Article | March 26, 2020
Search and AI-driven analytics provider ThoughtSpot recently announced a collaboration with Google Cloud to launch Embrace for Google Cloud Platform that will enable enterprises to perform search and AI-driven analytics directly in Google BigQuery. The launch of Embrace will help enterprises leverage the dual power of Google BigQuery and ThoughtSpot’s augmented analytics. The combined delivery will enable organizations to derive proper insights and help them in taking appropriate actions. “Enterprises have more data at their disposal than ever before. The problem arises, however, when they look to turn that data into insights that can transform how their business operates. The old analytics stack is too slow and cumbersome to deliver the value they need from their data,” said Seann Gardiner, SVP of Business Development & GM of Embrace, ThoughtSpot. “Embrace for Google Cloud exemplifies the new, cloud-native, AI-powered analytics stack required to rewrite this equation and drive true transformation for our customers.”
Article | July 8, 2021
A successful event pays for all the hard work done by the company and the event management team. But along with excellent attendance, more things cater to the success of the event. The audience needs to have a memorable experience and zero hassles throughout the event.
The technology used in the event enhances its experience. Therefore, technology trends in event management play a vital role in the success of any event, plus it also makes the process of event organization relatively smooth and orderly.
Events are no longer just a gathering of people, presentations, speeches, or visuals of entertainment. Instead, there are more of an intriguing and personal experience. Event technology trends have changed the face of events for the audience as well as the organizers. For example, bar codes have replaced paper tickets to mark entry at events. This is a petite example of the use of technology.
AI, RFID, automation, gamification, wearables, project mapping, etc., are some of the event technology trends that have amplified the present event experiences. Let us look at the five major event technology trends in 2021.
Event Technology Trends
Facial recognition is a prominent security feature that Apple has used. It is a success in identifying the phone owner by intimately studying the iris and facial features.
This technology trend is widely used in events and is quite a breakthrough. A scanner is placed at the event gate, wherein the faces are identified for entry access. This experience can further be personalized by generating voice notes with the person’s name. The bottleneck of crowding at the entry is avoided with the use of this trend.
There are endless possibilities that this AI feature can offer. In the upcoming world, it is necessary to adapt to contactless techniques. Hence, facial recognition is undoubtedly going to gain momentum as a smooth and faster check-in method.
AR and VR
Artificial Reality (AR) and VR (Virtual Reality) have become prominent in marketing ideas. As a result, these event technology trends will play a prominent role in enhancing an event experience.
An AR and VR can provide the attendees with a plethora of experiences. Despite being confined to their homes, the audience can virtually visit the event area and have a 360-degree exposure. With the application of augmented reality technology for an event, you can wow your audiences by crafting stories in an entertaining way. This way of storytelling will make sure that your audience listens and experiences the account.
E3 held its conference by totally adopting AR and VR technology. This conference was a hit as it provided the attendees with a real-time view of the virtual reality world that E3 was promoting.
Event technology trends are evolving by leaps and bounds. Event automation is making it possible to plan an event and execute it with minimum manpower-handling and resources. This enhances the event experience and guarantees minimal errors. From designing the venue in 3D to contactless entries, from personalized experience to tracking behavioral patterns, everything is made possible through this event planning technology.
With the emerge of 5G, event experiences will be mesmerizing and involving. AR, VR, live streaming, chatbots will be seamlessly integrated and automated with the event's theme. Skipping the manual labor and shifting to automation provide incredible ROI and attendee experience. In addition, implementing 5G will assure that there are no event technology issues from planning to execution of the event.
Apple, Google, and Facebook have already proved the success of live streaming events. As a result, live streaming an event has become a necessity in the Covid-19 world.
This technology has various benefits. With the implementation of live streaming, a person can attend the event despite different geographical locations (which helps in attaining a global footprint). In addition, online streaming is more engaging and increases the chances of the person attending your events physically.
Live streaming should be available on physical venues. If the event is spread out in a larger place, the audience can attend their favorite event by live streaming. The audience will not miss the session even if they are far from that particular area. This makes the event a grand success.
Live streaming technology in the hybrid event creates a scenario that enables all the interested people to come together and enjoy the event. Although, hybrid events are not a trend, they are the future! Also, live streaming is the ideal solution for events with a tighter budget.
Gamified events see a 44% increase in audience engagement. Gamification is the best way to make the event interactive for the attendees. You can gain a lot of information when the attendees make their choices in the interactive games. This data-gathering process will help you in making your events more personalized for the future.
Rewards, coupons, and free food can be used as motivators for the attendees. Make your event unimaginably successful by organizing quizzes, treasure hunts, and some games relating to your brand.
All you have to do is set up a gamification corner or ask to download the app for a pleasing experience.
The Advantages of Incorporating Event Technology Trends
● It’s safe.
You have access to every place and person who is a part of your event. So, you can keep a lookout for any odd behaviors happening at the event.
