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Emerging Technologies In A Post Covid-19 World

PURVA MISHRA | June 29, 2021 | 181 views

emerging technologies in a post covid 19 world |
When the Covid 19 Pandemic hit the world in March 2020, little did we know that it would bring the world to a standstill. When the trials of eliminating the pandemic seemed to be in vain, people started adapting to the “new normal.” Organizations from all sectors bought the best minds together to resume their functioning. Digitalization became compulsory. Thus, instead of waiting for the pandemic to end, people started finding out innovative ways to begin functioning with it.

When organizations resumed their functions, they started building flexible ways for the work to continue immaculately. From managing work from home to flexible working hours for individuals, everything was tried. Technologies in pandemic management emerged to support the changing functionalities.

1. Technology Adoption During Covid - 19

It was noted that;

● There was a 775% rise in cloud services.
● 58% of companies adopted digitalization by July 2020 (It was 36% in December 2019).
● 93% of organizations adapted remote working or collaborative technologies.
● 52% of educational institutions are operational remotely.

The above statistics are proof that technology in Covid 19 has emerged and is a catalyst for organizations to work remotely.

Let us look at some of the digital transformations and technologies that have been there for some time, but their use has been accelerated in the post covid world. And also at the emerging technologies that are here to stay for long.

2. Technologies In The Post Covid World

2.1 Generative Design

Generative Design is a manufacturing technology wherein AI & ML come together and create algorithms to produce a design and multiple iterations based on the specific requirements. When a particular design of the part is generated, an idea is fed into the system. Then the algorithm works out the best permutations and combinations of materials to be used, different designs, and specifications of the part. This assists the designers in choosing the best time and cost-saving combination.

Airbus has used generative design to build partition parts for A320 passenger aircraft. The generative design feature resulted in delivering a partition design that was 45% lighter than the previous ones.

2.2 Cloud Computing

With more and more organizations working remotely, cloud computing is on the rise. Of course, this technology has been there for a long time, but it is an accelerated technology in Covid 19.

As organizations adopted remote working, flexibility and reliability became important. Cloud services promised both at the best costs. Even small-scale businesses adopted cloud services to implement applications. Cloud services are cost-effective and easy to implement. Conferences, meetings, teaching, LMS, and work from home can be easily managed by cloud computing.

This technology in Covid 19  has seen a sky-touching rise and is here to stay for a long time.

2.3 Collaborative Tools

With work from home being so active, security of data, ease of communication, and resource management are the challenges to be handled. Organizations need tools that provide ease of access, communications, and coordination between all the departments. This is where collaborative tools play an important role in technology in Covid.

Collaborative tools assure that all the employees work on one platform. For example, communication, meetings, sales, HR, and all the departments work on one system. These tools synchronize the work of the company and make management effortless.

Microsoft has introduced Fluid Components to support their hybrid working system. Creating a one-of-a-kind meeting room experience to seamlessly streamlining all processes, fluid components will assist them in all possible ways.

2.4 Digitization of Businesses

As said earlier, the stats portray an impeccable increase in the digitization of organizations in the initial 6-month phase of the pandemic. And it increased every day. Businesses in the post coronavirus realize that an online presence is the most efficient and easy way to reach their target audience. Also, it requires limited resources.

The digital conversion of business happened in the post-Covid world, but it will not be a conversion for new companies but a compulsion for new businesses. For businesses to run profitable, technology-driven solutions are a must. This shift of businesses is guaranteed profitable and customer-centric. Digitization helps in removing geographical barriers and cater customers on a broader scale.

2.5 Automation

With the comprehensive support of AI, automation has gained momentum and promises a bright future for companies. From customer retention to generating sales, the software is developed to give an automated process. Even industries are employing AI and ML to automate their processes from manufacturing to delivery.

The automation industry was developing rapidly in the pre-Covid world but this technology in Covid 19 has seen a boom. Examples of automation are planting sensors, 3D printers, embedded metrology, etc.

China is the world leader in manufacturing due to its low labor charges, but things could change and are changing in the post-Covid world. Japanese companies have been into automation for a long time. These companies can mark their global footprints in these changing times.

2.6 IoT

IoT (Internet of Things) is a technology in Covid 19 that has gained tremendous momentum. As a result, the prices for sensors, software, and internet-connected things have gone down reasonably.  IoT assists with endless possibilities to collect, transfer, and store data for a seamless working environment with minimal or no human intervention.

