How an Oracle win over Google could set the software industry back to the licensing age

MATT ASAY |

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"What's at stake in Google and Oracle's copyright dispute over Java isn't really about the future of open source, as Quentin Hardy seems to argue, but rather about the future of software licensing, period. A pro-Oracle verdict essentially dumps us back into the software Stone Age, an era of arcane software licensing designed to mimic the pre-digital world of physical goods. The problem for Oracle, however, is that a return to this golden age of fat, margin-laden maintenance contracts is impossible. The cloud, coupled with open source, has killed it, and the future looks like APIs, not software licenses. In such a world, even an ignorant jury won't be able to turn back the time. We already live in the cloud economy."

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They include the following: Budget optimization and targeting Ad creation Ad management Ad platforms Programmatic advertisements use AI and Machine Learning (ML) to regulate both sales and purchase using real-time factors. It includes almost all the ad exchange, party networks, and even platforms such as Instagram, Facebook, and Snapchat." } },{ "@type": "Question", "name": "What Role Will Artificial Intelligence Play in The Advertising World?", "acceptedAnswer": { "@type": "Answer", "text": "AI is all about developing intelligent machines that can solve questions. As businesses continue to add newer customer touchpoints, the amount of data they are collecting from their consumers is going to be unimaginably huge in the future. Managing this amount of data is not humanly possible. And that’s where AI comes into play." } },{ "@type": "Question", "name": "How Does AI Affect Marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI is certainly reshaping customer-facing services for businesses, advertisers, and marketers. It does so by improving efficiency and optimizing user experience. By reducing the resources, AI is eventually causing improved ROI and affecting businesses in terms of every aspect such as ad creations, ad management, advertising budgets, planning, implementations, and what not." } }] }

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