The Future of AI in Defensive Cybersecurity

Abhinav Anand | July 20, 2022 | 1341 views | Read Time : 02:00 min

The Future of AI in Defensive Cybersecurity
In cybersecurity, "AI" is frequently used to conceal and impress rather than to explain how various tools and services operate. This is sad since, despite the hype, artificial intelligence plays a crucial part in cybersecurity. AI offers an expanding toolkit for expediting security operations and better detecting risks, even though it won't be able to fix every issue. AI is already transforming cybersecurity in several ways.

Most cyber-threat detection was done using modest, manually designed pattern-matching tools until the last half-decade. This has altered as a result of AI's widespread use. Security vendors are currently making great efforts to integrate AI into signature-based detection technology to detect phishing emails, malicious mobile apps, malicious command executions, and other threats.

Security marketing text frequently draws comparisons between signature-based and AI-based detection techniques, but competent security product architects have learned that these approaches work fairly well together. The good news in this situation is that combining AI and hybridizing signatures significantly improves our capacity to identify intrusions, particularly ransomware, which was behind some of the most significant cyberattacks of the past year.

While we may expect cyber adversaries to use AI to their harmful ends with creativity and audacity, AI shouldn't be the exclusive purview of attackers in cybersecurity. In order to increase cyber attack detection, we must keep making little improvements to the AI we now employ. Instead, the CIOs, CTOs, IT, and SecOps teams must commit to researching fresh and innovative uses for AI technologies that center on assisting the human operators who, in the end, are responsible for our network security in light of the fast-changing and complicated threat landscape we confront.

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Top 10 Low-Code App Development Platforms for Fast Custom App Creation