From home appliances to fleet management, each and everything can be managed remotely. The devices can be controlled remotely when the engineer at the other end has accurate information. IoT has proved to be a success in all sectors.

IoT has played an important role in recovering businesses while fighting the pandemic. In addition, IoT technology in Covid 19 has been implemented for smart homes, smart buildings and is paving the way for a brighter future by implementation in smart cities.

3. Advantages Of Adopting Technology In Covid 19

If you want to be a part of an industrial revolution, you need to adapt to the new ways of doing business. As the human race adapts to the ‘new normal,’ so do the businesses.

The technologies that have emerged in the post covid world promise the answer to most of the challenges. These new technologies promise a more innovative and profitable business with minimum flaws.

Here are some of the advantages of introducing the technologies in your business.

● Cost reduction, speed, and resilience
● Top-notch crisis management
● Top graded data security
● 100% customer satisfaction
● Unprecedented revenue growth

It sounds unbelievable but adopting emerging technologies does deliver more than it asks. For example, the pandemic tried to bring life to a standstill, but the alternate routes to survive proved more fruitful.

4. To Sum It All Up

Technology in Covid 19  addresses all the challenges from planning to execution. Employees are adapting quickly to the new trends as they are employee-centric. These technologies provide the necessary transparency and comfort for employees. Employers benefit as they have the best ROI, and the management of employees is no more an issue.

The adoption of technology in Covid 19  promises a brighter and more innovative future. These post covid technologies already have a host of success stories.

Thanks to the innovation of the above technologies, functions of collaboration, communication, and interconnectedness of devices are stable, continuous, and consistent. However, when all the sectors are required to work simultaneously, which is critical in moving forward, specific changes have to be implemented.

It is high time that companies accelerate their digitization process and implement the required technologies to benefit the employer and the employees.

5. Frequently Asked Questions

5.1 What technologies are used in business?

Businesses use technology depending on their operations and uses. But collaborative tools with implementation of IoT, AI, and other productivity tools are used in collaboration.

Every sector has its set of technologies to be used. So there are technologies for computers, software, networking, manufacturing systems, and more.

5.2 Why should businesses use technology?

Businesses should use technology to accelerate ROI and improve operations. Technology eases the day-to-day operations of the organization and promises minimum errors. In addition, there is productivity, transparent communication, and guaranteed security.

5.3 What are the most important types of technology?

AI is the most crucial type of technology that is groundbreaking and promising in challenging times. AI & ML, combined, can create wonders for any organization.

Spotlight

Tescom

"Tescom was one of the world's largest independent Software Quality Assurance companies and a pioneer in the industry. Founded in 1990, the company grew from an Israeli start-up into a global enterprise with 6 offices in 6 countries and 600 employees. In 2007, Tescom was acquired by One Software Technologies, Ltd., the third largest system integrator in Israel. "

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Its pricing plans include mobile, quick start, business, and enterprise for citizen developers in any industry. 3.9 Ultimus Ultimus offers a highly customizable platform with integration capabilities for business process management. It has a strong focus on security and compliance and offers scalability and dedicated support. Ultimus streamlines app development with a cost-effective platform, empowering non-IT business users to create custom apps easily. Its mobile-ready technology deploys on-cloud or on-premises servers, prioritizes decision-making, and improves the customer experience by eliminating isolated apps and data. A unified inbox and high-productivity portal fuses interactions with customers, employees, and partners. Ultimus avoids high upfront costs with flexible pricing options. 3.10 Xenoss Xenoss's mar-tech, low-code platform offers up to 40% cost savings and the fastest time-to-market in the industry. 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Strategic Low-Code Development: Trend Forecast Analysis Large companies will keep using low-code platforms for digital transformation in the near future because their visual interfaces and pre-built components can speed up software development. Strategic low-code development will be a must for reducing time-to-market, speeding up digital transformation, and putting security and compliance front and center. More and more people will use industry-specific solutions, AI integration, collaboration, and process automation, which will streamline operations and make them more efficient. Some of the best low code app development platforms will meet security and compliance requirements like HIPAA and PCI, so sensitive information will be safe. AI and machine learning tools will make it easier to solve problems and improve processes. This will bring IT and business operations closer than ever before. These automation platforms will be crucial to making businesses more profitable and stable because they will let them get the most done with the least amount of work.

