How Business and IT Professionals View BI Differently

| October 24, 2016

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It’s no secret that business executives and IT professionals see the world differently—but it’s those differences that provide an important balance that keeps an organization moving forward smoothly and intelligently.

Spotlight

Aberdeen Group

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients existing marketing and sales tech stack via data feeds, embedded analytics and apps.

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Top 5 Event Technology Trends to Watch in 2021

Article | July 8, 2021

A successful event pays for all the hard work done by the company and the event management team. But along with excellent attendance, more things cater to the success of the event. The audience needs to have a memorable experience and zero hassles throughout the event. The technology used in the event enhances its experience. Therefore, technology trends in event management play a vital role in the success of any event, plus it also makes the process of event organization relatively smooth and orderly. Events are no longer just a gathering of people, presentations, speeches, or visuals of entertainment. Instead, there are more of an intriguing and personal experience. Event technology trends have changed the face of events for the audience as well as the organizers. For example, bar codes have replaced paper tickets to mark entry at events. This is a petite example of the use of technology. AI, RFID, automation, gamification, wearables, project mapping, etc., are some of the event technology trends that have amplified the present event experiences. Let us look at the five major event technology trends in 2021. Event Technology Trends Facial Recognition Facial recognition is a prominent security feature that Apple has used. It is a success in identifying the phone owner by intimately studying the iris and facial features. This technology trend is widely used in events and is quite a breakthrough. A scanner is placed at the event gate, wherein the faces are identified for entry access. This experience can further be personalized by generating voice notes with the person’s name. The bottleneck of crowding at the entry is avoided with the use of this trend. There are endless possibilities that this AI feature can offer. In the upcoming world, it is necessary to adapt to contactless techniques. Hence, facial recognition is undoubtedly going to gain momentum as a smooth and faster check-in method. AR and VR Artificial Reality (AR) and VR (Virtual Reality) have become prominent in marketing ideas. As a result, these event technology trends will play a prominent role in enhancing an event experience. An AR and VR can provide the attendees with a plethora of experiences. Despite being confined to their homes, the audience can virtually visit the event area and have a 360-degree exposure. With the application of augmented reality technology for an event, you can wow your audiences by crafting stories in an entertaining way. This way of storytelling will make sure that your audience listens and experiences the account. E3 held its conference by totally adopting AR and VR technology. This conference was a hit as it provided the attendees with a real-time view of the virtual reality world that E3 was promoting. Event Automation Event technology trends are evolving by leaps and bounds. Event automation is making it possible to plan an event and execute it with minimum manpower-handling and resources. This enhances the event experience and guarantees minimal errors. From designing the venue in 3D to contactless entries, from personalized experience to tracking behavioral patterns, everything is made possible through this event planning technology. With the emerge of 5G, event experiences will be mesmerizing and involving. AR, VR, live streaming, chatbots will be seamlessly integrated and automated with the event's theme. Skipping the manual labor and shifting to automation provide incredible ROI and attendee experience. In addition, implementing 5G will assure that there are no event technology issues from planning to execution of the event. Live Streaming Apple, Google, and Facebook have already proved the success of live streaming events. As a result, live streaming an event has become a necessity in the Covid-19 world. This technology has various benefits. With the implementation of live streaming, a person can attend the event despite different geographical locations (which helps in attaining a global footprint). In addition, online streaming is more engaging and increases the chances of the person attending your events physically. Live streaming should be available on physical venues. If the event is spread out in a larger place, the audience can attend their favorite event by live streaming. The audience will not miss the session even if they are far from that particular area. This makes the event a grand success. Live streaming technology in the hybrid event creates a scenario that enables all the interested people to come together and enjoy the event. Although, hybrid events are not a trend, they are the future! Also, live streaming is the ideal solution for events with a tighter budget. Gamification Gamified events see a 44% increase in audience engagement. Gamification is the best way to make the event interactive for the attendees. You can gain a lot of information when the attendees make their choices in the interactive games. This data-gathering process will help you in making your events more personalized for the future. Rewards, coupons, and free food can be used as motivators for the attendees. Make your event unimaginably successful by organizing quizzes, treasure hunts, and some games relating to your brand. All you have to do is set up a gamification corner or ask to download the app for a pleasing experience. The Advantages of Incorporating Event Technology Trends ● It’s safe. You have access to every place and person who is a part of your event. So, you can keep a lookout for any odd behaviors happening at the event. ● Enhanced guest experience Your guests will have a magnificent experience as there are easy check-ins, attendance from anywhere, interactive games, personalization, and much more. ● Future-ready If you embrace the events technology trends today, you will be way ahead of the curve. Your audience will be awaiting your events online and offline. Embracing technology trends promises the best outputs and gains for the organizer and the attendees. Wrapping Up Adapting the latest event technology trends is sure to keep your audiences hooked to your brand. Project management tools, AI, and chatbots are meant for personalization of the events and make the task of event organizing simple. Check out all the various event technology, digital tools, and software available for event organization and keep yourself ahead of the race. Educate yourself about which event technology ideas are the best for your conference, meeting, or event and implement them accordingly. Apart from giving your audience an event to remember, you will find yourself saving a lot of time that goes into event planning. The pandemic has proved very challenging for the event industry. Thus, the above five event technology trends can be used to streamline the event planning processes. After all, increasing the attendance, providing a pleasing experience, and building brand awareness are all that is needed for the success of an event! Frequently Asked Questions How is the technology used during an event? Event organizers use technology to study the behavior of the attendees, collect data based on their actions, and then provide them with the best user experience. AI, chatbots, live streaming, and gamification are examples of technologies used during an event. How is technology changing the events industry? The use of technology in event planning has led to more personalization. The real-time data used to enhance the audience experience is a commendable use of technology. Technology has led to an increase in audience attendance and a remarkable decrease in the costs of organizing an event. What are Event technology tools? AR, VR, AI, Chatbots, Event Automation, Event Mobile Apps, and all the technology used in an event are event technology tools. In addition, there are tools available to manage an event right from planning, execution to asking for feedback. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is the technology used during an event?", "acceptedAnswer": { "@type": "Answer", "text": "Event organizers use technology to study the behavior of the attendees, collect data based on their actions, and then provide them with the best user experience. AI, chatbots, live streaming, and gamification are examples of technologies used during an event." } },{ "@type": "Question", "name": "How is technology changing the events industry?", "acceptedAnswer": { "@type": "Answer", "text": "The use of technology in event planning has led to more personalization. The real-time data used to enhance the audience experience is a commendable use of technology. Technology has led to an increase in audience attendance and a remarkable decrease in the costs of organizing an event." } },{ "@type": "Question", "name": "What are Event technology tools?", "acceptedAnswer": { "@type": "Answer", "text": "AR, VR, AI, Chatbots, Event Automation, Event Mobile Apps, and all the technology used in an event are event technology tools. In addition, there are tools available to manage an event right from planning, execution to asking for feedback." } }] }

