Enabling Computing and Security in Edge

| July 25, 2018

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The term “edge computing” has emerged as the fundamental concepts for the future network infrastructure of 5G and IoT. Indeed, edge computing plays an integral role by performing the computing and data processing at the network, where the data is generated. Thus, performance is optimized while latency is minimized. While cloud computing is considered a centralized architecture, edge computing functions as a distributed approach, where data processing and analytics are localized.

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Velociter Solutions Pvt. Ltd.

We are a company that specializes in web, mobile and software application development. Our approach however, goes beyond just simple functioning. We not only develop various digital platforms for our clients, we also provide them with business plans, innovative marketing strategies and ideas on how to strengthen and grow their businesses.

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TOP 10 EMERGING PROGRAMMING LANGUAGES IN 2020

Article | February 15, 2020

Programming languages such as C, C++, Java and PHP have been used by programmers for many years now, and software companies are often on the lookout for programmers who are well versed with these programming languages. However, with time as the demand has increased for high-level programming languages, a number of new languages have emerged to make it big in the programming languages space. In this article, we have listed down the top ten emerging programming languages of 2020 that can come handy for programmers.

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AI in Marketing: Impact and Methods

Article | February 15, 2020

If you ask how Jeff Bezos is one of the most successful entrepreneurs today, you receive a good deal of answers. nd one of those answers is that he initiated innovation in marketing. He implemented marketing and strategized it in a way that they have become the new rules for successful marketing. He utilized marketing techniques from word of mouth and advertisements to a technology like AI. If Alexa knows that you ordered 10kg of flour last month and have a family of four, the device will remind you to reorder it before you are out of flour. Thanks to AI, marketing has become simpler with predictive analysis. And, with the merging of IoT, automation, AI, and machine learning, marketing has become more personalized. The traditional ways of marketing are still in practice, but AI is sure to revolutionize the marketing industry, shorten the sales cycle, and broaden the pipeline. With these new trends in marketing automation, let us see how you can implement AI marketing to boost your sales. Understanding AI Marketing Methods Before implementing AI marketing, you need to understand your target audience and the market. Once you have a thorough knowledge of what you offer and what your customers need, your marketing solutions can be designed accordingly. As a seller, you may think of AI as abstract. But the amount of data that you have is the best source of solution for your marketing. Once you have digitalized your business, implementing automation and AI becomes an effortless task. All you have to do is apply the right software, advertise on the proper mediums and keep your business active on the customer feed. Those above may sound complicated, but you do not have to worry about the technical part. You need to provide the correct data, and the machines are at your disposal. Here are a few components of AI marketing platforms that have impacted and will impact marketing for years to come. Once you have an idea of them, you will know how your sales graph will rise with data-driven technologies combined with automation. Components of AI in Marketing Deep Learning Deep learning allows you to understand how a customer thinks, purchases, decides and reacts to a shopping process. Deep learning lets a machine simplify data complexity and make the best use of the available data. Deep learning not only predicts the customer’s behavior but also predicts product marketing. It helps you analyze your product selling options based on seasons, holidays, consumer behaviors, sales, competition, and a lot more. It also advertises your businesses on consumer behavior patterns. Deep learning helps you target the market on a trial basis with minimum investment. This assists you in taking risks and calculating them. Marketing Automation Automation marketing has taken customer experience to another level. You can use any suitable software for e-mail marketing, social media marketing, and ad campaigns. Marketing automation helps to personalize the customer experience. For example, you can target your customers by sending them birthday, anniversary coupons, creative reminder mails, or simple content about your new services or products. These small gestures guarantee 50% more sales at almost 33% lower costs. AI with automation marketing includes lead generation, marketing campaigns, data analytics, data reporting, predictive analysis, etc. Thus, incorporating marketing automation in any size of business promises a host of benefits. Machine Learning Machine learning helps you to design suitable content for the target audience. Implementation of machine learning provides 57% more enhanced customer experience than any other marketing technique. The best example of machine learning is AWS (Amazon Web Services) which is available for everyone to customize the services according to the customer’s demands. The combination of AI and machine learning is 100% successful in optimizing data and content. As a result, it assures 44% customer retention. Thus implement AI marketing tools to have a loyal customer base. To start with, incorporate chatbots into your websites and revolutionize your customer experience. The Game Has Changed. Businesses have already started including marketing automation techniques. As a result, most of them have seen their sales graph soar with the correct practices. Some of the benefits of marketing automation are: Risk management Enhanced customer experience Content optimization Profitable marketing efforts The bottom line is that the future of artificial intelligence in marketing is a promising one. It has already transformed the marketing world, and the results are inevitably positive. Thus, implementing the above AI marketing techniques is essential for the sustainable future of every business. Frequently Asked Questions How can AI be used in marketing? AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers. How is AI reshaping marketing? AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. Thus, the incorporation of AI in marketing brings out the best customer retention. How does AI impacts digital marketing? AI marketing uses predictive analysis and provides a personalized customer experience. As a result, they help target the right audience and create successful campaigns which ensure guaranteed ROI with minimum investment. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How can AI be used in marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI is used in marketing by incorporating automation software. This software interacts with customers in real-time and can communicate seamlessly. The best example is chatbots. AI studies data, processes it and uses it to provide a personalized experience to the customers." } },{ "@type": "Question", "name": "How is AI reshaping marketing?", "acceptedAnswer": { "@type": "Answer", "text": "AI studies each customer individually. Then, according to their behavior and shopping patterns, it provides them suggestions. As a result, it enhances the customer experience. And when the customer feels connected to the brand, they are bound to return. 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How Customer Experience and Digital Transformation are Connected