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The Future of AI in Defensive Cybersecurity

Article | July 20, 2022

The next step in industrial technology is about robotics, computers and equipment becoming connected to the Internet of Things (IoT) and enhanced by machine learning algorithms. Industry 4.0 has the potential to be a powerful driver of economic growth, predicted to add between $500 billion- $1.5 trillion in value to the global economy between 2018 and 2022, according to a report by Capgemini.

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INNOVATION, SOFTWARE, FUTURE TECH

8 Epic App Innovations that Help Your Business Stand Out

Article | November 14, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives. AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity

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The advances of AI in healthcare

Article | February 11, 2020

With the Government investing £250 million into the project, the Lab will consider how to use AI for the benefit of patients – whether this be the deployment of existing AI methods, the development of new technologies or the testing of their safety. Amongst other things, the initiative will aim to deliver earlier diagnoses of cancer. It is estimated that in excess of 50,000 extra patients could see their cancer being detected at an early stage, thus boosting survival rates. More specifically, a study has shown that AI is quicker in identifying brain tumour tissue than a pathologist.This would have a positive knock-on effect in other areas, such as enabling money to be saved (that otherwise would have been spent on further treatment) and reducing the workload of staff (at a time when there is a crisis in NHS workforce numbers).

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Spotlight

Tescom

"Tescom was one of the world's largest independent Software Quality Assurance companies and a pioneer in the industry. Founded in 1990, the company grew from an Israeli start-up into a global enterprise with 6 offices in 6 countries and 600 employees. In 2007, Tescom was acquired by One Software Technologies, Ltd., the third largest system integrator in Israel. "

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GENERAL AI, AI APPLICATIONS, SOFTWARE

Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands

Businesswire | June 08, 2023

Phrasee, the complete AI content platform for enterprise marketers, today introduced its industry-leading content generation capabilities to complement its AI-powered optimization solution that helps marketers achieve better results. Unlike other generative AI tools, Phrasee’s Content Engine combines the power of large language models (LLMs) with its proprietary controlled natural language generation (NLG). This unique combination means marketers can now generate on-brand, high-performing content for any marketing use case, all delivered via custom, no-code workflows. While many tools are racing to jump on the generative AI bandwagon, Phrasee has been perfecting the art of AI content generation for eight years, evolving its platform to fine-tune AI content to a brand's tone of voice and drive increased engagement via optimization. The Phrasee AI Content Engine uses deep learning that is trained on a unique data set of thousands of experiments and billions of marketing data points, resulting in a higher-quality creative output​ that is proven to perform. “We live in a world where anyone can create content on demand through LLMs and a simple, chat-based interface, but just because it’s created, doesn’t mean it’s good,” said Parry Malm, Phrasee CEO and co-founder. “Good content engages the target audience, builds brand recognition, and most importantly, drives results. We envision a future where the world’s top brands drive awesome marketing results through AI. And the Phrasee platform is doing exactly that today for our customers around the world.” Phrasee is the only platform that provides the full range of AI content capabilities – generation, optimization, personalization, and performance insights. Content created through Phrasee is crafted with industry-leading brand controls and performance optimized through deep learning and automated experimentation. Phrasee helps enterprise marketers achieve better results by: Creating content at scale Phrasee empowers marketing teams with unlimited creativity, generating high-quality, data-backed, on-brand content, at scale, across the digital customer journey: emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging, and web/app copy. Maximizing customer engagement and revenue Phrasee optimizes and personalizes content to increase engagement, conversions, and customer lifetime value with performance that doesn’t degrade over time. Granular performance data helps marketers track the actual impact AI content is driving for the business and key KPIs. Automating experimentation Phrasee makes it easy to test, learn, and iterate on marketing messages to deliver even better performance from digital campaigns. Easily experiment with content and ensure a brand’s best-performing messages reach the most people. The self-serve UI makes testing and optimization at scale a reality with multi-step workflows and out-of-the-box integrations. Providing deeper customer insights that eliminate guesswork Phrasee’s language insight reports analyze content experiments to reveal the words, emojis, and tones a brand’s audiences respond to most (and least) and how they evolve. Marketers can apply these learnings across their marketing efforts to ensure their messaging always resonates. “Our suite of new generative AI capabilities provides enterprise marketers with an exclusive combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue. This is what good content looks like,” said Matt Simmonds, chief product and technology officer at Phrasee. “No other platform can provide this mix of solutions, and we are just getting started. Stay tuned for the release of more unique tools designed specifically to help enterprises embrace generative AI with confidence and achieve measurable results.” Contact us for a demo. Meet us at Salesforce Connections June 7-8 Meet the Phrasee team at Salesforce Connections in Chicago at the McCormick Place West Building from June 7-8 and learn how generative AI is helping marketers increase loyalty, engagement, and ROI through the power of AI-optimized marketing messages. Phrasee is an Explorer-level sponsor at this year’s Salesforce Connections, two of the biggest days in marketing, commerce, and customer-first innovation. Today, at 9:30 a.m. CDT, Home Chef will be taking the stage with Phrasee for the session, “How Generative AI is Maximizing Customer Engagement,” at the Lincoln Park Theater. Attendees will learn first-hand from Home Chef’s Lauren MacArtney, senior lifecycle marketing manager, and Natalie Mesgleski, lifecycle marketing associate, how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Salesforce Marketing Cloud. They will be joined by Lindsey Nelson, Salesforce retail industry advisor, and Jasper Pye, Phrasee vice president of product. For more information about attending, check out Phrasee’s website. About Phrasee Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across your email marketing, push notifications, SMS marketing, and more. Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.

