Marketing Automation for Businesses: The Ultimate Guide

Aditya Chakurkar | December 10, 2021 | 188 views

Marketing_Automation_for_Businesses

“When we look at the usage of AI and cloud, I think it is especially going to accelerate also not just us, but how our clients are going to go on their digital transformations. And I believe this crisis is only going to accelerate that as we go over the next few months.”

Arvind Krishna, CEO of IBM

What is arguably the most important secret to any company's success?

Profit, right?

And what can drive the best earnings for any company?

That’s marketing!

The journey of marketing till now has been genuinely fascinating. From billboards to inbound calls and radio commercials to personalized Facebook ads, marketing has evolved tremendously. Technology advancement has played a significant role in shaping today's top marketing practices.

Today, marketing activities around the globe are undergoing enormous disruptions caused by technological progress, and companies are forced to embrace new strategies to stay competitive. And of these new techniques, marketing automation platforms have gained the most reputation.

This article explains what a marketing automation platform is, its types, features, and how it can benefit businesses of all sizes. So without further ado, let’s dive right into it!

What is a Marketing Automation Platform?

Have you ever given a post-sales survey on any product you purchased to share your experience with a particular brand? These kinds of surveys are routine tasks of marketing automation.

Simply put, marketing automation streamlines various business operations with the help of software (often referred to as a marketing automation platform). Using the same example of a post-sales survey, the marketing automation platform sends surveys automatically to consumers to learn more about their experiences with the brand. Marketing teams can automate this work by setting up the required triggers and parameters. Such applications relieve your marketing team of some of their responsibilities, allowing them to focus on more important objectives.

Marketing automation refers to software intended to automate marketing actions. Many marketing departments have to automate repetitive emails, social media, and other website actions. The technology of marketing automation makes these tasks easier (the definition of marketing automation by Hubspot).

Types of Marketing Automation

Marketing automation can take care of both internal and external marketing tasks. Marketing teams choose repetitive and tedious tasks, and based on that; they incorporate the most helpful marketing stack into their business operations. The following are the most renowned types of marketing automation used globally:

  • Customer relationship management automation tool
  • Website forms automation software
  • Social media tasks automation tools
  • Emails automation platforms
  • Blogs automation tools
  • Landing pages automation software
  • Marketing analytics automation tools
  • Content automation software


Features of Marketing Automation

Companies count on marketing automation to streamline their multi-channel marketing workflows through automation without hiring a team. So what are those features of marketing automation that enable businesses to simplify their marketing process? Let’s have a look! The following are the top features of marketing automation to consider:

  • Lead generating and nurturing
  • Build web forms and landing pages
  • Monitor the activities of your prospects
  • Marketing content tracking
  • Visitor tracking
  • Improved profiling
  • Native integration
  • Smart list segmentation
  • Software integration and A/B testing
  • Dynamic content creation

Ensure to look for these features to choose the most suitable marketing automation tool for your business.


Marketing Automation for Small Businesses

Customer communication is one of the most vital tasks small businesses need to succeed. Marketers use various marketing automation tools for small businesses to optimize and automate different means of customer communication. It helps small businesses to analyze customer behavior, the sales cycles, the buying patterns, etc., to ultimately tweak their marketing campaigns to gain more and more profits. Many small business owners worldwide have confirmed that marketing automation helps them draw more gains through improved productivity.


Top Automation Marketing Software for Small Businesses

Choosing the best automation marketing software for small businesses can be an overwhelming job, considering millions of tools are available in the market. To narrow down your search, we bring you the top automation marketing software for small businesses:

  • ActiveCampaign and MailChimp for email automation
  • HubSpot and Marketo for multi-channel marketing automation
  • Ahrefs and Google Analytics for marketing analysis automation
  • ZOHO and SalesForce for CRM automation
  • WordPress for content automation
  • Engagebay for multi-function marketing automation


Conclusion

Marketing automation can do wonders for your business. It has the power to accelerate ROI growth, improve productivity, save time, boost efficiency and increase the value of your brand. The wide range of benefits it offers is enough to consider investing in it. It is your practical and trustworthy solution to take care of all the time-consuming tasks and focus on growing your business.

