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The 6 Biggest AI Marketing Challenges & Their Solutions

Aditya Chakurkar | July 8, 2021 | 1961 views

AI Marketing challenges
More and more businesses are utilizing modern-day opportunities that Artificial Intelligence (AI) brings to the digital world. Perhaps, it is the most necessary step for the companies to stay competitive in 2021 and beyond.

With the rise of technology, AI-powered marketing platforms are becoming more common and simpler to use. However, this does not mean that they do not have any challenges. A survey conducted by Teradata, a data analytics firm, reports that around 80% of enterprise-level organizations have already embraced some form of AI. Out of them, approximately 32% of businesses use AI algorithms for marketing purposes. However, more than 90% of these companies have already anticipated significant barriers to adopt and integrate AI.

In this article, we shed light on the six biggest challenges in AI marketing. It will help you act and avoid common problems if you encounter such roadblocks when integrating AI into your marketing strategy.

Here are some highlights of this article:
  • Many popular media sources have created hype around AI. Therefore, people, in general, don’t trust it.
  • There isn’t enough skilled workforce to fill AI-related positions in organizations.
  • AI software needs high-quality data. Unfortunately, maintaining such data quality is not that easy.
  • AI software needs significant investment.
  • Many small businesses lack IT infrastructure resources. Cloud services help them overcome this problem.

As you can now understand, most challenges in AI marketing revolve around business alignment, data, or people. While every organization varies and will face the AI adoption process differently, there are a few common challenges in AI marketing you should be aware of. So, without further ado, let’s take a look at the most common AI challenges that digital marketers face.

Lack of Knowledge of AI Systems

When it's about total AI implementation, your company’s management must have a deeper understanding of the role of AI in Digital Marketing, the latest AI trends, data challenges, and all other essential aspects.

However, many marketers lack a proper understanding of the use of AI technologies in marketing. On top of this, unfortunately, AI comes with a variety of fears and myths. While some people think they need an in-house data science team for complete AI adoption, others believe in those sci-fi fantasies showing how smart robots can end humanity. Insufficient knowledge of AI is one of the biggest challenges in AI marketing. It hinders the AI implementation in several ways and ultimately delays the success.

How to get rid of this? First things first — start by acquiring knowledge. It might sound a bit demotivating, but we do not mean you have to be a data scientist for this. You can look at other giants in the industry, carefully analyze how they are deploying AI into their business, and act accordingly. Next, know more about the current AI technologies for marketing — you can either DIY or get help from an expert. Once you have adequate knowledge about it, you know what to expect from AI and what not.

Challenges in Integration

Deployment and integration of new technology requires skills. Integrating Artificial Intelligence into your business is not an easy task. It is a complicated job and requires proper knowledge. You first have to set up interfaces and other elements to address all your business needs. Such steps may require complex coding. Developers must consider feeding the data into the system, labeling, data storage, data infrastructure needs, and much more while setting up the elements.

Then comes the model training and testing part. It is necessary for the following reasons:
  • To check the effectiveness of your AI
  • Develop a feedback loop for constant improvement
  • Data sampling for reducing the stored data and run models even faster

The biggest challenge here is — how to confirm if it's working correctly? And, is it worth the money you are investing?

Arguably, the only and the most effective way to overcome this hurdle is to work closely with your vendor to ensure that everyone is well aware of the process. Plus, there should not be any limitations in the vendor’s expertise. They should be capable of guiding you beyond building the AI models.

When you implement Artificial Intelligence with the right strategy, you indirectly reduce the risk of failure. And, once you successfully implement AI into your system, you will still have to educate your marketers to use it efficiently. In this way, your people can understand how to interpret the results they receive by proper implementation and effective use of the AI model.

Poor Data Quality or Lack of Data

High-quality data is essential for Artificial Intelligence. Any AI system will come up with poor results if you provide it with insufficient or poor-quality data.

As the Big Data world is evolving every day, businesses are gathering vast amounts of data. However, this data is not always up to the mark. It's either insufficient or not good enough to drive a profitable AI marketing strategy. Such data-related challenges in AI marketing prevent companies from capitalizing on Big Data.

