well-received by users for its clean interface and copy/paste functionality. Users also love the app for its speed, simplicity, reliability and lack of ads and fees. However, users have complained about overheating, battery drain, syncing issues, haptic feedback and accessibility issues. Users want plugin and Siri support, as well as math formula rendering features, and improved account creation. OpenAI has clearly been listening to its users, and in just two weeks' time, has included iPad support, upgraded right-to-left language support, altered its haptic feedback, enhanced speech recognition, and added a host of other features and refinements such as the ability to clear chat history while expanding to more countries. "unitQ's goal is to help companies improve the quality of their products, services, and experiences by providing real-time, actionable AI-powered insights into user feedback," said Christian Wiklund, unitQ CEO. unitQ's analysis filtered out thousands of reviews in which users only left stars, but did not provide written comments. Of these written reviews, more than half revealed feature requests. The remainder of reviews concerned bugs and quality issues, many of which OpenAI has been addressing. Here are some key bugs in order of frequency, according to written reviews: Overheating issues Can't sign up Device not compatible Excessive battery drain Difficult to navigate UI Crashing Force closing Subscription upgrade not recognized Fails to launch Can't login with Google Voice mode not working No customer support Unsatisfactory behavior *Following a recent ChatGPT update on iOS last week, the user reviews were erased from the App Store. unitQ had parsed the reviews before they were reset. The power of AI to understand real time user feedback at scale unitQ's AI analysis of ChatGPT's iOS application's user feedback underscores the power of unitQ's platform to surface insights from real time user feedback by automatically categorizing and summarizing user pain points, product gaps, trending issues and bugs to empower organizations to deliver high-quality experiences. In unitQ's Spring 2023 State of Mobile Applications benchmarking report, released today, unitQ has analyzed 22,225,825 pieces of publicly available Google Play Store and Apple App Store user reviews for more than 5,300 top Android and iOS mobile applications. Real time insights from user feedback were translated, categorized and summarized using unitQs proprietary AI and ML algorithms to surface: Top Quality Issues Top feature requests Trending 4-star reviews on brink of a 5-star review Top 50 apps driving quality excellence Top user complaints across all verticals are slow performance, force closing or crashing, and too many advertisements with a combined total of 421,954 pieces of user feedback left for these issues. Top Quality Issues by vertical are nuanced with unique categories appearing such as "Subscription too expensive" for education apps, "Can't transfer funds" for finance apps, and "Excessive storage usage" for gaming apps. Of the 22,225,825 pieces of feedback analyzed, 566,796 surfaced feature requests. A few examples include gamers wanting more individual analytics about their performance for gaming apps, students wanting a more customized user experience for education apps, and listeners wanting the ability to exclude certain artists from music apps. Apps with the highest quality excellence in Spring 2023 include: TikTok, Coursera, Rocket Mortgage, Turo, 23andMe, Ten Percent Happier and more. See the Top 50 Quality Excellence Awards winners: Quality Excellence Awards here. Artificial intelligence to identify gaps, growth opportunities Becoming a user-centric organization requires a deep and personal understanding of the people using today's products. Powered by machine learning and AI, unitQ captures real time user feedback in more than 100 languages from more than four dozen sources — including Amazon, the Apple App Store, Discord, Google Play Store, Reddit, Twitter, TikTok, Facebook, Instagram, YouTube and more. unitQ also integrates with productivity tools such as GitHub Issues, Jira, PagerDuty, Slack and Zendesk to alert users on key customer issues in any language, location or platform. Now, with unitQ, product, engineering, support, and customer experience leaders get access to a single source of truth for real-time user feedback to inform their product roadmap, alert on bugs, proactively resolve support issues, and gauge sentiment to ensure the best possible customer experience. unitQ is providing companies with a new way to stay close to their users with real-times insights into what their users think, feel, and experience. About unitQ As the leading real time customer feedback platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Chime and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty. Want to know what users think about your organization? Get your free unitQ Score or request a demo to learn more about unitQ.