The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

Peter Drucker,  A Renowned Management Consultant, Educator, and Author.


Frequently Asked Questions


How does marketing automation help your business?

Marketing automation complements various internal and external areas of your business. The following are the significant benefits your business can get from marketing automation platforms:

  • It helps you monitor data from your marketing campaigns
  • It enables you to get rid of the silo mentality
  • It improves your customer retention
  • It helps you identify customer behavior in the best way


Can both marketing and sales teams use automation platforms?

In every company, sales and marketing teams are co-dependent, and their responsibilities go hand in hand. So yes, both sales and marketing teams can use marketing automation platforms.

Before you purchase, check if the tool is helpful for both teams. Also, see how many users can work on your device simultaneously.


Is budget a significant factor in choosing a marketing automation platform?

Yes, budgeting is essential before choosing the most suitable marketing automation platform for your company. Even if you should not go ahead and splurge on the purchase, you should also not limit yourself, because purchasing a tool simply because it is inexpensive may result in additional costs in the long run.

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8 Epic App Innovations that Help Your Business Stand Out

Article | June 10, 2022

Contents 1. The Market for Mobile Application Development 2. Innovations in Mobile Application Development 2.1 In-App Paid Features: Android and iOS Development 2.2 Augmented and Virtual Reality 2.3 Beacon Technology 2.4 Al and Ml 2.5 Wearables 2.6 Predictive Analytics 2.7 Blockchain Technology 2.8 On-Demand Applications 3. Long-Term Benefits of Mobile App Development Innovations for Your Small Business: 4. Tying Everything Together Increased use of the internet and smartphones demands better mobile applications be developed. Innovation is the key driving force that can make or break the market regarding mobile app development. A fantastic team of mobile app developers and smart innovation employing the latest technology produce a huge hit app. Let us learn more about how the mobile app development market grows. 1. The Market for Mobile Application Development The mobile application development market is projected to grow at a 13.4% CAGR from 2023 to 2030, with a value of $187.58 billion recorded in 2021. This is due to the increased use of the internet and smartphone platforms, as well as artificial intelligence and machine learning. The app's algorithms learn and understand user interests to deliver refined results that generate better user engagement. As Ericsson and the Radicati Group forecasted, 6.64 billion people own a smartphone today, which is around 83.32% of the world population, and by 2025, 7.33 billion people will own a smartphone. As a result, there is a substantial rise in demand for better smartphone apps, for which creative and innovative mobile application development is the need of the hour. Innovation will give your business a competitive edge it's never had before. It will also open up new ways to grow your business. Discover the top innovations in mobile app development. 2. Innovations in Mobile Application Development Some of the technological breakthroughs in mobile app development will greatly improve the user experience in the future. These focus mainly on the implementation of the latest technological innovations to realize functionality that has never been seen or done before. Let us now delve into their specifics. 2.1 In-App Paid Features: Android and iOS Development While Android has a market share of 70%, iOS has grabbed a market share of around 28% in the mobile operating systems market as of 2022. In-app advertising and in-app purchases generate the major ROI from mobile applications on both mobile operating platforms. A great UI and UX go a long way toward boosting your app and business, and they also help you rank highly in the respective app markets, i.e., the Google Play Store and the App Store. Rolling out constant updates and adhering to the security standards of the marketplace keeps your business app ranking at the top. 2.2 Augmented and Virtual Reality With the AR kit, you can design and make 3D mobile apps for your customers that use virtual reality. AR and VR are constantly changing the business of making mobile apps. You can use these trends to give mobile users really great experiences. A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. 2.3 Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. 2.4 Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. 2.5 Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. 