Read More

GENERAL AI, AI APPLICATIONS, SOFTWARE

Aprimo Introduces AI Content Coach with ChatGPT to Revolutionize Content Operations

Businesswire | June 07, 2023

Aprimo, an industry leader of digital asset management and marketing resource management solutions, today announced the launch of AI Content Coach, a groundbreaking tool that transforms content operations through the power of generative AI. Powered by Microsoft Azure OpenAI Service and Chat GPT, AI Content Coach is designed to revolutionize content creation by offering companies new levels of creativity, efficiency, and brand compliance. The interactive assistant seamlessly integrates with Aprimo digital asset management (DAM) and does not require IT resources to configure or specialized knowledge in AI to utilize. On day one, right out of the box, AI Content Coach automatically and in near real-time trains (and retrains as required) different GPT models on customers’ curated and varied collections of assets within their DAM as well as human SMEs. The tool offers a range of powerful use cases that revolutionize content ideation and creation while ensuring that generated content is always aligned with customer brand voice: Write brand-aligned content targeted to specific marketing channels, customer types or industry verticals Instantly iterate on drafts and accept or reject outputs for rapid content refinement Enable teams across an organization – from sales to HR to customer success – to get quick answers about products and services Generate content variations by tone, language type, target audience, and other factors unique to organizations AI Content Coach is also a valuable resource for revenue teams, providing assistance in generating ideas for customer business reviews, product updates and on-demand content for pitches and proposals. Additionally, this tool offers comprehensive support for training and onboarding, benefiting HR and learning and development teams by providing content ideas and access to a comprehensive knowledge library. “We are thrilled to unveil AI Content Coach as the latest cutting-edge addition to our suite of AI-powered solutions – opening the door for much bigger AI initiatives to come,” said Erik Huddleston, CEO of Aprimo. “Generative AI is transforming the power of DAM, and DAM serves as the safest and most secure repository for branded content and the governance of content. By establishing DAM as the system of record for housing GPT models, Aprimo is paving the way for organizations to build composable content stacks and ensuring responsible use, governance, and brand security.” Aprimo's latest tool exemplifies its commitment to pushing AI boundaries and driving content management innovation, all while prioritizing user and customer safety through robust safeguards. "We are excited to see Aprimo leverage Microsoft Azure OpenAI Service to introduce AI Content Coach and help transform content operations with the power of generative AI,” said John Montgomery, corporate vice president, AI Platform, Microsoft. “This collaboration represents our commitment to pushing the boundaries of AI and driving content management innovation, while ensuring the utmost safety and security for users and customers." To learn more about Aprimo’s AI Content Coach or join the waitlist for early access, visit https://go.aprimo.com/ai-content-coach. About Aprimo Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize how they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.

