Measuring the ROI of Riverbed SD-WAN

| March 22, 2018

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This paper reviews the benefits of transitioning from a legacy wide-area network (WAN) to a next-generation WAN with Riverbed’s software-defined WAN (SD-WAN) solution. It calculates the potential return on investment (ROI) from deploying Riverbed SteelConnect and explores additional quantitative and qualitative benefits. EMA’s analysis shows that an enterprise can expect more than a 6X ROI over five years, with a payback period of fewer than ten months.

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Contextual Security, LLC

Contextual Security is an enterprise-focused information security partner delivering alignment between IT security, regulatory compliance, business objectives and solutions to complex security challenges. Alongside our comprehensive network security and IT regulatory compliance services, Contextual Security strives to first understand the specific security requirements of each client in order to better assess their risks along with their unique security & compliance needs. Once the necessary discovery and objective information is attained, Contextual Security can then identify the gaps between current vs. desired security postures.

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6 Strategies to Implement Technology for Employee Engagement

Article | August 10, 2021

Gone are those days when employees worked for a salary or to make their ends meet. In the current times, the thought process of employees has changed completely. They need to be a part of the organization, not just a person who does what he is told to do. According to a Gallop Study Poll, only 30% of employees feel connected and engaged to the job. The rest of them said that they were either partially connected or completely disconnected. Employee engagement is crucial for the success and productivity of an organization. When an employee feels connected and involved in the organization, they are more productive and organized. Now the questions that arise are, How to make the employees feel connected to the organization? What can be done so that they work closely for the mission and vision of the company? And the answer to these questions is to implement technology for employee engagement. Employee engagement technology incorporates tools such as social media, AI, team-bonding software, and comfortable devices for an enhanced employee experience. Employee engagement in social media allows the organization to connect with them on a personal level. Thus we have crafted a list of 5 strategies to implement technology for employee engagement and best interaction. Strategies to Implement Technology for Employee Engagement Comfort with Technology Employers should try to make employees as comfortable as they can with the technology that is being used. Be it the devices or the software, provide ample training to the employees. They should feel comfortable while working on the device. And the software training should be personalized. When employees feel connected with the technology and the devices that they are assigned, they will automatically be productive. The software that they are utilizing for their work should ease their workload rather than adding to it. Personalization of training has proved to be a great success with the employees. The understanding of technology is different in each individual, so training them according to their understanding level will reap more benefits. Work Towards a Common Purpose Employees need to work towards the purpose of the organization. And to make them work, they need to feel that they have a purpose towards the organization. Incorporating technology to share every employee's views, personal work, and social experiences will let the organization know the employee better. This means providing a common platform to the employees to come up to work together towards the company’s mission, vision, and values. There is employee engagement software intended to meet this purpose. Employees can come together and post activities, personal experiences, and ideas on this platform. In addition, a common topic for the day, week, or month can be selected. This helps the employees to know that there is time dedicated for them to work towards the common goal of the company’s growth apart from doing their regular duties. Try and Make Everything Interactive Everything from meetings to one-to-one interactions can be interactive. The employee should feel enthusiastic and ready to involve, whenever there is a conference or a presentation. This can be done by incorporating interactive tools such as messages, gifs, reactions, etc. For example, in a presentation, the employees involved should post their reactions immediately on the points they like or dislike. This helps in keeping them involved in the entire process. Also, live streaming the meetings for remote employees is a great idea. There are digital whiteboards, Google jam board, Writey desks, etc., that can make meetings fun. Also, the small gestures of interactions such as a hello or an emoji to welcome the employees can create an incredible employee engagement impact. Provide Regular Rewards, Recognitions, and Training Thanks to technology, the evaluation of employees’ performances is an easy task. There are several performance tools available to rate the performances of the employees. They can rate themselves and create tasks to meet their deadlines. When an employee shows dedication and performs up to the mark, they earn badges in the tool, and the team comes to know accordingly. Awarding the employees with regular awards and recognizing their efforts is a great way to show that they matter. Also, the performance tools allow the organization to know if the employees need the training to brush their current skills or upskill themselves. The technology used for employee engagement in performance