Article | June 24, 2022

Explore the top low-code platforms that enable fast and cost-effective app development with a strategic approach by creating and achieving MVPs and understanding the KPIs of a good platform. Contents 1 Low-Code Development Essentials: Creating and Deploying Effective MVPs 2 KPIs of a Good Low Code Development Platform 3 Top 10 Low-Code App Development Platforms 3.1 AIRKIT 3.2 BETTY BLOCKS 3.3 CREATIO 3.4 DECISIONS 3.5 INTERFACING 3.6 KISSFLOW 3.7 SKUID 3.8 TRACKVIA, INC. 3.9 ULTIMUS 3.10 XENOSS 4 Strategic Low-Code Development: Trend Forecast Analysis Low-code platforms have transformed software development, enabling fast and cost-effective app development. This article covers vital components like creating effective minimum viable products, execution strategies, and key performance indicators to look for in a good low code platform for mobile app development. The article also lists the top 10 platforms, like Airkit, Betty Blocks, and Creatio, which offer innovative solutions to reduce time-to-market and produce exceptional results. 1. Low-Code Development Essentials: Creating and Deploying Effective MVPs Creating a software product or app from scratch doesn't have to be long and tiresome when it can be fast and fun with the help of low-code application development platforms. Before you start building your app around the no code framework, you need to create a minimum viable product (MVP) that can thrive on its own in the market. Defining the attributes of your app to meet your value proposition is essential. Having a plan of execution alongside the best lowcode development tools leads to the success of your software development projects. Effective execution strategies and product development strategies are far more critical to the success of your product than the development process itself. Thanks to low-code platforms, developing and deploying the desired features in your app is faster and easier than ever before. Cutting down on the development time leaves you more time to think strategically about product design, marketing, and perhaps sales. 2. KPIs of a Good Low Code Development Platform Low-code platforms for mobile app development allow organizations to deliver new user experiences faster. While evaluating different low-code application development platforms that meet your business needs, we highly recommend these factors, KPIs, and features to look for: Drag-and-drop interface: Enables non-technical users to create apps, reducing IT burden. It boosts productivity and lowers development time and costs. Develop once and deploy anywhere: Low code mobile app development platforms create apps for multiple platforms (cross platforms) without extra coding. It cuts down on IT workload and speeds up time-to-market. Seamless integration with enterprise systems: Simplifies the integration of enterprise systems with low code app development platforms, trims development time and costs, and enhances system efficiency. Intelligent BI and analytics: Automatically analyzes data, minimizing the time and effort required for data analysis. Leverage insights for data-driven decisions and improves business outcomes. AI-enabled data enrichment: Automatically fills in missing values or adds more data points to enrich the data. Improves data quality and accuracy and reduces IT workload. Complete visibility of data with dashboards: Provides a real-time view of app performance and user behavior. Monitors and improves app performance and user experience. Compliance with international data security policies: Ensures compliance with GDPR, HIPAA, Intertek, BSI, and AICPA SOC, reducing the risk of data breaches and ensuring data privacy. Flexibility for coding and posting: Enables developers to use preferred coding languages and frameworks, improving developer productivity. Transparency and predictability with pricing: This provides transparency and predictability regarding pricing. Allows budgeting for app development and reduces the risk of cost overruns. Low-code platforms help businesses develop applications quickly and efficiently. They offer a visual development environment, integrate with existing systems, support rapid application development, cross-platform compatibility, customization, and security. They are an excellent solution for businesses wanting to build applications quickly and cost-effectively. 3. Top 10 Low-Code App Development Platforms Today's low-code development platforms, which use the most recent low code technology, put more emphasis on innovation and optimization of business processes than just quick development and deployment. When your prime focus is fast-paced app development, there are some platforms that go above and beyond to reduce time-to-market and produce exceptional results, as listed down below. 3.1 Airkit Building complex apps with beautiful front-end experiences requires custom components, workflows, and styles. Share and iterate with the team to collaborate on application development. Airkit uses a visual builder, conversation automation, agent automation, security, and integrations. Latching on to anything with pre-built integrations helps with fast and free additional functionalities. For excellent CX, use components for purpose-built CX across all platforms. Reusable components and templates for designing personalized cross platform buyer journeys. With app debuggers, you can debug, test, and preview apps and use multi-environment deployment with a single click. Manage and control security and scalability with role-based access, versioning and environments, as well as end-user authentication. 