For this reason, as a business, you should always make sure the data you get is clean and rich in quality. Otherwise, you will experience unsatisfactory results from the AI, and it will negatively influence the overall success of your AI-powered marketing campaigns.

Budget Constraints for AI Implementation

Many companies lack the necessary budget for implementing AI into the system. Even though AI has the power to provide impressive Returns of Investment (ROI), hefty investments are still one of the biggest challenges in AI marketing, especially for smaller and mid-size companies where the budgets are already stretched.

AI-powered platforms come with high-performance hardware and complex software. And, the deployment and maintenance of such components are costly. Such budgeting challenges in AI marketing can limit the opportunities for businesses to utilize AI technology to the fullest.

Thankfully, this is now becoming a thing of the past as many affordable AI vendors are coming ahead for the rescue. With them, you do not have to invest in developing in-house solutions. Moreover, they allow you to implement AI tech in a relatively cheaper and faster way.

Privacy and Regulations

Artificial intelligence is still new to this world, and it's growing at an incredible pace. Chances are that the rules and regulations surrounding AI will change and tighten up over the coming days.

The data collection and use of data policies already impact businesses that collect and use data from the customers based in the European Union and drive their Artificial Intelligence systems. The EU implemented GDPR in 2018, and it has made the data collection, and data usage rules even stricter for companies. Ultimately, companies now have to be extra careful while collecting and using customer data.

Furthermore, several businesses are restricted from storing the data offsite for regulatory purposes. This means that they can no longer utilize cloud-based AI marketing services.

Constantly Changing Marketing Landscape

AI is a new marketing tool and can bring disruption to traditional marketing operations. For this reason, marketers evaluate how AI can create new jobs and, at the same time, replace older jobs.

One survey suggests that AI marketing tools are more likely to replace the jobs of around 6 out of 10 marketing analysts and marketing specialists over the coming years.

Overcoming The Challenges in AI Marketing

Yes, such challenges in AI marketing can sometimes slow down your campaigns and affect the outcomes of your AI-driven software. But fortunately, there are a variety of alternative solutions.

You need to consider the following steps to rule out the common challenges in AI marketing we discussed earlier.
  • Develop a target oriented marketing strategy
  • Get the money before you roll out AI in marketing
  • Train your marketers
  • Recruit the right talent

Developing business cases, recruiting talented marketers, measuring the ROI, and getting the required investment — probably, none of these steps sound interesting. But, when it is about the reality check of your AI marketing strategies, they are absolute methods that can open the door to actual Artificial Intelligence payoffs.

In the end, every company's responsibility is to make sure that they are using the AI system responsibly so that they can benefit their customers in the best way possible.

Frequently Asked Questions

How does AI affect marketing?

AI helps marketers to spot the latest internet trends and predict them for the future. Such trends are necessary to learn the current marketing facts and eventually help with significant tasks such as budget allocation and setting up the target audience.

Plus, AI effectively reduces the money and time usually spent by companies on digital advertising. Simultaneously, it leads businesses towards smarter and more targeted advertising campaigns. As a result, many companies have implemented AI into their digital marketing strategies as it can increase sales and save money at the same time.

On a bigger scale, AI has an impact on global trends, sustainability, and scalability. Even government issues, major public concerns, and major cities around the globe have seen positive effects of AI. AI can make the world a better place if used in the right way!

How is AI used in digital marketing?

Companies are utilizing some stand-out developments for improving the customer experience with the proper use of AI. For example:
  • Image recognition technology
  • Predictive and targeted content
  • Content creation
  • Chatbots

With these, AI enhances customer support, and provides more relevant and targeted content to the customers.

Why is artificial intelligence critical in marketing?

With the correct use of Artificial intelligence, businesses can collect, analyze and store a large amount of data. As a result, AI is the best way to learn the latest marketing trends and incorporate them into your marketing strategy.

In general, Artificial Intelligence has the power to help your company reach potential customers and provide them with easy access to make purchases.

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Adzera

Adzera provides “Bespoke Data Solutions” that helps businesses gain valuable data insight. We create custom, tailor-made solutions, that solve difficult data related challenges experienced by businesses today––regardless of its size, scope or difficulty. In the process, we deliver enterprise-grade solutions that save our customers thousands of man-hours and millions of dollars. Adzera applies a combination of the world's most advanced, cutting edge, big-data specific technologies and proprietary intellectual property to your data problems.