management, evaluation, and analytics is a proven success. Make Way for a Seamless Communication Seamless and transparent communication is the best way to make an employee feel engaged. Therefore, communicative tools such as Skype, Zoom, Trello, Dropbox should be seamlessly integrated into the system for the best collaboration of the team. An employee should be able to connect and instantaneously communicate with the team, whether it is working from the office or hybrid working. Also, the team members should be allowed to reach out to the people in the office irrespective of their hierarchy. When an employee can have a transparent conversation, they indeed feel connected to the company. They feel valued and strive to have a conversation wherein they can put forth their ideas for the success of the companies. Thus, it is crucial to incorporate technology to ensure an effortless conversation. Employee Engagement Survey Employee feedback is as important as customer feedback for a company. Implementing regular surveys is a fruitful way to know how individuals are performing on a personal level. In addition, these surveys help a lot in defining the future strategies of the company. A Linkedln survey stated that 94% of employees were ready to stay in the same organization if the company respected their feedback and invested in their career and growth aspects. Thus, tech tools are used to conduct regular surveys and feedback to keep the employee connected with the organization's events. As a result, this can lead to productive, loyal and happy employees. Revolutionizing Employee Engagement Through Technology Incorporating technology for employee engagement has been the central focus of organizations in the pandemic. It has revolutionized the workplace as employees feel more connected and valued irrespective of the location they are working from. There are endless benefits of incorporating technology for employee engagement. Some of them are listed below. Accelerate employee engagement by 70%. Increase employee productivity by 40% Effective employee communications High-yielding performances by employees. Flexibility and consistency in the work process Final Words The gestures like rewards, recognitions, employee engagement surveys, and seamless communication processes can go a long way in employee retention. For example, when an employee feels that he is working with a purpose for the organization, they indeed give their 100 percent. Incorporating technology for employee engagement leads to a successful organization. We should value employee experience just like we value customer experience. When an employee works with a common goal towards the organization, both the employee and the organization gain unprecedented success. And this can happen only when the employee feels valued and connected to the organization they are working for. There is a surge in the importance of employee engagement during the pandemic. And thanks to technology, personal approaches, team building, effortless communication, and seamless teamwork are possible. Frequently Asked Questions What are employee engagement tools? Employee engagement tools are tech tools used to enhance employee experience and convey their value to the organization. An organization can implement these tools to improve communication, increase team collaboration, and conduct regular surveys. How do you engage employees digitally? To engage employees digitally, they should be comfortable with the device and software that they are using. Once the necessary training is provided, digital platforms should be utilized to Provide real-time feedback and appreciation Interact with the teams Provide training programs Conduct surveys and much more. What are employee involvement techniques? There are various techniques to make an employee feel valued and connected to the organization. Some of them are; Appreciation Rewards, recognition, and training Accept and implement positive feedback Empower, encourage and motivate the employees These techniques can be easily implemented through technology for employee engagement. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are employee engagement tools?", "acceptedAnswer": { "@type": "Answer", "text": "Employee engagement tools are tech tools used to enhance employee experience and convey their value to the organization. An organization can implement these tools to improve communication, increase team collaboration, and conduct regular surveys." } },{ "@type": "Question", "name": "How do you engage employees digitally?", "acceptedAnswer": { "@type": "Answer", "text": "To engage employees digitally, they should be comfortable with the device and software that they are using. Once the necessary training is provided, digital platforms should be utilized to Provide real-time feedback and appreciation Interact with the teams Provide training programs Conduct surveys and much more." } },{ "@type": "Question", "name": "What are employee involvement techniques?", "acceptedAnswer": { "@type": "Answer", "text": "There are various techniques to make an employee feel valued and connected to the organization. Some of them are; Appreciation Rewards, recognition, and training Accept and implement positive feedback Empower, encourage and motivate the employees These techniques can be easily implemented through technology for employee engagement." } }] }

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How SEOs can benefit from using AI and automation

Article | August 10, 2021

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments. Moreover, they must be positioned to respond with relevant, personalized content that speaks directly to the stated need—regardless of device or platform. In fact, real-time marketing (65%) and omnichannel delivery and engagement (52%) were identified as the top two near-term marketing priorities in an Econsultancy/Resulticks survey of more than 340 enterprise brands.