3.2 Betty Blocks Betty Blocks is an enterprise-grade no-code development platform that lets users build collaboratively with no limitations. It lets you build apps with rapid application development technology, automate processes, and maximize efficiency. It is utilized by citizen developers to build solutions that integrate with the current tech stack. Building internal applications, customer-facing apps, and process automations is simple and easy to innovate with Betty Blocks. It offers development, testing, and production environments on its public cloud as well as on-premise and cloud providers in its standard and enterprise plans, respectively. As far as free and fast integrations are concerned, it integrates with everything from its Betty Blocks Store. It also lets you build your own integrations using the API. Its intuitive drag-and-drop user interface builder allows reusability, radically shortens the time to market, and empowers the citizen development workforce. 3.3 Creatio Creatio is a no-code development platform with a compostable architecture. Creatio Studio allows for no-code application development with an extreme degree of freedom. It lets you select the available types of apps, connectors, and OOTB functionality templates to manage instances and facilitate the collaborative development process. It is packed with intuitive no-code design automation tools to create and modify pages and views, data models, workflows, and integrations in a no-code workplace. It has a library of predefined views, widgets, and templates to accelerate the design process. Optimize and manage structured and fluid processes using workflow management capabilities with advanced analytics. Add integrations with SOAP and REST integration connectors. Use AI and ML to automate your workflows and enhanced security and safety for enterprise application platform scalability. Using the collaborative process designer, accelerate process design and standardize process management with team efforts. 3.4 Decisions Decisions is a powerful low code automation platform and business process management software that is capable of building no-code and low code applications. It helps turn siloed decisions into centralized rules. Its no-code intelligent process automation platform enables the codification of business logic and automation decisions, manages workflows, finds and fixes problems, connects systems to unify operations, and designs seamless experiences. Its visual design interface helps to design, optimize, and launch complex processes without writing code. Building software apps that solve business problems by automating functions to simplify, standardize, and streamline business operations and stay compliant is easy with Decisions. 3.5 Interfacing. Intefacing offers a business transformation suite using low-code rapid application development technology. It primarily supports business process optimization, quality control, continuous improvement, change management, SOP development, digital transformation, business excellence, and stakeholder happiness. It extensively offers eFORMS, process automation, low code database table entity designer, system integration designer, tax monitoring and delegation, custom rules and actions, text and voice messaging services, custom dashboard design, and app mobile touchscreen for better control over your low code mobile app development. Interfacing allows building simple to complex consumer-focused applications and business processes in hours, not days. 3.6 Kissflow Kissflow's enterprise-grade low code application development platform lets businesses take control with no IT background. It helps digitize operations, automate processes, and modernize apps using its components. The software offers a comprehensive suite of features such as application builder, process designer, boards, reports, and analytics, and custom UI. It also provides collaboration, developer sandbox, extensive integrations, external portals, and roles-based access control for application deployment with new builds. Using a visual builder for forms with easy drag-and-drop options, work management, intuitive dashboards, communication, and collaboration, Kissflow has emerged as an industry standard in no-code development. Bring business and IT together with a DevOps approach, streamline ad-hoc requests, manage and control with a central console, and reap returns with high productivity and a lower time-to-market with Kissflow. 3.7 Skuid With Skuid, you can build low-code mobile apps from scratch for multiple platforms that are user-friendly. It allows design interdependence, composite apps, and rapid prototyping. Custom user experience options on Skuid NLX involve design decisions about interaction, navigation, and app structure. Skuid SFX helps build modern, custom Salesforce apps. It helps with lightning customization, portals and communities, and a high-performance engine. Skuid EXP for enterprise HR app creation brings features to maximize platform value, flexible deployment, and people-centered portal creation. Components on Skuid include account dashboards, customer request forms, opportunity management, quick orders, revenue and expense dashboards, dynamic forms, retail data dashboards, and a contact directory. These features help increase app adoption and innovation by 10x. 3.8 TrackVia, Inc. TrackVia helps automate processes in a business to connect and track everything that matters. It allows for seamless integration with existing ERP, CRM, BPM, financial systems, and more. It helps keep up with product and quality, compliance, custom workflows, supply chain management, project management, and field services. Its low-code app development platform enables users to build business apps without code and without limits with the help of its toolkit and a canvas. It brings intelligent workflow automation, single to multiple sandbox environments with unlimited applications and unlimited storage, and records for 1 administrator and 5 users. Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