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AI APPLICATIONS, SOFTWARE, FUTURE TECH

Yellow.ai's generative AI-powered Voicebots and Chatbots Now Available on Genesys AppFoundry

Prnewswire | June 06, 2023

Yellow.ai, a global leader in Conversational AI, today announced its Generative AI-powered Voicebots and Chatbots are now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Yellow.ai's listing on AppFoundry allows Genesys customers to deploy a broad range of Conversational AI solutions across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites. The solution enables them to deliver an automated customer and employee experience with the company's generative AI-powered Dynamic Automation Platform (DAP) that leverages a multi-LLM architecture. Moreover, by streamlining support interactions through its Dynamic AI agents across voice and chat, businesses can reduce costs by up to 60% while delivering consistent experiences. Enterprises can leverage Yellow.ai's solution for: Goal-based Conversations: Enterprises can achieve up to 90% self-serve automation in the first 30 days by transforming from content-based automation to goal-based conversations powered by generative AI. This enables them to provide customer solutions and fulfill end goals. Dynamic Workflows: Enterprises can create and expand workflows dynamically with generative AI, adapting to changing customer conversations. This flexibility leads to up to 40% increase in lead generation and up to 50% increase in user engagement, as they are not restricted to fixed workflows. Zero Set up: By enabling a bot ready within minutes of uploading documents, enterprises experience faster time to value. They can connect it with preferred channels, go live, and instantly generate Campaign Workflows based on goals, context, and user segments. This results in up to 50% faster time to market and up to 50% increase in operational efficiency. Raghu Ravinutala, CEO & Co-founder, Yellow.ai, said, "We're excited to help Genesys' customers deliver enhanced end-to-end experiences with our generative AI-powered conversational AI solutions. Providing an exceptional customer and employee experience is crucial for businesses to stay competitive and achieve significant business outcomes. Our AI engine and cost-efficient solutions empower businesses to do so. With Yellow.ai DAP, we provide AI-powered support to human agents and enable marketers to not only communicate with customers but also accomplish goal-oriented outcomes and boost conversion rates." Yellow.ai provides a unified omnichannel solution supporting 35+ text and voice channels in 135+ languages. The company offers pre-built solutions for various industries like BFSI, ecommerce, utilities, healthcare, and automotive, among others. Handling 2 billion interactions per quarter, the company's Dynamic AI agents are capable of a seamless transfer to human agents with complete contextual information and history of the conversation in the case of complex queries. Yellow.ai's Conversational AI solutions are now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. To learn more about the specific features and benefits of Yellow.ai enterprise-grade Conversational AI solutions, visit the AppFoundry listing. About Yellow.ai Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP). DAP's proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