● Enhanced guest experience
Your guests will have a magnificent experience as there are easy check-ins, attendance from anywhere, interactive games, personalization, and much more.
If you embrace the events technology trends today, you will be way ahead of the curve. Your audience will be awaiting your events online and offline. Embracing technology trends promises the best outputs and gains for the organizer and the attendees.
Adapting the latest event technology trends is sure to keep your audiences hooked to your brand. Project management tools, AI, and chatbots are meant for personalization of the events and make the task of event organizing simple. Check out all the various event technology, digital tools, and software available for event organization and keep yourself ahead of the race.
Educate yourself about which event technology ideas are the best for your conference, meeting, or event and implement them accordingly. Apart from giving your audience an event to remember, you will find yourself saving a lot of time that goes into event planning.
The pandemic has proved very challenging for the event industry. Thus, the above five event technology trends can be used to streamline the event planning processes.
After all, increasing the attendance, providing a pleasing experience, and building brand awareness are all that is needed for the success of an event!
Frequently Asked Questions
How is the technology used during an event?
Event organizers use technology to study the behavior of the attendees, collect data based on their actions, and then provide them with the best user experience. AI, chatbots, live streaming, and gamification are examples of technologies used during an event.
How is technology changing the events industry?
The use of technology in event planning has led to more personalization. The real-time data used to enhance the audience experience is a commendable use of technology. Technology has led to an increase in audience attendance and a remarkable decrease in the costs of organizing an event.
What are Event technology tools?
AR, VR, AI, Chatbots, Event Automation, Event Mobile Apps, and all the technology used in an event are event technology tools. In addition, there are tools available to manage an event right from planning, execution to asking for feedback.
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"text": "Event organizers use technology to study the behavior of the attendees, collect data based on their actions, and then provide them with the best user experience. AI, chatbots, live streaming, and gamification are examples of technologies used during an event."
"name": "How is technology changing the events industry?",
"text": "The use of technology in event planning has led to more personalization. The real-time data used to enhance the audience experience is a commendable use of technology. Technology has led to an increase in audience attendance and a remarkable decrease in the costs of organizing an event."
"name": "What are Event technology tools?",
"text": "AR, VR, AI, Chatbots, Event Automation, Event Mobile Apps, and all the technology used in an event are event technology tools. In addition, there are tools available to manage an event right from planning, execution to asking for feedback."
Article | March 25, 2020
The companies already partner on charging system operations managed services. The new deal, which is already being implemented, includes network operations center services and field services in radio, core and transmission technology. AI-driven intelligent and data driven operations are part of the deal. AI-related efficiency benefits, automation and data analytics will enable MTN Benin and Ericsson to run predictive operations to enable a shift from reactive to proactive IT and network management – boosting customers' experiences, as well as network quality and performance.
Article | June 23, 2021
Customers feel connected when they have a one to one conversation with the seller. It makes the product/service look promising and convincing to them. But it is impossible to provide one on one interaction to every buyer. It requires a bounty of staff and resources. And God forbid if the product/service does not succeed, all efforts go down the drain. Thus, there should be a permanent solution to provide personalization to the buyer, which takes minimum costs.
This solution is named Conversational AI. This is a budding conversational sales and marketing strategy that is of immense potential. A simple example is Chatbots. Chatbots are responsible for a lot of success in various departments of an organization. From solving queries to lead generation, Chatbots have proved their efficiency to the fullest.
But chatbots are just a part of conversational AI. This extensive system can change the outlook of any industry when implemented in the right way.
Talking to machines is getting more comforting and convenient. Research indicates that conversational AI is going to impact businesses in a significant way.
Stats of transformation in business departments due to AI in the next five years
• 61% personalization of content
• 60% prediction of buyer’s journeys
• 59% marketing productivity
• 59% digital management
The above stats indicate that AI will impact content, digital marketing, sales, and many other departments. Conversational AI will assist in boosting the sales graph to rise in each department.
Advantages of implementing conversational AI in Business
Attractive Customer Experience (CX)
All businesses want their customers to have an amazing experience while dealing with them. And conversational AI takes it to the next level. It is designed in a way that provides the best conversation experience with the customer. Gone are the days when machine conversations seemed robotic. The new AI infrastructure promises a personal and intimidating conversation, along with multilingual options.
The data collected by the organization should be funneled in the right way to provide a great experience to every user. If the data is used correctly and implemented in the AI, the CX of your organization is sure to set examples.
Intelliticks is one of the examples of emerging conversational AI platforms to provide the best CX. It has Facebook messenger integration to connect with the users. This platform saves time and money while delivering engaging answers to the customers round the clock.
Provides an Omnichannel Approach
Customers need different channels while interacting with a particular brand. Some prefer emails, while some prefer calls. As there cannot be one channel of communication and management of all channels requires an intelligent effort, integrate conversational AI to make things fall in place for you.
