Hewlett Packard Enterprise Company (HPE)

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Hewlett Packard Enterprise is a leader in providing end-to-end enterprise solutions. It came into existence on 1 November 2015 as a spin-off from the parent HPQ. Our valuation models indicate that the stock is undervalued and we believe that the market has not correctly factored in its value. We have assigned a BUY rating.

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SQS Group

Change is inevitable, whether it is driven by the business, customers, the competition or regulation. Using continuous quality our end-to-end approach accelerates change, giving businesses agility to deliver faster, better, cheaper out-comes with greater certainty. As a trusted advisor, independent of system integrators and technology providers, SQS is entirely focused on helping manage business and technology risks to achieve fit-for-purpose business outcomes.

OTHER ARTICLES

Using AI to enhance UI testing automation

Article | August 4, 2020

Artificial Intelligence (AI) is a sought-after technology today as it performs complicated tasks faster than a human being and significantly reduces human errors. AI is penetrating all types of businesses and sectors like e-commerce, healthcare, and application development. The adoption of AI in the Quality Assurance (QA) sphere is increasing too. Using various AI techniques, we can automatically test changes in the UI and analyze reports to streamline testing and save time. Thus, using AI helps in faster and more accurate testing of the software developed and speeds up its deployment.

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A Guide to Technical Debt Management

