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How Artificial Intelligence Is Changing The Landscape Of Digital Marketing

September 29, 2019 | 148 views

Artificial Intelligence (AI) technology is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based tools are now a flourishing market, with a drastic change in demand. According to most of the digital marketers AI enhancing all the areas where the predictive analysis, decision making & automation efforts required.

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Burwood Group

Burwood Group is a consulting firm that bridges business strategy and technology solutions. We specialize in IT management and infrastructure solutions that exhibit true business value through mitigating risk and increasing efficiency and productivity. We partner with leading technology and service organizations to provide tailored product and industry solutions.

OTHER ARTICLES
INNOVATION, SOFTWARE, FUTURE TECH

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With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

Read More

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Article | February 10, 2020

Over the past several years, we have begun to see the emergence of artificial intelligence (AI) in businesses. According to a study for the AI Index 2019 Annual Report, more than half of respondents report their companies are using AI in at least one function or business unit. Thirty percent report they have AI embedded across multiple areas of their business. As businesses continue to develop their understanding of what is possible with AI, we can expect to see a continued increase in AI adoption.

Read More
MORE ARTICLES

Spotlight

Burwood Group

Burwood Group is a consulting firm that bridges business strategy and technology solutions. We specialize in IT management and infrastructure solutions that exhibit true business value through mitigating risk and increasing efficiency and productivity. We partner with leading technology and service organizations to provide tailored product and industry solutions.

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