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Empowering Industry 4.0 with Artificial Intelligence

Article | March 2, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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How Artificial Intelligence Is Transforming Businesses

Article | February 8, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Sundae Solutions Co., Ltd.

Sundae Solutions Co., Ltd. is a private company incorporated in Thailand. Our main business activities are Business Strategic Application Integration with focuses mainly in CRM, ERP & Digital Marketing ranging from consulting, implementing, technology and outsourcing. Over the years we have experienced numerous of well-known companies. We hope to provide the latest and even more exciting solutions experiences to our new prospective customers.

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C3 Generative AI Now Available on AWS Marketplace

Businesswire | May 31, 2023

C3 AI (NYSE: AI), the Enterprise AI application software company, announced today that C3 Generative AI is now available on the AWS Marketplace. Adding C3 Generative AI to the AWS Marketplace accelerates the procurement and onboarding process, enabling customers to rapidly access C3 AI and AWS’s combined Generative AI expertise in just a few clicks. “We enjoy a robust partnership with AWS, its strength demonstrated by the large number and success of our mutual customers,” said C3 AI CEO Thomas M. Siebel. “There is tremendous interest in C3 Generative AI on AWS. C3 Generative AI provides a natural language search interface that helps diverse users in the most complex organizations quickly and easily use LLMs and GPT to access enterprise data and AI insights.” C3 Generative AI is distinguished from other GPT/LLM solutions in the market in that – leveraging the underlying capabilities of the C3 AI Platform – it 1) allows enterprises access to all enterprise and open source data – ERP, CRM, SCADA, text, PDFs, Excel, PowerPoint, sensor data, open source, etc.; 2) provides traceable, deterministic, consistent answers; 3) enforces corporate information access controls and security protocols; 4) has no risk of LLM-caused data or IP exfiltration; and 5) is hallucination-free. C3 AI and AWS have been working together to help customers use AI to build more efficient processes, saving time, money, and resources. AWS & C3 AI have many joint customers including Engie, Georgia-Pacific, Koch Industries, Baker Hughes, LyondellBasell, the U.S. Air Force, and the San Mateo County Sheriff’s Office. Customers can view and purchase all C3 AI products on the AWS Marketplace. About C3.ai, Inc. C3 AI is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of large AI transformer models for the enterprise.

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Elastic Unveils the Elasticsearch Relevance Engine for Artificial Intelligence

Businesswire | May 25, 2023

Elastic® (NYSE: ESTC) (“Elastic”), the company behind Elasticsearch®, today announced the launch of the Elasticsearch Relevance Engine™ (ESRE™), powered by built-in vector search and transformer models, which is designed to bring the power of AI innovation to proprietary enterprise data. ESRE enables companies to achieve breakthrough results by helping organizations create secure deployments to take advantage of all their proprietary structured and unstructured data while optimizing infrastructure and using talent resources more efficiently. “Generative AI is a revolutionary moment in technology and the companies that get it right, fast, are tomorrow’s leaders,” said Ash Kulkarni, CEO of Elastic. “The Elasticsearch Relevance Engine is available today, and we’ve already done the hard work of making it easier for companies to do generative AI right.” “The expertise of Elastic in enterprise search is evident in the way the company thinks about how to incorporate generative AI into it,” said Julia Liuson, President of Microsoft’s Developer Division. “We’re working closely together to help companies leverage the power of Azure OpenAI and ChatGPT over all of an organizations' proprietary data in Elasticsearch to help our joint customers deliver a richer and more seamless experience.” Elastic has made substantial investments in foundational AI capabilities to democratize AI and machine learning for developers. Unified APIs for vector search, BM25f search and hybrid search, plus a new transformer model small enough to fit on a laptop’s memory mean businesses and teams are now able to optimize infrastructure and talent resources more efficiently. Using a relevance engine, like ESRE, allows companies to take advantage of all of their structured and unstructured data to build custom generative AI (GAI) apps, without having to worry about the size and cost of running large language models. The ability to “bring your own” transformer model and integrate with third-party transformer models allows organizations to create secure deployments that leverage all the cutting-edge innovations of GAI on their specific business data. With ESRE, the thousands of companies and vast community of users that have invested in Elastic solutions can advance AI initiatives right now without a lot of additional resources. “Enterprises are excited about the potential for generative AI in their applications and workflows, but are all also swamped by the pace of innovation in the field,” said James Governor, co-founder of RedMonk. “ESRE is designed to ease adoption of transformers, homemade and third-party LLM models, building on the original core strengths of Elastic in search.” The product of more than two years of research and development, ESRE is already being utilized by several prominent Elastic customers to augment their own AI-powered applications. In addition, Relativity, a global legal technology company and an Elastic OEM partner, is experimenting with ESRE in conjunction with the Azure OpenAI Service to understand and demonstrate how it might improve the relevance of results within their eDiscovery product, RelativityOne. "Ensuring our customers and partners have industry-leading search capabilities is vital to our mission to help them organize data, discover the truth and act on it. To that end, I’m thrilled about the benefits we can bring to customers through our investments to harness Elasticsearch within RelativityOne,” said Chris Brown, Chief Product Officer at Relativity. "We're experimenting with ESRE right now and are excited about its potential to deliver powerful, AI-augmented search results to our customers." Elasticsearch Relevance Engine (ESRE) includes: Industry leading advanced relevance ranking features, including BM25f, a critical component of hybrid search A vector database for storing and querying embeddings in high-dimensions A new proprietary transformer model that delivers out-of-the-box semantic search Bring your own transformer models Integration with third-party transformer models, such as OpenAI GPT 3/4 via APIs With more innovation on the way. About Elastic Elastic (NYSE: ESTC) is a leading platform for search-powered solutions. Elastic understands it’s the answers, not just the data. The Elasticsearch platform enables anyone to find the answers they need in real-time using all their data, at scale. Elastic delivers complete, cloud-based, AI-powered solutions for enterprise security, observability and search built on the Elasticsearch platform, the development platform used by thousands of companies, including more than 50% of the Fortune 500. Learn more at elastic.co.

