HOW TO CHOOSE BETWEEN HYBRID OR NATIVE TECHNOLOGY FOR MOBILE APP DEVELOPMENT

March 4, 2019 | 87 views

Today, mobile applications are in huge demand owing to the heavy growth in mobile users. With the kind of presence mobile applications have registered amongst the users, this demand will go higher. Mobile apps have multiple benefits but developing these kinds of apps could be costly. You have to make a decision to select the correct app development platform for your mobile app. Hence, comparing the platforms is extremely important since a wrong decision might negatively impact the overall cost of development. Moreover, in case you decide to switch to a different platform while the development is in progress, it is going to impact costs as well as labor that has been already spent on the development of the app.

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Amaris

Created in 2007, Amaris is an International Consulting Group specialised in Technologies and Management. We have today more than 60 offices throughout the world. Our mission: We aim at contributing to the operational performance of our clients by acting on their organization, information systems and technologies.

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INNOVATION, SOFTWARE, FUTURE TECH

8 Epic App Innovations that Help Your Business Stand Out

Article | November 14, 2022

Contents 1. The Market for Mobile Application Development 2. Innovations in Mobile Application Development 2.1 In-App Paid Features: Android and iOS Development 2.2 Augmented and Virtual Reality 2.3 Beacon Technology 2.4 Al and Ml 2.5 Wearables 2.6 Predictive Analytics 2.7 Blockchain Technology 2.8 On-Demand Applications 3. Long-Term Benefits of Mobile App Development Innovations for Your Small Business: 4. Tying Everything Together Increased use of the internet and smartphones demands better mobile applications be developed. Innovation is the key driving force that can make or break the market regarding mobile app development. A fantastic team of mobile app developers and smart innovation employing the latest technology produce a huge hit app. Let us learn more about how the mobile app development market grows. 1. The Market for Mobile Application Development The mobile application development market is projected to grow at a 13.4% CAGR from 2023 to 2030, with a value of $187.58 billion recorded in 2021. This is due to the increased use of the internet and smartphone platforms, as well as artificial intelligence and machine learning. The app's algorithms learn and understand user interests to deliver refined results that generate better user engagement. As Ericsson and the Radicati Group forecasted, 6.64 billion people own a smartphone today, which is around 83.32% of the world population, and by 2025, 7.33 billion people will own a smartphone. As a result, there is a substantial rise in demand for better smartphone apps, for which creative and innovative mobile application development is the need of the hour. Innovation will give your business a competitive edge it's never had before. It will also open up new ways to grow your business. Discover the top innovations in mobile app development. 2. Innovations in Mobile Application Development Some of the technological breakthroughs in mobile app development will greatly improve the user experience in the future. These focus mainly on the implementation of the latest technological innovations to realize functionality that has never been seen or done before. Let us now delve into their specifics. 2.1 In-App Paid Features: Android and iOS Development While Android has a market share of 70%, iOS has grabbed a market share of around 28% in the mobile operating systems market as of 2022. In-app advertising and in-app purchases generate the major ROI from mobile applications on both mobile operating platforms. A great UI and UX go a long way toward boosting your app and business, and they also help you rank highly in the respective app markets, i.e., the Google Play Store and the App Store. Rolling out constant updates and adhering to the security standards of the marketplace keeps your business app ranking at the top. 2.2 Augmented and Virtual Reality With the AR kit, you can design and make 3D mobile apps for your customers that use virtual reality. AR and VR are constantly changing the business of making mobile apps. You can use these trends to give mobile users really great experiences. A few of the sectors making successful use of these technologies include gaming, e-commerce, retail, interior design, real estate, tourism and travel, education, training, healthcare, manufacturing and construction, advertising and marketing, and entertainment. Your AR and VR mobile apps are more valuable if you can meet your expectations for maximum ROI with a minimum budget. You can do this by making constant improvements to your minimum viable product. 2.3 Beacon Technology The beacon technology uses a smartphone's Bluetooth to identify any store, museum, or other business in the vicinity. As mobile devices get more powerful, IoT and edge sensors will be used more and more. Because of that, beacon technology will change the way we interact with the world. This technology sends notifications to your customer’s phone about your product when the customer passes by, sends content and descriptions about an ongoing event at your location to your customers, and more. Proximity marketing and indoor navigation notifications are the few ways retail is using this technology. With the help of beacon technology, your business can track assets, keep track of contacts, offer access to loyalty programs, gather advanced data, and send mobile tickets. 2.4 Al and ML The versatility and power of innovations in Al and ML keep them relevant. For example, they let you turn pictures into animations that look real. These animations provide real-time analytics and other valuable insights. As an AI learns from its own experience, providing a better customer experience based on the data you feed it helps create intelligent chatbots. Personalized shopping assistance, fraud prevention, task automation, smart content, voice assistants, and autonomous vehicles are a few of the examples where you will see AI implemented. An AI trains itself through machine learning, or ML. ML forecasts future data trends using available historical data. This invaluable addition to your existing apps transforms the way they interact with customers. We are one step closer to a super-personalized experience. 