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How AI and Marketing Automation are Fueling Content Creation

Purva Mishra | July 23, 2021 | 148 views

AI in content creation
The content market industry is growing rapidly. The US spent almost $10 billion on content in 2016. And with the merge of technology and content, this figure has multiplied several times. As a result, humans can concentrate on creativity while machines assist them in beautifying their work.

The machines that we are going to talk about are AI-driven content marketing platforms for content creation, curation, and distribution. We will also let you know whether the world of writers is going to be extinguished or not!

Content creation needs to be unique. There are numerous articles, blogs, listicles, etc., written on the same topic. So what do you need to do to make your content stand out? You might be thinking of SEO, personalization, target audience, and error-free content. But when all this is carried out manually, it turns out to be a daunting task.

What if we tell you that the AI industry has revolutionized the content sector. Machines assist in content creation, curation, personalization, prediction,  SEO analysis, keyword search, and everything you can think of.

What is AI Content Creation?

More than 2.5 quintillion bytes of data are created every day! Imagine the uniqueness your content needs to define to stay ahead in the race. The competition is unbelievable! This is where AI and automation meet content marketing.

AI content creation helps to create, polish, personalize, distribute, and market user-centric content. AI uses predictive analysis, natural language process (NLP), natural language generation (NLG), and business intelligence to understand a buyer’s journey.

AI helps in creating an efficient content strategy for the writers. It also assists them in using the right keywords and publishing on the right platforms. Moreover, content that is checked by the AI content creation algorithm has the least or no possibilities of errors.

Below are the benefits of AI content creation and how it plays a significant role in shaping the future of content writing.

Benefits of AI content creation

Predictive Intelligence

Predictive Intelligence is predicting the customer’s behavior and serving them precisely what they are looking for. It also helps the buyer to navigate to the things exclusive based on their browsing patterns.

For example, if a customer is looking for casual shoes and has put the chosen ones in the cart, the AI-powered algorithm will suggest some socks to go with the shoes. The algorithm is designed so that based on the shoe size, color, and brand, it suggests the best pair of socks!

And when this role is played in content creation, predictive intelligence suggests words, sentences, synonyms to create excellent content.

When you have a process that foretells you the buyer’s journey, it becomes easy to create personalized content and yield the best results.

Data-Driven Insights

A study has proved that 90% of the customers get converted based on personalized AI content. AI-driven content marketing tools help gather all the customer's activity online and then give them the relevant suggestions.

AI content creation tools compare your content with the competitor’s content and your previous works and performances. Based on that, it predicts the content to be framed. Finally, it recommends words and phrases to frame innovative, data-driven content.

AI content creation helps in increasing your brand value and reach your target audience effortlessly.

Chatbots for Customer Service

Chatbots as customer service representatives are immensely successful. Chatbots are like a virtual friend that meets the customer. They not only provide information but also interact with the customers for fun.

Chatbots are trained to have a conversation just like humans. They ask about feelings and then have a one-to-one conversation about ways to feel better.

For example, when a chatbot is used to book a test drive for a car, it notes the personal details and saves the date for the concerned person and the customer on the calendar. That is pretty much robotic. But in the end, it tells you to have a pleasant drive and not to forget to wear your seatbelt! This is where it connects with the customer.

Thus, chatbots can help promote content, navigate customers to the correct pages, and are more likely to fulfill the conversion goal.

Examples of AI Content Creation Applications

Twinword

Twinword is one of the examples of AI-powered keyword research tools. It speeds up the keyword research process and provides the most curated list of LSI, long-tail, short-tail keywords. It understands the customer’s intent and provides you with the target keywords.

Articoloo

It is one of the Automated AI Content tools used to write articles, blogs, and other relevant content. It has been said to deliver content with the most competitive keywords and a proper understanding of the industry dynamics. In addition, it creates high-quality content which is almost 90% unique.

Grammarly

The AI-powered tool does more than grammar checks. It checks your article's tone and gives you options to improve or change words, sentences, length, etc., according to the audience. It frames sentences, gives synonyms, and also creates your writing graph. It shows how your writing has evolved with time and keeps on assisting to improve your writing. This is one AI tool that has been widely used by writers and is a proven success.

MarketMuse

This tool analyses your content and makes it ready for the competitive market. It minutely analyses your content for SEO and content research and gives appropriate suggestions for keywords and content optimization. It also has a keen eye on keyword intensity. Thus, it is the best tool to automate content marketing and keep you ahead of the race!

Onespot

This tool provides excellent AI Content and User Experiences across multiple platforms. It tracks the buyer’s journey, analyses the user’s behavior on your website, and then automates a personalized experience for the customer. In addition, it generates e-mails and newsletters for the customers for an enriched experience. All the content generation is very personalized and connects readily with the target audience!