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How to Leverage Intent Data to strengthen Your MarTech Stack

Article | February 27, 2020

Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy? Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re looking to shoot a bulls-eye, landing huge B2B buyers from profiling alone is an imprecise way. This is where Intent Data comes in. Intent is an efficient tool that helps B2B marketers in precise prospect targeting based on their behavior when in the purchase cycle. Are you receiving mixed signals from your buyers? Intent Data is the solution. And it’s burying traditional marketing ways deep into oblivion. These tactics are widely adopted (40% to be precise) by B2B marketers around the world. But the information on ‘intent data’ has is found to be random, scattered and disconnected. Getting the customers’ buying journey mapped and monitored is becoming a sophisticated task for marketers today.

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ThoughtSpot, Google Cloud Double Down on AI-driven Analytics

Article | March 26, 2020

Search and AI-driven analytics provider ThoughtSpot recently announced a collaboration with Google Cloud to launch Embrace for Google Cloud Platform that will enable enterprises to perform search and AI-driven analytics directly in Google BigQuery. The launch of Embrace will help enterprises leverage the dual power of Google BigQuery and ThoughtSpot’s augmented analytics. The combined delivery will enable organizations to derive proper insights and help them in taking appropriate actions. “Enterprises have more data at their disposal than ever before. The problem arises, however, when they look to turn that data into insights that can transform how their business operates. The old analytics stack is too slow and cumbersome to deliver the value they need from their data,” said Seann Gardiner, SVP of Business Development & GM of Embrace, ThoughtSpot. “Embrace for Google Cloud exemplifies the new, cloud-native, AI-powered analytics stack required to rewrite this equation and drive true transformation for our customers.”

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Helping Customers Reach the Cloud Benefits

Article | August 12, 2020

Get to know Klas and his story! With strong background in change and product management in IT, Klas Erikson started at Nordcloud as a Cloud Advisor and is nowadays heading Nordcloud’s delivery and operations in Sweden, Norway and Denmark from our Stockholm office. Where are you from and how did you end up at Nordcloud? I am from Stockholm, Sweden and have been working most of my career in Telia here in Stockholm. I left Telia after the organisation had, yet another time, changed and I felt I needed to try something completely different. I had already started talking with my old colleague working for Nordcloud and was fascinated by a company in such fast growth.

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Spotlight

Aberdeen Group

Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients existing marketing and sales tech stack via data feeds, embedded analytics and apps.

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