How to Market Your AI-powered platform

ADITYA CHAKURKAR | June 22, 2021

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The world of AI-powered businesses is evolving like never before. It’s fast-moving, extremely competitive, and even ruthless at times.

Currently, hundreds of artificial intelligence platforms are being introduced every day and they are reshaping the way businesses conduct different campaigns like social media campaigns, search marketing campaigns, digital marketing campaigns, etc.

With intense competition in this field, only a few manage to reach the top. Some keep on struggling to impress their audience for years while others fail to find the right traction and eventually crumble shortly.

Being a company owner, marketer, or founder, it is essential to keep one thing in mind — people want to buy great products. And, only the most creative, smartest, and strongest all will last. Whether it is a service or product, it must add more value to the day-to-day lives of your customers.

That said, effective marketing for AI-powered platforms in this internet era may seem like finding a needle in a haystack for some. However, it can get an edge and rule this cynical market if you follow the below-mentioned actionable tips. We have discussed with some of the best brand communicators and marketers in the business who have used amazing tactics to survive in this already saturated industry.

Focus More On ROI, Less On Technology

Being an AI-based company or a platform, it's obvious that many tend to get wrapped up in a bunch of technical terms. But the customers don’t care much about it.
Instead of knowing your artificial intelligence tool in and out, they want to know how it can boost their returns on investment.

Yes, it’s good to let them know the technology you have used. But in the end, it’s the service you are selling and any customer would want to make sure if your product can satisfy the following needs:

● Enhance customer relationships
● Minimize business costs
● Simplify the processes
● Reduce the losses
● Get more sales

Your marketing strategy for AI-powered platforms must focus on the major pain points of the customers. After all, knowing if your product is worth the money is the basic thing all businesses and individuals need.

Go Visual To Effectively Market Your Service

Nothing can catch someone’s attention better than the visuals. Humans are visual learners and nothing can beat great visuals when communicating a service or product.

Let your customers take a peek at what’s under the hood of your service. You indeed can get help from gifs, videos, photos, and screenshots to clear some fog. But understanding how the software works is rarely achieved through them. Giving them an idea of how it really works is the key here.

Demonstrating the functionality and interactivity of your platform helps clients understand its operations and ultimately, its potential benefits. Make sure your demo is clear, friendly, and able to help your customers visualize your AI-powered platform in action.

This high-performing marketing strategy has the power to normalize your solution, no matter how complicated it is in reality.

Have A BS-Free Approach

Even though this is a pretty obvious thing to know, it’s worth mentioning here because it is, unfortunately, extremely widespread. You should market your product as an AI-powered one only if it truly revolves around AI.

The concept of artificial intelligence is the new boom in the market and many businesses are tempted to introduce their platform as AI-powered even when it isn’t.

This may look cool in the beginning but avoid doing this as it can cause serious consequences for both investors and customers down the road. Therefore, the marketing for AI-powered platforms should be very tech-specific and long away from even the slightest hint of misleading.

Educate Your Customers On Alternate Options

In general, Artificial Intelligence is an umbrella term that comprises several technical approaches. But sadly, only a few of them are mostly touted in the market. “Deep Learning” and “Machine Learning” are to name a few.

How many are there who say they use Robotic Process Automation, AI Optimized Hardware, Decision Management, or Evolutionary Strategies?

The numbers are surprisingly poor. Your marketing for AI-powered platforms should include demonstrations that educate customers on your unique approaches that can benefit their business in terms of finances, eCommerce, digital marketing, etc.

For instance, if your platform is armed with Evolutionary Strategies (ES), let your customers know about it. ES uses a set of candidate solutions for problem-solving. It evaluates the answer depending on a ‘fitness’ function. The survival of the solutions is decided on their performance ratings which improve them generation by generation. The stand out feature of ES is that it does not require tons of clearly labelled data.

Such kind of optimized marketing creates wonders. It cares more about the outcomes customers will get and less about the tech.

Develop A Remarkable Demo

To earn the trust, attention, and eventually the budget of your customer, you need to make the best first impression of your AI-powered platform.

Your product should speak for itself and you can get help from a crisp, condensed and engaging demo for this task. Build a great demonstration of your product to explain how it operates. This will make customers realize how it can be beneficial for their specific needs.

A highly practical and visual demo gives extra information about the product so your customers can understand a broader picture of it. It helps them to draw conclusions about certain facts, functionalities, and potential benefits.

Include Case Studies In Your Demo

Case studies play a vital role when it is about marketing for AI-powered platforms. The fact is, most of your customers are not tech-savvy. And, all those jargon, technical words related to your product are kind of an enigma to them.