These are some of the content creation services for optimization, creation, and keyword research. But there is a plethora of AI in content marketing and automated tools for content creation to choose from!

Will AI replace human writers?

No. AI content creation is still in the infancy phase. It can create newsletters, small articles, or emails but not valuable content like humans. However, there are AI content creation tools that are said to write almost 800 articles in a year. So if you are looking only at content generation, then yes, AI performs a better job than humans.

But can machines feel and express the emotions that humans do? No matter how many trillions of words they have fed themselves, expressing emotions with the right words is still a human thing. Likewise, there are stats to prove that humans tend to take action when they feel emotionally connected. And we all know machines are practical beings!

So as long as humans are social and emotional, there is no way that AI and automation can replace writers now or in the long run. It can assist humans in writing better quality, personalized and well-researched content, but never replace them.

If you still have second doubts, think, did the invention of smartphones with excellent cameras, photo studios, or design studio apps like Adobe photoshop replace photographers?

So relax, use AI and automation to minimize your efforts, gather data, and give you a piece of structured and well-researched content. Then use your creativity skills and enhance them by giving the human touch because that is what only a human brain can do!

Frequently Asked Questions

What is AI in content creation?

AI is automated Insights in content creation. It helps optimize the written content according to the target audience. It uses Natural Language Generation (NLG) to create content and narratives. In addition, it can automate repetitive tasks. Once AI creates the content, a human writer can enhance and personalize it accordingly.

How does AI help in content creation?

AI provides an in-depth analysis of the content, website, and target audience. Based on this research, creates and suggests changes in the content. This in-depth research of AI helps deliver valuable and personalized content to the target audience with the right set of keywords.

How do you automate content creation?

Content creation can be automated with the use of automation tools. These tools recommend the topic, keyword, and tone of the article to be written. In addition, they assist the writer with the correct grammar, synonyms, and keyword predictions. If it is a technical article, the automated tool can write the entire article with no errors. Examples of such tools are Articoolo, Grammarly, Onespot, etc.

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Software AG launches webMethods.io ChatGPT API Connector to leverage Generative AI in core business systems

Software AG | March 20, 2023

Software AG has launched a new ChatGPT API Connector for its webMethods.io integration platform. This will allow companies to integrate OpenAI’s new generative AI tool into their business processes to enhance a number of functions, including customer services. Any company with multi-stage or customer-relevant processes — such as the stages in a retailer's product fulfillment and delivery cycle — can use ChatGPT to help send out updates. Companies in industries from retail to banking to logistics can rapidly decrease the time taken to deliver fully personalized updates to explain any delays or problems. For example, manufacturers are finding that the digital experience is now a priority for partners and customers, as they demand faster and more efficient access to products and services. Even when data and systems are connected, personalization is often limited to the customer’s name and order details. Now ChatGPT brings in a greater understanding of the status of a process and the ability to automatically generate personalized updates — in a hybrid human/machine approach — to be more empathetic than standard responses. “ChatGPT has become a very hot topic, and businesses are looking at how they can make the most of it,” said Dr. Stefan Sigg, chief product officer at Software AG. “While there are seemingly endless possibilities, we’re happy to bring some very practical options to life right away. Companies that can move from generic communication to genuinely personalized messages will find that they can deliver a higher level of service to their customers. At the same time, we have seen over the last year or two rapid acceleration in the levels of technical debt, the management of which can be helped with ChatGPT.” Generative AI can support digital transformation initiatives and tackle the technical debt left in its wake. Recent Software AG research found that companies, on average, are spending 21% of their IT budgets on managing technical debt. The same technical resources needed for clearing technical debt are needed for building digital transformation initiatives. By identifying where ChatGPT can contribute to tasks like legacy code conversion or automation of processes, companies can free up valuable developer time for the most productive, highest-value projects. Generative AI can help with these mission-critical efforts. All of these functions work best in a hybrid approach of people and technology, but ChatGPT significantly speeds up the time and resources needed. “Companies are constantly looking for ways to differentiate themselves, especially in an era of continual disruption,” Sigg said. “Of course, the possibilities of ChatGPT extend way beyond these initial use cases. The most important thing is that there is a straightforward way for companies to get started. We’ve launched this new API Connector for webMethods.io so that organizations can begin to use generative AI without having to spend lots of time and resources developing the integrations for it.” About Software AG Software AG simplifies the connected world. Founded in 1969, it helps deliver the experiences that employees, partners and customers now expect. Its technology creates the digital backbone that integrates applications, devices, data and clouds; empowers streamlined processes; and connects “things” like sensors, devices and machines. It helps 10,000+ organizations to become a truly connected enterprise and make smarter decisions, faster. The company has more than 5,000 employees across more than 70 countries and annual revenue of over €950 million.

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