The Future of AI in Defensive Cybersecurity

Abhinav Anand | July 20, 2022 | 652 views | Read Time : 02:00 min

The Future of AI in Defensive Cybersecurity
In cybersecurity, "AI" is frequently used to conceal and impress rather than to explain how various tools and services operate. This is sad since, despite the hype, artificial intelligence plays a crucial part in cybersecurity. AI offers an expanding toolkit for expediting security operations and better detecting risks, even though it won't be able to fix every issue. AI is already transforming cybersecurity in several ways.

Most cyber-threat detection was done using modest, manually designed pattern-matching tools until the last half-decade. This has altered as a result of AI's widespread use. Security vendors are currently making great efforts to integrate AI into signature-based detection technology to detect phishing emails, malicious mobile apps, malicious command executions, and other threats.

Security marketing text frequently draws comparisons between signature-based and AI-based detection techniques, but competent security product architects have learned that these approaches work fairly well together. The good news in this situation is that combining AI and hybridizing signatures significantly improves our capacity to identify intrusions, particularly ransomware, which was behind some of the most significant cyberattacks of the past year.

While we may expect cyber adversaries to use AI to their harmful ends with creativity and audacity, AI shouldn't be the exclusive purview of attackers in cybersecurity. In order to increase cyber attack detection, we must keep making little improvements to the AI we now employ. Instead, the CIOs, CTOs, IT, and SecOps teams must commit to researching fresh and innovative uses for AI technologies that center on assisting the human operators who, in the end, are responsible for our network security in light of the fast-changing and complicated threat landscape we confront.

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INTRASOFT International

"INTRASOFT International is a leading European IT Solutions and Services Group with strong international presence, offering innovative and added-value solutions of the highest quality to a wide range of international and national public and private organisations. The company employs more than 1,600 highly-skilled professionals, representing over 20 different nationalities and mastering more than 18 languages. With headquarters in Luxembourg, INTRASOFT International operates through its operational branches, subsidiaries and offices in 16 countries: Australia, Belgium, Bulgaria, Denmark, Cyprus, Greece, Jordan, Kenya, Moldova, Portugal, Romania, Sweden, UK, UAE and USA. "

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AI TECH

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Article | February 8, 2022

To enhance the consumer experience, businesses all over the world are experimenting with artificial intelligenace (AI), machine learning, and advanced analytics. Artificial intelligence (AI) is becoming increasingly popular among marketers and salespeople, and it has become a vital tool for businesses that want to offer their customers a hyper-personalized, outstanding experience. Customer relationship management (CRM) and customer data platform (CDP) software that has been upgraded with AI has made AI accessible to businesses without the exorbitant expenses previously associated with the technology. When AI and machine learning are used in conjunction for collecting and analyzing social, historical, and behavioral data, brands may develop a much more thorough understanding of their customers. In addition, AI can predict client behavior because it continuously learns from the data it analyzes, in contrast to traditional data analytics tools. As a result, businesses may deliver highly pertinent content, boost sales, and enhance the customer experience. Predictive Behavior Analysis and Real-time Decision Making Real-time decisioning is the capacity to act quickly and based on the most up-to-date information available, such as information from a customer's most recent encounter with a company. For instance, Precognitive's Decision-AI uses a combination of AI and machine learning to assess any event in real-time with a response time of less than 200 milliseconds. Precognitive's fraud prevention product includes Decision-AI, which can be implemented using an API on a website. Marketing to customers can be done more successfully by using real-time decisioning. For example, brands may display highly tailored, pertinent content and offer to clients by utilizing AI and real-time decisioning to discover and comprehend a customer's purpose from the data they produce in real-time. By providing deeper insights into what has already happened and what can be done to facilitate a sale through suggestions for related products and accessories, AI and predictive analytics are able to go further than historical data alone. This increases the relevance of the customer experience, increases the likelihood that a sale will be made, and increases the emotional connection that the customer has with a brand.

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Low-code and No-code: A Business' New Best Friend

Article | July 5, 2022

Businesses are starting to integrate artificial intelligence (AI) into their workflow in greater numbers as a result of the growth of digital transformation and developments in machine learning (ML). As a result, platforms that need no coding, as well as their low-code counterparts, are becoming more popular. This development is a step toward computer science's long-term objective of automating manual coding. Low-code/no-code AI platforms will be beneficial to businesses in more data-driven industries like marketing, sales, and finance. AI can assist in a variety of ways, including automating invoicing, evaluating reports, making intelligent suggestions, and anticipating churn rates. How Does an Organization Look at Low-code/No-code as the Future? Developers and other tech-related positions are in high demand, particularly in the fields of AI and data science. Organizations have the chance to close the gap with the aid of citizen data scientists who don't require an AI professional to design unique AI solutions for many scenarios, thanks to low-code and no-code AI technologies. The demand for technological solutions and AI technologies is rising significantly as the technological landscape rapidly changes. AI systems, for example, require complex software that uses a lot of code, a variety of frameworks, and the Internet of Things (IoT). One person's capacity to comprehend every technical detail is strained by the array of complicated technology. Software delivery must be timely, effective, and secure while maintaining high standards. Conclusion Low-code AI solutions offer the speed, ease of use, and adaptability of ready-made software solutions while also drastically reducing the time to market for AI solutions and the cost of recruiting software and computer vision engineers. Organizations are free to construct the architecture, functionality, or pipeline that best suits their project, the sky being the limit. However, creating such unique models may be both costly and time-consuming. Therefore, employing low-code/no-code platforms would apply to particular pipeline actions that would streamline and accelerate the processes.