2.6 Predictive Analytics Predictive analytics is essential to e-commerce. When it comes to making mobile apps, predictive analysis can help improve both the process and the user experience. By putting together information from many developers, it can help predict problems and suggest solutions. Your predictive analytics will be better if you use artificial intelligence (AI), data mining, machine learning, modeling, and statistics. The data that your small and medium-scale businesses have gathered over a period of time becomes one of the most valuable sources of information that helps predict and forecast future market trends. Unexplained market rises and falls will now have an explanation, as will mobile apps that can precisely tell what, when, and where needs to be changed, replaced, or repaired. Using constants and variables that are already known, predictive analytics and data modeling can help make accurate predictions about the future. 2.7 Blockchain Technology The world of blockchain has innumerable possibilities. Applications backed by blockchain technology benefit from end-to-end encryption. This means no one but you can retain data ownership rights. Blockchain technology is used for a lot of important communication and financial transactions because it is safe and private. Blockchain holds promise for better efficiency, productivity, and performance, as well as for elevating the user experience. Blockchain is more secure and reliable, offers better transparency in financial transactions, makes you go password-free using an SSL certificate (Secure Sockets Layer), promotes simplicity, protects your identity, safeguards access to your digital data and information, and helps transmit and receive accurate data with the help of balanced data transfer using several nodes at once. 2.8 On-Demand Applications As lockdowns and quarantines went on for a long time, many delivery apps started to appear. There were apps for taxis, grocery stores, and even medicine delivery. The on-demand model is likely to grow as more service-based companies shift their focus towards on-demand apps. Technology is always changing, and every year, new versions of technology hit the market. That's why we need to keep up with the latest updates and use them to make applications that are both new and full of features. That's a must for a successful launch of a mobile app. Making the software development process easy for the developers reduces the time it takes to develop applications using the software. There are options like rapid application development software, no code, and low-code application development software. These can include mobile app development, SaaS (software as a service), cloud apps, on-premise standalone apps, desktop apps, and web-based apps for many devices, including IoT devices. Using AI to power the application development process speeds up development, testing, and deployment, which helps a lot with scaling from small to medium to large and beyond. Some quick and effective mobile app development platforms include AppSheet, AppInstitute, Appery.io, AppyPie, Bizness Apps, Caspio, GoodBarber, iBuldApp, Quixey, Rollbar, Shoutem, and more. 3. Long-Term Benefits of Mobile App Innovations for Your Small Business: Creating a winning product doesn’t have to be a long process. Improvements on the product offered by competitors and finding competitor product shortcomings, along with using innovative technologies, help add value to your mobile app as a product. Mobile app development innovations help in many ways, such as: Improve your brand's relationship with your customers Offer 24/7 access to your business Get excellent customer insights Efficiently market your product online Save on additional marketing costs Boost employee efficiency by increasing engagement Improve communication shreds down the busy work and Streamline the data Generate a new revenue stream from ads targeted at in-app purchases. As a result, you meet customer expectations efficiently, allowing you to expand your business and attract potential customers. Your customers and potential customers are always looking for something new and exciting to experience and adopt. Sooner or later, they make habits of seeing something, and then they start thinking of that mobile app as a standard benchmark to look up to. Talking about the scalability of a mobile application, there is a lot of scope to improve using innovative technologies, and all minor to major updates take you from where you are to where you want to be. Finding the right mix of technologies will help your business grow and expand. 4. Tying Everything Together Business growth for small-scale businesses starts with new inputs and strategic technological investments in mobile app development. Although they sound promising, striking the right balance to implement innovative technologies relies heavily on rigorous predictive analysis. Tools and technologies help meet customer expectations at scale and grow the business beyond imagination with the power of innovation.