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Rocketium Launches New Agile CreativeOps Platform With Novel AI Features

Accesswire | May 30, 2023

Rocketium, a platform that specializes in improving in-app and website conversions through video and display banner automation, has unveiled its latest breakthrough: an innovative and agile CreativeOps platform. This cutting-edge platform marks a significant milestone in the realm of creative operations, as it seamlessly integrates with robust generative AI features, the latest in automation capabilities, and advanced creative analytics. As a company that specializes in the field of creative technology solutions, Rocketium has combined these components into a solution to empower global teams when it comes to enhancing their design processes and making astute decisions that yield substantial business impact. At the core of Rocketium's new CreativeOps platform lies its generative AI technology, which revolutionizes the way creative content is generated and produced. Leveraging the power of artificial intelligence, the platform generates high-quality visuals, videos, and other creative assets with remarkable efficiency. This AI-driven capability enables teams to streamline their creative workflows, eliminating repetitive tasks and freeing up valuable time for more strategic endeavors. Rocketium's new platform offers automation features that provide users with a range of automated tools and processes. These features automate various aspects of the design process, such as asset organization, version control, and collaboration, reducing the likelihood of errors and improving overall productivity. The automation capabilities allow teams to work swiftly, resulting in faster turnaround times and increased agility in responding to market demands. Creative analytics is another pivotal component integrated into Rocketium's platform, enabling teams to make data-driven design decisions. The use of advanced analytics and reporting functionalities allows the platform to provide valuable insights into the performance and impact of creative assets. Teams can measure key metrics, such as engagement, conversions, and brand reach, gaining a comprehensive understanding of the effectiveness of their designs. Armed with these insights, teams can optimize their creative strategies, refine their approach, and ultimately achieve more substantial business outcomes. The comprehensive nature of Rocketium's CreativeOps platform ensures that global teams can leverage its features and benefits across multiple dimensions. Whether collaborating remotely or across different time zones, the platform facilitates seamless communication and coordination, fostering effective teamwork. The platform's intuitive user interface and user-friendly tools ensure ease of use, making it accessible to professionals across various skill levels. 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Through the integration of generative AI features, automation capabilities, and creative analytics, the platform equips global teams with the tools they need to make informed and impactful design choices." Shekhawat adds that Rocketium's growth strategy involves expanding its operations in the US to target enterprise customers with complex content creation workflows and pipelines. "They are specifically focused on creating advertising campaign content and digital display content in retail for campaigns and price displays," Shekhawat reveals. Shekhawat, an expert in the areas of electronic price displays, digital transformation, and IoT-based Smart Retail, has worked with some of the biggest brands in the world, developing platforms that help these massive corporations deliver content in a reliable, efficient manner, with the ability to update content over the air in real-time, while using low power. 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C3 Generative AI Now Available on AWS Marketplace

Businesswire | May 31, 2023

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Elastic Unveils the Elasticsearch Relevance Engine for Artificial Intelligence

