Marketing Technology Trends You Must Adopt in 2021

PURVA MISHRA | June 16, 2021

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With the world changing so drastically around us, every trend seems to be optimizing itself to adapt to the changes. To leverage your business, it is essential to stay up to date with the market trends. From increasing productivity to updating yourself with the latest marketing technology trends, every minute thing counts to keep the business going forward in 2021.

Even if your present business marketing ideas are working sufficiently for you, they may not in the future. And this is because the marketing technology trends change exorbitantly with time. Over 68% of businesses have increased their investments for increased productivity.

Why should your business care about being updated about the latest marketing technology trends?


● To create competitive advantages
● Build ever-lasting relationships with consumers
● Cater to multiple services on demand.
● Deliver profitable business outcomes.

The outcomes of staying up to date with the latest marketing technology trends are exceptional. According to experts, businesses can see their profits rise at 20 to 30 percent if they incorporate the newest marketing trends.

Now that we know the benefits that businesses can reap by staying updated on marketing technologies. Here are some of them that you must adopt in 2021.

Latest Marketing Technology Trends

Artificial Intelligence (AI)

Implementing, analyzing, and utilizing real-time intelligence to create artificial intelligence is a wonder created by scientists. From the assistance of robots in wars to medical fields, AI has come a long way from just solving mathematical algorithms. So imagine how impressive it will be when AI is implemented in marketing.

It has been estimated that the AI in marketing technology trends will reach a whopping $190 billion industry by 2025. When consumers get what they want with minimal effort, the AI  has delivered what it has promised. And this is precisely why you should incorporate AI in your marketing business.

The best example of AI marketing success is the FashionAI store by Alibaba in Hong Kong. By utilizing intelligent garment tags, smart mirrors, and omnichannel integration, the FashionAI store gave the customers a ‘never like before’ experience. 44% of the customers gave positive feedback.

AR, VR, XR

Augmented reality, Virtual Reality, and Extended reality play vital roles in the latest marketing technology trends. Stimulators are known to provide an exhilarating experience to users in the gaming world. So imagine what a memorable experience they will provide to the consumers when implemented in marketing. The pandemic has made people shop maximum with their fingertips, but there is still reluctance when buying the bigger things.

For example, buying furniture or buying a house still needs a physical check. Well, this is where AR, VR, and XR have played significant roles. Ikea has been exemplary in implementing these latest market technology trends. Ikea allows customers to scan the space and place the chosen piece of furniture there. The spacing and dimensions are said to be 98% accurate. Thus, customers can buy the product post total satisfaction.

Implementing such interactive features in the marketing departments assures total customer satisfaction. And a satisfied customer has proven to be a 99% recurring customer.

Voice Search

Voice search is one of the latest marketing technology trends that marketing giants have already implemented. The voice assistants of Google, Apple, Amazon, and Windows account for their 50% marketing success. Not only does this provide a personalized approach, but it also assists in maintaining sustainability.

For example, suppose, a person shops a specific item through Alexa. In that case, the entire process of placing the product in the cart, making payment, and tracking the shipment till it is delivered is notified by Alexa. Even after delivering the item, Alexa is trained to ask about the product after a while. Thus, even if the buyer was not satisfied with the product, he could tell Alexa about it. This enhances the shopping experience. This implies that even if the customer was unsatisfied with a particular product, he would return to shop with Alexa again.

The popularity of Voice Search has defined the term that your sales graph will see decline if you do not introduce this as one of your marketing strategies.

Chatbots

With the increase in the demand and supply chain of products/ services, customers need solutions to their queries in a minimum time window. Technically, a human can't be present all the time and answer error-free. Also, it leads to a generous amount of investment in the staffing department.

All this can be avoided, and customers can invariably be satisfied if you introduce chatbots - one of the most successful marketing technology trends to provide solutions to queries. Chatbots have also proved to enhance the shopping experience. Chatbots can be implemented with the suitable algorithms of AI and ML. The chatbots are designed to generate quick responses to the issues raised, thus saving time and making a satisfied customer.

According to a Salesforce survey, 69% of US customers prefer to get assistance and their questions answered via a chatbot.

Improved Data Analytics

When your business has enormous customer data ranging from personal front to behavioral patterns, you must make the proper use of it for marketing campaigns. Appropriate use of data should be the most implemented marketing technology trend in 2021.