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GENERAL AI, SOFTWARE, FUTURE TECH

Asana Leads Second Wave of Digital Transformation: Announces Human-Centric AI Features for Collaborative Work Management

Businesswire | June 05, 2023

Asana, Inc. (NYSE: ASAN)(LTSE: ASAN), a leading work management platform, announced its latest product capabilities focused on generative artificial intelligence. Launched today, Asana Intelligence makes enterprise AI capabilities core to Asana’s work management platform, powering organizations to accelerate decision-making, improve productivity, and focus on what matters. Leveraging the Asana Work Graph®️, the essential foundation for facilitating human and AI collaboration, leaders will get real-time clarity into team, project, and business health, empowering organizations to make faster, more informed decisions. With Asana Intelligence, teams become more productive and gain the edge needed to accelerate their missions and business outcomes. “Asana was made for this moment. We’ve been laying our AI foundation and product building blocks for years, and the recent developments in AI play right into our core strengths,” said Dustin Moskovitz, Co-Founder and Chief Executive Officer, Asana. “Asana is an AI-first product now and we intend to help customers maximize impact by weaving AI into the fabric of our architecture. We see a future where AI and human ingenuity combine to radically improve the lives of individuals and how teams work together, unleashing the full potential of every business and organization.” Asana Intelligence Powers Human-AI Collaboration With these latest product introductions, Asana Intelligence will support individuals and teams to do their best work and drive focus on what matters. Only Asana combines the power of artificial intelligence with the Asana Work Graph®️, a rich, connected map of an organization's work data, to amplify the impact of teams. Asana Intelligence enables companies to: Accelerate decision-making Goal-based resource management: Monitors and intelligently surfaces resource recommendations to hit goals based on team capacity and changing business priorities. (Now available in beta) Health check: Identifies unseen issues and roadblocks, enabling efficient progress toward company objectives. Improve productivity Self-optimizing workflows: Creates automated plans based on goals; suggests and implements workflow improvements to achieve results faster. (Now available in beta) Writing assistant: Enhances communication clarity and tone. (Now available in beta) Instant summaries: Transcribes and summarizes action items and highlights from meetings, tasks, and comment threads. Maximize impact (Now available in beta) Ask Asana anything: Offers timely answers and insights on projects without additional meetings. (Now available in beta) Work organizer: Auto-generates custom fields, smart rules, and suggestions to add structure to projects. Asana is quickly building in-product AI capabilities with new LLM features, powered by OpenAI, now available to customers in a closed beta. “I'm incredibly excited about our participation in the Asana Intelligence beta and the possibilities it will unlock for our teams at Benevity,” said Rob Woolley, VP of Technology Operations, Benevity. “These capabilities will enable us to work more efficiently than ever, allowing us to better fulfill our mission of powering purpose-driven business.” Asana AI Principles Additionally, Asana has codified a set of artificial Intelligence principles that guide its research and development efforts. As a company we are committed to using AI in service of helping humanity thrive. This includes ensuring AI safety and transparency in practice and in product. Achieving this vision for the application of AI requires meaningful co-creation between Asana, our customers, and our partners. Asana’s Five Guiding Principles for human-centered AI AI should help people achieve their goals: We focus on helping individuals and teams achieve their goals and helping organizations deliver on their mission faster. AI should be used in service of augmenting, supporting, and celebrating people’s contributions like never before. Humans should always set the destination; AI is a tool to help them get there. We design for human + AI teams: AI has joined the team. We see enormous potential for AI to help teams to work together more effectively and efficiently. We will prioritize our efforts towards fostering the right workflows and partnerships between people and AI—catalyzing human-AI teamwork and ultimately empowering people. People are accountable for decisions: With Asana, AI will assist and enhance human decision-making. However, we believe accountability rests with people and will design our product accordingly. We also believe in providing people with choice and control over the role of AI in their work. We are committed to safety—in the short and long run: We believe AI will be transformative for humanity and for our mission, but we will balance speed with responsibility. In the near term, we will prioritize safety and security with AI providers. And we'll take the same approach while developing AI solutions. In the long run, we are motivated to ensure AI remains aligned with human values and objectives in Asana. We promote transparency, in practice and in product: We commit to being open and clear about our partnerships, security, data collection, data protection, and management practices. Transparency is also fundamental to our product ethos. We will build solutions that lead AI and humans alike to unpack their thinking and assumptions in order to strengthen our collective thought processes, foster trust, and build on each other’s ideas. To learn more and see Asana Intelligence in action, join the live demo waitlist. About Asana Asana helps organizations orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has millions of users in over 200 countries and territories. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.