2.5 Wearables Wearables let you make calls, find your way to your destination, measure and analyze your vital signs in real time, and look at your own personal insights. So, app developers and businesspeople should focus on making apps that give people who use wearables a great digital experience. Getting better apps for wearable devices can greatly enhance their functionality and the user experience. From listening to your favorite music to tracking your fitness goals, taking notes, finding a parking spot, and adhering to your health and fitness regimen, a wearable device does it all. If developing your company’s wearable app delivers more value, this technology is not just a game changer but a lifesaver for many. 2.6 Predictive Analytics Predictive analytics is essential to e-commerce. When it comes to making mobile apps, predictive analysis can help improve both the process and the user experience. By putting together information from many developers, it can help predict problems and suggest solutions. Your predictive analytics will be better if you use artificial intelligence (AI), data mining, machine learning, modeling, and statistics. The data that your small and medium-scale businesses have gathered over a period of time becomes one of the most valuable sources of information that helps predict and forecast future market trends. Unexplained market rises and falls will now have an explanation, as will mobile apps that can precisely tell what, when, and where needs to be changed, replaced, or repaired. Using constants and variables that are already known, predictive analytics and data modeling can help make accurate predictions about the future. 2.7 Blockchain Technology The world of blockchain has innumerable possibilities. Applications backed by blockchain technology benefit from end-to-end encryption. This means no one but you can retain data ownership rights. Blockchain technology is used for a lot of important communication and financial transactions because it is safe and private. Blockchain holds promise for better efficiency, productivity, and performance, as well as for elevating the user experience. Blockchain is more secure and reliable, offers better transparency in financial transactions, makes you go password-free using an SSL certificate (Secure Sockets Layer), promotes simplicity, protects your identity, safeguards access to your digital data and information, and helps transmit and receive accurate data with the help of balanced data transfer using several nodes at once. 2.8 On-Demand Applications As lockdowns and quarantines went on for a long time, many delivery apps started to appear. There were apps for taxis, grocery stores, and even medicine delivery. The on-demand model is likely to grow as more service-based companies shift their focus towards on-demand apps. Technology is always changing, and every year, new versions of technology hit the market. That's why we need to keep up with the latest updates and use them to make applications that are both new and full of features. That's a must for a successful launch of a mobile app. Making the software development process easy for the developers reduces the time it takes to develop applications using the software. There are options like rapid application development software, no code, and low-code application development software. These can include mobile app development, SaaS (software as a service), cloud apps, on-premise standalone apps, desktop apps, and web-based apps for many devices, including IoT devices. Using AI to power the application development process speeds up development, testing, and deployment, which helps a lot with scaling from small to medium to large and beyond. 3. Long-Term Benefits of Mobile App Innovations for Your Small Business: Creating a winning product doesn’t have to be a long process. Improvements on the product offered by competitors and finding competitor product shortcomings, along with using innovative technologies, help add value to your mobile app as a product. Mobile app development innovations help in many ways, such as: Improve your brand's relationship with your customers Offer 24/7 access to your business Get excellent customer insights Efficiently market your product online Save on additional marketing costs Boost employee efficiency by increasing engagement Improve communication shreds down the busy work and Streamline the data Generate a new revenue stream from ads targeted at in-app purchases. As a result, you meet customer expectations efficiently, allowing you to expand your business and attract potential customers. Your customers and potential customers are always looking for something new and exciting to experience and adopt. Sooner or later, they make habits of seeing something, and then they start thinking of that mobile app as a standard benchmark to look up to. Talking about the scalability of a mobile application, there is a lot of scope to improve using innovative technologies, and all minor to major updates take you from where you are to where you want to be. Finding the right mix of technologies will help your business grow and expand. 4. Tying Everything Together Business growth for small-scale businesses starts with new inputs and strategic technological investments in mobile app development. Although they sound promising, striking the right balance to implement innovative technologies relies heavily on rigorous predictive analysis. Tools and technologies help meet customer expectations at scale and grow the business beyond imagination with the power of innovation.

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AI TECH

Empowering Industry 4.0 with Artificial Intelligence

Article | July 11, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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SOFTWARE

How Artificial Intelligence Is Transforming Businesses

Article | July 13, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Spotlight

Amaris

Created in 2007, Amaris is an International Consulting Group specialised in Technologies and Management. We have today more than 60 offices throughout the world. Our mission: We aim at contributing to the operational performance of our clients by acting on their organization, information systems and technologies.