Businesswire | May 25, 2023

Elastic® (NYSE: ESTC) (“Elastic”), the company behind Elasticsearch®, today announced the launch of the Elasticsearch Relevance Engine™ (ESRE™), powered by built-in vector search and transformer models, which is designed to bring the power of AI innovation to proprietary enterprise data. ESRE enables companies to achieve breakthrough results by helping organizations create secure deployments to take advantage of all their proprietary structured and unstructured data while optimizing infrastructure and using talent resources more efficiently. “Generative AI is a revolutionary moment in technology and the companies that get it right, fast, are tomorrow’s leaders,” said Ash Kulkarni, CEO of Elastic. “The Elasticsearch Relevance Engine is available today, and we’ve already done the hard work of making it easier for companies to do generative AI right.” “The expertise of Elastic in enterprise search is evident in the way the company thinks about how to incorporate generative AI into it,” said Julia Liuson, President of Microsoft’s Developer Division. “We’re working closely together to help companies leverage the power of Azure OpenAI and ChatGPT over all of an organizations' proprietary data in Elasticsearch to help our joint customers deliver a richer and more seamless experience.” Elastic has made substantial investments in foundational AI capabilities to democratize AI and machine learning for developers. Unified APIs for vector search, BM25f search and hybrid search, plus a new transformer model small enough to fit on a laptop’s memory mean businesses and teams are now able to optimize infrastructure and talent resources more efficiently. Using a relevance engine, like ESRE, allows companies to take advantage of all of their structured and unstructured data to build custom generative AI (GAI) apps, without having to worry about the size and cost of running large language models. The ability to “bring your own” transformer model and integrate with third-party transformer models allows organizations to create secure deployments that leverage all the cutting-edge innovations of GAI on their specific business data. With ESRE, the thousands of companies and vast community of users that have invested in Elastic solutions can advance AI initiatives right now without a lot of additional resources. “Enterprises are excited about the potential for generative AI in their applications and workflows, but are all also swamped by the pace of innovation in the field,” said James Governor, co-founder of RedMonk. “ESRE is designed to ease adoption of transformers, homemade and third-party LLM models, building on the original core strengths of Elastic in search.” The product of more than two years of research and development, ESRE is already being utilized by several prominent Elastic customers to augment their own AI-powered applications. In addition, Relativity, a global legal technology company and an Elastic OEM partner, is experimenting with ESRE in conjunction with the Azure OpenAI Service to understand and demonstrate how it might improve the relevance of results within their eDiscovery product, RelativityOne. "Ensuring our customers and partners have industry-leading search capabilities is vital to our mission to help them organize data, discover the truth and act on it. To that end, I’m thrilled about the benefits we can bring to customers through our investments to harness Elasticsearch within RelativityOne,” said Chris Brown, Chief Product Officer at Relativity. "We're experimenting with ESRE right now and are excited about its potential to deliver powerful, AI-augmented search results to our customers." Elasticsearch Relevance Engine (ESRE) includes: Industry leading advanced relevance ranking features, including BM25f, a critical component of hybrid search A vector database for storing and querying embeddings in high-dimensions A new proprietary transformer model that delivers out-of-the-box semantic search Bring your own transformer models Integration with third-party transformer models, such as OpenAI GPT 3/4 via APIs With more innovation on the way. About Elastic Elastic (NYSE: ESTC) is a leading platform for search-powered solutions. Elastic understands it’s the answers, not just the data. The Elasticsearch platform enables anyone to find the answers they need in real-time using all their data, at scale. Elastic delivers complete, cloud-based, AI-powered solutions for enterprise security, observability and search built on the Elasticsearch platform, the development platform used by thousands of companies, including more than 50% of the Fortune 500. Learn more at elastic.co.