Article | February 15, 2020

The major demands of the current market are the personalized customer experiences (CX) and modernized systems. While the market leaders have already implemented intelligent strategies to attract more and more customers, many other companies are focusing on building a digital strategy to satisfy the needs of their potential customers. Technology has changed almost every bit of human life. Whether it's finance, medicine, education, retail, marketing, or any other industry, technology is inseparable. As a result, businesses are adopting newer and more modern platforms to match the current market trends, and this digital transformation is rewarding them with improved revenue. But have you ever wondered who is more responsible for this transformation? Are they the companies or customers? Well, the answer is — customers. More precisely, the digital customers. The current market is flourishing in almost every aspect, thanks to digital experience technology. Customers want to get relevant information in an easy-to-consume format on the device of their choice. This fundamental need drives the customer experience transformation, and eventually, the digital transformation. The advanced customer experience technology allows people to connect with the company anytime they want. And, embracing digitization is the only way for organizations to deliver the best customer experience. Turns out, the ‘customer first’ mindset is at the heart of the digital customer experience strategy of most companies. As per the recent IDC report, around two-thirds of the CEOs of the global 2000 organizations believe in building a robust digital customer experience and leave behind the conventional offline business strategies by the end of the year. Furthermore, 34% of companies target a complete adoption of digital transformation within a year or less. The rise of digital transformation is pretty clear. Digital Transformation and Customer Experience Go Hand in Hand Even though these statistics are jaw-dropping, the market is far from a total digital adoption. For example, Progress.com’s State of Digital Business Report revealed that around 45% of businesses are yet to kick off their digital transformation journey. In comparison, 59% of companies believe that they have already lost the race as they delayed the adoption. This is the era of mobile applications, IoT devices, AI-powered tools, and high-speed internet. These things have significantly improved customer satisfaction and their overall product/service experience. As a result, companies are looking forward to transforming digitally to understand their customers well and meet their expectations through a multi-channel customer experience. As a result, almost all businesses hope to strengthen their online presence and deliver the best customer experience. Is Customer Experience Transformation Possible Without Digitization? Digital transformation, generally, is an adoption of technology in all different business areas. It leads to a few fundamental alterations in business operations and the value they provide to their consumers. In layman’s terms, digital transformation is about integrating modern techniques to interact with customers and continue delivering excellent customer experience ALL THE TIME. As mentioned earlier, this digital transformation has a lot to do with customer satisfaction and experience. According to a PWC study, more than 50% of companies point at customer experience transformation as the most influential factor for digital transformation. In return, digitally transformed companies get more engaged customers and more sales. The Rosetta consulting study reports, Such highly engaged customers are six times more likely to try a new service or product. Four times more likely to recommend your brand to their family and friends. Two times more likely to buy your product even if your competitor is offering a better product at a relatively lower price. Moreover, they have three times the annual value, compared to the traditional, average customers. But, of course, this goes without saying that digitally transformed companies get more profits than their traditional peers. To summarize, customer experience transformation is challenging with traditional offline strategies. However, digitization is the new market reality, and businesses must adapt it to meet the expectations of the new kind of digital customers. Steps for Improving Customer Experience Through Digital Transformation Digital customers in the current market expect a lot from a product or service. Therefore, they won’t think twice before moving to another company if your product/service doesn’t meet their needs. Therefore, companies must evolve and reconsider their efforts to make new customers and retain the existing ones. The following are the basic steps you need to keep in mind for achieving a satisfactory customer experience transformation through digital transformation: Consistently deliver a personalized experience to your customer. Gone are the days of the 'One size fits all’ theory. Focus more on agile product experimentation. Focus more on multichannel, seamless customer experience. Build more customer data for more subscriptions. Train the leadership for a complete focus on digital. Ensure customers can interact with your service on the device of their choice. Keep the customer in mind. ALWAYS! Avoid robotic approaches. Give it a human touch! Bottom Line Honestly, it's hard for your business to thrive without digital transformation. Whether it’s about the customer experience, operations, or business models, digitization is the most effective way to satisfy market needs in 2021 and beyond. Customers want everything ‘right now.’ Embracing technology is the key to fulfill it! Frequently Asked Questions What is customer experience transformation? Customer experience transformation (also known as CX transformation) improves customer experience through the adoption of newer technology, business structures, operations, and even culture. The ultimate aim of CX transformation is to deliver a remarkable customer experience at scale. What are the four essential areas of digital transformation? Digital transformation always comes down to the following four major areas: Organizational and cultural transformation Transformation in business processes Transformation in business domains Transformation in business models What are the top three benefits of excellent customer experience? Great customer experience can take your business a long way. Here are its top three benefits: Offers cross-sell & upsell opportunities to improve revenue Boosts customer loyalty Improves brand identity { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is customer experience transformation?", "acceptedAnswer": { "@type": "Answer", "text": "Customer experience transformation (also known as CX transformation) improves customer experience through the adoption of newer technology, business structures, operations, and even culture. The ultimate aim of CX transformation is to deliver a remarkable customer experience at scale." } },{ "@type": "Question", "name": "What are the four essential areas of digital transformation?", "acceptedAnswer": { "@type": "Answer", "text": "Digital transformation always comes down to the following four major areas: Organizational and cultural transformation Transformation in business processes Transformation in business domains Transformation in business models" } },{ "@type": "Question", "name": "What are the top three benefits of excellent customer experience?", "acceptedAnswer": { "@type": "Answer", "text": "Great customer experience can take your business a long way. Here are its top three benefits: Offers cross-sell & upsell opportunities to improve revenue Boosts customer loyalty Improves brand identity" } }] }

