Article | July 15, 2021
The Software as a Service (SaaS) sector is one of the most essential industries globally, and it's always more complex than general customer marketing. Of course, we do not mean that customer marketing is effortless. However, it's relatively more traditional than SaaS marketing.
Many people are not familiar with the right strategies for selling non-physical products. As selling such products can possess its own set of challenges, SaaS marketing gets even more demanding.
What is SaaS Marketing?
Let’s begin with the basics of SaaS — Software as a Service or SaaS allows users to use cloud-based applications. Businesses or users hire SaaS applications for a variety of purposes.
SaaS marketing is nothing but the process to market such applications. Marketers use various strategies to sell SaaS software and achieve the highest possible conversion rates.
However, there are several significant challenges in this quest. First, SaaS tools don’t have any physical presence, and selling something that doesn’t physically exist is not easy.
Furthermore, we live in a world where SaaS platforms are constantly changing. With newer features and updates being launched every day, marketers struggle to nail down even their most basic payment app before the next version is launched.
If your company sells software, you must adopt the right SaaS marketing strategy to get more customers and, ultimately, higher conversions.
But how will you get started? And, most importantly, how to overcome those three biggest SaaS Marketing challenges?
Let’s find out!
The Three Biggest SaaS Marketing Challenges
The following are the three biggest marketing challenges faced by SaaS marketers.
● Earning The Loyalty from Customers
● Getting Noticed
● Dealing With Conventional Complainers
If your company faces the same B2B SaaS marketing challenges, it will be fair to say that you are doing well. Their occurrence is pretty common. After working with several B2B companies, ranging from 2 million annual revenue to 2 billion, you will notice that most of them face the same challenges mentioned above.
The demand for cloud-based services is increasing day by day. And eventually, this has birthed thousands of SaaS companies all around the globe. Locations beyond Silicon Valley are seeing the rise of several new SaaS providers ranging from government agencies to small and mid-size start-ups.
As a result, the competition is mounting at an incredible pace, and the niches are getting overcrowded. Suppose you do not invest in improving your company’s digital presence, brand identity, and messaging. In that case, you are more likely to drown in the ocean of the current marketplace where new companies are entering every single day.
Here’s how you can deal with these core SaaS Marketing Challenges:
Being a SaaS marketer, analyze your strategy by asking yourself this question — How can your company address the customers’ needs in areas that your competitors are not targeting?
The SaaS marketplace is constantly evolving, and even the slightest functionality or design improvement in the competitor’s platform is enough to take away the sleep of your company leadership.
Traditionally, most SaaS marketers sell their product by convincing companies that they have a problem, and only our SaaS platform can fix it. But, now things have changed, and there’s a lot to compete with.
Several market analysts have claimed that smart process apps are overlapping with SaaS. While SaaS companies are focusing on only the US market (and ruling it as well), traditional software companies have taken their business to Asia and Europe and have established themselves there.
As a consequence, SaaS marketers are faced with more than just indifference and ignorance. Being a SaaS provider company, you must make the most out of the predicted surge in growth and go beyond the traditional SaaS marketing strategy. Plus, you need to develop newer ways to stand out in the competition of sameness and simultaneously reach more customers.
Earning Customer Loyalty
There was a time when data migration was one of the most challenging tasks for SaaS marketers. Thankfully, we are past that time now. Today, companies can easily migrate data from their existing system to the cloud base. Moreover, they will have a painless process to manage it post the migration.
But, here’s a catch! If you can do this with ease, your competitor can also do that. This drastically increases the importance of customer acquisition and customer retention. And for this reason, you must have an effective SaaS marketing strategy that aims at earning customer engagement and loyalty.
Dealing with Conventional Complainers
Many industries are yet to accept the benefits of cloud computing. However, if you target them in the right way, your state-of-the-art SaaS platform can replace their incumbent software system.