Article | August 4, 2020

In the ‘new normal’ world, digitalization is the core reason to drive businesses to success. As a result, these emerging technologies have given rise to technical debt. Of course, technical debt has always been a part of every IT and non-IT organization. But the evolution of the IT world has made companies invest more time to think about reducing tech debt. As the term consists of the word- debt, it gives a picture of being negative. Thus, technical debt is more or less like financial debt, but it also has good aspects. In this article, we will talk all about technical debt management and ways to deal with it. What Is Technical Debt? When a code design is not neat, has disjointed data structures, and is of poor quality, it gives rise to technical debt. If a code is designed in a hurry to meet strict deadlines, it may be written clumsily. For that particular period, the software may work perfectly well, but it starts bugging and stops working with time. And it becomes a difficult task to decode the coding and understand the problem as the code was not written neatly. The accumulation of work due to short-term decisions, unrealistic deadlines, shortage of resources, or just ‘lazy work’ leads to technical debt. Every organization has technical debt. Take note that this debt can never be zero. But the important part is to deal with technical debt management. It cannot be ‘paid off’ entirely but can be minimized and managed. Types of Technical Debt Various reasons lead to technical debt. Some are deliberate, and some are accidental. Whatever is the reason, if you notice any of the below actions implemented in your organization, consider it as a red flag. Then, identify the reasons for technical debt for precise technical debt management. Complex Architecture This is one primary reason that leads to technical debt. Of course, the coding should be precise and straightforward. But sometimes, due to limited time and resources, a complex architecture is created even for the simplest code. And if not mended with time, this leads to various problems along with technical debt. Thus complexity in products, processes, and applications should be simplified with time. Software Entropy This is also known as bit-rot. Software entropy occurs when developers write codes for the updates of the same software. As a result, the coding gains maximum complexity. And after a point, it gets unsolvable. Thus the software quality deteriorates, leading to errors and reduced usability. The solution to this is refactoring, which we will discuss later in the article. Accidental Tech Debt This type of tech debt occurs when there is sudden evolution in technology. For example, if the code was simple and precise but not meant to be adapted or updated with the changing scenario, accidental technical debt occurs. It leads to a wastage of time and resources in the future. Thus, this debt is resolved by dedicating time to update the code and system quickly. Ways to Handle Technical Debt Management When the engineering or developer’s team takes shortcuts to meet deadlines or finish the project early, it leads to more work in the long run. We understand that sometimes these demands are unavoidable, but the team needs to come back and resolve the issues to save the organization from technical debt. For starters, an organization must identify the causes of technical debt and deal with them accordingly. Here are some of the ways of technical debt management and how to manage them in the future. Identify the Source The best way to avoid and tackle technical debt is to identify the source. This can be done by having a conversation with the team as to why this debt occurred? For example, if the IT team was asked to design healthcare software within two months due to the project's urgency, the team will say that the reason for complex coding was the time constraints. As a result, you are identifying technical debt sources. They may have occurred due to time, resources, or system constraints. Once you identify the root cause, there is always a way to go back and solve the issue to avoid getting buried in technical debt. This is the first step towards technical debt management. Track Technical Debt You will be appalled to know that 7% of organizations track technical debt to minimize them. And they are a significant success. Tracking technical debt is as important as identifying it. When a team keeps track of technical debt, it is easy for them to forecast the time and resources required to pay it off. Digital Documentation This is building a roadmap while writing code. It makes sure that the entire team is on the same page while developing the software. The benefit of this documentation is that whenever there is an update or an error wherein the entire code requires to be reworked, it gets easier for any developer to work on it. This is a precise way to prevent the tech-debt burden. Maintain Agility & Testing This technique is paving the way for technical debt management. However, developing agile software and maintaining its agility through time are two different things. To reduce the technical debt, you need to maintain software agility by updating it on a timely basis. But be sure to make this update process clean and qualitative. Try not to skip testing of the software for whatsoever reasons. Testing of the software is essential to stop the build-up of technical debt. However, do not substitute manual testing for automated testing. It can prove to be a significant hurdle in the team’s agile process. Refactoring Dedicate time to understand and pay off technical debt. Even when you avoid errors and follow all the suitable approaches, there are chances of technical debt. Sometimes these may happen due to the client’s urgent demands or limited bandwidth to perform tasks. Whenever this happens, take out time and treat technical debt as a business problem and not a technical one. This is an intelligent way of handling technical debt management. Refactoring means going back to the developed codes in haste for many reasons and cleansing them. This does not affect the external working of the code but cleans the code and makes it future-ready. Furthermore, such timely cleaning of codes reduces technical debt significantly. How Is Technical Debt Good? Technical debt is not always bad. Sometimes the code building is done in haste and works precisely the way it should. The updating of codes is also seamless. At such times technical debt is regarded as a good thing. This usually happens in applications that have simple processes. Technical debt is also good in software that requires timely development and not bug fixes. The Conclusion Technical debt is required to stay ahead in the competition. But see to it that it is tackled and minimized in the best possible way. Procrastination is the enemy of success. And this is highly true in the case of technical debt. It will get more expensive the longer you hold it. So ensure that your team takes out regular time from their schedule for minimizing technical debt. Technical debt management will help your team to perform better, improve agility and deliver exceptional results. Frequently Asked Questions What drives tech debt? Tech debt occurs when the team cannot write a clean code due to deadlines or limited resources. The tech debt worsens if the team does not go back and dedicate time to clean the code. How do you handle tech debt? There are specific ways to handle technical debt. These include: Identifying the reasons that led to technical debt Integrate metrics in your strategy Digital documentation Refactoring Knowing that tech debt is not always bad What are the types of technical debt? There are majorly three main types of technical debt. Deliberate creation of complex software Software entropy Accidental tech debt { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What drives tech debt?", "acceptedAnswer": { "@type": "Answer", "text": "Tech debt occurs when the team cannot write a clean code due to deadlines or limited resources. The tech debt worsens if the team does not go back and dedicate time to clean the code." } },{ "@type": "Question", "name": "How do you handle tech debt?", "acceptedAnswer": { "@type": "Answer", "text": "There are specific ways to handle technical debt. These include: Identifying the reasons that led to technical debt Integrate metrics in your strategy Digital documentation Refactoring Knowing that tech debt is not always bad" } },{ "@type": "Question", "name": "What are the types of technical debt?", "acceptedAnswer": { "@type": "Answer", "text": "There are majorly three main types of technical debt. Deliberate creation of complex software Software entropy Accidental tech debt" } }] }

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Common B2B SaaS Marketing Challenges: Best Tips to Overcome Them