Read More

GENERAL AI, AI APPLICATIONS, SOFTWARE

Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands

Businesswire | June 08, 2023

Phrasee, the complete AI content platform for enterprise marketers, today introduced its industry-leading content generation capabilities to complement its AI-powered optimization solution that helps marketers achieve better results. Unlike other generative AI tools, Phrasee’s Content Engine combines the power of large language models (LLMs) with its proprietary controlled natural language generation (NLG). This unique combination means marketers can now generate on-brand, high-performing content for any marketing use case, all delivered via custom, no-code workflows. While many tools are racing to jump on the generative AI bandwagon, Phrasee has been perfecting the art of AI content generation for eight years, evolving its platform to fine-tune AI content to a brand's tone of voice and drive increased engagement via optimization. The Phrasee AI Content Engine uses deep learning that is trained on a unique data set of thousands of experiments and billions of marketing data points, resulting in a higher-quality creative output​ that is proven to perform. “We live in a world where anyone can create content on demand through LLMs and a simple, chat-based interface, but just because it’s created, doesn’t mean it’s good,” said Parry Malm, Phrasee CEO and co-founder. “Good content engages the target audience, builds brand recognition, and most importantly, drives results. We envision a future where the world’s top brands drive awesome marketing results through AI. And the Phrasee platform is doing exactly that today for our customers around the world.” Phrasee is the only platform that provides the full range of AI content capabilities – generation, optimization, personalization, and performance insights. Content created through Phrasee is crafted with industry-leading brand controls and performance optimized through deep learning and automated experimentation. Phrasee helps enterprise marketers achieve better results by: Creating content at scale Phrasee empowers marketing teams with unlimited creativity, generating high-quality, data-backed, on-brand content, at scale, across the digital customer journey: emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging, and web/app copy. Maximizing customer engagement and revenue Phrasee optimizes and personalizes content to increase engagement, conversions, and customer lifetime value with performance that doesn’t degrade over time. Granular performance data helps marketers track the actual impact AI content is driving for the business and key KPIs. Automating experimentation Phrasee makes it easy to test, learn, and iterate on marketing messages to deliver even better performance from digital campaigns. Easily experiment with content and ensure a brand’s best-performing messages reach the most people. The self-serve UI makes testing and optimization at scale a reality with multi-step workflows and out-of-the-box integrations. Providing deeper customer insights that eliminate guesswork Phrasee’s language insight reports analyze content experiments to reveal the words, emojis, and tones a brand’s audiences respond to most (and least) and how they evolve. Marketers can apply these learnings across their marketing efforts to ensure their messaging always resonates. “Our suite of new generative AI capabilities provides enterprise marketers with an exclusive combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue. This is what good content looks like,” said Matt Simmonds, chief product and technology officer at Phrasee. “No other platform can provide this mix of solutions, and we are just getting started. Stay tuned for the release of more unique tools designed specifically to help enterprises embrace generative AI with confidence and achieve measurable results.” Contact us for a demo. Meet us at Salesforce Connections June 7-8 Meet the Phrasee team at Salesforce Connections in Chicago at the McCormick Place West Building from June 7-8 and learn how generative AI is helping marketers increase loyalty, engagement, and ROI through the power of AI-optimized marketing messages. Phrasee is an Explorer-level sponsor at this year’s Salesforce Connections, two of the biggest days in marketing, commerce, and customer-first innovation. Today, at 9:30 a.m. CDT, Home Chef will be taking the stage with Phrasee for the session, “How Generative AI is Maximizing Customer Engagement,” at the Lincoln Park Theater. Attendees will learn first-hand from Home Chef’s Lauren MacArtney, senior lifecycle marketing manager, and Natalie Mesgleski, lifecycle marketing associate, how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Salesforce Marketing Cloud. They will be joined by Lindsey Nelson, Salesforce retail industry advisor, and Jasper Pye, Phrasee vice president of product. For more information about attending, check out Phrasee’s website. About Phrasee Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across your email marketing, push notifications, SMS marketing, and more. Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.

Read More

GENERAL AI, AI APPLICATIONS, SOFTWARE

Aprimo Introduces AI Content Coach with ChatGPT to Revolutionize Content Operations

Businesswire | June 07, 2023

Aprimo, an industry leader of digital asset management and marketing resource management solutions, today announced the launch of AI Content Coach, a groundbreaking tool that transforms content operations through the power of generative AI. Powered by Microsoft Azure OpenAI Service and Chat GPT, AI Content Coach is designed to revolutionize content creation by offering companies new levels of creativity, efficiency, and brand compliance. The interactive assistant seamlessly integrates with Aprimo digital asset management (DAM) and does not require IT resources to configure or specialized knowledge in AI to utilize. On day one, right out of the box, AI Content Coach automatically and in near real-time trains (and retrains as required) different GPT models on customers’ curated and varied collections of assets within their DAM as well as human SMEs. The tool offers a range of powerful use cases that revolutionize content ideation and creation while ensuring that generated content is always aligned with customer brand voice: Write brand-aligned content targeted to specific marketing channels, customer types or industry verticals Instantly iterate on drafts and accept or reject outputs for rapid content refinement Enable teams across an organization – from sales to HR to customer success – to get quick answers about products and services Generate content variations by tone, language type, target audience, and other factors unique to organizations AI Content Coach is also a valuable resource for revenue teams, providing assistance in generating ideas for customer business reviews, product updates and on-demand content for pitches and proposals. Additionally, this tool offers comprehensive support for training and onboarding, benefiting HR and learning and development teams by providing content ideas and access to a comprehensive knowledge library. “We are thrilled to unveil AI Content Coach as the latest cutting-edge addition to our suite of AI-powered solutions – opening the door for much bigger AI initiatives to come,” said Erik Huddleston, CEO of Aprimo. “Generative AI is transforming the power of DAM, and DAM serves as the safest and most secure repository for branded content and the governance of content. By establishing DAM as the system of record for housing GPT models, Aprimo is paving the way for organizations to build composable content stacks and ensuring responsible use, governance, and brand security.” Aprimo's latest tool exemplifies its commitment to pushing AI boundaries and driving content management innovation, all while prioritizing user and customer safety through robust safeguards. "We are excited to see Aprimo leverage Microsoft Azure OpenAI Service to introduce AI Content Coach and help transform content operations with the power of generative AI,” said John Montgomery, corporate vice president, AI Platform, Microsoft. “This collaboration represents our commitment to pushing the boundaries of AI and driving content management innovation, while ensuring the utmost safety and security for users and customers." To learn more about Aprimo’s AI Content Coach or join the waitlist for early access, visit https://go.aprimo.com/ai-content-coach. About Aprimo Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize how they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.