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Empowering Industry 4.0 with Artificial Intelligence

Article | June 1, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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How Artificial Intelligence Is Transforming Businesses

Article | August 8, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Copado Launches DevOps Exchange, the First DevOps Marketplace for Enterprise SaaS Solutions

Copado | December 09, 2022

Copado, the global leader in low-code DevOps, today launched the DevOps Exchange, the first DevOps marketplace for enterprise SaaS solutions. The pre-built solutions from Copado, its partners and the Copado community extend and enhance the features of Copado's DevOps platform for Salesforce. With more than 40 initial listings, the Copado DevOps Exchange is a one-stop shop for customers to accelerate their digital transformation journey. Enterprise application teams need a variety of technologies to deliver their portfolio. Over the next three years, companies are looking to reduce complexity and consolidate their DevOps activities by adopting a single, extendable platform. With the Copado DevOps Exchange, organizations can build on Copado and expand with pre-built solutions that enable automation across the software delivery lifecycle. "Just as AppExchange became the leading marketplace for Salesforce apps, Copado is advancing the DevOps market for enterprise SaaS by offering an extensible platform supported by solutions from our partners and community members. "With the solutions found in the Copado DevOps Exchange, development teams can deliver continuous innovation with speed and quality even for the most complex enterprise IT environments where an end-to-end business process spans multiple clouds. The Copado DevOps Exchange can unlock an organization's potential to automate anything in the software delivery lifecycle. The possibilities are endless." David Brooks, Senior Vice President of Product Strategy at Copado Leveraging the expertise of a global DevOps network, organizations can implement plug-and-play, pre-built, self-service solutions for complex challenges that have been solved and shared by highly skilled DevOps experts. The numerous integrations, data templates, and add-ons currently listed and in process on the Copado DevOps Exchange provide innovative solutions for specific needs, industries and markets. "The main driver for us to work with Copado was that it allowed us to achieve mouse-click deployments," said Simon Whight, Platform Technical Architect, Zen Internet. "If anything requires a command line interface, I prefer it to sync with Copado to keep the technology barrier accessible at an admin level. With Copado's DevOps Exchange, I'm excited to have access to a one-stop shop to find complementary DevOps products that are compatible with the Copado platform." The Copado DevOps Exchange includes solutions developed by community members, Copado partners, and Copado Labs. Copado Labs is a team of highly-skilled developers and architects who are constantly expanding Copado's platform by publishing high-value solutions like the Copado Monitoring Center so customers get alerted when unauthorized metadata changes happen in their pipeline and can expedite problem resolution. Among partner solutions, DigitSec is offering a solution to run automated security scans to deliver DevSecOps into the Salesforce delivery process. "We are very honored to be listed on the Copado DevOps Exchange," said Adrian Szwarcburg, Senior Vice President Business Development & Partnerships at DigitSec. "Together with Copado, we can empower Salesforce teams to secure their software development lifecycle with features designed to accelerate the adoption of DevSecOps in the CI/CD pipeline." Copado is redefining how to achieve success with enterprise SaaS and low-code platforms with its customer-centric approach to delivering faster, higher quality releases and improving trust across digital transformation projects. A commissioned study conducted by Forrester Consulting on behalf of Copado found that customers using Copado delivered 20x shorter lead times, 10x faster recovery times, 4x reduction in change fail rate and 5-7% higher productivity. Further, organizations using Copado's DevOps platform can achieve $4.5 million in value and an ROI of 307% over three years with payback in less than 6 months. About Copado Copado is the leading DevOps and testing solution for low-code SaaS platforms that run the world's largest digital transformations. Backed by Insight Partners, Salesforce Ventures and SoftBank Vision Fund, Copado accelerates enterprise SaaS deployments by automating the end-to-end software delivery process to maximize customers' return on their cloud investment. More than 1,200 companies rely on Copado to drive digital transformation with speed, quality and value including Boston Scientific, Coca-Cola, Fair Trade, Linde, MassMutual, Schneider Electric and Shell. Copado processes over 50 million DevOps transactions per month and is rated with a 100% score on the Salesforce AppExchange.