Article | August 4, 2020

There’s a lot of difference between consumer marketing and SaaS marketing. Unlike the traditional consumer marketing techniques, SaaS marketing is complex, unconventional, and has nothing physical to endorse. In simple words, B2B SaaS marketing does not involve physical items that can be easily promoted and popularized in the market. Consumer marketing has products like phones, washing machines, books, bread, etc. Marketers use creative commercials to promote them and ultimately reach the crowd. Consumers relate to such ads and commercials and memorize the products. On the other hand, B2B SaaS marketing has its own set of hurdles, and only solid marketing strategies can get rid of them. The B2B SaaS marketing is all about promoting software that is not as fun and thrilling as the consumer items. Its existence is non-physical, and marketers often struggle to convince customers to buy it. Eventually, they have to adopt some out-of-the-box marketing strategies to overcome such B2B SaaS marketing challenges. What are the Basic B2B SaaS Marketing Challenges? The SaaS marketing industry is rapidly growing and most marketers face a set of challenges. They have to promote and sell virtual products such as software which requires deep technical knowledge and proper analysis, along with a few unique marketing strategies. With all such critical B2B SaaS marketing challenges to deal with, it's quite interesting to develop and implement the right SaaS marketing strategy for long-term growth. Here are some of the basic B2B SaaS marketing challenges: The attitude of the customers is one of the most critical B2B SaaS marketing challenges. Unfortunately, traditional marketing strategies for SaaS cannot effectively target the emotional quotient of the customers. The entire management team typically makes the purchase decisions of such products, and not a single person. SaaS offerings are dynamic and change with time. Releasing newer versions or updates for the same product can lead to the delivery of redundant marketing messaging. Marketers get little time for convincing the customers. Due to the short sales cycles, it's quite difficult to close the deals within the available window. Users often get confused with SaaS core terms such as cloud computing. You need to ensure your marketing strategy is informative enough. It’s essential to know the exact niche to market your SaaS products. Additional B2B SaaS Marketing Challenges Finding Ways to Stand Out from The Crowd The major concern of your SaaS business is satisfying the customer needs without following the same marketing strategies your competitor is using. The SaaS marketing world is evolving every day and company owners spend sleepless nights over even the slightest tweak in a competitor’s design or marketing strategy. It is an already crowded niche and maneuvering the way through it is the responsibility of every SaaS marketer. Failure can prevent you from racing ahead and your competitor will win the customers and growth in the end. Acquiring Low-Value Consumers in Big Volume SaaS marketers get relatively fewer client leads due to shorter sales cycles. There’s no room for a mistake in such cases as it may delay the process. For this reason, B2B SaaS companies should consider targeting low-value consumers in significant volumes just like the traditional B2C companies. A unique inbound marketing strategy is the best way to reap all the benefits of this tactic. Earning Customer Loyalty The SaaS pricing model makes sure the payments are received on time. For getting new customers, this is the primary agenda of every SaaS marketer. However, there is equal importance of customer retention programs to generate more revenue. The growth in customer retention can lead to huge profits in the long run. In layman’s terms, you need a robust marketing strategy for catering to customer needs and, at the same time, preventing them from switching to other companies. It will benefit you in: Developing unique marketing campaigns to convince the customers Better engagement with your customers through social channels Offering enhanced solutions to customer issues Delivering value-added products When you have an effective and carefully planned marketing strategy, you have more chances of captivating the attention of devoted SaaS fans. Now, let’s discuss some knockout marketing tactics that will help you conquer the common B2B SaaS marketing challenges discussed so far. Best Tips & Strategies to Overcome B2B SaaS Marketing Challenges Offer Free Trials to Get More Customers When selling physical products, you won’t be interested in giving away the stuff for free and incurring a loss. You may consider offering a few free products to the retailer for advertising purposes but you definitely won’t offer free stuff in huge volumes even to the retailer as it's not economically infeasible. The same strategy needs attention in the case of SaaS products. And, giving free trials of the product is a renowned and widely approved SaaS marketing strategy for growth. This SaaS marketing plan is a tactical way for acquiring new customers and onboarding them. Using the term FREE in your plan is the most effective way to overcome SaaS challenges. Many B2B SaaS companies use the free model in a variety of ways. For example: Free trial without payment information Free trial with payment information 30/60/90-day free trial Limited feature free trial Trial-to-paid Freemium Free Trial Develop a