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Rocketium Launches New Agile CreativeOps Platform With Novel AI Features

Accesswire | May 30, 2023

Rocketium, a platform that specializes in improving in-app and website conversions through video and display banner automation, has unveiled its latest breakthrough: an innovative and agile CreativeOps platform. This cutting-edge platform marks a significant milestone in the realm of creative operations, as it seamlessly integrates with robust generative AI features, the latest in automation capabilities, and advanced creative analytics. As a company that specializes in the field of creative technology solutions, Rocketium has combined these components into a solution to empower global teams when it comes to enhancing their design processes and making astute decisions that yield substantial business impact. At the core of Rocketium's new CreativeOps platform lies its generative AI technology, which revolutionizes the way creative content is generated and produced. Leveraging the power of artificial intelligence, the platform generates high-quality visuals, videos, and other creative assets with remarkable efficiency. This AI-driven capability enables teams to streamline their creative workflows, eliminating repetitive tasks and freeing up valuable time for more strategic endeavors. Rocketium's new platform offers automation features that provide users with a range of automated tools and processes. These features automate various aspects of the design process, such as asset organization, version control, and collaboration, reducing the likelihood of errors and improving overall productivity. The automation capabilities allow teams to work swiftly, resulting in faster turnaround times and increased agility in responding to market demands. Creative analytics is another pivotal component integrated into Rocketium's platform, enabling teams to make data-driven design decisions. The use of advanced analytics and reporting functionalities allows the platform to provide valuable insights into the performance and impact of creative assets. Teams can measure key metrics, such as engagement, conversions, and brand reach, gaining a comprehensive understanding of the effectiveness of their designs. Armed with these insights, teams can optimize their creative strategies, refine their approach, and ultimately achieve more substantial business outcomes. The comprehensive nature of Rocketium's CreativeOps platform ensures that global teams can leverage its features and benefits across multiple dimensions. Whether collaborating remotely or across different time zones, the platform facilitates seamless communication and coordination, fostering effective teamwork. The platform's intuitive user interface and user-friendly tools ensure ease of use, making it accessible to professionals across various skill levels. Sandeep Shekhawat, who works with Rocketium as a tech advisor, says that the CreativeOps platform will help the company as it continues to grow and scale. The company's tech has already earned the trust of over 100 brands including Fortune 500 and Forbes Global 2000 companies.. Professionals from a wide range of industries, including marketers, designers, e-commerce managers, and product managers, rely on Rocketium's platform to take their ideas to market more quickly. The company works with large enterprises, eCommerce marketplaces, and retail omnichannel companies with teams spread across countries. "The team at Rocketium is dedicated to assisting brands and businesses in scaling and enhancing their visual content and driving improved conversion rates," says Shekhawat. "The launch of this agile CreativeOps platform means that the landscape of design decision-making undergoes a remarkable transformation. Through the integration of generative AI features, automation capabilities, and creative analytics, the platform equips global teams with the tools they need to make informed and impactful design choices." Shekhawat adds that Rocketium's growth strategy involves expanding its operations in the US to target enterprise customers with complex content creation workflows and pipelines. "They are specifically focused on creating advertising campaign content and digital display content in retail for campaigns and price displays," Shekhawat reveals. Shekhawat, an expert in the areas of electronic price displays, digital transformation, and IoT-based Smart Retail, has worked with some of the biggest brands in the world, developing platforms that help these massive corporations deliver content in a reliable, efficient manner, with the ability to update content over the air in real-time, while using low power. "Enhancing in-store experience with video displays using automated and personalized content creation will be a game changer for big name retailers," Shekhawat affirms. "Creating compelling content to showcase product features, provide helpful information, or entertain customers while they shop will help retailers have the edge in the low margin retail business." With Rocketium's agile CreativeOps platform, users can harness the power of this innovative solution, and businesses can unlock new levels of creativity, efficiency, and effectiveness. About Rocketium Rocketium, established in 2015, is an agile CreativeOps platform that helps enterprises and Fortune 500 companies take their communications to market in cost- and time-efficient ways. The company utilizes creative automation, seamless collaboration, automated compliance, and creative analytics with the goal of helping enterprises maximize their existing teams, processes, and tools.

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