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Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. It has ad-tech and mar-tech parts like a bidding cluster, mission control, campaign front end, account server, logging cluster, predictor optimization engine, aggregator, reporter, DMP profile builder, DMP segment builder, DMP real-time audience DB cluster, health monitoring system, and real-time anti-fraud. Its feature set includes campaign management, budget management, creatives, supply integrations, device targeting, geographic targeting, audience targeting, dayparting, media planning, the DMP, automatic campaign optimization, manual campaign optimization, tracking, reporting, and analysis, support tools, and the data collection web SDK. It offers a customizable and integratable user-friendly platform. With a strong focus on scalability, it offers dedicated support. Its pricing is based on a per-user basis. 4. Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

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SOFTWARE

How are Low-Code and No-Code Apps Fuelling Digital Transformation?

Article | August 8, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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SOFTWARE

The Impact of VR and AR on the Automotive Industry

Article | July 13, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

Yellow.ai's generative AI-powered Voicebots and Chatbots Now Available on Genesys AppFoundry

Prnewswire | June 06, 2023

Yellow.ai, a global leader in Conversational AI, today announced its Generative AI-powered Voicebots and Chatbots are now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Yellow.ai's listing on AppFoundry allows Genesys customers to deploy a broad range of Conversational AI solutions across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites. The solution enables them to deliver an automated customer and employee experience with the company's generative AI-powered Dynamic Automation Platform (DAP) that leverages a multi-LLM architecture. Moreover, by streamlining support interactions through its Dynamic AI agents across voice and chat, businesses can reduce costs by up to 60% while delivering consistent experiences. Enterprises can leverage Yellow.ai's solution for: Goal-based Conversations: Enterprises can achieve up to 90% self-serve automation in the first 30 days by transforming from content-based automation to goal-based conversations powered by generative AI. This enables them to provide customer solutions and fulfill end goals. Dynamic Workflows: Enterprises can create and expand workflows dynamically with generative AI, adapting to changing customer conversations. This flexibility leads to up to 40% increase in lead generation and up to 50% increase in user engagement, as they are not restricted to fixed workflows. Zero Set up: By enabling a bot ready within minutes of uploading documents, enterprises experience faster time to value. They can connect it with preferred channels, go live, and instantly generate Campaign Workflows based on goals, context, and user segments. This results in up to 50% faster time to market and up to 50% increase in operational efficiency. Raghu Ravinutala, CEO & Co-founder, Yellow.ai, said, "We're excited to help Genesys' customers deliver enhanced end-to-end experiences with our generative AI-powered conversational AI solutions. Providing an exceptional customer and employee experience is crucial for businesses to stay competitive and achieve significant business outcomes. Our AI engine and cost-efficient solutions empower businesses to do so. With Yellow.ai DAP, we provide AI-powered support to human agents and enable marketers to not only communicate with customers but also accomplish goal-oriented outcomes and boost conversion rates." Yellow.ai provides a unified omnichannel solution supporting 35+ text and voice channels in 135+ languages. The company offers pre-built solutions for various industries like BFSI, ecommerce, utilities, healthcare, and automotive, among others. Handling 2 billion interactions per quarter, the company's Dynamic AI agents are capable of a seamless transfer to human agents with complete contextual information and history of the conversation in the case of complex queries. Yellow.ai's Conversational AI solutions are now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. To learn more about the specific features and benefits of Yellow.ai enterprise-grade Conversational AI solutions, visit the AppFoundry listing. About Yellow.ai Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP). DAP's proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

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GENERAL AI, SOFTWARE, FUTURE TECH

Asana Leads Second Wave of Digital Transformation: Announces Human-Centric AI Features for Collaborative Work Management