Someone has spent years building that existing software system, and they are more likely to lose sleep because of this takeover. Such people, in most cases, are the decision-makers and won’t be keen to relinquish their hold on the existing system. It would help if you won them to sell your product. Your strategy should be able to handle an onslaught of their objections. They might claim that data migration is so complex that it’s not worth their time and money, or they will even say that the cloud is not secure enough. You have to do your homework and be prepared to tackle these hurdles.
So, be excellent and well prepared. And, the chances are, you will convince them.
How to Overcome SaaS Marketing Challenges?
Any SaaS Vendor must dig deep into all the significant concepts of marketing. But, before getting started with it, it's essential to learn about the customer journey. It helps SaaS marketers to deploy and integrate an effective strategy that works well with all the following stages of the customer journey:
The reality is, there are hundreds of marketing strategies that can produce great results. However, the following ones are the best of all when it’s about marketing your SaaS products.
Develop an Effective Content Marketing Strategy
Be it any online business, content marketing is one of the most important marketing aspects. It can be beneficial for your SaaS company by letting your audience understand the advantages of your product and improving your online presence.
You can also use various social media platforms to extend your approach for offering the same information. Credibility, trust, and existence are the critical aspects of every SaaS marketing niche, and content marketing is the most effective way to spread your valuable information and earn trust.
Set Realistic Goals
Directionless movements are a total waste of time. Instead, all successful SaaS marketing strategies begin with defining clear and realistic goals. To do that, you must figure your business most comprehensively. Then, set tractable and specific goals keeping the key metrics and KPIs in mind. And lastly, work on how the marketing and sales team can align to get the best results.
Remember, bigger goals are more challenging to achieve. You can break them down into smaller ones to ease the process.
Offer a Free Trial of Your SaaS Product
This helps to attract new customers and make them aware of the benefits of your SaaS product. It will also help you with lead generation.
Make sure to optimize the conversion rate during this trial period. And, present the best customer service to your prospects so that they will be with you for long.
Frequently Asked Questions
What are the most effective SaaS marketing techniques?
The following are the most effective strategies to overcome various SaaS marketing challenges in 2021:
● Develop a content marketing plan
● Offer free SaaS trials
● Focus on SEO
● Refine your Call-to-Action
● Refine your PPC campaigns
● Strengthen SaaS review websites
Why is Saas marketing important for businesses?
Even though SaaS marketing is challenging and requires exceptional marketing strategy, it comes with its own advantages. They include:
● Customer marketing & customer communication
● Long term customers
● Brand awareness
● Short sales cycles
● Lead generation
What are the biggest challenges in SaaS marketing?
The following are some of the biggest and the most common SaaS marketing challenges:
● Earning loyal customers
● Standing out from the crowd
● Dealing with conventional complainers
● Getting noticed
● Generating value
"name": "What are the most effective SaaS marketing techniques?",
"text": "The following are the most effective strategies to overcome various SaaS marketing challenges in 2021:
Develop a content marketing plan
Offer free SaaS trials
Focus on SEO
Refine your Call-to-Action
Refine your PPC campaigns
Strengthen SaaS review websites"
"name": "Why is Saas marketing important for businesses?",
"text": "Even though SaaS marketing is challenging and requires exceptional marketing strategy, it comes with its own advantages. They include:
Customer marketing & customer communication
Long term customers
Short sales cycles
"name": "What are the biggest challenges in SaaS marketing?",
"text": "The following are some of the biggest and the most common SaaS marketing challenges:
Earning loyal customers
Standing out from the crowd
Dealing with conventional complainers
Article | November 20, 2020
As smart machines, data, and algorithms usher in dramatic technological transformation, its global impact spans from cautious optimism to doomsday scenarios. Widespread transformation, displacement, and disaggregation of world labor markets is speculated in countries like India, with an estimated 600 million workforce by 2022, as well as the global labor market. Even today, we are witnessing the resurgence of 'hybrid' jobs where distinctive human abilities are paired with data and algorithms, and 'super' jobs that involve deep tech. Our historical response to such tectonic shifts and upheavals has been predictable so far - responding with trepidation and uncertainty in the beginning followed by a period of painful transition. Communities and nations that can sense and respond will be able to shape social, economic, and political order decisively. However, with general AI predictably coming of age by 2050-60, governments will need to frame effective policies to respond to their obligations to their citizens. This involves the creation of a new social contract between the individual, enterprise, and state for an inclusive and equitable society.