Of course, you can use visuals, bulleted points, and other forms to demonstrate the unique features of your product. However, it’s not enough for them until they see how your product helped other customers.

You can count on some of your compelling customer stories to showcase the power of your tool. It not only demonstrates how your platform works in the real world but also helps clients know the tangible value creation.

Arrange Free Consulting Sessions And Webinars For Customers

Marketing for AI-powered platforms should be all about expressing your unique approach and best ideas to the right audience in such a way that they find it valuable, interesting, and game-changing.

Talking directly can make this job a lot easier. Yes, we mean literally talking to your prospective clients. But how can you do that?

It’s simple — through consulting sessions and webinars. Both of these options are highly beneficial as they can

● Answer all the questions customers have
● Create excitement among customers
● Build communities

Such a consultative approach is an integral part of any high-performing marketing strategy because it allows you to serve and not just sell. And on top of everything, it creates a ‘tone of helpfulness’ that promotes trust.

No matter if you have the most unique and powerful ideal in the world, that’s not enough for the success of your company. The right marketing is what you need to make your idea reach the mass. As the artificial intelligence industry is constantly growing and the cutthroat competition is making it harder to reach the top, what roadmap you follow in marketing for AI-powered platforms is the ticket to your success.

FAQs

What is AI-powered marketing?

AI-powered marketing, in layman’s terms, is a marketing strategy that uses artificial intelligence. It revolves around the facts related to data analysis, data collection, and customer & economic trends that can make or break your marketing efforts.

When speed is what you want, nothing is better than AI-powered marketing. With the effective use of customer profiles and data, AI initiates communication and serves the customers in the best way.

What are the top benefits of AI-powered platforms?

The following are the benefits that can make your job of marketing for AI-powered platforms easy:

● Improved personalised experience
● Automated customer interactions
● Improved outcome predictions
● Enhanced recruitment process
● Improves information security
● Operational automation
● Real-time assistance
● Data mining

What is an AI-powered platform?

Traditional platforms involve human beings to complete specific tasks. On the other hand, AI-powered platforms use machines to do the same.

Artificial intelligence platforms use cognitive function stimulation that humans normally use for general intelligence, social intelligence, logical reasoning, learning and problem-solving.

With such a great ability to reduce human efforts and deliver excellent benefits, effective marketing for AI-powered platforms is the need of the hour.

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AI TECH

Make Sure You Have the Hard Skills for the World of AI Marketing?

Article | November 25, 2021

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AI TECH

There is more room to grow: Drivers and Barriers of AI Adoption

Article | November 24, 2021

So far AI is being used in virtually every sector. Still, its full potential has not been realised. Like in all sectors, AI technologies are permeating financial services around the world. It seems that following the premise: “maximizing the benefits while minimizing the risks” is not that simple. Though, banks have continually adapted the latest technology innovations to redefine themselves as the AI-first institutions, there is a long way to go. And it is usually the case that many banks are struggling to move from experimentation around select use cases to scaling AI technologies across the organization. Then, why is this so? Is there a “recipe” for adopting AI technologies as the foundation for new value propositions? This article portrays the driving forces and challenges to guide bank leaders discover an insight to creatively meet increasing demands for scalability, flexibility and speed that today characterise digital-native companies. 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MOBILE COMPUTING