Businesswire | June 05, 2023

Asana, Inc. (NYSE: ASAN)(LTSE: ASAN), a leading work management platform, announced its latest product capabilities focused on generative artificial intelligence. Launched today, Asana Intelligence makes enterprise AI capabilities core to Asana’s work management platform, powering organizations to accelerate decision-making, improve productivity, and focus on what matters. Leveraging the Asana Work Graph®️, the essential foundation for facilitating human and AI collaboration, leaders will get real-time clarity into team, project, and business health, empowering organizations to make faster, more informed decisions. With Asana Intelligence, teams become more productive and gain the edge needed to accelerate their missions and business outcomes. “Asana was made for this moment. We’ve been laying our AI foundation and product building blocks for years, and the recent developments in AI play right into our core strengths,” said Dustin Moskovitz, Co-Founder and Chief Executive Officer, Asana. “Asana is an AI-first product now and we intend to help customers maximize impact by weaving AI into the fabric of our architecture. We see a future where AI and human ingenuity combine to radically improve the lives of individuals and how teams work together, unleashing the full potential of every business and organization.” Asana Intelligence Powers Human-AI Collaboration With these latest product introductions, Asana Intelligence will support individuals and teams to do their best work and drive focus on what matters. Only Asana combines the power of artificial intelligence with the Asana Work Graph®️, a rich, connected map of an organization's work data, to amplify the impact of teams. Asana Intelligence enables companies to: Accelerate decision-making Goal-based resource management: Monitors and intelligently surfaces resource recommendations to hit goals based on team capacity and changing business priorities. (Now available in beta) Health check: Identifies unseen issues and roadblocks, enabling efficient progress toward company objectives. Improve productivity Self-optimizing workflows: Creates automated plans based on goals; suggests and implements workflow improvements to achieve results faster. (Now available in beta) Writing assistant: Enhances communication clarity and tone. (Now available in beta) Instant summaries: Transcribes and summarizes action items and highlights from meetings, tasks, and comment threads. Maximize impact (Now available in beta) Ask Asana anything: Offers timely answers and insights on projects without additional meetings. (Now available in beta) Work organizer: Auto-generates custom fields, smart rules, and suggestions to add structure to projects. Asana is quickly building in-product AI capabilities with new LLM features, powered by OpenAI, now available to customers in a closed beta. “I'm incredibly excited about our participation in the Asana Intelligence beta and the possibilities it will unlock for our teams at Benevity,” said Rob Woolley, VP of Technology Operations, Benevity. “These capabilities will enable us to work more efficiently than ever, allowing us to better fulfill our mission of powering purpose-driven business.” Asana AI Principles Additionally, Asana has codified a set of artificial Intelligence principles that guide its research and development efforts. As a company we are committed to using AI in service of helping humanity thrive. This includes ensuring AI safety and transparency in practice and in product. Achieving this vision for the application of AI requires meaningful co-creation between Asana, our customers, and our partners. Asana’s Five Guiding Principles for human-centered AI AI should help people achieve their goals: We focus on helping individuals and teams achieve their goals and helping organizations deliver on their mission faster. AI should be used in service of augmenting, supporting, and celebrating people’s contributions like never before. Humans should always set the destination; AI is a tool to help them get there. We design for human + AI teams: AI has joined the team. We see enormous potential for AI to help teams to work together more effectively and efficiently. We will prioritize our efforts towards fostering the right workflows and partnerships between people and AI—catalyzing human-AI teamwork and ultimately empowering people. People are accountable for decisions: With Asana, AI will assist and enhance human decision-making. However, we believe accountability rests with people and will design our product accordingly. We also believe in providing people with choice and control over the role of AI in their work. We are committed to safety—in the short and long run: We believe AI will be transformative for humanity and for our mission, but we will balance speed with responsibility. In the near term, we will prioritize safety and security with AI providers. And we'll take the same approach while developing AI solutions. In the long run, we are motivated to ensure AI remains aligned with human values and objectives in Asana. We promote transparency, in practice and in product: We commit to being open and clear about our partnerships, security, data collection, data protection, and management practices. Transparency is also fundamental to our product ethos. We will build solutions that lead AI and humans alike to unpack their thinking and assumptions in order to strengthen our collective thought processes, foster trust, and build on each other’s ideas. To learn more and see Asana Intelligence in action, join the live demo waitlist. About Asana Asana helps organizations orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has millions of users in over 200 countries and territories. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