The present age is marked by automation, augmentation, and amplification of human talent by transformative technologies. A typical career may go through 15-20 transitions. And given the gig economy, the shelf-life of skills is rapidly shrinking. Many agree that for the next 30 years, the nature and the volume of jobs will get significantly redefined. So even as it is nearly impossible to gaze into the crystal ball 100 years later, one can take a shot at what jobs may emerge in the next 20-30 years given the present state. So here is a glimpse into the kind of technological changes the next generation might witness that will change the employment scenario:
RESTORATION OF BIODIVERSITY
Our biodiversity is shrinking frighteningly fast - for both flora and fauna. Extinct species revivalists may be challenged with restoring and reintegrating pertinent elements back into the natural environment. Without biodiversity, humanity will perish.
Medicine is rapidly getting personalized as genome sequencing becomes commonplace. Even today, Elon Musk's Neuralink is working on brain-machine interfaces. So you may soon be able to upload your brain onto a computer where it can be edited, transformed, and re-uploaded back into you. Anti-aging practitioners will be tasked with enhancing human life-spans to ensure we stay productive late into our twilight years. Gene sequencers will help personalize treatments and epigenetic therapists will manipulate gene expression to overcome disease and decay. Brain neurostimulation experts and augmentationists may be commonplace to ensure we are happier, healthier, and disease-free. In fact, happiness itself may get redefined as it shifts from the quality of our relationships to that between man-machine integration.
THE QUANTIFIED SELF
As more of the populace interact and engage with a digitized world, digital rehabilitators will help you detox and regain your sense of self, which may get inseparably intertwined with smart machines and interfaces.
DATA-LED VALUE CREATION
Data is exploding at a torrid pace and becoming a source of value-creation. While today's organizations are scrambling to create data lakes, future data-centers will be entrusted with sourcing high-value data, securing rights to it, and even licensing it to others. Data will increasingly create competitive asymmetries amongst organizations and nations. Data brokers will be the new intermediaries and data detectives, analysts, monitors or watchers, auditors, and frackers will emerge as new-age roles. Since data and privacy issues are entwined together, data regulators, ethicists, and trust professionals will thrive. Many new cyber laws will come into existence.
HEALING THE PLANET
As the world grapples with the specter of climate change, our focus on sustainability and clean energy will intensify. Our landfills are choked with both toxic and non-toxic waste. Plastic alone takes almost 1000 years to degrade, so landfill operators will use earthworm-like robots to help decompose waste and recoup precious recyclable waste. Nuclear fusion will emerge as the new source of clean energy, creating a broad gamut of engineers, designers, integrators, architects, and planners around it. We may even generate power in space. Since our oceans are infested with waste, a lot of initiatives and roles will emerge around cleaning the marine environment to ensure natural habitat and food security.
TAMING THE GENOME
As technologies like CRISPR and Prime-editing mature, we may see a resurgence of biohackers and programmable healthcare. Our health and nutrition may be algorithmically managed. CRISPR-like advancements will need a swathe of engineers, technicians, auditors, and regulators for genetically engineered health that may overcome a wide variety of diseases for longer life-expectancy.
THE RISE OF BOTS
Humanoid and non-humanoid robots will need entire workforce ecosystems around them spanning from suppliers, programmers, operators, and maintenance experts to ethicists and UI-designers. Smart robot psychologists will have to counsel them and ensure they are safe and friendly. Regulators may grant varying levels of autonomy to robots.
DATA LOADS THE GUN, CREATIVITY FIRES THE TRIGGER
Today's deep-learning Generative Adversarial Networks (GANs) can create music like Mozart and paintings like Picasso. Such advancements will give birth to a wide array of AI-enhanced professionals, like musicians, painters, authors, quantum programmers, cybersecurity experts, educators, etc.