A business has access to personal information, choices, geographical locations, and customer data. This information can be used for email marketing campaigns, virtual assistants, and everything else to provide a personalized experience to the user. Gift vouchers for birthdays and reminders for anniversary gifts are perfect examples of making the correct use of data for marketing.

Netflix is the best example for usage for data analytics in the right direction. The personal recommendations based on the viewing of the user is a hit strategy. 80% of the viewers watch the recommendations given by Netflix.

5G

The emerging-marketing technology trends are going to require speed and reliability. For example, the website pages need to load faster, videos should not buffer but play seamlessly, and chatbots and AI features should work effortlessly for a flawless customer experience. And this all is possible if 5G technology is implemented in the services.

The European countries have major goals in implementing the 5G in all possible domains. They have a plan to cover rails and roads to give people uninterrupted coverage while traveling.

Once the fifth generation of mobile technology is in action, Google plans to remove all the sites that are not mobile-friendly.

Billions of dollars have already been spent to build the 5G infrastructure; thus the implementation can happen in no time. However, the internet experience that 5G is promising is sure to gain momentum in businesses.

To conclude

Businesses need to implement these marketing technology trends to keep the graph of profits and sales soaring high. Even if your current marketing techniques prove profitable, there are high chances that times may turn, and you will have to implement the latest marketing technology trends.

There will be various emerging marketing trends that will keep on making businesses attain and retain their customers. What matters is, you should know which one of them or a combination, fits your business the best.

Frequently Asked Questions

What are the latest technologies in the market?

Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Machine Learning (ML), 5G, and Blockchain are some of the latest technologies available in the market.

How will technology help your business?

Technology will ensure that you are updated with the latest marketing trends. It also helps in making profitable investments with the assurance of maintaining quality. In addition, using the newest technology reduces costs, expands the business, and increases productivity at the same time.

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Broadridge

Broadridge Financial Solutions, Inc. is the leading provider of investor communications and technology-driven solutions for wealth management, asset management and capital markets firms. We help drive operational excellence to manage risk, accelerate growth and deliver real business value.

OTHER ARTICLES

AI in Marketing: Impact and Methods

Article | August 25, 2021

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With these new trends in marketing automation, let us see how you can implement AI marketing to boost your sales. Understanding AI Marketing Methods Before implementing AI marketing, you need to understand your target audience and the market. Once you have a thorough knowledge of what you offer and what your customers need, your marketing solutions can be designed accordingly. As a seller, you may think of AI as abstract. But the amount of data that you have is the best source of solution for your marketing. Once you have digitalized your business, implementing automation and AI becomes an effortless task. All you have to do is apply the right software, advertise on the proper mediums and keep your business active on the customer feed. Those above may sound complicated, but you do not have to worry about the technical part. You need to provide the correct data, and the machines are at your disposal. 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As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can AI be used in marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers." } },{ "@type": "Question", "name": "How is AI reshaping marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. 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The Benefits of Managed Services

