MTN Benin taps Ericsson AI in managed services extension

| March 25, 2020

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The companies already partner on charging system operations managed services. The new deal, which is already being implemented, includes network operations center services and field services in radio, core and transmission technology. AI-driven intelligent and data driven operations are part of the deal. AI-related efficiency benefits, automation and data analytics will enable MTN Benin and Ericsson to run predictive operations to enable a shift from reactive to proactive IT and network management – boosting customers' experiences, as well as network quality and performance.

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Vertafore is the leader in creating modern insurance technology. Every day thousands of insurance agencies, carriers and states use a breadth of Vertafore solutions to grow their businesses, process claims for their customers and much more.

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AI in Marketing: Impact and Methods

Article | August 25, 2021

If you ask how Jeff Bezos is one of the most successful entrepreneurs today, you receive a good deal of answers. nd one of those answers is that he initiated innovation in marketing. He implemented marketing and strategized it in a way that they have become the new rules for successful marketing. He utilized marketing techniques from word of mouth and advertisements to a technology like AI. If Alexa knows that you ordered 10kg of flour last month and have a family of four, the device will remind you to reorder it before you are out of flour. Thanks to AI, marketing has become simpler with predictive analysis. And, with the merging of IoT, automation, AI, and machine learning, marketing has become more personalized. The traditional ways of marketing are still in practice, but AI is sure to revolutionize the marketing industry, shorten the sales cycle, and broaden the pipeline. With these new trends in marketing automation, let us see how you can implement AI marketing to boost your sales. Understanding AI Marketing Methods Before implementing AI marketing, you need to understand your target audience and the market. Once you have a thorough knowledge of what you offer and what your customers need, your marketing solutions can be designed accordingly. As a seller, you may think of AI as abstract. But the amount of data that you have is the best source of solution for your marketing. Once you have digitalized your business, implementing automation and AI becomes an effortless task. All you have to do is apply the right software, advertise on the proper mediums and keep your business active on the customer feed. Those above may sound complicated, but you do not have to worry about the technical part. You need to provide the correct data, and the machines are at your disposal. Here are a few components of AI marketing platforms that have impacted and will impact marketing for years to come. Once you have an idea of them, you will know how your sales graph will rise with data-driven technologies combined with automation. Components of AI in Marketing Deep Learning Deep learning allows you to understand how a customer thinks, purchases, decides and reacts to a shopping process. Deep learning lets a machine simplify data complexity and make the best use of the available data. Deep learning not only predicts the customer’s behavior but also predicts product marketing. It helps you analyze your product selling options based on seasons, holidays, consumer behaviors, sales, competition, and a lot more. It also advertises your businesses on consumer behavior patterns. Deep learning helps you target the market on a trial basis with minimum investment. This assists you in taking risks and calculating them. Marketing Automation Automation marketing has taken customer experience to another level. You can use any suitable software for e-mail marketing, social media marketing, and ad campaigns. Marketing automation helps to personalize the customer experience. For example, you can target your customers by sending them birthday, anniversary coupons, creative reminder mails, or simple content about your new services or products. These small gestures guarantee 50% more sales at almost 33% lower costs. AI with automation marketing includes lead generation, marketing campaigns, data analytics, data reporting, predictive analysis, etc. Thus, incorporating marketing automation in any size of business promises a host of benefits. Machine Learning Machine learning helps you to design suitable content for the target audience. Implementation of machine learning provides 57% more enhanced customer experience than any other marketing technique. The best example of machine learning is AWS (Amazon Web Services) which is available for everyone to customize the services according to the customer’s demands. The combination of AI and machine learning is 100% successful in optimizing data and content. As a result, it assures 44% customer retention. Thus implement AI marketing tools to have a loyal customer base. To start with, incorporate chatbots into your websites and revolutionize your customer experience. The Game Has Changed. Businesses have already started including marketing automation techniques. As a result, most of them have seen their sales graph soar with the correct practices. Some of the benefits of marketing automation are: Risk management Enhanced customer experience Content optimization Profitable marketing efforts The bottom line is that the future of artificial intelligence in marketing is a promising one. It has already transformed the marketing world, and the results are inevitably positive. Thus, implementing the above AI marketing techniques is essential for the sustainable future of every business. Frequently Asked Questions How can AI be used in marketing? AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers. How is AI reshaping marketing? AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. Thus, the incorporation of AI in marketing brings out the best customer retention. How does AI impacts digital marketing? AI marketing uses predictive analysis and provides a personalized customer experience. As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can AI be used in marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers." } },{ "@type": "Question", "name": "How is AI reshaping marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. Thus, the incorporation of AI in marketing brings out the best customer retention." } },{ "@type": "Question", "name": "How does AI impacts digital marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI marketing uses predictive analysis and provides a personalized customer experience. As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment." } }] }

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HOW AI IS RESHAPING LIFE SCIENCES WITH ITS COGNITIVE CAPABILITIES?

Article | August 25, 2021

Artificial Intelligence (AI) is a powerful force that is already reshaping our lives, environment, and interactions. It may be defined as a program whose aim is to produce human-like cognitive processes and potentially even improving on them. AI has many facets: it may be algorithmic as in game-playing programs or take a control-theoretic approach as in autonomous vehicles. It may also manifest itself as linguistic ability, creativity, spatial reasoning, learning, and many others. We are now recognizing that AI has begun to make huge inroads to Life Sciences, be it making discoveries from huge biological data using machine learning, combining health records and genomic data of various types, discovering new drugs or drug targets, finding new groups of cell types, making diagnosis, or customizing health procedures as in precision medicine.

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How to lead a successful data-literacy program: 6 steps

Article | August 25, 2021

Data insights are a critical element to success and businesses strive to use what they've learned Despite it still being a struggle—90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority, according to a Forrester report, "Data Literacy Matters: The Writing's On The Wall." "Organizations need to invest in data literacy, and by that we don't mean just improving the skills of business analysts or data scientists," said Forrester principal analyst Jennifer Belissent, who wrote the report. "Data literacy programs must start with basic skills and general awareness of what is data today, how it can be used, the value that it brings to the organization, and their role in collecting and protecting it. That's the only way to ensure that everyone in the organization is doing their part," Belissent added.

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Adobe Outlines AI Enhancements For Experience Cloud

Article | August 25, 2021

More than 30 per cent of the 400 patents Adobe filed last year were specifically related to artificial intelligence and machine learning. Adobe introduced its AI capability Sensei four years ago and has since launched hundreds of new AI-powered features and capabilities across its portfolio. Within its marketing, advertising and commerce clouds, the AI services aim to help marketers to optimise campaigns, automate tedious tasks and provide predictive capabilities. Speaking during the virtual edition of Adobe Summit this week, Anil Chakravarthy, the new head of Adobe’s digital experience business, outlined which AI features will be available to Adobe experience cloud customers in 2020. Chakravarthy announced the general availability of two of these services Customer AI and Attribution AI.

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Vertafore is the leader in creating modern insurance technology. Every day thousands of insurance agencies, carriers and states use a breadth of Vertafore solutions to grow their businesses, process claims for their customers and much more.

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