FROM AUGMENTATION TO AUTONOMY
Autonomous driving is about to mature in the next few years and will extend to air and space travel. Safety will exceed human capabilities and we may soon reach a state of diminishing returns where we will employ fewer humans to prevent mishaps and unforeseen occurrences. This industry will need supportive command center managers, traffic analyzers, fleet managers, and people to ensure onboarding experience.
BLOCKCHAIN BECOMES PERVASIVE
Blockchain will create a lot of jobs for its mainstream and derivative applications. Even though most of its present applications are in Financial Services, Supply Chain, and Asset Management industries, very soon its adoption and integration will be a lot more expansive. Engineers, designers, UI/UX experts, analysts, auditors, and regulators will be required to manage blockchain-related applications. With Crypto being one of its better-known applications, a lot of transaction specialists, miners, insurers, wealth managers, and regulators will be needed. Crypto exchanges will come under the purview of the regulatory framework.
3D PRINTING TURNS GAME-CHANGER
Additive manufacturing, also popularly called 3D printing, will mature in its precision, capabilities, and market potential. Lab-grown, 3D-printed food will be part of our regular diet. Transplantable organs will be generated using stem cell research and 3D printing. Amputees and the disabled will adopt 3D-printed limbs and prosthetics. Its applications for high-precision reconstructive surgery are already commonplace. Pills are being 3D printed as we speak. So again, we are looking at 3D printers, operators, material scientists, pharmacists, construction experts, etc.
THE COLONIZATION OF OUTER SPACE
Amazon's Blue Origin and Elon Musk's SpaceX signal a new horizon. As space tech gets into a new trajectory, a new breed of commercial space pilots, mission planners, launch managers, cargo experts, ground crew, experience designers, etc. will be required. Since we have ravaged the limited resources of our planet already, mankind will need to venture into asteroid mining for rare and precious metals. This will need scouts and surveyors, meteorologists, remote bot operators, remotely managed factories, and whatnot.
THE HYPER-CONNECTED WORLD
By 2020, we already have anywhere between 50-75 billion connected devices. By 2040, this will likely swell to more than 100 trillion sensors that will spew out a dizzying volume of real-time data ready for analytics and AI. A complete IoT system as we know it is aware, autonomous, and actionable, just like a self-driving car. Imagine the number of data modelers, sensor designers and installers, signal architects and engineers that will be needed. Home automation will be pervasive and smart medicines, implants, and wearables will be the norms of the day.
DRONES USHER IN DISRUPTION
Unmanned aerial and underwater drones are already becoming ubiquitous for applications in aerial surveillance, delivery, and security. Countries are awakening to their potential as well as possibilities of misuse. Command centers, just like that for space travel, will manage them as countries rush to put in a regulatory framework around them. An army of designers, programmers, security experts, traffic flow optimizers will harness their true potential.
SHIELDING YOUR DATA
With data come cyber threats, data breaches, cyber warfare, cyber espionage, and a host of other issues. The more data-dependent and connected the world is, the bigger the problem of cybersecurity will be. The severity of the problem will increase manifold from the current issues like phishing, spyware, malware, viruses and worms, ransomware, DoS/ DDoS attacks, hacktivism, and cybersecurity will indeed be big business. The problem is that threats are increasing 10X faster than investments in this space and the interesting thing is that it is a lot more about audits, governance, policies, and compliance than technology alone.
FOOD-TECH COMES OF AGE
As the world population grows to 9.7 billion people in 2050, cultured food and lab-grown meat will hit our tables to ensure food security. Entire food chains and value delivery networks will see an unprecedented change. Agriculture will be transformed with robotics, IoT, drones, and the food-tech sector will take off in a big way.
QUANTUM COMPUTING SOLVES INTRACTABLE PROBLEMS
Finally, while the list is very long, let’s touch upon the advent of qubits, or Quantum computing. With its ability to break the best encryption on the planet, the traditional asymmetric encryption, public key infrastructure, digital envelopes, and digital certificates in use today will be rendered useless. Bring in the quantum programmers, analysts, privacy and trust managers, health monitors, etc.
