Article | June 22, 2021
The world of AI-powered businesses is evolving like never before. It’s fast-moving, extremely competitive, and even ruthless at times.
Currently, hundreds of artificial intelligence platforms are being introduced every day and they are reshaping the way businesses conduct different campaigns like social media campaigns, search marketing campaigns, digital marketing campaigns, etc.
With intense competition in this field, only a few manage to reach the top. Some keep on struggling to impress their audience for years while others fail to find the right traction and eventually crumble shortly.
Being a company owner, marketer, or founder, it is essential to keep one thing in mind — people want to buy great products. And, only the most creative, smartest, and strongest all will last. Whether it is a service or product, it must add more value to the day-to-day lives of your customers.
That said, effective marketing for AI-powered platforms in this internet era may seem like finding a needle in a haystack for some. However, it can get an edge and rule this cynical market if you follow the below-mentioned actionable tips. We have discussed with some of the best brand communicators and marketers in the business who have used amazing tactics to survive in this already saturated industry.
Focus More On ROI, Less On Technology
Being an AI-based company or a platform, it's obvious that many tend to get wrapped up in a bunch of technical terms. But the customers don’t care much about it.
Instead of knowing your artificial intelligence tool in and out, they want to know how it can boost their returns on investment.
Yes, it’s good to let them know the technology you have used. But in the end, it’s the service you are selling and any customer would want to make sure if your product can satisfy the following needs:
● Enhance customer relationships
● Minimize business costs
● Simplify the processes
● Reduce the losses
● Get more sales
Your marketing strategy for AI-powered platforms must focus on the major pain points of the customers. After all, knowing if your product is worth the money is the basic thing all businesses and individuals need.
Go Visual To Effectively Market Your Service
Nothing can catch someone’s attention better than the visuals. Humans are visual learners and nothing can beat great visuals when communicating a service or product.
Let your customers take a peek at what’s under the hood of your service. You indeed can get help from gifs, videos, photos, and screenshots to clear some fog. But understanding how the software works is rarely achieved through them. Giving them an idea of how it really works is the key here.
Demonstrating the functionality and interactivity of your platform helps clients understand its operations and ultimately, its potential benefits. Make sure your demo is clear, friendly, and able to help your customers visualize your AI-powered platform in action.
This high-performing marketing strategy has the power to normalize your solution, no matter how complicated it is in reality.
Have A BS-Free Approach
Even though this is a pretty obvious thing to know, it’s worth mentioning here because it is, unfortunately, extremely widespread. You should market your product as an AI-powered one only if it truly revolves around AI.
The concept of artificial intelligence is the new boom in the market and many businesses are tempted to introduce their platform as AI-powered even when it isn’t.
This may look cool in the beginning but avoid doing this as it can cause serious consequences for both investors and customers down the road. Therefore, the marketing for AI-powered platforms should be very tech-specific and long away from even the slightest hint of misleading.
Educate Your Customers On Alternate Options
In general, Artificial Intelligence is an umbrella term that comprises several technical approaches. But sadly, only a few of them are mostly touted in the market. “Deep Learning” and “Machine Learning” are to name a few.
How many are there who say they use Robotic Process Automation, AI Optimized Hardware, Decision Management, or Evolutionary Strategies?
The numbers are surprisingly poor. Your marketing for AI-powered platforms should include demonstrations that educate customers on your unique approaches that can benefit their business in terms of finances, eCommerce, digital marketing, etc.
For instance, if your platform is armed with Evolutionary Strategies (ES), let your customers know about it. ES uses a set of candidate solutions for problem-solving. It evaluates the answer depending on a ‘fitness’ function. The survival of the solutions is decided on their performance ratings which improve them generation by generation. The stand out feature of ES is that it does not require tons of clearly labelled data.
Such kind of optimized marketing creates wonders. It cares more about the outcomes customers will get and less about the tech.
Develop A Remarkable Demo
To earn the trust, attention, and eventually the budget of your customer, you need to make the best first impression of your AI-powered platform.
Your product should speak for itself and you can get help from a crisp, condensed and engaging demo for this task. Build a great demonstration of your product to explain how it operates. This will make customers realize how it can be beneficial for their specific needs.
A highly practical and visual demo gives extra information about the product so your customers can understand a broader picture of it. It helps them to draw conclusions about certain facts, functionalities, and potential benefits.
Include Case Studies In Your Demo
Case studies play a vital role when it is about marketing for AI-powered platforms. The fact is, most of your customers are not tech-savvy. And, all those jargon, technical words related to your product are kind of an enigma to them.
Of course, you can use visuals, bulleted points, and other forms to demonstrate the unique features of your product. However, it’s not enough for them until they see how your product helped other customers.
You can count on some of your compelling customer stories to showcase the power of your tool. It not only demonstrates how your platform works in the real world but also helps clients know the tangible value creation.
Arrange Free Consulting Sessions And Webinars For Customers
Marketing for AI-powered platforms should be all about expressing your unique approach and best ideas to the right audience in such a way that they find it valuable, interesting, and game-changing.
