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Is Progressive Web Apps the Way of the Future for Mobile?

Abhinav Anand | June 10, 2022 | 230 views

Is Progressive Web Apps the Way of the Future for Mobile?
Progressive Web Apps (PWAs) enable cross-platform interoperability by giving users access to open web technologies. PWAs give your users an app-like experience that's tailored to their particular device.

PWA development is a collection of best software development practices for making a web application behave like a mobile or desktop app. PWAs work similarly to mobile apps providing push notifications and a home screen icon. Progressive web applications, on the other hand, are more straightforward and faster than standard mobile apps, and they can be shared via a URL.

According to Statista, there are around 3.5 billion smartphone users globally who utilize a variety of devices with various connection speeds and constantly changing conditions.

Web App Vs. Progressive Web App

The number of mobile users has expanded dramatically in recent years, necessitating the development of a better mobile web experience. Smartphones are utilized for a variety of purposes, such as reserving a cab or finding the nearest restaurant. Users expect a positive experience with their mobile devices in order to complete these tasks quickly.

However, traditional websites are unable to give that experience for a variety of reasons, ranging from poor loading speeds to ambiguous user interfaces. Here's where web apps come in, which provide a better user experience regardless of the device or browser you're using.

A typical web app is a website that can be accessed using a URL. Furthermore, these web apps contain several features that give them the appearance and feel of native apps, but they cannot be installed on any device. A progressive web app is the next step that can be installed on a device and appears and feels like a native app. You don't need to use a URL; just install a PWA on your device and run it like any other native app by clicking its icon on the home screen.

Case Study

Pinterest

Pinterest built its new mobile web experience from the ground up as a PWA, with an eye toward worldwide expansion. However, due to poor mobile performance, the social network discovered that only 1% of its mobile users converted into sign-ups, logins, or app installs.

Realizing that there was a big chance to boost conversion, they rebuilt the mobile web utilizing PWA technology, which resulted in a number of excellent outcomes: when compared to the prior mobile web, time spent is up 40%, user-generated ad income is up 44%, and core engagements are up 60%.

Ali Baba

Users of Alibaba's app were dissatisfied with their experience and refused to download or install the app. As a result, Alibaba had to make a progressive web application to make the experience much better for both first-time users and regular customers.

As a result, seasoned users were re-engaged thanks to a significantly better experience for first-timers, push alerts, and home screen shortcuts. Alibaba could swiftly improve its re-engagement rate to match that of its native apps.

To Sum It Up

Developers may create the most excellent progressive apps using standard frameworks like React, Angular, Vue, Polymer, Ionic, and others, which have several advantages over native mobile apps and regular web pages in terms of functionality, user offline experience, and device space usage. Because of their superiority to native desktop and mobile apps in recent years, Progressive Web Programs have emerged as a wonderful alternative to those apps. PWAs take up less space on consumers' smartphones than native apps, encouraging people to install them. Because of caching capabilities, PWAs can work offline because some content is cached during the first visit to the app. Developing a great progressive web app necessitates a strong working relationship with a technical partner. Larger companies can also tap into the PWA industry by giving their users limited access to a PWA and then letting them pick how they want to continue. Overall, you should invest in PWA in 2022 since user experience is critical in this competitive market.

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