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The Revolutionizing Collaboration of Artificial Intelligence in Learning Management System (LMS)

Article | February 15, 2020

With the introduction of Siri and Alexa, AI has transformed our lives with speech-to-text implementations. Scientists are working their brains to make machines as intelligent as they can be. The introduction of AI in the fields of healthcare, security, entertainment is already at its peak. Thus, parallelly AI is being introduced to make work easy in the field of education, transportation, and everything else. The implementation of artificial intelligence in LMS- learning management systems is proved to be a breakthrough in education. The company with AI implementation is paid 40% more than the one without AI. In the current scenario, the world had adapted to the e-Learning platform and its techniques tremendously. Standard LMS is already being utilized widely. However, although it has proved to be a great success in revolutionizing the education sector, it still has a long way to go. And this long way can be easily covered with its opportunity with AI. Before we learn the advantages of artificial intelligence in education, let us educate you about the limitations of standard LMS. Limitations of standard LMS The age-old teaching methods were scientifically and innovatively transformed into a standard LMS. The learning management systems have all the content managed in one place. Evaluators can track progress, give ratings and recommend courses on one platform. The digital learning platform offers a plethora of learning, teaching, and evaluating techniques, but it still has its limitations. • The standard LMS requires a lot of manual labor. • They require human effort to keep the content up-to-date. • They are trainer-focused rather than learner-focused. • It requires tedious effort to introduce different learning styles. The application of AI-based LMS removes all the above limitations and much more. It will streamline the learning process in a better way and provide endless learning opportunities. How will artificial intelligence in LMS prove to be valuable? Personalization The standard LMS has standard content data fed into it. Therefore, all the employees, students, or trainees follow the same procedure of the standard learning module. This is where the application of artificial intelligence in LMS transforms the system. AI enables the LMS to design the learning process according to the individuals opting for the course. For example, if a student/employee chooses a particular course, he can choose whether to read the lessons, watch videos, or study it in any other way. Thus, when a learner learns a course in his kind of way, he grasps and understands well. AI also understands the weaknesses and strengths of the learner and recommends future courses accordingly. Even the quizzes and tasks are determined based on the learner’s knowledge level. So, every learner has a personalized learning course, and a content module in AI-based LMS curated exclusively for him. Automated evaluations and suggestions This is the best advantage when you are transforming AI with LMS. The evaluation process and the suggestions for the future (based on those evaluations) will be immaculately automated. Also, the employers will benefit as they will not have to keep track of employers progress, learning, or training schedules. The support of artificial intelligence in LMS will make this process seamless for employers. It gets more manageable for the managers to track employee’s growth and training. The AI process guarantees faster, convenient, and reliable results. Based on the performance and the results generated, the employer can grant rewards, growth, recognition, and appraisals to the employees. In addition, advanced analytics allows employers to obtain detailed information about the learner’s progress and understanding. With such a positive outlook towards growth, learning, and training, companies' employee retention rate and ROI with artificial intelligence in LMS are high. Personalized Learning Module The learning module of artificial intelligence in LMS is designed to increase the effectiveness of any learning course. The system design courses for learning in minimal time. As a result, the functioning of the LMS module in AI is made engaging and intuitive. Why is it that a learner does not complete his training or does not find it engaging enough? 