Talking directly can make this job a lot easier. Yes, we mean literally talking to your prospective clients. But how can you do that?
It’s simple — through consulting sessions and webinars. Both of these options are highly beneficial as they can
● Answer all the questions customers have
● Create excitement among customers
● Build communities
Such a consultative approach is an integral part of any high-performing marketing strategy because it allows you to serve and not just sell. And on top of everything, it creates a ‘tone of helpfulness’ that promotes trust.
No matter if you have the most unique and powerful ideal in the world, that’s not enough for the success of your company. The right marketing is what you need to make your idea reach the mass. As the artificial intelligence industry is constantly growing and the cutthroat competition is making it harder to reach the top, what roadmap you follow in marketing for AI-powered platforms is the ticket to your success.
What is AI-powered marketing?
AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts.
When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way.
What are the top benefits of AI-powered platforms?
The following are the benefits that can make your job of marketing for AI-powered platforms easy:
● Improved personalised experience
● Automated customer interactions
● Improved outcome predictions
● Enhanced recruitment process
● Improves information security
● Operational automation
● Real-time assistance
● Data mining
What is an AI-powered platform?
Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same.
Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving.
With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour.
"name": "What is AI-powered marketing?",
"text": "AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts.
When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way."
"name": "What are the top benefits of AI-powered platforms?",
"text": "The following are the benefits that can make your job of marketing for AI-powered platforms easy:
Improved personalised experience
Automated customer interactions
Improved outcome predictions
Enhanced recruitment process
Improves information security
"name": "What is an AI-powered platform?",
"text": "Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same.
Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving.
With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour."
Article | August 12, 2020
If you think the conventional way of designing and testing an Internet of Things (IoT) device is still relevant today, you might be wrong. Tens of billions of IoT devices surround us today. Billions more will connect to the internet in the next few years. On top of that, IoT deployment is diversifying from consumer-based to mission-critical applications in the areas of public safety, emergency response, industrial automation, autonomous vehicles, and healthcare IoT. While IoT devices offer great convenience, having large numbers of them in a small space increases complexity in device design, test, performance, and security.
Article | June 28, 2021
If you're my age, you will remember the critical premise of the 1992 classic "Sneakers" premise, starring Robert Redford and Ben Kingsley - a top-secret black box that can break the encryption of any computer system. Quantum computing is that "black box." In the next 2-7 years, quantum computers could change the face of cybersecurity. Once they can factor products of large prime numbers (the basis of current cryptography) (expected between 2024 and 2030) – existing cyber-defense mechanisms will be rendered obsolete. We need to plan for encryption in the quantum future.
What is Quantum Computing?
Classical computers use binary arithmetic - all numbers are a sequence of bits - either a 1 or a 0. However, a quantum bit (qubit) exists not as a 0 or 1 but as a superposition of the two (think Schrödinger's cat). Every additional qubit doubles the processing power of a quantum computer, allowing it to execute multiple computational paths simultaneously. Similarly, as per Grover’s algorithm, it is a known fact that quantum computing divides the key space of symmetric cryptography algorithms by two, meaning that their key sizes have to be doubled to keep the safety margin of today.
In October 2019, Google demonstrated quantum supremacy with Sycamore. It performed a series of operations in 200 seconds that Google claimed would take a supercomputer about 10,000 years to complete. In December 2020, physicists from the University of Science and Technology of China in Shanghai performed a Gaussian boson sampling technique with their photon-based quantum computer, named Jiuzhang. They declared that Sunway TaihuLight (the fourth fastest supercomputer in the world) would require 2.5 billion years (approx. half the age of the Earth) to finish the computations done by their quantum computer in a mere 200 seconds.
Cryptography: The gatekeepers of security
As the wise Spider-Man said – "With great power comes great responsibility. And great risk.” Much of the world's encrypted data is protected using mathematical equations with millions of reasonable solutions. These encryption models are too complicated for even supercomputers to solve within an acceptable period, which quantum systems can quickly solve.
Modern cryptography relies on symmetric and asymmetric standards. The significant difference is that symmetric cryptography is based on substitution and permutation (there is no underlying mathematical assumption) and uses a single key for encryption and decryption. In contrast, asymmetric key / public key cryptography uses two different keys for encryption and decryption.
Since the mid-90s, researchers have theorized that quantum computers can break current public-key cryptographic (PKC) systems. Their ability to concurrently test multiple hypotheses (using Shor's factorization OR Grover's exhaustive search) at unprecedented speeds will make both asymmetric and symmetric cryptosystems redundant.
5G is one of the most eagerly awaited technologies in the digital world, and with good reason. In the years ahead, 5G coupled with IoT, could revolutionize the integration of digital and physical worlds. What sets it apart from its predecessor?
5G speed - it is nearly 20x faster than 4G. An average-length movie takes 6 minutes to download on 4G and less than 20 seconds on 5G.
5G supports 10x more devices per sq. km. It will seamlessly handle many more devices within the same area – a boost for IoT infrastructure.