Article | July 21, 2021

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From data backup to security, they take care of everything required for IT support. The benefits of managed services can highly be availed by start-ups and small to medium scale businesses. Implementing managed services provides them with the latest infrastructure and updated technology at nominal costs. As said earlier, managed services can be outsourcing to any part of the business, but IT managed services play a significant role these days. Thus, we will focus on the benefits of managed services related to IT. Benefits of Managed Services Managed services simplify your IT management. They have abolished the break-fix method and paved the way for regular and consistent service. We would not wait for something to break and then repair it while wasting resources. Managed services assure that there is no break or downtime in your IT system. Whether you have a start-up or a multinational company, the benefits of managed services make sure that you focus on the things that matter the most. Here are the top 5 benefits of managed services for your business. Low Costs Managed services lower the IT costs incredibly. Lots of dollars are spent hiring and training the IT staff, plus the in-house infrastructure costs a fortune. In addition, the maintenance of the equipment and the retention of the staff can create financial issues in the organization. Thus, availing IT managed services will widen your resource base. You can put your resources to use in the right place and avail the best IT support services at nominal costs. Your IT services are streamlined and managed by a single provider. It helps to increase and decrease the services according to your demand and supply in the market. In addition, the monthly or yearly subscription plans will help keep your budget as planned. 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So instead of wasting resources and trying to hit the target in the dark, it is better to avail specialized services. These services can be used according to your requirements. Thus, the benefits of managed services include expert IT services according to your cost, time, and project requirements. Security & Compliance These reasons to use managed services stand out more prominently than others. For instance, even if your company data is accessed by a third party, then an authenticated service provider will regulate to keep all the information secure. Plus, they update the system on a timely basis to keep it safe from security threats and breaches. A managed service provider ensures that your organization is up to date with the required compliances and audits. This saves you from violating data regulations that you may be unaware of. The trusted service provider conducts regular audits and provides system reports while assuring your system is updated with the current technology. Scalability Along with cost savings, the benefits of managed services include scalability. Scalability saves your resources, time and assures that your employees perform the tasks that they are hired for. When you hire a managed service provider, you can scale the acquired services according to your demands. For example, during holiday seasons, when there is increased demand, you can upscale your services, and at the end of the season, you can revert to the original requirements. Scalable solutions allow you to adapt to rapidly changing market conditions while assuring productivity, system availability, and minimal or no downtime. How to Choose the Right Managed Service Provider? The benefits of managed services are totally worth every penny you spend. But it would help if you were extra careful about choosing the provider. Look systematically at the managed services model of the provider and decide. 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Managed services let you focus on your core business while your other processes are outsourced efficiently and securely. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the value of managed services?", "acceptedAnswer": { "@type": "Answer", "text": "Managed services are economical for an organization in terms of time and cost if you compare recruitment or involvement of in-house staff and infrastructure. They provide maintenance, regular reports, minimal or no downtime, and expert security for your systems." } },{ "@type": "Question", "name": "Do I need IT managed services?", "acceptedAnswer": { "@type": "Answer", "text": "Whether you are a start-up, small to medium-sized business, or a multinational company, you need IT managed services. We all know IT services demand expensive training and infrastructure, and if there is downtime, it costs huge losses to the businesses. As a result, availing these services ensures productivity, maximum ROI, and reliable IT operations with minimum investment." } },{ "@type": "Question", "name": "How do you explain managed services?", "acceptedAnswer": { "@type": "Answer", "text": "Managed services are processes or tasks that are outsourced to a service provider who handles them exclusively. They improve operations, cut expenses and increase the productivity of the organizations. Managed services let you focus on your core business while your other processes are outsourced efficiently and securely." } }] }

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Effects of Artificial Intelligence on Software Development