Read More

AI APPLICATIONS, SOFTWARE, FUTURE TECH

Yellow.ai's generative AI-powered Voicebots and Chatbots Now Available on Genesys AppFoundry

Prnewswire | June 06, 2023

Yellow.ai, a global leader in Conversational AI, today announced its Generative AI-powered Voicebots and Chatbots are now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. Yellow.ai's listing on AppFoundry allows Genesys customers to deploy a broad range of Conversational AI solutions across its Conversational Service Cloud, Conversational Commerce Cloud, and Conversational EX Cloud product suites. The solution enables them to deliver an automated customer and employee experience with the company's generative AI-powered Dynamic Automation Platform (DAP) that leverages a multi-LLM architecture. Moreover, by streamlining support interactions through its Dynamic AI agents across voice and chat, businesses can reduce costs by up to 60% while delivering consistent experiences. Enterprises can leverage Yellow.ai's solution for: Goal-based Conversations: Enterprises can achieve up to 90% self-serve automation in the first 30 days by transforming from content-based automation to goal-based conversations powered by generative AI. This enables them to provide customer solutions and fulfill end goals. Dynamic Workflows: Enterprises can create and expand workflows dynamically with generative AI, adapting to changing customer conversations. This flexibility leads to up to 40% increase in lead generation and up to 50% increase in user engagement, as they are not restricted to fixed workflows. Zero Set up: By enabling a bot ready within minutes of uploading documents, enterprises experience faster time to value. They can connect it with preferred channels, go live, and instantly generate Campaign Workflows based on goals, context, and user segments. This results in up to 50% faster time to market and up to 50% increase in operational efficiency. Raghu Ravinutala, CEO & Co-founder, Yellow.ai, said, "We're excited to help Genesys' customers deliver enhanced end-to-end experiences with our generative AI-powered conversational AI solutions. Providing an exceptional customer and employee experience is crucial for businesses to stay competitive and achieve significant business outcomes. Our AI engine and cost-efficient solutions empower businesses to do so. With Yellow.ai DAP, we provide AI-powered support to human agents and enable marketers to not only communicate with customers but also accomplish goal-oriented outcomes and boost conversion rates." Yellow.ai provides a unified omnichannel solution supporting 35+ text and voice channels in 135+ languages. The company offers pre-built solutions for various industries like BFSI, ecommerce, utilities, healthcare, and automotive, among others. Handling 2 billion interactions per quarter, the company's Dynamic AI agents are capable of a seamless transfer to human agents with complete contextual information and history of the conversation in the case of complex queries. Yellow.ai's Conversational AI solutions are now available with Genesys Cloud CX™, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences. As a modern, API first experience orchestration platform, Genesys Cloud CX enables organizations to coordinate every interaction and touchpoint through a full suite of omnichannel options, built-in employee experience, turnkey AI and end-to-end journey optimization. To learn more about the specific features and benefits of Yellow.ai enterprise-grade Conversational AI solutions, visit the AppFoundry listing. About Yellow.ai Headquartered in San Mateo, Yellow.ai is a global leader in Conversational AI, delivering autonomous, human-like experiences for customers and employees to accelerate enterprise growth. We believe that memorable conversations are at the heart of every meaningful brand engagement. Over 1100 enterprises, including Sony, Domino's, Hyundai, Sephora, Waste Connections, Ferrellgas, and Randstad, trust our generative AI-powered, no-code Dynamic Automation Platform (DAP). DAP's proprietary multi-LLM AI engine, DynamicNLP™, empowers us to handle 2Bn conversations every quarter across 35+ channels in 135+ languages. We're passionate about delivering conversational experiences via our Dynamic AI agents that help enterprises achieve higher customer satisfaction and employee engagement. We were recently recognized as a Challenger in the 2023 Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms and have raised more than $102M from blue-chip investors with offices across six countries.

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