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How AI will transform Team Meetings in the Post-COVID world

Article | August 10, 2021

A significant number of workers across the globe have been forced to work from home due to the COVID-19 pandemic. Enterprises saw a temporary dip in workforce productivity; however, with time, employee productivity has surged. A survey with 42 Indian CXOs by Deloitte says that 60% of the companies have reported an increase in individual employee productivity. Many organizations who were earlier not in favor of remote working, have been forced to try it and have realized that with certain policy changes, a remote working model can be beneficial for their organizations.

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How AI and Marketing Automation are Fueling Content Creation

Article | August 10, 2021

The content market industry is growing rapidly. The US spent almost $10 billion on content in 2016. And with the merge of technology and content, this figure has multiplied several times. As a result, humans can concentrate on creativity while machines assist them in beautifying their work. The machines that we are going to talk about are AI-driven content marketing platforms for content creation, curation, and distribution. We will also let you know whether the world of writers is going to be extinguished or not! Content creation needs to be unique. There are numerous articles, blogs, listicles, etc., written on the same topic. So what do you need to do to make your content stand out? You might be thinking of SEO, personalization, target audience, and error-free content. But when all this is carried out manually, it turns out to be a daunting task. What if we tell you that the AI industry has revolutionized the content sector. Machines assist in content creation, curation, personalization, prediction, SEO analysis, keyword search, and everything you can think of. What is AI Content Creation? More than 2.5 quintillion bytes of data are created every day! Imagine the uniqueness your content needs to define to stay ahead in the race. The competition is unbelievable! This is where AI and automation meet content marketing. AI content creation helps to create, polish, personalize, distribute, and market user-centric content. AI uses predictive analysis, natural language process (NLP), natural language generation (NLG), and business intelligence to understand a buyer’s journey. AI helps in creating an efficient content strategy for the writers. It also assists them in using the right keywords and publishing on the right platforms. Moreover, content that is checked by the AI content creation algorithm has the least or no possibilities of errors. Below are the benefits of AI content creation and how it plays a significant role in shaping the future of content writing. Benefits of AI content creation Predictive Intelligence Predictive Intelligence is predicting the customer’s behavior and serving them precisely what they are looking for. It also helps the buyer to navigate to the things exclusive based on their browsing patterns. For example, if a customer is looking for casual shoes and has put the chosen ones in the cart, the AI-powered algorithm will suggest some socks to go with the shoes. The algorithm is designed so that based on the shoe size, color, and brand, it suggests the best pair of socks! And when this role is played in content creation, predictive intelligence suggests words, sentences, synonyms to create excellent content. When you have a process that foretells you the buyer’s journey, it becomes easy to create personalized content and yield the best results. Data-Driven Insights A study has proved that 90% of the customers get converted based on personalized AI content. AI-driven content marketing tools help gather all the customer's activity online and then give them the relevant suggestions. AI content creation tools compare your content with the competitor’s content and your previous works and performances. Based on that, it predicts the content to be framed. Finally, it recommends words and phrases to frame innovative, data-driven content. AI content creation helps in increasing your brand value and reach your target audience effortlessly. Chatbots for Customer Service Chatbots as customer service representatives are immensely successful. Chatbots are like a virtual friend that meets the customer. They not only provide information but also interact with the customers for fun. Chatbots are trained to have a conversation just like humans. They ask about feelings and then have a one-to-one conversation about ways to feel better. For example, when a chatbot is used to book a test drive for a car, it notes the personal details and saves the date for the concerned person and the customer on the calendar. That is pretty much robotic. But in the end, it tells you to have a pleasant drive and not to forget to wear your seatbelt! This is where it connects with the customer. Thus, chatbots can help promote content, navigate customers to the correct pages, and are more