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SOFTWARE

Forsta Launches Digital Diaries Mobile App, Enabling a Seamless Customer Journey and Ethnography Capture Across Desktop, Smartphone and Tablet Devices

Forsta | July 06, 2022

Forsta, an industry-leading global provider of market research and customer experience (CX) technology, today announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale. Available on iOS and Android devices, the new mobile app is complementary to Forsta’s existing desktop customer journey and ethnography solution. It is available to users of the Forsta HX (Human Experience) platform, which gathers and analyzes data, and helps insights professionals translate the findings into shareable actions to inform decision-making and drive growth. “Digital Diaries enables the type of deep consumer understanding that can only come with one-on-one interactions with customers sharing their feedback in a way that feels natural to the way they live their lives—on their phones and using text messages, social media and other forms of digital communication. “Digital Diaries, Digital Communities, and our other state-of-the-art, qualitative tools are yet another reason why the Forsta HX Platform is the most powerful, innovative and comprehensive insights technology solution for the CX and market research industries." Brian Bhuta, Chief Product Officer at Forsta Companies can utilize Forsta’s Digital Diaries app to follow along on an individual customer’s journey—for instance, an in-store shopping experience—and gain insights into their choices each step of the way. Insights professionals can recreate in-person focus groups on-the-go, gathering even greater detail via enhanced capabilities such as real-time group discussions, digital polls and photo and video uploading. Brands can concept-test new developments, such as a package redesign or in-store displays, inclusive of important context unattainable by other means. “Forsta Digital Diaries provides us with the most user-friendly software on the market that enables us to conduct qualitative, digital research via participants’ smartphones, with emphasis on uncovering behavior and needs from a distance,” said Emil Buch Jacobsen, Consultant at strategic innovation agency IS IT A BIRD. For consumers and research participants, Forsta’s Digital Diaries now enables a seamless experience across laptop, smartphone and tablet devices, regardless of WiFi connection. This encourages more detailed, accurate descriptions of activities, thoughts and other qualitative feedback to be shared in real-time and delivered when convenient to the customer. CX program leaders, community managers and researchers can respond to customers’ feedback with real-time follow-up questions or prompts, and generate data visualizations such as heat maps and word clouds. About Forsta Forsta powers an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, helps organizations better understand the full Human Experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer.

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Google details how ML helps transcribe, recognize audio in Recorder app

MobileSyrup | December 19, 2019

Following up an extensive explainer on some of the artificial intelligence (AI) and machine learning (ML) technology behind the camera in the Pixel 4, Google’s AI team has posted another blog detailing how the new Recorder app works. Recorder launched on Pixel 4 and recently made its way to older Pixel devices. The app offers the ability to not only record audio but transcribe it and recognize different sounds so users can search through recordings with ease. In the post, Google notes that it built Recorder because “much of the world’s information is conveyed through speech,” which can be difficult to look through to find information after the fact. Google created Recorder to help users find that information. The app uses an on-device machine learning model optimized for long, multi-hour audio sessions. Google also made sure that Recorder could index conversations “by mapping words to timestamps as computed by the speech recognition model.” If you’ve used the Recorder app, this is what allows you to tap on a word in the transcription and start playback from that specific point. It also enables the ability to search recordings for a word and jump directly to that point in the audio.

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Android Q Brings New Privacy and Security Features

SecurityWeek | March 18, 2019

Released in Beta 1 last week, the latest Android iteration (Android Q) arrived with new privacy protection improvements and other security enhancements. Building on previously introduced features such as file-based encryption, lockdown mode, encrypted backups, Google Play Protect, and more, Android Q brings more control over location access, improved transparency, and better data security (many of the enhancements are part of Google’s Project Strobe). In Android Q, for example, apps still need to ask for permission to get location, but users can set different permission levels, such as never, only when the app is in use (running), or all the time (when in the background). “To maintain a good user experience, design your app to gracefully handle when your app doesn't have background location permission or when it doesn't have any access to location,” Google tells application developers. Because users are more likely to grant permissions to an app if they clearly understand the reason for which the app needs them, developers are advised to ask for the location permission from users in context, such as when a feature that requires location is enabled. Developers are also advised to only ask for the level of access required for that feature. The upcoming platform release also provides users with more control over access to shared files, such as photos, videos, and audio collections, via new runtime permissions. Apps will need to use the system file picker for downloads, which allows users to decide which Download files the app can access. Android Q will also prevent apps from launching an Activity while in the background, thus preventing them from coming into focus and taking over the screen. Developers will be able to use high-priority notifications and provide a full-screen intent if their app needs to get the user’s attention quickly.