As we brace for the world that looms large ahead of us, the biggest enabler that will be transformed itself will be Education 4.0. Education will cease to be a phase in your life. Life-long interventions will be needed to adapt, impart, and shape the skills of individuals that are ready for the future of work. More power to the people!
Article | March 5, 2020
Concurnas is a new general purpose open source JVM programming language designed for building concurrent, distributed and parallel systems. Concurnas is easy to learn; it offers incredible performance as well as many features for building modern, enterprise scale computer software. What distinguishes Concurnas from existing programming languages is that it presents a unique, simplified means of performing concurrent, distributed and parallel computation. These forms of computation are some of the most challenging in modern software engineering, but with Concurnas they are made easy.
Article | July 14, 2021
The world has started stepping into the “new normal” era. With the boost in vaccine inventions and countries rapidly vaccinating their citizens, we will be back to living a ‘new normal’ life. We keep mentioning normal as the ‘new normal’ because things will never be the same as before the pandemic.
A majority of changes have happened for the best. Nevertheless, challenges emerged in the pandemic, and these were answered by innovations. Let us precisely talk about the innovations in software development trends.
Digitalization played a vital role in transforming society and overcoming the hurdles created by the pandemic. Hybrid working style, chatbots, IoT, AI, and development in applications to improve performance and customer experience are the key software development trends that are on the rise.
Growth Predictions Post Pandemic
● 63.3% of companies consider accelerated digital transformation.
● IaaS market solutions will be worth $64 billion.
● Online sales will account for 22% of global retail (currently it is 14%)
● The utilization of low code products will reach 50%.
● The outsourcing services industry is estimated to reach more than $66 billion.
Software development trends have led to a boom in the software industry. As a result, all the sectors have turned towards software for solutions. Observing this change of scenario, here are some of the predictions on software development trends that will rule the industry by 2022.
Software Development Trends
The combination of AI and Big Data with IoT has led to significant changes in the IoT industry. IoT has profoundly incorporated its way into daily human life. It eases everyday chores by connecting all the devices with sensors and syncs them automatically. The machines understand our timely needs and act subsequently.
IoT has come a long way from just connecting the phone and the laptop. Instead, the day starts with Alexa, Siri, or Google. From telling them to turn on your coffee maker to adjusting your AC temperature, every little thing is manageable by the internet of things!
As a result, more and more devices are built with sensors to simplify everyday processes. Thus, IoT is one of the software development trends to be utilized in various sectors by 2022.
IoT has groundbreaking potential and has been adapted in smart cities. The smart cities project is a possibility only because of IoT.
Progressive Web Apps (PWA)
Progressive Web Apps are a trend in software development that is gaining popularity in these challenging times. PWA are apps that combine the functions of native apps and website accessibility. They provide the same user experience as native apps without having the hassle of upgrading and installing for web or mobile devices.
Easy maintenance, one codebase, easily searchable, lightweight, and operating offline are some of the advantages of progressive web apps. PWA is here to stay and is the latest in software development.
It is progressive, responsive, connectivity-independent, secure, easily installable, and linkable. As a result, many companies are switching their websites and apps to PWA for hassle-free code development and a great user experience.
Be it software developers, web developers, or users, low-code development is a hit amongst all. This new technology in software development saves time, is fast and intuitive. The long hours spent in coding every line are held by low code development. Herein the code is sketched like a flowchart and fed into the machine. As a result, a lot of manual effort is saved.
Low-code development is one of the latest technologies in software and the future of the software industry. Traditional developers thought that this process did not have much potential, but the pandemic changed this thought. Low-code development will allow people with little digital skills to digitalize their ideas.
Building apps quickly is the need of the hour, and low code development helps achieve that. This trend will also help in bridging the gap between the supply and demand of software engineers.
AR (Augmented Reality)
Augmented reality has appallingly changed the marketplace. Customers can virtually try new makeup or beauty products without even touching the product. The beauty industry has seen incredible conversion while using AR for its marketing. Similarly gone are the days of 2D mapping. AR has managed to bring 3D mapping into our lives. Be it gaming or navigation; augmented reality has strongly made things attractive.