unitQ Unveils AI Analysis of User Feedback for OpenAI's New ChatGPT iOS App

Prnewswire | June 02, 2023

unitQ, the leading AI platform empowering organizations to take a user-centric, real-time data-driven approach to craft high quality products, services, and experiences, announced today that its AI-powered user feedback software has analyzed what users like, dislike, and want from OpenAI's new ChatGPT iOS application. unitQ's advanced AI translated, categorized, and summarized ChatGPT App Store reviews, providing a comprehensive and unbiased perspective on areas of success and opportunities for improvement for OpenAI's revolutionary generative AI mobile application. unitQ's analysis revealed that the ChatGPT iOS app, which has been routinely updated following the app's May 18 debut, has been well-received by users for its clean interface and copy/paste functionality. Users also love the app for its speed, simplicity, reliability and lack of ads and fees. However, users have complained about overheating, battery drain, syncing issues, haptic feedback and accessibility issues. Users want plugin and Siri support, as well as math formula rendering features, and improved account creation. OpenAI has clearly been listening to its users, and in just two weeks' time, has included iPad support, upgraded right-to-left language support, altered its haptic feedback, enhanced speech recognition, and added a host of other features and refinements such as the ability to clear chat history while expanding to more countries. "unitQ's goal is to help companies improve the quality of their products, services, and experiences by providing real-time, actionable AI-powered insights into user feedback," said Christian Wiklund, unitQ CEO. unitQ's analysis filtered out thousands of reviews in which users only left stars, but did not provide written comments. Of these written reviews, more than half revealed feature requests. The remainder of reviews concerned bugs and quality issues, many of which OpenAI has been addressing. Here are some key bugs in order of frequency, according to written reviews: Overheating issues Can't sign up Device not compatible Excessive battery drain Difficult to navigate UI Crashing Force closing Subscription upgrade not recognized Fails to launch Can't login with Google Voice mode not working No customer support Unsatisfactory behavior *Following a recent ChatGPT update on iOS last week, the user reviews were erased from the App Store. unitQ had parsed the reviews before they were reset. The power of AI to understand real time user feedback at scale unitQ's AI analysis of ChatGPT's iOS application's user feedback underscores the power of unitQ's platform to surface insights from real time user feedback by automatically categorizing and summarizing user pain points, product gaps, trending issues and bugs to empower organizations to deliver high-quality experiences. In unitQ's Spring 2023 State of Mobile Applications benchmarking report, released today, unitQ has analyzed 22,225,825 pieces of publicly available Google Play Store and Apple App Store user reviews for more than 5,300 top Android and iOS mobile applications. Real time insights from user feedback were translated, categorized and summarized using unitQs proprietary AI and ML algorithms to surface: Top Quality Issues Top feature requests Trending 4-star reviews on brink of a 5-star review Top 50 apps driving quality excellence Top user complaints across all verticals are slow performance, force closing or crashing, and too many advertisements with a combined total of 421,954 pieces of user feedback left for these issues. Top Quality Issues by vertical are nuanced with unique categories appearing such as "Subscription too expensive" for education apps, "Can't transfer funds" for finance apps, and "Excessive storage usage" for gaming apps. Of the 22,225,825 pieces of feedback analyzed, 566,796 surfaced feature requests. A few examples include gamers wanting more individual analytics about their performance for gaming apps, students wanting a more customized user experience for education apps, and listeners wanting the ability to exclude certain artists from music apps. Apps with the highest quality excellence in Spring 2023 include: TikTok, Coursera, Rocket Mortgage, Turo, 23andMe, Ten Percent Happier and more. See the Top 50 Quality Excellence Awards winners: Quality Excellence Awards here. Artificial intelligence to identify gaps, growth opportunities Becoming a user-centric organization requires a deep and personal understanding of the people using today's products. Powered by machine learning and AI, unitQ captures real time user feedback in more than 100 languages from more than four dozen sources — including Amazon, the Apple App Store, Discord, Google Play Store, Reddit, Twitter, TikTok, Facebook, Instagram, YouTube and more. unitQ also integrates with productivity tools such as GitHub Issues, Jira, PagerDuty, Slack and Zendesk to alert users on key customer issues in any language, location or platform. Now, with unitQ, product, engineering, support, and customer experience leaders get access to a single source of truth for real-time user feedback to inform their product roadmap, alert on bugs, proactively resolve support issues, and gauge sentiment to ensure the best possible customer experience. unitQ is providing companies with a new way to stay close to their users with real-times insights into what their users think, feel, and experience. About unitQ As the leading real time customer feedback platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Chime and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty. Want to know what users think about your organization? Get your free unitQ Score or request a demo to learn more about unitQ.