Read More

AI APPLICATIONS, SOFTWARE, FUTURE TECH

Dataiku 12 Accelerates Into the AI Era With Power and Control

Globenewswire | June 01, 2023

Dataiku, the platform for Everyday AI, today unveiled Dataiku 12, their latest breakthrough release packed with transformative new features designed to help organizations confidently harness AI in their advanced analytics initiatives with enhanced transparency and strengthened governance features. As businesses strive to stay ahead of the innovation in advanced analytics and AI, ChatGPT, and Large Language Models have become central to boardroom discussions. Companies must balance the pressure to deploy AI for a competitive edge with the need to manage potential risks to their reputation and operations. For many, the risks are overwhelming due to poor visibility and inconsistent processes across data, analytics, and AI tools used by various teams. Dataiku 12 addresses these challenges while providing total confidence, control, and trust in AI outputs. The new features include: OpenAI GPT Integration: Dataiku allows business users to incorporate OpenAI's GPT models into data projects by extending datasets and performing tasks using a visual interface and natural language prompts, all while maintaining transparency and trust in project outputs. Causal Machine Learning (ML): Causal predictions ensure that correlation is not confused with causation, when doing so would be harmful to the business or other stakeholders. Dataiku democratizes these capabilities ensuring that anyone building ML models can understand the “why” behind their results. Universal Feature Importance: Some ML models offer limited explanations for decisions, undermining trust with stakeholders. Dataiku centralizes model explainability, so teams have a consistent way to explain models that builds confidence and trust with business users. Model Overrides: A core principle of AI safety is maintaining human oversight. In some cases, predictive models don’t have the best or safest answer, so Dataiku allows experts to create strict rules to enforce model outcomes for known cases, based on real-world experience. Model Risk Project Views: With AI projects across teams at different stages of development, it is difficult to manage risks and allocate resources. Dataiku allows business and analytics leaders to easily spot and mitigate risks in AI projects, increasing trust in project outputs. Transparent Automated Feature Generation: Feature engineering can be a "black box" in the AI modeling process, increasing perceived risk. Dataiku gives people transparency and control over this ML technique, helping to understand where new features originate. "As we advance further into the era of AI, delivering trust via transparency and governance is now essential for any business aiming to stay at the forefront of innovation. Dataiku 12 directly addresses this need,” said Florian Douetteau, co-founder and CEO at Dataiku. “We’re empowering companies to confidently explore the vast potential of AI, while providing robust mechanisms for oversight and risk management. This fusion of power and control is the key to unlocking the full potential of AI in the most responsible way possible." "I was excited to get an early preview of the new features in Dataiku 12,” said Marlan Crosier, Senior Data Scientist at Premera Blue Cross. “We can immediately apply both Universal Feature Importance and Model Overrides to improve model explainability and ensure that our work produces the highest quality outputs for our business." About Dataiku Dataiku is the platform for Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries. Organizations that use Dataiku enable their people to be extraordinary, creating the AI that will power their company into the future. Founded in 2013, Dataiku has proven its ability to develop its founding vision for Everyday AI, and to execute on its growth. With more than 500 customers and more than 1,000 employees, Dataiku is proud of its rapid growth and 95% retention of Forbes Global 2000 customers. Connect with Dataiku on their blog, Twitter (@dataiku) and on LinkedIn.