Article | August 23, 2021

What’s the core of those drone-supported Amazon deliveries, online food orders, the ability to watch your favorite shows on Netflix, and virtually augmented monitoring of your upcoming trip to Disneyland? Software! They constitute a significant part of almost every evolution we see around us. But how are the developers managing to yield so much from computer programming? How are they able to enrich so many lives through their creations all over the world? The answer is simple — Artificial intelligence (AI). Undoubtedly, AI is one of the leading technologies now, and it has the power to transform every bit of any business’ functionality. The software industry is not behind in making the most of AI and delivering intelligent and intelligent software. On the contrary, modern enterprises are convinced to adopt an entirely new software development paradigm to stand out from the competition. Traditionally, machine learning was predominant in the Software Development Lifecycle (SLDC). Even though it could encode numerous tasks in a computer program, it took relatively more time to be finalized. It required developers to put the exact requirements together first and hand them over to engineers. And then, engineers programmed the code accordingly. However, AI came with its advantages. As a result, it is reshaping the modern world of automated testing, Agile test software, and ultimately the entire software development. So if you see bots accompanying computer programs to make software development even easier, faster, and smarter in the future, it will be because of AI. So if you are already thinking of potential changes AI will bring to your software development process and how you can reap all the benefits of AI software development, stay tuned! Area of AI Software Development Artificial intelligence has a significant impact on various aspects of software development, for example, software testing, coding, designs, etc. Let’s now discuss what role AI will play in the current and future of software technologies by reshaping the major software development areas. Software Design Process will Improve Designing software is one of the most complicated and error-prone stages of software development. Therefore, specialized skills and the right experience are crucial for designing and planning software development projects to come up with an absolute solution. Moreover, the software designs are mostly subjected to dynamic changes as clients may suggest changes in different stages of software development. AI-powered systems such as AIDA (Artificial Intelligence Design Assistant) can eliminate such complexities in the design process. Time & Money Saving Software Testing Traditionally, software testing takes a lot of time, especially when there are changes in the source code. Plus, it's costly, too! But in the end, it’s one of the essential software development stages as it ensures product quality. Therefore, there’s no room for error. Thankfully, there’s AI and a variety of software testing tools. Testers can utilize them to develop test cases and carry out regression testing. This kind of automated testing is relatively faster, smarter, and astonishingly time and money-saving. On top of all, it's error-free! Easy Data Gathering and Analysis Data gathering and data analysis are the most fundamental stage of any software development lifecycle and need a significant amount of human intervention. The project team has to come up with all the information necessary for the software development, and clients' input can be dynamic. Automated data gathering through various AI tools such as Google ML Kit can be the best option to ease the process. It can take care of specific data-gathering processes without the need for significant human intervention. Say Bye to Manual Code Generation Generating huge codes requires a lot of labor, time, and money. Therefore, simplifying the code generation process is significant because code writing is crucial for any software development life cycle. While traditional code generation can fall short in identifying the target goals effectively, automated code generation can be a game-changer. This is because AI tools typically generate snippets of reusable codes and write code lines as instructed. As a result, they save a substantial amount of money, labor, and time. Benefits of Artificial Intelligence in Software Development Incorporating artificial intelligence in software development can do wonders. Considering the incredible impact of AI on software development and the possibility of incredible transformations in the future software technologies due to AI, here are some promising benefits of AI software development. Enhanced accuracy in estimates Conceptual decision making Error-free end product Easy bugs and error detection Improved data security Conclusion The software development landscape is rapidly changing, and AI has a lot to do with it. Being an enterprise, you need to understand the benefits of AI and how it is enriching human lives worldwide. It's hard to deny the tremendous pressure on the current software development industry from the demand for applications. However, it’s one of the fastest-growing industries, and AI can simplify it with secure, unique, and scalable solutions. Unquestionably, AI software development is the future, and adopting it is the best decision enterprises can make. Frequently Asked Questions What are the things to consider when adopting AI for software development? It would help if you consider the following factors to reach new heights with AI software development: Cloud is necessary for AI AI solutions are much more than implementing machine learning algorithm AI is near real-time or real-time Big data is required for AI Machine learning-powered AI solitons may need frequent retraining What are the real-world examples of integrating AI into software development? Here are some examples of AI tools that several organizations are using for efficient AI software development: Deep Code Stack Overflow AutoComplete Google Bugspot Tool w3C What are the top machine learning and AI tools software developers should consider? Generally, Machine learning software, Deep Learning software, AI platforms, and Chatbots are the four major types of software. Apart from the tools mentioned above, developers should consider the following AI tools for the enhancement of software development: Google Cloud’s AutoML Engine Kite AIDA Testim.io IBM Watson Amazon Alexa Cortana TensorFlow Azure Machine Learning Studio { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the things to consider when adopting AI for software development?", "acceptedAnswer": { "@type": "Answer", "text": "It would help if you consider the following factors to reach new heights with AI software development: Cloud is necessary for AI AI solutions are much more than implementing machine learning algorithm AI is near real-time or real-time Big data is required for AI Machine learning-powered AI solitons may need frequent retraining" } },{ "@type": "Question", "name": "What are the real-world examples of integrating AI into software development?", "acceptedAnswer": { "@type": "Answer", "text": "Here are some examples of AI tools that several organizations are using for efficient AI software development: Deep Code Stack Overflow AutoComplete Google Bugspot Tool w3C" } },{ "@type": "Question", "name": "What are the top machine learning and AI tools software developers should consider?", "acceptedAnswer": { "@type": "Answer", "text": "Generally, Machine learning software, Deep Learning software, AI platforms, and Chatbots are the four major types of software. Apart from the tools mentioned above, developers should consider the following AI tools for the enhancement of software development: Google Cloud’s AutoML Engine Kite AIDA Testim.io IBM Watson Amazon Alexa Cortana TensorFlow Azure Machine Learning Studio" } }] }

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How AI Powers Industrial Inspections by Drone: the Neurala and Optelos Collaboration

Article | February 27, 2020

Artificial Intelligence (AI) definitely tops the list of important themes for the drone industry. From data management to flight automation, AI has been part of the description. But how exactly does AI power processes like industrial inspections? An integration between a drone data management platform and an AI company serves as an example. Drone inspections generate a lot of images, huge quantities of data. While not all of those images are useful, all of them need review in order to identify a potential defect – like finding a needle in a haystack. That’s where AI can help – significantly reducing the human effort required to find that one important image from thousands of others.

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Spotlight

Broadridge

Broadridge Financial Solutions, Inc. is the leading provider of investor communications and technology-driven solutions for wealth management, asset management and capital markets firms. We help drive operational excellence to manage risk, accelerate growth and deliver real business value.

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