Future Trends in Mobile Apps 2022

Article | November 20, 2021

The world is living in a digital era and there’s no stopping the rise in technology in the years to come. While the tech trends are in full-fledged acceleration mode, the current number of mobile users (which is around 7 billion around the globe, according to Statista) is expected to rise with each passing day in 2022. The journey of mobile phones has been tremendous, from the old mobile phone with attached antennas to today's next-gen smartphones. Whether it is about memory, storage, cameras, sounds, or battery, mobile devices have adopted all the emerging technologies to evolve and ultimately be part of our lives. But what is that x-factor that fueled the mobile phone’s success the most? It’s a mobile application. Mobile apps are the primary reason phones got powerful enough to reinvent business models, operations landscapes, and marketplaces. 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However, it wouldn’t be wrong to say that there is one — and that is disentangling every possible factor that makes the user experience superlatively organic. This isn’t just a complex phenomenon to take in; it also comprises some major sub-trends in mobile apps. So let’s have a look at them! AR and VR in the Future Mobile Apps Around 4-5 years ago, the mobile development sector recognized the potential of Augmented Reality (AR) and Virtual Reality (VR) for apps. Today, the AR/VR market is booming at around $209 billion (data from Statista). It won’t be an exaggeration to say AR and VR have transformed the way we look at gaming and mobile applications. A Minnesota-based company, Anderson Corporation, has designed and developed an AR-powered mobile app for selling its multiple windows configurations. With this app, customers can point the phones at their own windows and imagine how Anderson’s windows will look and function in their environment. Talking about use cases of VR in mobile apps, we know what level of buzz the Pokemon game created around 2016-17. Even today, VR-based mobile apps like Samsung Gear VR, iOnRoad, Google Cardboard, or SkySiege are stealing the global entertainment and gaming industry spotlight. 5G — The Showstopper in Future of Mobile App Development When it’s about the internet — it’s always the ‘the faster, the better’ mindset of the world. Nobody likes to use apps or play games that lag. Now that 5G is all set to spread its wings and enable users to transfer millions of data packets anywhere in the world with a blink of an eye, the future of mobile apps is about to be full of sure-shot benefits in 2022. For example, Enhanced user experience Lower latency Faster data transfer Improved user retention Beacon Tech Despite being a relatively new technology, Beacons are drawing significant traction in the mobile app development industry in 2022. And, the indication is, it will gain more and more popularity in the coming years. This technology bridges the gap between the online and offline world for the users. Users can interact best with beacons with physical entities such as amusement parks, retail stores, etc. In addition, businesses can gain tremendous knowledge of customer expectations, buying cycles, and more through Beacons. Many retailers today have adopted this technology for interacting with their customers. It enables retailers to monitor buyer shopping patterns and present them with the most suitable adverts. Blockchain — On Top of All Trends in Mobile Apps 2022 Blockchain is not just about creating a secured cryptosystem. It also has a significant role in future mobile apps because of its ability to birth decentralized databases. This eliminates the need to assign specific gatekeepers for the databases and the possibility of sensitive user data leakage. As the need for a more secure and safe environment increases in the mobile app development sector, Blockchain will gain more and more importance. For example, Microsoft has already implemented Blockchain technology through its Coco (Confidential Consortium) framework. Similarly, Mobile tech giants like HTC and Samsung are developing Blockchain-powered devices with astonishing features like cryptocurrency mobile wallets and DApps. Frequently Asked Questions What kind of mobile apps are emerging in 2022? If you are a mobile app startup, focus on developing these top 5 types of apps that are in the most demand in 2022: On-demand health services On-demand grocery apps Medicine delivery apps Courier delivery apps Fashion apps What are the biggest trends in mobile apps in 2022? Several technologies are boosting the mobile app development industry. For example, Artificial Intelligence and Machine Learning Augmented Reality & Virtual Reality Wearables 5G Blockchain Internet of Things (IoT) Cloud Cross-platform apps Beacons Which companies have the potential to define the future of mobile app development? The following companies are known for implementing the leading techs into their mobile app development process. Mercury Development Sidebench TechAhead Rightpoint Cheesecake Labs PixelCrayons RnF Technologies { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What kind of mobile apps are emerging in 2022?", "acceptedAnswer": { "@type": "Answer", "text": "If you are a mobile app startup, focus on developing these top 5 types of apps that are in the most demand in 2022: On-demand health services On-demand grocery apps Medicine delivery apps Courier delivery apps Fashion apps" } },{ "@type": "Question", "name": "What are the biggest trends in mobile apps in 2022?", "acceptedAnswer": { "@type": "Answer", "text": "Several technologies are boosting the mobile app development industry. For example, Artificial Intelligence and Machine Learning Augmented Reality & Virtual Reality Wearables 5G Blockchain Internet of Things (IoT) Cloud Cross-platform apps Beacons" } },{ "@type": "Question", "name": "Which companies have the potential to define the future of mobile app development?", "acceptedAnswer": { "@type": "Answer", "text": "The following companies are known for implementing the leading techs into their mobile app development process. Mercury Development Sidebench TechAhead Rightpoint Cheesecake Labs PixelCrayons RnF Technologies" } }] }

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FUTURE TECH

Why Use of Technology in Businesses is Important?