Great Content Marketing Strategy Any SaaS marketing strategy cannot rule without a carefully planned content marketing strategy. However, organizing and presenting the SaaS information in the form of content is one of the biggest challenges in marketing. Even though this is a fundamental thing, it is often overlooked. SaaS companies should consider posting regular blogs that serve as a source of reliable information for the users. If people know your product well, they are more likely to make the purchase. Your SaaS marketing plan should be able to explore the power of content and market it in different forms. Marketers can use techniques such as content syndication to effectively deal with SaaS challenges by delivering critical content to customers. Market your content through tweets, blogs, webinars, and all other ways. Let Your Product Sell Itself Whether it's a consumer marketing strategy or a SaaS marketing strategy, its results depend heavily on the product quality. And, when it's about the products, you have to focus on the following crucial things: Incredible products Excellent customer support All the great SaaS marketing examples always excel in these two factors. When your products and support are up to the mark, the rest of the things automatically fall in line. Develop a state-of-the-art software product and provide remarkable customer support with or without goodies and gifts, and then experiment how this strategy becomes a game-changer for you in overcoming all the SaaS challenges. Give Reassurance and a Demo to Deal With Rapid Sales Cycles The short sales cycles are one of the biggest challenges in marketing the SaaS products. The purchasing process spans over a few days or weeks. This is extremely lower than the purchasing process period of B2B sales marketing. SaaS products change continuously. If there are delays in the sales process, the software may undergo several iterations during this time. As a result, you will need to give a demo and reassurance to SaaS customers who may turn away to avoid longer sales cycles. Final Words In summary, SaaS marketers must understand this authentic and logical advice — great products and excellent customer services are the foundation of every successful marketing strategy. And, this has the power to overcome all the challenges in marketing. Frequently Asked Questions Which tool should we use to overcome the SaaS challenges? The following are the tools you need to overcome B2B SaaS marketing challenges: LinkedIn Sales Navigator UserVoice Intercom Hunter Databox VWO ActiveCampaign TrueNorth Wistia Slack What are the best SaaS marketing examples? Here are the best SaaS marketing examples of 2021: Shopify Mint Apple Music Movable Ink Spotify Netflix Adobe Invision Amazon Prime What are the top 3 challenges faced by SaaS marketers? The following are the three biggest SaaS marketing challenges: Dealing with traditional complainers Building customer loyalty and trust Standing out in the crowd { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Which tool should we use to overcome the SaaS challenges?", "acceptedAnswer": { "@type": "Answer", "text": "The following are the tools you need to overcome B2B SaaS marketing challenges: LinkedIn Sales Navigator UserVoice Intercom Hunter Databox VWO ActiveCampaign TrueNorth Wistia Slack" } },{ "@type": "Question", "name": "What are the best SaaS marketing examples?", "acceptedAnswer": { "@type": "Answer", "text": "Here are the best SaaS marketing examples of 2021: Shopify Mint Apple Music Movable Ink Spotify Netflix Adobe Invision Amazon Prime" } },{ "@type": "Question", "name": "What are the top 3 challenges faced by SaaS marketers?", "acceptedAnswer": { "@type": "Answer", "text": "The following are the three biggest SaaS marketing challenges: Dealing with traditional complainers Building customer loyalty and trust Standing out in the crow" } }] }

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How to lead a successful data-literacy program: 6 steps

Article | August 4, 2020

Data insights are a critical element to success and businesses strive to use what they've learned Despite it still being a struggle—90% of data and analytics decision makers see increasing the use of data insights in business decision making as a priority, according to a Forrester report, "Data Literacy Matters: The Writing's On The Wall." "Organizations need to invest in data literacy, and by that we don't mean just improving the skills of business analysts or data scientists," said Forrester principal analyst Jennifer Belissent, who wrote the report. "Data literacy programs must start with basic skills and general awareness of what is data today, how it can be used, the value that it brings to the organization, and their role in collecting and protecting it. That's the only way to ensure that everyone in the organization is doing their part," Belissent added.

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Spotlight

SQS Group

Change is inevitable, whether it is driven by the business, customers, the competition or regulation. Using continuous quality our end-to-end approach accelerates change, giving businesses agility to deliver faster, better, cheaper out-comes with greater certainty. As a trusted advisor, independent of system integrators and technology providers, SQS is entirely focused on helping manage business and technology risks to achieve fit-for-purpose business outcomes.

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