Read More

SOFTWARE

Forsta Launches Digital Diaries Mobile App, Enabling a Seamless Customer Journey and Ethnography Capture Across Desktop, Smartphone and Tablet Devices

Forsta | July 06, 2022

Forsta, an industry-leading global provider of market research and customer experience (CX) technology, today announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale. Available on iOS and Android devices, the new mobile app is complementary to Forsta’s existing desktop customer journey and ethnography solution. It is available to users of the Forsta HX (Human Experience) platform, which gathers and analyzes data, and helps insights professionals translate the findings into shareable actions to inform decision-making and drive growth. “Digital Diaries enables the type of deep consumer understanding that can only come with one-on-one interactions with customers sharing their feedback in a way that feels natural to the way they live their lives—on their phones and using text messages, social media and other forms of digital communication. “Digital Diaries, Digital Communities, and our other state-of-the-art, qualitative tools are yet another reason why the Forsta HX Platform is the most powerful, innovative and comprehensive insights technology solution for the CX and market research industries." Brian Bhuta, Chief Product Officer at Forsta Companies can utilize Forsta’s Digital Diaries app to follow along on an individual customer’s journey—for instance, an in-store shopping experience—and gain insights into their choices each step of the way. Insights professionals can recreate in-person focus groups on-the-go, gathering even greater detail via enhanced capabilities such as real-time group discussions, digital polls and photo and video uploading. Brands can concept-test new developments, such as a package redesign or in-store displays, inclusive of important context unattainable by other means. “Forsta Digital Diaries provides us with the most user-friendly software on the market that enables us to conduct qualitative, digital research via participants’ smartphones, with emphasis on uncovering behavior and needs from a distance,” said Emil Buch Jacobsen, Consultant at strategic innovation agency IS IT A BIRD. For consumers and research participants, Forsta’s Digital Diaries now enables a seamless experience across laptop, smartphone and tablet devices, regardless of WiFi connection. This encourages more detailed, accurate descriptions of activities, thoughts and other qualitative feedback to be shared in real-time and delivered when convenient to the customer. CX program leaders, community managers and researchers can respond to customers’ feedback with real-time follow-up questions or prompts, and generate data visualizations such as heat maps and word clouds. About Forsta Forsta powers an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, helps organizations better understand the full Human Experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer.

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Google details how ML helps transcribe, recognize audio in Recorder app

MobileSyrup | December 19, 2019

Following up an extensive explainer on some of the artificial intelligence (AI) and machine learning (ML) technology behind the camera in the Pixel 4, Google’s AI team has posted another blog detailing how the new Recorder app works. Recorder launched on Pixel 4 and recently made its way to older Pixel devices. The app offers the ability to not only record audio but transcribe it and recognize different sounds so users can search through recordings with ease. In the post, Google notes that it built Recorder because “much of the world’s information is conveyed through speech,” which can be difficult to look through to find information after the fact. Google created Recorder to help users find that information. The app uses an on-device machine learning model optimized for long, multi-hour audio sessions. Google also made sure that Recorder could index conversations “by mapping words to timestamps as computed by the speech recognition model.” If you’ve used the Recorder app, this is what allows you to tap on a word in the transcription and start playback from that specific point. It also enables the ability to search recordings for a word and jump directly to that point in the audio.

Read More

Android Q Brings New Privacy and Security Features

SecurityWeek | March 18, 2019

Released in Beta 1 last week, the latest Android iteration (Android Q) arrived with new privacy protection improvements and other security enhancements. Building on previously introduced features such as file-based encryption, lockdown mode, encrypted backups, Google Play Protect, and more, Android Q brings more control over location access, improved transparency, and better data security (many of the enhancements are part of Google’s Project Strobe). In Android Q, for example, apps still need to ask for permission to get location, but users can set different permission levels, such as never, only when the app is in use (running), or all the time (when in the background). “To maintain a good user experience, design your app to gracefully handle when your app doesn't have background location permission or when it doesn't have any access to location,” Google tells application developers. Because users are more likely to grant permissions to an app if they clearly understand the reason for which the app needs them, developers are advised to ask for the location permission from users in context, such as when a feature that requires location is enabled. Developers are also advised to only ask for the level of access required for that feature. The upcoming platform release also provides users with more control over access to shared files, such as photos, videos, and audio collections, via new runtime permissions. Apps will need to use the system file picker for downloads, which allows users to decide which Download files the app can access. Android Q will also prevent apps from launching an Activity while in the background, thus preventing them from coming into focus and taking over the screen. Developers will be able to use high-priority notifications and provide a full-screen intent if their app needs to get the user’s attention quickly.

Read More

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