Read More

AI APPLICATIONS, SOFTWARE, FUTURE TECH

unitQ Unveils AI Analysis of User Feedback for OpenAI's New ChatGPT iOS App

Prnewswire | June 02, 2023

unitQ, the leading AI platform empowering organizations to take a user-centric, real-time data-driven approach to craft high quality products, services, and experiences, announced today that its AI-powered user feedback software has analyzed what users like, dislike, and want from OpenAI's new ChatGPT iOS application. unitQ's advanced AI translated, categorized, and summarized ChatGPT App Store reviews, providing a comprehensive and unbiased perspective on areas of success and opportunities for improvement for OpenAI's revolutionary generative AI mobile application. unitQ's analysis revealed that the ChatGPT iOS app, which has been routinely updated following the app's May 18 debut, has been well-received by users for its clean interface and copy/paste functionality. Users also love the app for its speed, simplicity, reliability and lack of ads and fees. However, users have complained about overheating, battery drain, syncing issues, haptic feedback and accessibility issues. Users want plugin and Siri support, as well as math formula rendering features, and improved account creation. OpenAI has clearly been listening to its users, and in just two weeks' time, has included iPad support, upgraded right-to-left language support, altered its haptic feedback, enhanced speech recognition, and added a host of other features and refinements such as the ability to clear chat history while expanding to more countries. "unitQ's goal is to help companies improve the quality of their products, services, and experiences by providing real-time, actionable AI-powered insights into user feedback," said Christian Wiklund, unitQ CEO. unitQ's analysis filtered out thousands of reviews in which users only left stars, but did not provide written comments. Of these written reviews, more than half revealed feature requests. The remainder of reviews concerned bugs and quality issues, many of which OpenAI has been addressing. Here are some key bugs in order of frequency, according to written reviews: Overheating issues Can't sign up Device not compatible Excessive battery drain Difficult to navigate UI Crashing Force closing Subscription upgrade not recognized Fails to launch Can't login with Google Voice mode not working No customer support Unsatisfactory behavior *Following a recent ChatGPT update on iOS last week, the user reviews were erased from the App Store. unitQ had parsed the reviews before they were reset. The power of AI to understand real time user feedback at scale unitQ's AI analysis of ChatGPT's iOS application's user feedback underscores the power of unitQ's platform to surface insights from real time user feedback by automatically categorizing and summarizing user pain points, product gaps, trending issues and bugs to empower organizations to deliver high-quality experiences. In unitQ's Spring 2023 State of Mobile Applications benchmarking report, released today, unitQ has analyzed 22,225,825 pieces of publicly available Google Play Store and Apple App Store user reviews for more than 5,300 top Android and iOS mobile applications. Real time insights from user feedback were translated, categorized and summarized using unitQs proprietary AI and ML algorithms to surface: Top Quality Issues Top feature requests Trending 4-star reviews on brink of a 5-star review Top 50 apps driving quality excellence Top user complaints across all verticals are slow performance, force closing or crashing, and too many advertisements with a combined total of 421,954 pieces of user feedback left for these issues. Top Quality Issues by vertical are nuanced with unique categories appearing such as "Subscription too expensive" for education apps, "Can't transfer funds" for finance apps, and "Excessive storage usage" for gaming apps. Of the 22,225,825 pieces of feedback analyzed, 566,796 surfaced feature requests. A few examples include gamers wanting more individual analytics about their performance for gaming apps, students wanting a more customized user experience for education apps, and listeners wanting the ability to exclude certain artists from music apps. Apps with the highest quality excellence in Spring 2023 include: TikTok, Coursera, Rocket Mortgage, Turo, 23andMe, Ten Percent Happier and more. See the Top 50 Quality Excellence Awards winners: Quality Excellence Awards here. Artificial intelligence to identify gaps, growth opportunities Becoming a user-centric organization requires a deep and personal understanding of the people using today's products. Powered by machine learning and AI, unitQ captures real time user feedback in more than 100 languages from more than four dozen sources — including Amazon, the Apple App Store, Discord, Google Play Store, Reddit, Twitter, TikTok, Facebook, Instagram, YouTube and more. unitQ also integrates with productivity tools such as GitHub Issues, Jira, PagerDuty, Slack and Zendesk to alert users on key customer issues in any language, location or platform. Now, with unitQ, product, engineering, support, and customer experience leaders get access to a single source of truth for real-time user feedback to inform their product roadmap, alert on bugs, proactively resolve support issues, and gauge sentiment to ensure the best possible customer experience. unitQ is providing companies with a new way to stay close to their users with real-times insights into what their users think, feel, and experience. About unitQ As the leading real time customer feedback platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Chime and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty. Want to know what users think about your organization? Get your free unitQ Score or request a demo to learn more about unitQ.