5G latency is 25x less than 4G. According to McKinsey, 5G will speed up the mainstream adoption of IoT across multiple industries: Transport, Manufacturing, Healthcare, to name a few.
5G and Quantum – the Perfect Storm
While quantum systems provide the compute, 5G provides the channel to connect more than just mobile networks (self-driving cars, personal medical tech), thus expanding the 'threat surface.' In a 5G world, secured communications are a critical component of connectivity, and post-quantum cryptography will play a key role.
Researchers globally are devising ways to embed quantum-safe cryptography into 5G networks without compromising QoS. I even came across a patent for a quantum-resistant 5G SIM card by a Swiss company that set an industry best practice in ITU-T X.1811 for quantum-safe 5G.
Cryptocurrency Wallets: A prime candidate for Quantum hacking
Imagine you forget the password of your Bitcoin wallet, which in theory had millions of dollars in the balance. With a quantum computer, you could unlock your wallet and save yourself many worries, which worries all cryptographers. If malicious players had a quantum computer, the first thing they would try and break is the Elliptic Curve digital signature algorithm, reverse-engineer your private key, forge your digital signature, and subsequently empty your wallet. Thankfully, we are still years away from that scenario, yet that is a telling tale for designing national digital currencies that are supposed to withstand the test of time. Likewise, this vital subject – including applications with legal consequences such as smart contracts enabled by blockchain technologies, which share the same technical basis and, therefore, vulnerabilities to quantum IT -, would need a dedicated article, hopefully soon as time enables it!
The real question is: when will quantum computers become a threat to public-key cryptography? As of December 2020, IBM claims to have a 65 qubit quantum computer and already delivering a 53-qubit model to a client (it would take around 1500 qubits to hack Bitcoin private keys). Quantum computers could achieve the required processing power range from as soon as 2024 to as far as 2040 per estimate.
How do we solve it?
Public Key Cryptography enables over 4.5 billion users to securely access over 200 million websites and engage in over $3 trillion of e-commerce transactions. Further, an estimated 20% of all IT applications rely on PKC and an even higher percentage on symmetric cryptography. According to Prof. Davor Pavuna of the École Polytechnique Fédérale de Lausanne, "several quantum prototypes might already become functional in 2023 (specifically in China)," and that potentially poses a severe protection challenge much earlier!"
Many companies are developing "post-quantum cryptography" (PQC) or "quantum-safe cryptography" (QSC) – algorithms whose security is not degraded by any known quantum computing algorithms. Typical ones are McEliece cryptosystem, Lattice-based cryptosystems, Code-based Cryptography, and Hash-based cryptography. While these developments promise 'quantum resistance,' they only reflect our current knowledge of quantum computing capabilities and have a relatively low benchmark set for their security. These methods aim to create mathematical problems that are too difficult for even a quantum computer to solve, with the US National Institute of Standards and Technology (NIST) planning to recommend a PQC standard by 2022-23 and already having done so specifically for hash-based signatures. Similarly, German BSI issued official guidance for using post-quantum key exchange mechanisms, somewhat differing from NIST, and the IETF standardized two hash-based signature schemes, LMS and XMSS, independently, also with differences. Last but not least, the ITU-T issued without much publicity an amended recommendation on IPTV security X.1197 Amd1 that provides comprehensive guidance on state-of-the-art standard PQC options available as of late 2019, for use in multimedia transmission, with a corrigendum issued in early 2020.
Applying the Solution
Post Quantum cryptography is a developing field. Although these algorithms are quantum-resistant in theory, there is an unpredictability about their efficacy. Secondly, these algorithms are heavy on memory and compute requirements, making it challenging to apply them universally. On the other hand, symmetric cryptography is more efficient and shows more resilience to quantum IT, yet needs an upgrade to accommodate larger key sizes. One such system I came across was a patent of the aforementioned Swiss company is eAES®, which enhances AES’s quantum resistance. It makes safely increasing the key size a reality (as per NIST’s IR 8105 guidance), a claim confirmed in a report by their competitor Kudelski Security on the former’s implementation for Intel® processors.
The transition to PQC standards requires a staged approach. To successfully navigate the impending cryptographic change, companies and governments must embrace crypto-agility - the ability to rapidly adapt and switch between multiple cryptographic standards at varying levels. We must support algorithms from different standardization bodies such as NIST, ETSI, the ITU-T, ISO/IEC, and the IEEE in a connected world with fractured standards.
Building a global quantum security alliance
We are just laying the foundations of this new security ecosystem; however, more work is needed to drive broader adoption. While the academic, innovation labs, and specialist technical communities are making some progress, cha
Article | July 29, 2020
One thing that most researchers look for when investigating security breaches is whether or not there’s a common element. In the case of security breaches, the kill-chain for almost every cloud security breach we looked at involved the exploitation of misconfigured or mismanaged cloud infrastructure settings. The reason for this is simple; there are just too many settings to track. But even if you could track them all, the time required to manually fix them would still leave you exposed.