likely to fulfill the conversion goal. Examples of AI Content Creation Applications Twinword Twinword is one of the examples of AI-powered keyword research tools. It speeds up the keyword research process and provides the most curated list of LSI, long-tail, short-tail keywords. It understands the customer’s intent and provides you with the target keywords. Articoloo It is one of the Automated AI Content tools used to write articles, blogs, and other relevant content. It has been said to deliver content with the most competitive keywords and a proper understanding of the industry dynamics. In addition, it creates high-quality content which is almost 90% unique. Grammarly The AI-powered tool does more than grammar checks. It checks your article's tone and gives you options to improve or change words, sentences, length, etc., according to the audience. It frames sentences, gives synonyms, and also creates your writing graph. It shows how your writing has evolved with time and keeps on assisting to improve your writing. This is one AI tool that has been widely used by writers and is a proven success. MarketMuse This tool analyses your content and makes it ready for the competitive market. It minutely analyses your content for SEO and content research and gives appropriate suggestions for keywords and content optimization. It also has a keen eye on keyword intensity. Thus, it is the best tool to automate content marketing and keep you ahead of the race! Onespot This tool provides excellent AI Content and User Experiences across multiple platforms. It tracks the buyer’s journey, analyses the user’s behavior on your website, and then automates a personalized experience for the customer. In addition, it generates e-mails and newsletters for the customers for an enriched experience. All the content generation is very personalized and connects readily with the target audience! These are some of the content creation services for optimization, creation, and keyword research. But there is a plethora of AI in content marketing and automated tools for content creation to choose from! Will AI replace human writers? No. AI content creation is still in the infancy phase. It can create newsletters, small articles, or emails but not valuable content like humans. However, there are AI content creation tools that are said to write almost 800 articles in a year. So if you are looking only at content generation, then yes, AI performs a better job than humans. But can machines feel and express the emotions that humans do? No matter how many trillions of words they have fed themselves, expressing emotions with the right words is still a human thing. Likewise, there are stats to prove that humans tend to take action when they feel emotionally connected. And we all know machines are practical beings! So as long as humans are social and emotional, there is no way that AI and automation can replace writers now or in the long run. It can assist humans in writing better quality, personalized and well-researched content, but never replace them. If you still have second doubts, think, did the invention of smartphones with excellent cameras, photo studios, or design studio apps like Adobe photoshop replace photographers? So relax, use AI and automation to minimize your efforts, gather data, and give you a piece of structured and well-researched content. Then use your creativity skills and enhance them by giving the human touch because that is what only a human brain can do! Frequently Asked Questions What is AI in content creation? AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly. How does AI help in content creation? AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords. How do you automate content creation? Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is AI in content creation?", "acceptedAnswer": { "@type": "Answer", "text": "AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly." } },{ "@type": "Question", "name": "How does AI help in content creation?", "acceptedAnswer": { "@type": "Answer", "text": "AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords." } },{ "@type": "Question", "name": "How do you automate content creation?", "acceptedAnswer": { "@type": "Answer", "text": "Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc." } }] }

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Spotlight

Contextual Security, LLC

Contextual Security is an enterprise-focused information security partner delivering alignment between IT security, regulatory compliance, business objectives and solutions to complex security challenges. Alongside our comprehensive network security and IT regulatory compliance services, Contextual Security strives to first understand the specific security requirements of each client in order to better assess their risks along with their unique security & compliance needs. Once the necessary discovery and objective information is attained, Contextual Security can then identify the gaps between current vs. desired security postures.

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