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

Yellow.ai's generative AI-powered Voicebots and Chatbots Now Available on Genesys AppFoundry

Prnewswire | June 06, 2023

Yellow.ai, a global leader in Conversational AI, today announced its Generative AI-powered Voicebots and Chatbots are now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Yellow.ai's listing on AppFoundry allows Genesys customers to deploy a broad range of Conversational AI solutions across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites. The solution enables them to deliver an automated customer and employee experience with the company's generative AI-powered Dynamic Automation Platform (DAP) that leverages a multi-LLM architecture. Moreover, by streamlining support interactions through its Dynamic AI agents across voice and chat, businesses can reduce costs by up to 60% while delivering consistent experiences. Enterprises can leverage Yellow.ai's solution for: Goal-based Conversations: Enterprises can achieve up to 90% self-serve automation in the first 30 days by transforming from content-based automation to goal-based conversations powered by generative AI. This enables them to provide customer solutions and fulfill end goals. Dynamic Workflows: Enterprises can create and expand workflows dynamically with generative AI, adapting to changing customer conversations. This flexibility leads to up to 40% increase in lead generation and up to 50% increase in user engagement, as they are not restricted to fixed workflows. Zero Set up: By enabling a bot ready within minutes of uploading documents, enterprises experience faster time to value. They can connect it with preferred channels, go live, and instantly generate Campaign Workflows based on goals, context, and user segments. This results in up to 50% faster time to market and up to 50% increase in operational efficiency. Raghu Ravinutala, CEO & Co-founder, Yellow.ai, said, "We're excited to help Genesys' customers deliver enhanced end-to-end experiences with our generative AI-powered conversational AI solutions. Providing an exceptional customer and employee experience is crucial for businesses to stay competitive and achieve significant business outcomes. Our AI engine and cost-efficient solutions empower businesses to do so. With Yellow.ai DAP, we provide AI-powered support to human agents and enable marketers to not only communicate with customers but also accomplish goal-oriented outcomes and boost conversion rates." Yellow.ai provides a unified omnichannel solution supporting 35+ text and voice channels in 135+ languages. The company offers pre-built solutions for various industries like BFSI, ecommerce, utilities, healthcare, and automotive, among others. Handling 2 billion interactions per quarter, the company's Dynamic AI agents are capable of a seamless transfer to human agents with complete contextual information and history of the conversation in the case of complex queries. Yellow.ai's Conversational AI solutions are now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. To learn more about the specific features and benefits of Yellow.ai enterprise-grade Conversational AI solutions, visit the AppFoundry listing. About Yellow.ai Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP). DAP's proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

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GENERAL AI, SOFTWARE, FUTURE TECH

Asana Leads Second Wave of Digital Transformation: Announces Human-Centric AI Features for Collaborative Work Management