Read More

GENERAL AI, SOFTWARE, FUTURE TECH

Asana Leads Second Wave of Digital Transformation: Announces Human-Centric AI Features for Collaborative Work Management

Businesswire | June 05, 2023

Asana, Inc. (NYSE: ASAN)(LTSE: ASAN), a leading work management platform, announced its latest product capabilities focused on generative artificial intelligence. Launched today, Asana Intelligence makes enterprise AI capabilities core to Asana’s work management platform, powering organizations to accelerate decision-making, improve productivity, and focus on what matters. Leveraging the Asana Work Graph®️, the essential foundation for facilitating human and AI collaboration, leaders will get real-time clarity into team, project, and business health, empowering organizations to make faster, more informed decisions. With Asana Intelligence, teams become more productive and gain the edge needed to accelerate their missions and business outcomes. “Asana was made for this moment. We’ve been laying our AI foundation and product building blocks for years, and the recent developments in AI play right into our core strengths,” said Dustin Moskovitz, Co-Founder and Chief Executive Officer, Asana. “Asana is an AI-first product now and we intend to help customers maximize impact by weaving AI into the fabric of our architecture. We see a future where AI and human ingenuity combine to radically improve the lives of individuals and how teams work together, unleashing the full potential of every business and organization.” Asana Intelligence Powers Human-AI Collaboration With these latest product introductions, Asana Intelligence will support individuals and teams to do their best work and drive focus on what matters. Only Asana combines the power of artificial intelligence with the Asana Work Graph®️, a rich, connected map of an organization's work data, to amplify the impact of teams. Asana Intelligence enables companies to: Accelerate decision-making Goal-based resource management: Monitors and intelligently surfaces resource recommendations to hit goals based on team capacity and changing business priorities. (Now available in beta) Health check: Identifies unseen issues and roadblocks, enabling efficient progress toward company objectives. Improve productivity Self-optimizing workflows: Creates automated plans based on goals; suggests and implements workflow improvements to achieve results faster. (Now available in beta) Writing assistant: Enhances communication clarity and tone. (Now available in beta) Instant summaries: Transcribes and summarizes action items and highlights from meetings, tasks, and comment threads. Maximize impact (Now available in beta) Ask Asana anything: Offers timely answers and insights on projects without additional meetings. (Now available in beta) Work organizer: Auto-generates custom fields, smart rules, and suggestions to add structure to projects. Asana is quickly building in-product AI capabilities with new LLM features, powered by OpenAI, now available to customers in a closed beta. “I'm incredibly excited about our participation in the Asana Intelligence beta and the possibilities it will unlock for our teams at Benevity,” said Rob Woolley, VP of Technology Operations, Benevity. “These capabilities will enable us to work more efficiently than ever, allowing us to better fulfill our mission of powering purpose-driven business.” Asana AI Principles Additionally, Asana has codified a set of artificial Intelligence principles that guide its research and development efforts. As a company we are committed to using AI in service of helping humanity thrive. This includes ensuring AI safety and transparency in practice and in product. Achieving this vision for the application of AI requires meaningful co-creation between Asana, our customers, and our partners. Asana’s Five Guiding Principles for human-centered AI AI should help people achieve their goals: We focus on helping individuals and teams achieve their goals and helping organizations deliver on their mission faster. AI should be used in service of augmenting, supporting, and celebrating people’s contributions like never before. Humans should always set the destination; AI is a tool to help them get there. We design for human + AI teams: AI has joined the team. We see enormous potential for AI to help teams to work together more effectively and efficiently. We will prioritize our efforts towards fostering the right workflows and partnerships between people and AI—catalyzing human-AI teamwork and ultimately empowering people. People are accountable for decisions: With Asana, AI will assist and enhance human decision-making. However, we believe accountability rests with people and will design our product accordingly. We also believe in providing people with choice and control over the role of AI in their work. We are committed to safety—in the short and long run: We believe AI will be transformative for humanity and for our mission, but we will balance speed with responsibility. In the near term, we will prioritize safety and security with AI providers. And we'll take the same approach while developing AI solutions. In the long run, we are motivated to ensure AI remains aligned with human values and objectives in Asana. We promote transparency, in practice and in product: We commit to being open and clear about our partnerships, security, data collection, data protection, and management practices. Transparency is also fundamental to our product ethos. We will build solutions that lead AI and humans alike to unpack their thinking and assumptions in order to strengthen our collective thought processes, foster trust, and build on each other’s ideas. To learn more and see Asana Intelligence in action, join the live demo waitlist. About Asana Asana helps organizations orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has millions of users in over 200 countries and territories. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.

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Ai4 2023

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Ai4 2023

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