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Spotlight

INTRASOFT International

"INTRASOFT International is a leading European IT Solutions and Services Group with strong international presence, offering innovative and added-value solutions of the highest quality to a wide range of international and national public and private organisations. The company employs more than 1,600 highly-skilled professionals, representing over 20 different nationalities and mastering more than 18 languages. With headquarters in Luxembourg, INTRASOFT International operates through its operational branches, subsidiaries and offices in 16 countries: Australia, Belgium, Bulgaria, Denmark, Cyprus, Greece, Jordan, Kenya, Moldova, Portugal, Romania, Sweden, UK, UAE and USA. "

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Seismic | September 26, 2022

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tekvizion | September 21, 2022

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Seismic | September 26, 2022

Seismic, the global leader in enablement, today announced a new partnership with Microsoft for its seller experience application, Viva Sales. Together, Microsoft and Seismic will transform the future of sales and streamline daily workflows for the modern salesperson. Today’s salespeople use numerous apps and tools in their daily work but are challenged with bringing together the bigger picture across meetings, email, chat, and CRM. Breaking down silos of data, Viva Sales empowers sellers in their flow of work within Microsoft 365 and Teams, reducing busy work and maximizing sellers’ time for the most valuable area of their work – engaging with customers and closing deals. ​​ ​​Embedded within the Viva Sales workflow, Seismic will provide content production, collaboration, task automation, and engagement intelligence for Viva Sales users across the meeting experience to help drive deals and relationships forward. The joint vision of Microsoft Viva Sales and Seismic is to streamline the buyer engagement experience for relationship-based sales teams and increase productivity through preparation, automation, and intelligence. ​​“Microsoft has been one of our longstanding partners and we’ve always had close alignment across our product and go-to-market teams, so we’re thrilled to help launch Viva Sales. “Our leadership in sales enablement, content automation, enablement intelligence, and buyer engagement will perfectly complement the mission of Viva Sales to improve seller productivity and drive revenue. We can’t wait to get started.” ​​ Hayden Stafford, President and Chief Revenue Officer at Seismic Microsoft’s partnership with Seismic for Viva Sales will add AI-powered capabilities for virtual meetings, the key vehicle for modern sales teams to interact with prospects and customers. As the first step in this journey, the Seismic Enablement Cloud™ will provide recommended content and training for follow-up as part of the Viva Sales AI-powered post-meeting call summaries.​​ Looking ahead, sales organizations can expect content and training recommendations, pre-built digital sales rooms, and meeting analysis powered by Seismic. ​​“We’re united with Seismic in our commitment to empower sellers through relevant content and an improved seller experience. Our plan to integrate Seismic with Viva Sales will help sellers have more personalized customer engagements whether they are in the office or on the road, with a helpful assist from the AI-driven insights and content,” said Lori Lamkin, CVP, Dynamics 365 Customer Experience Applications. About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloud™ is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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tekvizion | September 21, 2022

tekVizion is working with Amazon Web Services (AWS) to make it easy for enterprises to add conversational artificial intelligence (AI), such as bots and interactive voice response systems (IVRs), to their existing contact center platforms. With the solution, IT administrators can quickly improve caller experience and reduce agent handle times without the cost and disruption of upgrading their entire contact center. The tekVizion 360 solution leverages two primary AWS services: Amazon Lex and the Amazon Chime SDK. Amazon Lex is an AWS service with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. The Amazon Chime SDK lets builders easily add real-time voice, video, and messaging into their applications. The Amazon Chime SDK is pre-integrated with Amazon Lex and common enterprise voice infrastructure, so you can easily add conversational experiences to contact centers that support the Session Initiation Protocol (SIP) for voice communication. “Working together with the AWS team, tekVizion built a solution to reduce the burden on call center agents and administrators with conversational AI. Amazon Lex will assist customers with minor requests and improve the entire user experience.” Chakra Devalla, CEO of tekVizion Combining tekVizion’s call center expertise and AWS’s capabilities in automation and AI enables contact centers to focus on critical issues, improved end user experience, faster resolution time, and easing burdens on internal teams. In addition, tekVizion continuously tests the contact center platform and Amazon Lex integration with powerful testing tools combined with their industry-leading interoperability lab for contact center and testing experts. “Today’s customers want instant, personalized, and effective resolutions for their problems,” said Sid Rao, General Manager of Amazon Chime SDK at Amazon Web Services, Inc. “What makes tekVizion’s solution innovative is their ability to use the Amazon Chime SDK to capture the intelligent results from Amazon Lex and integrate these results with third-party on-premises and cloud contact center platforms and agent desktops. By harnessing Amazon Lex’s speech-to-text and natural language understanding features, tekVizion customers can deploy conversational interactive voice response systems that improve call containment, customer engagement, and customer satisfaction scores.” About tekVizion PVS, Inc tekVizion is an independent, global testing lab that provides hundreds of multi-vendor end to end solution validation, certification and integration testing to service providers, vendors, and enterprises. tekVizion’s testing helps accelerate the time to value, improve product quality and future proof investments in business communications.

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