Article | November 20, 2021

Whether it is R&D, payroll management, human resource management, accounts, or finance, technology has considerable benefits for your organization. Whether you run a small, mid-size, or big business, technology is your leading source of knowledge that offers both intangible and tangible advantages to make money and meet customer needs. Today’s society is already experiencing a total integration of the internet, mobile devices, smart appliances, etc. The current business world is not the same as the last 100 years (that didn’t change much despite the industrial revolution). Now the rate at which technology is adapting, expanding, developing, and mutating, every business will face its effects, whether it's ready for it or not. The advantages of technology in business are infinite. Its role in organizations is already spreading its wings and will continue to grow in the future. 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Instead, they should view technology as a tool that uncovers new ways of running a business. But what technologies are we talking about? And, how can organizations benefit from them? Keep reading to explore! Effective Use of Technology in Business for Growth Around a decade ago, businesses had the following challenges (and they were severe!): No availability of voice searches or Internet of Things (IoT) No centralized work communications No new marketing platforms (like social media) No availability of high-speed internet Situations are (fortunately) different today. The use of technology in business has transformed operations; the pace of this transformation has been excellent. The following uses of technology in business can change how your organization operates and ultimately result in more efficiency, profits, and growth. Use of Artificial Intelligence (AI) Apart from being a mainstream thing of our day-to-day life, AI is reshaping the landscape of the consumer market and businesses of all sizes. From security, CRM, finances, and accounting to buyers tracking, inventory management, and predictive analysis, AI can handle everything and eventually offer a competitive edge to your business. Many businesses around the world have already implemented AI into their operations. It is pushing those companies in the correct direction while offering their customers the best user experience. For example, Spotify uses AI to recommend music to its users. Uber uses it for route optimization, fraud detection, pairing riders and drivers, risk evaluations, and several other parts of its app. Use of Robotic Process Automation (RPA) RPA is being increasingly utilized to carry out time-taking tasks. It can replace employees in manual and repetitive tasks and is thus perfect for industries where such actions are identifiable. For example, many retail businesses use RPA software for customer support management, business & sales analytics, product categorization, store planning, payment processing, and more. Companies that deal in construction use it for estimate generation, contract generation, resource allocation between construction sites, construction site cost monitoring, etc. Even telecom companies use RPA to simplify customers’ document verification, increase First Call Resolution (FCR) rate, optimize customer onboarding, and boost SIM card allotment processes. Use of Technology for More Knowledge In 2022, technology will continue serving as a right hand and source of knowledge for businesses. Technology and knowledge are directly proportional to each other as technology allows producing better decisions, making accurate predictions, and innovating based on the knowledge it generates. Knowledge, undoubtedly, is one of the biggest benefits of information technology in business. With the right blend of technology and knowledge, companies can effectively make the most of databases, querying & reporting, search engines, CRM, and whatnot. “CIOs and CISOs have such a unique opportunity right now in driving the enterprise forward. Be that through shaping corporate culture or guiding the company through their digital journey, technology leaders have a strong upper hand . . . it’s a great time for the enterprise but it’s also a great time for technology leaders to position themselves for space in the boardroom. This is a career-defining moment.” Hunter Muller, President & CEO, HMG Strategy Frequently Asked Questions How does technology help businesses? The use of technology in business can offer many advantages. Here are the top five of them: Improved data security and customer experience Better communication means Time and cost-efficiency Enhanced business agility Increased streams of revenue What technologies will dominate the future? As a business, you need to keep your finger on the pulse of emerging technologies because the use of technology in business is your ultimate way to achieve the desired growth, efficiency, and profits. The following are the technologies that will dominate in 2022 and beyond: Internet of Things (IoT) 5G Blockchain Artificial Intelligence (AI) Customized & Intelligent Management Systems Automation Why should SMBs (small & medium size businesses) use technology? Technology has the power to transform all SMB operations. In any industry, technological advancement can impact aspects of small businesses such as internet capabilities, computers, web-based applications, online storage, etc. With the right adoption of technology into the environment, entrepreneurs and SMB employees can enjoy the following benefits: Improved collaboration and data sharing Instant connection with consumers Efficient employee training Flexible work environments Improved online visibility { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How does technology help businesses?", "acceptedAnswer": { "@type": "Answer", "text": "The use of technology in business can offer many advantages. Here are the top five of them: Improved data security and customer experience Better communication means Time and cost-efficiency Enhanced business agility Increased streams of revenue" } },{ "@type": "Question", "name": "What technologies will dominate the future?", "acceptedAnswer": { "@type": "Answer", "text": "As a business, you need to keep your finger on the pulse of emerging technologies because the use of technology in business is your ultimate way to achieve the desired growth, efficiency, and profits. The following are the technologies that will dominate in 2022 and beyond: Internet of Things (IoT) 5G Blockchain Artificial Intelligence (AI) Customized & Intelligent Management Systems Automation" } },{ "@type": "Question", "name": "Why should SMBs (small & medium size businesses) use technology?", "acceptedAnswer": { "@type": "Answer", "text": "Technology has the power to transform all SMB operations. In any industry, technological advancement can impact aspects of small businesses such as internet capabilities, computers, web-based applications, online storage, etc. With the right adoption of technology into the environment, entrepreneurs and SMB employees can enjoy the following benefits: Improved collaboration and data sharing Instant connection with consumers Efficient employee training Flexible work environments Improved online visibility" } }] }

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