Forsta | July 06, 2022
Forsta, an industry-leading global provider of market research and customer experience (CX) technology, today announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale. Available on iOS and Android devices, the new mobile app is complementary to Forsta’s existing desktop customer journey and ethnography solution. It is available to users of the Forsta HX (Human Experience) platform, which gathers and analyzes data, and helps insights professionals translate the findings into shareable actions to inform decision-making and drive growth.
“Digital Diaries enables the type of deep consumer understanding that can only come with one-on-one interactions with customers sharing their feedback in a way that feels natural to the way they live their lives—on their phones and using text messages, social media and other forms of digital communication. “Digital Diaries, Digital Communities, and our other state-of-the-art, qualitative tools are yet another reason why the Forsta HX Platform is the most powerful, innovative and comprehensive insights technology solution for the CX and market research industries."
Brian Bhuta, Chief Product Officer at Forsta
Companies can utilize Forsta’s Digital Diaries app to follow along on an individual customer’s journey—for instance, an in-store shopping experience—and gain insights into their choices each step of the way. Insights professionals can recreate in-person focus groups on-the-go, gathering even greater detail via enhanced capabilities such as real-time group discussions, digital polls and photo and video uploading. Brands can concept-test new developments, such as a package redesign or in-store displays, inclusive of important context unattainable by other means.
“Forsta Digital Diaries provides us with the most user-friendly software on the market that enables us to conduct qualitative, digital research via participants’ smartphones, with emphasis on uncovering behavior and needs from a distance,” said Emil Buch Jacobsen, Consultant at strategic innovation agency IS IT A BIRD.
For consumers and research participants, Forsta’s Digital Diaries now enables a seamless experience across laptop, smartphone and tablet devices, regardless of WiFi connection. This encourages more detailed, accurate descriptions of activities, thoughts and other qualitative feedback to be shared in real-time and delivered when convenient to the customer.
CX program leaders, community managers and researchers can respond to customers’ feedback with real-time follow-up questions or prompts, and generate data visualizations such as heat maps and word clouds.
Forsta powers an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, helps organizations better understand the full Human Experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer.
MobileSyrup | December 19, 2019
Following up an extensive explainer on some of the artificial intelligence (AI) and machine learning (ML) technology behind the camera in the Pixel 4, Google’s AI team has posted another blog detailing how the new Recorder app works. Recorder launched on Pixel 4 and recently made its way to older Pixel devices. The app offers the ability to not only record audio but transcribe it and recognize different sounds so users can search through recordings with ease. In the post, Google notes that it built Recorder because “much of the world’s information is conveyed through speech,” which can be difficult to look through to find information after the fact. Google created Recorder to help users find that information. The app uses an on-device machine learning model optimized for long, multi-hour audio sessions. Google also made sure that Recorder could index conversations “by mapping words to timestamps as computed by the speech recognition model.” If you’ve used the Recorder app, this is what allows you to tap on a word in the transcription and start playback from that specific point. It also enables the ability to search recordings for a word and jump directly to that point in the audio.
SecurityWeek | March 18, 2019
Released in Beta 1 last week, the latest Android iteration (Android Q) arrived with new privacy protection improvements and other security enhancements. Building on previously introduced features such as file-based encryption, lockdown mode, encrypted backups, Google Play Protect, and more, Android Q brings more control over location access, improved transparency, and better data security (many of the enhancements are part of Google’s Project Strobe). In Android Q, for example, apps still need to ask for permission to get location, but users can set different permission levels, such as never, only when the app is in use (running), or all the time (when in the background). “To maintain a good user experience, design your app to gracefully handle when your app doesn't have background location permission or when it doesn't have any access to location,” Google tells application developers. Because users are more likely to grant permissions to an app if they clearly understand the reason for which the app needs them, developers are advised to ask for the location permission from users in context, such as when a feature that requires location is enabled. Developers are also advised to only ask for the level of access required for that feature. The upcoming platform release also provides users with more control over access to shared files, such as photos, videos, and audio collections, via new runtime permissions. Apps will need to use the system file picker for downloads, which allows users to decide which Download files the app can access. Android Q will also prevent apps from launching an Activity while in the background, thus preventing them from coming into focus and taking over the screen. Developers will be able to use high-priority notifications and provide a full-screen intent if their app needs to get the user’s attention quickly.