AR is a hit in advertisements. Companies are luring customers by adding filters or creating environments in apps. This has shown great conversion numbers to the businesses. This is because AR is software that is more than visually appealing. It improves functionality, enhances effectiveness, and creates brand value. As a result, we are going to see more from this technology in 2022.
Using Big Data is building credibility. Security has a whole new meaning post-Covid-19. The public has become aware of the information that it will allow access to. This has led to a boost in the use of Big Data.
By 2022 Big Data can be used as DaaS (Data as a Service). This will allow companies to access the required data, and thus redundancy is avoided.
The use of Big Data has proven to provide data-driven solutions. It is giving the customers exactly what they are looking for. And this can be achieved only when you have proper segregation and security of a large amount of data.
Netflix has proven its popularity by utilizing Big Data and giving the viewers the exact content they are looking for.
Thus, Big Data is a software trend that will be a compulsion for companies to adapt in the future.
AI (Artificial Intelligence)
This list would be incomplete without mentioning the hottest software trend in the market these days. In the last five years, AI is one industry that has gained tremendous momentum. This is because machines are trained to think and perform tasks that were possible only for humans.
The combination of machine learning, deep learning, neural networks, and machine control has already enhanced customer experience in various sectors. The improved user experience, better efficiency, less prone to errors, reduced costs, and increase in ROI have made AI a dominant trend in the technology world.
By 2022 there will hardly be a sector that has not implemented AI. From the demand and supply chain industry to predicting stock markets, we will see a lot of AI everywhere.
Conclusion: Be Ready for 2022!
These are some of the predictions of software development trends 2022. There will be enormous changes in the lifestyle, working style, and adaptive measures taken by humans. And in this changing era, technology trends will guarantee maximum productivity along with comfort.
As the pandemic unfolds and most of the population gets vaccinated, there will be turning points in the latest software trends and the IT industry. There will be minor glitches and fluctuations, but these newest software development trends will help overcome them all. They assure an increase in revenues and adding value to the brand of the company.
Software development is not just a trend in software engineering but a process of continuous innovation. Of course, the predictions of technological processes are pretty unpredictable as inventions surge. But one predictable thing is that game-changing technology trends will keep emerging, and there are no stopping innovations in these fields.
Frequently Asked Questions
What are the top 3 emerging technologies in software?
AI (Artificial Intelligence) dominates the emerging technology industry, followed by IoT (Internet of Things) and then AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality). These play a predominant role in changing the face of technology.
What is trending in software development nowadays?
The current trends in software development are AI chatbots, powerful programming languages, and active incorporation of IaaS, PaaS, SaaS, DaaS to provide flexibility and improve productivity. These effective solutions are implemented to build apps, websites, manage hybrid working culture, and ease communication processes between teams.
Why should you track trends in software development?
It is the need of the hour to digitalize the business. If you keep up with the rapidly changing software trends, you can be distinguished from your competitors, and it will help you stay ahead of the race. Your products/services will be productive, efficient, and trusted by the customers.
If you do not digitalize your businesses and incorporate the required technology, your business will cease to exist.
"name": "What are the top 3 emerging technologies in software?",
"text": "AI (Artificial Intelligence) dominates the emerging technology industry, followed by IoT (Internet of Things) and then AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality). These play a predominant role in changing the face of technology."
"name": "What is trending in software development nowadays?",
"text": "The current trends in software development are AI chatbots, powerful programming languages, and active incorporation of IaaS, PaaS, SaaS, DaaS to provide flexibility and improve productivity. These effective solutions are implemented to build apps, websites, manage hybrid working culture, and ease communication processes between teams."
"name": "Why should you track trends in software development?",
"text": "It is the need of the hour to digitalize the business. If you keep up with the rapidly changing software trends, you can be distinguished from your competitors, and it will help you stay ahead of the race. Your products/services will be productive, efficient, and trusted by the customers.
If you do not digitalize your businesses and incorporate the required technology, your business will cease to exist."