Conversational AI unifies the data and gives a clearer understanding of customer’s data. The algorithm is designed to provide your organization with the best way of connecting with the customers through their preferred channels.
Assistance in promoting your content
Promotion of content is still a tedious task for many organizations. Posting blogs, articles, social media posts are easier but assuring that it reaches the right audience is still a way through a dense forest. While SEO and search engines work well, conversational AI bots can prove a breakthrough for content promotion.
For example, when the chatbot answers a specific query, it can provide the user with a link to the related article or blog. Thus, the user gets all the required information and more through the chatbot. On the other hand, your content is promoted to the right audience. Once the chatbot recognizes the regular pattern of the customer, it can promote the related content through the right channel.
Reduce Administrative Burden
With the implementation of conversational AI, the reduction of workload and use of resources is unimaginable. The administration can carry out their designated jobs with full assistance from CAI at every stage. These advanced chatbots can handle and immaculately organize the work of the various departments in the organization.
From intimating about the meeting to the concerned individuals to organizing fun activities, every little thing can be managed by conversational tools. An organization does not have to ask for an employee’s schedule individually. The employee can tell the software their schedule, and the conversational AI merges the information of all the employees and coordinates accordingly.
When introduced in the HRIS system, the HR department will have the best assistance to implement and ease their tasks. People have to speak to the software, and their schedules will be synchronized in the system.
Things to consider before introducing Conversational AI in the system
Merging of channels
When a user chats with a chatbot and the chat needs to be taken forward by the concerned human agent, he should have the history of the conversation. The entire data about the customer with its history and complaints should be accessible to the agent. This implies that all the channels such as voice, chat, mail, and web should be integrated seamlessly in the CAI channel.
Explore areas wherein CAI can be deployed
CAI is not just customer-centric. It can help all the departments of the organization in its own way. Like the former example of the HRIS, CAI can be implemented in other departments, too. It can assist in designing, determining product life cycle, data analysis, employee training, and much more. So do not keep CAI defined to enhance customers, employees, or sales department. Explore the opportunities for conversational AI and introduce it wherever possible.
Make the CAI highly engaging
Everyone knows when they are talking to a chatbot, but that does not mean the conversations have to be ordinary. Hiring creative writers and having them design intriguing statements for discussions makes the CX enriching.
For example, Hyundai CAI asks the customers several questions before telling them about the inquired product. Like “Before we talk about your favorite car, let’s chat about you so that I can be more helpful. Would you say you are more into...?” Then it provides three options like city life, outdoors, unique experiences, etc. Thus based on these answers, a marketing funnel is generated, and the correct type of car or cars is recommended to the customer.
Thus, engaging conversations can prove highly successful in generating and converting leads via CAI.
Conclusion: CAI- The best solution for business
The possibilities created by CAI for businesses are endless. You should identify the right way to introduce and implement it in your business. This means you have to identify which conversational tools suit your business in the best way. It would be best to educate yourself about the features, integrations, and their work in your organization.
The integration of CAI enhances the buyer’s journey and helps businesses meet their customers' demands easily. This, in turn, increases customer retention. You need to push boundaries and challenge yourself to stay ahead in the digital race. If CAI seems expensive or complicated, just begin with a basic chatbot to answer general questions and welcome your customers when they visit your site. Once you take this step forward, you will notice how important it is to stay up to date and include CAI in your organizational processes.
Conversational AI is not magic, but it is the best combination of AI and ML!
Frequently Asked Questions
What is conversational AI used for?
Conversational AI is used to enhance customer experience and provide them with a personalized approach. It means that the machine has a human-like conversation with the human. Organizations or individuals can use conversational AI to communicate seamlessly with devices.
What is the difference between chatbots and conversational AI?
Chatbots are used to build only text assistants, while conversational AI is used for text and voice assistants. Conversational AI is more intelligent, smarter, and understands the human language precisely.
What are conversational AI tools?
Conversational AI tools imply chatbots, messaging apps, and voice assistants. These can be implemented in businesses to provide a seamless customer experience. Software that integrates all or some of the above and eases business processes is an example of CAI.
"name": "What is conversational AI used for?",
"text": "Conversational AI is used to enhance customer experience and provide them with a personalized approach. It means that the machine has a human-like conversation with the human. Organizations or individuals can use conversational AI to communicate seamlessly with devices."
"name": "What is the difference between chatbots and conversational AI?",
"text": "Chatbots are used to build only text assistants, while conversational AI is used for text and voice assistants. Conversational AI is more intelligent, smarter, and understands the human language precisely."
"name": "What are conversational AI tools?",
"text": "Conversational AI tools imply chatbots, messaging apps, and voice assistants. These can be implemented in businesses to provide a seamless customer experience. Software that integrates all or some of the above and eases business processes is an example of CAI."