Businesswire | June 05, 2023

Asana, Inc. (NYSE: ASAN)(LTSE: ASAN), a leading work management platform, announced its latest product capabilities focused on generative artificial intelligence. Launched today, Asana Intelligence makes enterprise AI capabilities core to Asana’s work management platform, powering organizations to accelerate decision-making, improve productivity, and focus on what matters. Leveraging the Asana Work Graph®️, the essential foundation for facilitating human and AI collaboration, leaders will get real-time clarity into team, project, and business health, empowering organizations to make faster, more informed decisions. With Asana Intelligence, teams become more productive and gain the edge needed to accelerate their missions and business outcomes. “Asana was made for this moment. We’ve been laying our AI foundation and product building blocks for years, and the recent developments in AI play right into our core strengths,” said Dustin Moskovitz, Co-Founder and Chief Executive Officer, Asana. “Asana is an AI-first product now and we intend to help customers maximize impact by weaving AI into the fabric of our architecture. We see a future where AI and human ingenuity combine to radically improve the lives of individuals and how teams work together, unleashing the full potential of every business and organization.” Asana Intelligence Powers Human-AI Collaboration With these latest product introductions, Asana Intelligence will support individuals and teams to do their best work and drive focus on what matters. Only Asana combines the power of artificial intelligence with the Asana Work Graph®️, a rich, connected map of an organization's work data, to amplify the impact of teams. Asana Intelligence enables companies to: Accelerate decision-making Goal-based resource management: Monitors and intelligently surfaces resource recommendations to hit goals based on team capacity and changing business priorities. (Now available in beta) Health check: Identifies unseen issues and roadblocks, enabling efficient progress toward company objectives. Improve productivity Self-optimizing workflows: Creates automated plans based on goals; suggests and implements workflow improvements to achieve results faster. (Now available in beta) Writing assistant: Enhances communication clarity and tone. (Now available in beta) Instant summaries: Transcribes and summarizes action items and highlights from meetings, tasks, and comment threads. Maximize impact (Now available in beta) Ask Asana anything: Offers timely answers and insights on projects without additional meetings. (Now available in beta) Work organizer: Auto-generates custom fields, smart rules, and suggestions to add structure to projects. Asana is quickly building in-product AI capabilities with new LLM features, powered by OpenAI, now available to customers in a closed beta. “I'm incredibly excited about our participation in the Asana Intelligence beta and the possibilities it will unlock for our teams at Benevity,” said Rob Woolley, VP of Technology Operations, Benevity. “These capabilities will enable us to work more efficiently than ever, allowing us to better fulfill our mission of powering purpose-driven business.” Asana AI Principles Additionally, Asana has codified a set of artificial Intelligence principles that guide its research and development efforts. As a company we are committed to using AI in service of helping humanity thrive. This includes ensuring AI safety and transparency in practice and in product. Achieving this vision for the application of AI requires meaningful co-creation between Asana, our customers, and our partners. Asana’s Five Guiding Principles for human-centered AI AI should help people achieve their goals: We focus on helping individuals and teams achieve their goals and helping organizations deliver on their mission faster. AI should be used in service of augmenting, supporting, and celebrating people’s contributions like never before. Humans should always set the destination; AI is a tool to help them get there. We design for human + AI teams: AI has joined the team. We see enormous potential for AI to help teams to work together more effectively and efficiently. We will prioritize our efforts towards fostering the right workflows and partnerships between people and AI—catalyzing human-AI teamwork and ultimately empowering people. People are accountable for decisions: With Asana, AI will assist and enhance human decision-making. However, we believe accountability rests with people and will design our product accordingly. We also believe in providing people with choice and control over the role of AI in their work. We are committed to safety—in the short and long run: We believe AI will be transformative for humanity and for our mission, but we will balance speed with responsibility. In the near term, we will prioritize safety and security with AI providers. And we'll take the same approach while developing AI solutions. In the long run, we are motivated to ensure AI remains aligned with human values and objectives in Asana. We promote transparency, in practice and in product: We commit to being open and clear about our partnerships, security, data collection, data protection, and management practices. Transparency is also fundamental to our product ethos. We will build solutions that lead AI and humans alike to unpack their thinking and assumptions in order to strengthen our collective thought processes, foster trust, and build on each other’s ideas. To learn more and see Asana Intelligence in action, join the live demo waitlist. About Asana Asana helps organizations orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has millions of users in over 200 countries and territories. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