70% of learners have blamed the content or activity procedure for being boring. This is where the AI-induced LMS proves its worth. This system curates content based on the learner’s interests and then designs the training module accordingly. Thus, the exclusive learning experience is what makes your employer feel connected to the organization. Chatbots and virtual assistants When an employer seeks training, he/she has several questions. These questions need to be answered by the trainer as per the standard LMS. However, some employees will refrain from asking questions due to many possible reasons. This is where chatbots play an essential role. Chatbots are an essential part of artificial intelligence in LMS. Chatbots can answer the queries number of times till the concept is clear. Also, chatbots can predict the questions in a learner’s mind by analyzing their course and study behavior. Chatbots and virtual assistants provide all types of help needed by the trainees. They are a ‘learners guide’ for students. Training beyond territories Organizations have multiple offices across different geographical locations. Therefore, to have a training program schedule for the same department at the same time is difficult. Also, setting up the same programs for different time zones is a tedious task. This is where artificial intelligence in LMS comes to the rescue. This enables offices to train their employees according to the convenience of the employees. In addition, the AI with LMS infrastructure allows the employer to complete the training according to their time zones with no loss of the trainer’s time and organization’s resources. Benefits of introducing LMS with AI in organizations If an organization introduces artificial intelligence in LMS for its organizations, it can work wonders for them. These are some of the benefits of introducing LMS with AI in your organization. • Increase employee retention and engagement by 60%. • Shows the employee that you care about their growth. • Save time and money. • Upskill your current employees efficiently. • Generate personalized content to meet learner’s proficiencies. To sum it all up, By 2025, the investment of companies in AI technology is set to reach $190.61 billion. Thus, this technology assures that employees are well trained, upskilled, and perform complex tasks with minimal issues. Duolingo is one of the best examples of using artificial intelligence in LMS. It uses natural language processing to train its chatbots and provide a personalized experience to the user. It studies the user intricately and then trains them. Artificial intelligence in LMS can be made a part of the current HRIS/HRA system of the organization. This helps the organization achieve growth and development with minimal efforts and shows employees that they matter. There are many factors by which AI with LMS proves better than the standard LMS - personalization being the best one. The streamlining of the training process and providing opportunities to learn in one’s way, time, and language is a win-win situation for both employer and employee. AI may take some time to be utilized entirely as the future of learning management. But when it is executed, it will do wonders for organizations in various sectors. Of course, it will never replace humans in the training programs but will be their biggest support system. Frequently Asked Questions How has AI changed LMS? Artificial Intelligence has played a significant role in changing the standard LMS. AI offers personalized learning, easy evaluation, and automation of all the tasks required in a training program. As a result, it has reduced manual efforts while enhancing the learner’s experience. How is AI used in LMS? AI uses the data fed into it to make decisions. It also determines the activity of the learner and provides him with personalized suggestions. It is used in a chatbot to provide answers and guidance to learners anywhere and anytime. What is the future of AI in LMS? The future of AI in LMS is as bright as it can. AI will suggest, evaluate and automate pieces of training for the learner. It will answer questions and let the learner study according to his convenience and interests. Employers will have a reduced cost of training and a high retention rate once they implement AI in LMS. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How has AI changed LMS?", "acceptedAnswer": { "@type": "Answer", "text": "Artificial Intelligence has played a significant role in changing the standard LMS. AI offers personalized learning, easy evaluation, and automation of all the tasks required in a training program. As a result, it has reduced manual efforts while enhancing the learner’s experience." } },{ "@type": "Question", "name": "How is AI used in LMS?", "acceptedAnswer": { "@type": "Answer", "text": "AI uses the data fed into it to make decisions. It also determines the activity of the learner and provides him with personalized suggestions. It is used in a chatbot to provide answers and guidance to learners anywhere and anytime." } },{ "@type": "Question", "name": "What is the future of AI in LMS?", "acceptedAnswer": { "@type": "Answer", "text": "The future of AI in LMS is as bright as it can. AI will suggest, evaluate and automate pieces of training for the learner. It will answer questions and let the learner study according to his convenience and interests. Employers will have a reduced cost of training and a high retention rate once they implement AI in LMS." } }] }

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Spotlight

Velociter Solutions Pvt. Ltd.

We are a company that specializes in web, mobile and software application development. Our approach however, goes beyond just simple functioning. We not only develop various digital platforms for our clients, we also provide them with business plans, innovative marketing strategies and ideas on how to strengthen and grow their businesses.

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