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Aetina Launches New ASIC-Based Edge AI System Powered by Blaize

Aetina | December 08, 2022

Aetina, an edge AI solution provider that offers embedded computing hardware and software for AI and IoT, has launched a new ASIC-based edge AI system powered by the programmable Blaize® Pathfinder P1600 Embedded System on Module (SoM). The Aetina AI inference system—AIE-CP1A-A1—is a small-sized embedded computer designed for different computer vision applications, including object detection, human motion detection, and automated inspection. The AIE-CP1A-A1 model features the small form factor Blaize® Pathfinder P1600 Embedded SoM, ideal for rugged and challenging environments and embedded systems that need extended temperature ranges. It features Dual ARM Cortex A53 processors, 16 GSP cores providing 16 TOPS AI performance, and the benefits of low memory bandwidth and low latency, making it capable of accelerating neural network (NN) deployment and deep learning (DL) process. Based on the Blaize Graph Streaming Processor (GSP®) architecture, the Pathfinder enables energy-efficient processing power ideal for AI inferencing workloads at the edge, easily plugs into a custom carrier board, and runs autonomously or integrated within a larger system. Due to its compact, fanless design and multiple I/O ports, the AIE-CP1A-A1 can fit both commercial and industrial-grade AI-powered systems that involve vision AI-related inference. The Blaize Pathfinder also supports H.264/H.265 video encoder and decoder, making it compatible with different sensors to run quick image recognition and video analytics tasks. Aetina offers customized carrier boards and computer cases for sophisticated system integration and chip-down design service to provide other kinds of embedded computing models, such as single-board computer (SBC) with the Blaize Pathfinder in addition to regular box PCs. Moreover, Aetina helps developers convert their AI inference models to a format that can run and function normally on edge devices built with ASIC chips. “We are now expanding our edge computing product line to bring more GPU and ASIC-based solutions to help developers build their AI systems in various verticals and industries. “The AIE-CP1A-A1 model, powered by Blaize Pathfinder P1600 SoM, is our first ASIC-based system. In the future, by integrating different types of chips and modules, we can offer heterogeneous computing devices that are suitable for different AI models.” Jackal Chen, Senior Product Manager at Aetina Keeping AI processing and inferencing workloads at the edge, rather than sending data to the cloud, is critical for cost-effective and almost latency-free AI applications," said Dinakar Munagala, CEO and Co-founder of Blaize. "The Pathfinder SoM and our GSP architecture enable this key business objective for the demands of computer vision applications, including object detection, autonomous optical inspection, robotics, and more." Additionally, Aetina is now developing more ASIC-based AI accelerators with M.2 and EDSFF specification for developers, speeding up the inference processes of their AI models at the edge. About Blaize Blaize is a leading provider of a proprietary purpose-built, full-stack hardware architecture and low-code/no-code software platform that enables edge AI processing solutions at the network’s edge for computing in multiple large and rapidly-growing markets — automotive, mobility, retail, security, industrial automation, medical devices, and many others. Blaize’s novel solution solves the technical problem that edge AI processing requires across those verticals — very low latency and high thermal and power efficiency — which previously relied on retrofitting sub-optimized AI solutions designed more for data centers and the cloud. Blaize has previously raised over $180MM from strategic investors such as DENSO, Daimler, Magna, and Samsung, and financial investors such as Franklin Templeton, Temasek, GGV, and others. With headquarters in El Dorado Hills (CA), Blaize has teams in San Jose (CA) and subsidiaries in Hyderabad (India), Manila (Philippines), and Leeds and Kings Langley (UK), with 300+ employees worldwide. About Aetina Aetina Corporation, founded in 2012 in Taipei, Taiwan, is a leading provider of state-of-the-art AI solutions involving high-performance edge computing hardware and low-code/no-code software to help developers build different AI verticals quickly. With a focus on the global AI market, Aetina is committed in delivering professional longevity services to solve the developers’ pain points and speed up their AI adoption processes.

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