unitQ Unveils AI Analysis of User Feedback for OpenAI's New ChatGPT iOS App

Prnewswire | June 02, 2023

unitQ, the leading AI platform empowering organizations to take a user-centric, real-time data-driven approach to craft high quality products, services, and experiences, announced today that its AI-powered user feedback software has analyzed what users like, dislike, and want from OpenAI's new ChatGPT iOS application. unitQ's advanced AI translated, categorized, and summarized ChatGPT App Store reviews, providing a comprehensive and unbiased perspective on areas of success and opportunities for improvement for OpenAI's revolutionary generative AI mobile application. unitQ's analysis revealed that the ChatGPT iOS app, which has been routinely updated following the app's May 18 debut, has been well-received by users for its clean interface and copy/paste functionality. Users also love the app for its speed, simplicity, reliability and lack of ads and fees. However, users have complained about overheating, battery drain, syncing issues, haptic feedback and accessibility issues. Users want plugin and Siri support, as well as math formula rendering features, and improved account creation. OpenAI has clearly been listening to its users, and in just two weeks' time, has included iPad support, upgraded right-to-left language support, altered its haptic feedback, enhanced speech recognition, and added a host of other features and refinements such as the ability to clear chat history while expanding to more countries. "unitQ's goal is to help companies improve the quality of their products, services, and experiences by providing real-time, actionable AI-powered insights into user feedback," said Christian Wiklund, unitQ CEO. unitQ's analysis filtered out thousands of reviews in which users only left stars, but did not provide written comments. Of these written reviews, more than half revealed feature requests. The remainder of reviews concerned bugs and quality issues, many of which OpenAI has been addressing. Here are some key bugs in order of frequency, according to written reviews: Overheating issues Can't sign up Device not compatible Excessive battery drain Difficult to navigate UI Crashing Force closing Subscription upgrade not recognized Fails to launch Can't login with Google Voice mode not working No customer support Unsatisfactory behavior *Following a recent ChatGPT update on iOS last week, the user reviews were erased from the App Store. unitQ had parsed the reviews before they were reset. The power of AI to understand real time user feedback at scale unitQ's AI analysis of ChatGPT's iOS application's user feedback underscores the power of unitQ's platform to surface insights from real time user feedback by automatically categorizing and summarizing user pain points, product gaps, trending issues and bugs to empower organizations to deliver high-quality experiences. In unitQ's Spring 2023 State of Mobile Applications benchmarking report, released today, unitQ has analyzed 22,225,825 pieces of publicly available Google Play Store and Apple App Store user reviews for more than 5,300 top Android and iOS mobile applications. Real time insights from user feedback were translated, categorized and summarized using unitQs proprietary AI and ML algorithms to surface: Top Quality Issues Top feature requests Trending 4-star reviews on brink of a 5-star review Top 50 apps driving quality excellence Top user complaints across all verticals are slow performance, force closing or crashing, and too many advertisements with a combined total of 421,954 pieces of user feedback left for these issues. Top Quality Issues by vertical are nuanced with unique categories appearing such as "Subscription too expensive" for education apps, "Can't transfer funds" for finance apps, and "Excessive storage usage" for gaming apps. Of the 22,225,825 pieces of feedback analyzed, 566,796 surfaced feature requests. A few examples include gamers wanting more individual analytics about their performance for gaming apps, students wanting a more customized user experience for education apps, and listeners wanting the ability to exclude certain artists from music apps. Apps with the highest quality excellence in Spring 2023 include: TikTok, Coursera, Rocket Mortgage, Turo, 23andMe, Ten Percent Happier and more. See the Top 50 Quality Excellence Awards winners: Quality Excellence Awards here. Artificial intelligence to identify gaps, growth opportunities Becoming a user-centric organization requires a deep and personal understanding of the people using today's products. Powered by machine learning and AI, unitQ captures real time user feedback in more than 100 languages from more than four dozen sources — including Amazon, the Apple App Store, Discord, Google Play Store, Reddit, Twitter, TikTok, Facebook, Instagram, YouTube and more. unitQ also integrates with productivity tools such as GitHub Issues, Jira, PagerDuty, Slack and Zendesk to alert users on key customer issues in any language, location or platform. Now, with unitQ, product, engineering, support, and customer experience leaders get access to a single source of truth for real-time user feedback to inform their product roadmap, alert on bugs, proactively resolve support issues, and gauge sentiment to ensure the best possible customer experience. unitQ is providing companies with a new way to stay close to their users with real-times insights into what their users think, feel, and experience. About unitQ As the leading real time customer feedback platform, unitQ empowers companies with AI-powered, actionable insights from user feedback to help them craft high-quality products, services and experiences. unitQ centralizes feedback from all sources and automatically groups it into thousands of granular categories to help organizations discover what matters most to users — all in real time. Category-leading companies like Spotify, Bumble, Pinterest, Chime and HelloFresh rely on unitQ for actionable insights to drive growth, reduce churn and build brand loyalty. Want to know what users think about your organization? Get your free unitQ Score or request a demo to learn more about unitQ.

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